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Our Network

The DF Splash architecture encompasses over 10 years and 140 patents dedicated to ensuring efficient,

reliable streaming video delivery over a variety of imperfect networks, including mobile, IPTV, satellite, and

defense networks. Our technology is deployed throughout the world, and is recognized by leading standards

bodies for streaming video best practices. Leveraging this background and experience, DF Splash is perfectly

suited to overcome common performance issues associated with the Internet to provide a world-class

streaming video network.

Reliability

• DF Splash’s architectural advances allow computing power and storage to be located anywhere.

Currently, streaming is delivered from Amazon Web Service’s Elastic Computing Cloud (EC2) virtual

computing instances, but any infrastructure can be used. EC2 provides multiple physical sites,

distinct power grids, and distinct bandwidth transits onto multiple Tier 1 backbones to eliminate

single points of failure. Leveraging EC2 gives DF Splash the advantage of reacting to failures of any

serving elements by simply starting additional virtual servers as needed.

• Using DF Splash’s proprietary streaming transport, streams can easily survive the harshest Internet

conditions including severe packet loss, high latencies, and high hop counts, all without degrading

the end user’s video viewing experience.

• Each DF Splash streaming session uses multiple, concurrent data streams to serve each clip for

viewing without appreciable increases in bandwidth. Thus the reliability of any single streaming

server does not affect the end-user experience. Should one or even a few of the servers fail or

become unusable, the overall video stream is unaffected and end users get a flawless video

experience.

• An N-tier, dynamic serving infrastructure: the loss of our edge caching servers at lower tiers simply

results in data streams being served from higher tiers within the infrastructure.

Scalability

• With Amazon’s EC2 network, serving capacity can be vastly increased using our automated

deployment system, even up to many orders of magnitude growth in demand, within minutes.

Future plans calls for employing a combination of cloud computing vendors and Digital Fountain-

built serving farms to ensure continued delivery of our streams.

• N-tier serving infrastructure scales horizontally and vertically to accommodate growth in the content

catalog and concurrent streaming volume.

• Multiple, concurrent data streams from multiple locations serve each clip for viewing to easily allow

for geographic dispersion of requests to balance or shift resource utilization (bandwidth, storage,

etc.) as needed.

• Our proprietary protocol reliably delivers high quality streams using fewer, centralized server farms

without need for a massive, sprawling edge infrastructure.

Support

• DF Splash offers 24x7 support to meet the needs of a world-class, mission-critical service. In

addition to fast technical support at any time of the day, our support capabilities also include

proactive notifications, on-line ticket-tracking, and operational reporting.

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Content Management The DF Splash content management system (CMS) is designed to manage and publish all your high quality

content. Recognizing every customer’s needs are different, DF Splash CMS supports a flexible content

workflow. The CMS provides both a user-friendly web interface and an open web services-driven API for

custom integration with your own CMS system. At each stage of the workflow you can be notified of its

progress. Our system is highly scalable, and includes future support for near real-time turnaround and

live content.

Content Preparation

DF Splash places no creative restrictions on your content. Simply transfer your high quality source material

to our service. Our content encoding team is available to advise you on the ideal settings to maximize the

quality of your video on our system.

Content Encoding

Once we’ve received your content our state-of-the-art standards-compliant H.264 encoding system will

encode it for optimal playback. Select the different bit rates you want to support or let us handle that for

you. We also have a scalable encoding farm to keep up with the heaviest demand.

Want to encode it yourself? No problem. Our system will accept any content that follows our simple

encoding guidelines or use our encoding kit.

Content Ingestion

Once you’re satisfied with the encoding, the CMS will ingest the content into our delivery network and

provide feedback on its progress. Once ingested our content verification tools will allow you to check your

encoded and ingested content.

Content Publishing

DF Splash provides many flexible options to publish your newly ingested content.

• Ad Insertion: We support common video ad insertion vendors such as DoubleClick and

Lightningcast. Use our service to broadcast high quality ads or your existing library of ad content

• Website Integration: DF Splash CMS provides you with a file uniquely identifying your content.

Simply place this file on your web site and call it from our player to play out your content

• Protection and Encryption: Flexible control over who can access your content using secure content

protection and encryption

• GeoFiltering: Control where your content can be viewed by easily assigning which regions and

countries in the world can view your content

• Scheduling: Control when your content can be viewed, and when it is taken off the air

• Meta-data: DF Splash has a flexible and searchable content meta-data system. Tag your content

with arbitrary labels and organize content by show and episode

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User Experience

DF Splash provides viewers with an instant-on, full-screen, TV-quality experience, significantly improving the

way we watch streaming video over the Internet. DF Splash eliminates the most common viewing problems

associated with online video, such as slow loading, frequent buffering, poor quality, and small picture size.

These problems are associated with reductions in unique visitors, page views, and content consumption,

which dramatically impacts your website’s ability to generate revenue.

Unlike today’s CDNs and other high-quality encoding solutions, DF Splash provides the viewer with the best

quality experience as soon as the video begins to play. In addition, DF Splash continues to provide the best

available viewing experience throughout the entire video, even during certain network interruptions. When

these problems occur, DF Splash first modifies the transmission of the video stream – NOT the quality of the

viewing experience, unlike other streaming video solutions that degrade quality as soon as bandwidth

fluctuates.

High-Quality Viewing Experience = More Satisfied,

Loyal Customers and More Revenue Opportunities

Research studies prove that a higher quality viewing experiences lead to longer watch times and increased

advertising opportunities - increasing the monetization potential of your website. In addition, hi-quality

advertisements, such as the ads delivered by DF Splash, can lead to better brand impressions and the ability

to demand higher CPMs. DF Splash streaming video CDN leverages Digital Fountain’s proven, standardized

technology - which is deployed throughout the world for high-quality digital entertainment delivery

applications over IP networks.

DF Splash is designed and built for just one purpose - to provide the highest quality streaming video

experience over the Internet, with a user experience that scales perfectly to the television. With DF Splash,

your audience will always enjoy the highest quality viewing experience possible, ensuring high customer

satisfaction and loyalty. To fully appreciate DF Splash’s viewing experience, you need to see it for yourself.

We invite you to enjoy our live, interactive demonstration at www.dfsplash.com.

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Reporting

DF Splash provides robust reporting capabilities that enable you to better understand your customer’s

viewing habits to take your streaming video offering to the next level. DF Splash’s reporting capabilities

provide unique insights into your business to enable you to better monetize your video assets.

DF Splash can capture a wide variety of relevant customer viewing events via the DF Splash Player. These

events are analyzed with a statistical engine, and presented in a variety of standard and custom reporting

formats. Our simple, yet powerful web-based design enables fast, easy access and flexibility, enabling you

to take full control of the information.

The DF Splash Player can uniquely capture numerous audience engagement events that other CDNs can’t

because other CDNs only see one end of the streaming experience. Our player-based audience

engagement data combined with traditional streaming data from our servers provides the most complete

picture of your audience’s viewing behavior.

The DF Splash reporting system also allows you to export your data from our system for use in other data

analysis tools, enabling you to leverage important consumer data in other areas of your business. Because

it is a true end-to-end solution, DF Splash can provide a comprehensive reporting picture that other CDN’s

cannot deliver.

DF Splash’s reporting capabilities include:

• Total video plays / replays

• Total unique viewers

• Video plays per unique viewer

• Average % viewed

• Most popular videos

• Referring domains

• Audience geo-mapping

• Audience engagement

• Bit rate utilization

• Viewing frequency / loyalty

• Referring site URL

• Browser / OS / Flash version