Braz J Otorhinolaryngol. 2014;80(4):273---274

Brazilian Journal of

OTORHINOLARYNGOLOGYwww.bjorl.org

EDITORIAL

ABORL-CCF and disease prevention campaigns�

A ABORL-CCF e as campanhas de prevencão de doencas

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The scope of the term ‘‘campaign’’ involves very differ-ent areas and domains of human activity, including military,political, religious, advertising, and health, among others.A good definition of this term refers to the ‘‘sum of effortsmade to achieve a certain goal’’, and this aim should alwayspermeate this type of activity; it should be expanded onlyin the numerical aspect to be attained (objectives) and itshould be adequate for a target audience and a period oftime.

Thus, in order to achieve these goals (direct objectives),first and foremost it is necessary to identify a problem andthe need to address it, bearing the possible consequencesof this activity is generally directed towards the informa-tive/ educative/ preventive/ early detection direction orthe interventionist/ curative direction which are sometimesinseparable from health promotion and protection.

The necessity of such directions undergoes several influ-ences, and is primarily associated with genetic, cultural, andsocioeconomic factors of a given population. Thus, a lessinformed population requires campaigns with an informa-tional/educational/prevention/early detection focus and,the greater the difficulty of having regular access to thehealth system, the greater the need for campaigns withinterventionist/curative focus. In Brazil, both situations arestrongly present; in order to address them, it is obviouslynecessary to combine public and private efforts. The lackor inadequacy of information, in addition to hindering theprevention and early detection of diseases, also burdensthe deficient, ill-equipped, and politically (ab)used publichealth system.

The Brazilian Association of Otorhinolaryngology (ABORL-CCF), as a private entity officially founded in 1978, has

relevantly fulfilled its role in this public---private pair, havingpioneered several educational campaigns the Voice Cam-paign (Campanha da Voz), the Hearing Health Campaign

� Please cite this article as: Hueb MM. ABORL-CCF and diseaseprevention campaigns. Braz J Otorhinolaryngol. 2014;80:273---4.

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http://dx.doi.org/10.1016/j.bjorl.2014.05.0171808-8694/© 2014 Associacão Brasileira de Otorrinolaringologia e Cirureserved.

Campanha da Saúde Auditiva), the Breathe through yourose and Live Better Campaign (Campanha Respire peloariz e Viva Melhor), the Otorhinolaryngology [ORL] Trailsampaign (Campanha Caminhos da ORL), in obvious agree-ent with three of its primary objectives, which are:

. To promote educational campaigns and to be a relevantactor in the organization of otorhinolaryngological ser-vices and campaigns;

. To collaborate with public authorities and other institu-tions in medical-social and educational issues related tothe specialty;

. To analyze issues relevant to its purposes, establishingthe position of ABORL-CCF regarding such issues.

In addition, the extrapolation of indirect objec-ives/results is related to three others primary objectivesf our association, which are:

. To promote the teaching and research in ORL inits different sectors, such as otology; neurotology;pediatric ORL; occupational ORL; snoring and sleepapnea; rhinology; bucco-pharyngeal diseases in ORL;traumatology-orthodontic; aesthetic and reconstructivesurgery of face, head, neck and base of the skull; otoneu-rosurgery; microsurgery; allergy; phoniatric diagnosis;endoscopy; and other sectors that may be incorporatedinto ORL and broaden its horizons;

. To bring together Brazilian otorhinolaryngologists andstimulate their cultural and social relationships;

. To defend the professional interests of its members.

Thus, in addition to the fact that promoting healthampaigns is in the DNA of ABORL-CCF, the indi-ect results of these campaigns go beyond the infor-

ational/educational/prevention/early detection scopes,

upporting and motivating our specialty and positivelyromoting our work and our association. Moreover, by stimu-ating information and education, ABORL-CCF can contribute

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o better cultural awareness and health of the population,hich becomes an active partner in the search (and inemanding public organs) for a utopian definition of healths a complete physical, mental, and social well-being.

ABORL-CCF, as a participant in this search, is the idealartner of public agencies and private entities to act in theRL scenario, and should actively seek these partnershipsnd be heard among these groups. The objective observationf the reality of professional otorhinolaryngological distri-ution in Brazil (ORL Census 2012) and epidemiological data2012 Epidemiology Project), associated with the strength ofur organization and our campaigns, forges an ‘‘introductoryetter’’ of utmost importance, which should be persistentlysed by our managers in an effort to pursue these part-erships and target these necessary interventional/curativeampaigns.

The possibility of a global attention to otorhinolaryn-ological health will certainly raise the interest of publicunding and private sponsorship for these activities, estab-ishing factors that will determine the supervision andendencies of public (e.g., public health policies), privatee.g., pharmaceutical research and marketing trends), pro-essionals (e.g., primary, secondary and tertiary care), and

ducational/research activities (e.g., studying and teachingbout diseases).

In this sense, and observing that almost 80% of Brazil-an otorhinolaryngologists are associated to ABORL-CCF, a

EDITORIAL

ource of information of great scope and significance cane envisioned; our future administrations are advised noto spare any effort in creating a project of informatics tossist in the merging of this information to our association.

small example of this can be observed through the analysisf diagnostic data made by otorhinolaryngologists in approx-mately 20,000 patients nationwide (Epidemiological Project012), where the ICD of allergic rhinopathy predominates11% of total), followed by septal deformity (9%), cerumen9%), allergic and vasomotor rhinopathy (6%), and adenoidnd tonsil hypertrophy (6%).

This sample demonstrates the importance of this infor-ation and the need to perpetuate these consultations,hich will certainly collaborate to a greater understand-

ng of the prevalence of otorhinolaryngological diseases inrazil, assisting in the guiding of campaigns and definitivelyollaborating for a better healthcare for our popula-ion.

onflicts of interest

he author declares no conflicts of interest.

Marcelo M. HuebAssociation of Otorhinolaryngology and Cervical-Facial

Surgery (ABORL-CCF), São Paulo, SP, BrazilE-mail: mmhueb@gmail.com