About Autech

We develop software for over 50 clients in 24 countries, in 12 different languages. Autech are a five times Tasmanian Export Awards category winner, and just last year was named Australian Regional Exporter of the Year. In 2007, Autech was judged Australia’s Most Innovative Company by the Wall Street Journal at the inaugural G’Day USA Innovation Shootout in New York.

Autech’s core competency lies in colour visualisation software – but what many do not realise is that Autech are also industry leaders in online content delivery and website design and development. Autech has over a decade of professional website design experience and has built up a great deal of specialised skills and knowledge that specifically deal with website design for the paint industry. Autech is in a strong position to offer a range of integrated tools and functions to enhance your website far beyond the capabilities of a standard site.

With the high number of iPhones now being used in Australia (1 in 15 people between the ages of 15 and 64 have an iPhone), Autech is very excited to have the opportunity to take our clients to an even wider audience with the development of interactive, media rich smart phone applications.

Established in 1993, Autech has been a leader in proving software solutions to the global paint industry for 16 years.

About Autech

As world leaders for almost two decades, with a team of talented programmers and industry professionals, Autech have the skills, experience and knowledge to custom-build any application to suit your individual business needs.

Autech’s products include:

Colour and Product Visualisation software: can be tailored to suit any market – home, retail, professional or in-store, and can be customized to your branding requirements and needs.

Website Development: enhancing your online presence with sophisticated, professional, interactive and functional website design.

Content Management Systems: allowing you to make instant updates to your website – no more waiting days for a 3rd party provider to make changes to your site.

E-Colour Tools: including electronic Colour Cards, Fandecks, Formula Books and Online Colour Scheming Centers, colour theory and colour games. Tools can also be customized for mobile devices such as Apple’s iPhone and Google Android phones.

Interactive Online Education: interactive courses to help train your staff about the importance of colour and how to better help your customers with their purchasing decisions.

And if your needs require it, we will custom build an application to suit. If you require any more information, or would like to view some product demonstrations, please visit www.autech.com.au

iPhone App Developments

These applications provide a real point of difference and keep our clients connected to the next generation of customers. One such example is Haymes Paints in Victoria.

Since launching their iColour app in November, more than 10,500 people have downloaded their iColour app. In a corresponding competition to promote the app, over 45,000 customers registered their details through Haymes’ website to win an iPhone loaded with iColour.

Autech’s newest iPhone for Stompin’ Dance Company has just been launched, with a new app for Jotun Paints (Norway) due for launch in August 2010, and an iPad application for professional painters also not far away.

Autech also specialise in the creation of interactive media rich applications for mobile devices – including the iPhone and new Google Android powered mobile phones.

Some Quick Facts…

iPhone a. There are over 1 million iPhones in Australia- almost 1 in 20 people have one.

This figure is growing at over 50,000 per month.

b. In Australia, 28.6 million iPhone apps are downloaded per month.

c. Apple estimates that they will sell 40 million iPhones in 2010 – an increase of 35% (27 million in 2009).

d. It is estimated that there will be 100 million iPhones on the global market by 2011.

e. 1.7 million iPhone 4 devices were sold in its first 72 hours of release.

f. 3.3 billion applications have been downloaded from the global iTunes app store since its launch – current rate of app downloads is 200 million per month.

Android a. 28 current mobile device manufacturers produce their phones with the Android

operating system; including world leaders: i. HTC

ii. Motorola iii. Sony Ericsson iv. Samsung v. LG

vi. Dell vii. Acer

b. 50 new Android handsets will be released in Australia in 2010

c. As a result, Android mobile devices outsold iPhones for the first time in Q1 2010.

d. 50,000 Android apps are available in the Android Market.

e. 9.1 million Android Market apps are downloaded each month in Australia.

Applications are not just a gimmick. They are a form of marketing and help generate buzz in the market to promote your business and products to the next generation of customers.

The Problem

Haymes wanted something to generate interest in the Haymes brand in the younger demographic – those people who have maybe just bought their first home and are looking to re-decorate to add their own personal touch. An iPhone application was the logical solution to get in touch with the next generation of DIY painters and tap into this new market.

The issue for Autech was to build the right application for users.

Thinking of painting? Having trouble

picking the right colour scheme? Don’t we

all.

Inspiration for your painting project can

strike anywhere – it can come from the

home or when you’re out and about, or even

when you're on holidays. But how do you

know what paint colours to use, or which

colours would match the colour of that

flower? That sunset? Or that ancient wall

painting?

This problem has plagued even the most

professional colour professionals for

centuries. We can take a guess and hope

that we find the best colour match, but how

can we be sure?

The Pitch:

The Solution

In September 2009, Autech were proud to launch Australia’s first paint colour matching application for the iPhone – Haymes iColour.

With Haymes iColour, matching colours you find in the real world to actual paint colours has never been easier. Simply snap a photo with your phone’s inbuilt camera and the iColour app matches the nearest Haymes Paint colour to your selected colour from the photo.

Don’t have time to match the colour there and then? No problem. Simply take a photo and then open it in iColour when you get home.

Haymes iColour allows you to pick any colour from your photos by simply tapping on the screen. The app then matches your desired colour to one of Haymes’ 1,150+ paint colours. Not only that, but iColour will then recommend a variety of different colour combinations that coordinate well with your selected colour using scientific colour theory and the colour wheel. And if you don’t like the schemes recommended - simply shake your phone to see a new range of schemes.

Haymes’ team of professional colour consultants have also been through the entire Haymes colour range and have put together a collection of Designer Schemes for each and every colour so there is sure to be one that suits your individual taste.

Once you have found your ideal colour scheme, you can find a Haymes Paint stockist either by your current location or by entering a post/zip code into the Store Locator. You will be shown the store name, address, contact details, a direct map and even have driving directions provided from your current location.

You can save your scheme for future reference and email it to friends and family, or even send it to your local dealer so they can have it already to go when you arrive at the store. Alternatively, you can save your scheme to your Facebook page and encourage your family and friends to comment on your colours or suggest changes.

The application is quick and easy to use with intuitive controls; pinch and squeeze your photos to zoom in and out, glide your fingers up and down the screen to scroll, swipe to delete saved schemes, plus much more.

Features

Haymes iColour Features: • Introduction video to demonstrate the

application.

• Pick a colour from an inspirational photo and match it with one of Haymes’ 1,150+ premium paint colours.

• Recommended Designer Schemes from Haymes’ professional colour consultants.

• See a variety of coordinating colours created using colour theory and the colour wheel.

• Find your local Haymes Paint stockist using the Store Locator.

• Save your photos and colours for future reference.

• Email your schemes to family and friends – even your local store!

• Share your completed scheme with friends on Facebook.

• And best of all, it’s FREE for users to download!

Android Development

Based on the success of the iColour app for iPhone, Autech released and Android version of the program in early 2010.

This release of the program looks and functions exactly like the iPhone version of the app, delivering a consistent message to consumers across all platforms.

The Outcome

Success & Growth

Downloads of Haymes iColour grew

steadily at around 30% for each of the

first 5 months since the app’s release in

September 2009.

This figure reached over 2,600

downloads per month – or 86 per day -

in the middle of a competition Haymes

ran to capitalise on the success of the

application. Contestants were asked to

name a new Haymes colour, and in

return they were entered into the draw

to win an iPhone pre-loaded with

Haymes iColour, a 24 month pre-paid

phone contract, and over $1,500 worth

of Haymes Paint, the use of a colour

consultant and also a contract painter.

The competition, and the iColour

application, was promoted online, in

store, on radio, and through a series of

print ads in Home & Garden magazine.

The iColour page on Haymes’ website is

now one of top 10 most visited pages on

their site.

The response was amazing – over 4,500 people entered the competition, with iColour downloads increasing by 46% during the first few weeks of the promotion. 70% of entrants also signed up to the Haymes e-Newsletter, providing Haymes with more market reach and also valuable marketing data on their customer base.

iColour App Stats

Total App Downloads 10,500

Average Monthly Downloads 1,200

Average Daily Downloads 40

Max Monthly Downloads 2,600

Australia 60%

USA 15%

UK 8%

Canada 4%

Rest of World 13%

Since launch on September

30, 2009

Country Downloads Breakdown:

Android Stats:

a. 750 downloads in first month of release

b. 4.5 star rating

Very good colour application. The iColour helped me a lot with a recent reno job in a few rooms around the house. The new colour schemes i ended up using look great and were easy to make using just one colour from a photo of the old look in each room. G_man77

Helpful app. Great app – easy to use- store locate is great function. Bradtrumpet

iColour Pro for iPad

Features:

- Select colours from the Haymes Colour Wall and Fandeck - Search for a particular colours via name or code. - Select a colour from a library of inspirational Haymes images - Determine how much paint you will need for a project with a Paint Calculator, - View inspirational colour schemes put together by Haymes colour professionals. - See the upcoming forecast colours with Haymes Colour Directions - Learn more about Colour Theory and use the interactive colour wheel to learn about the science of

colour scheming. - Find the right paint to use on your project with e-Spec - Haymes’ electronic specification system. - Have a problem with your painting project? Use the Paint Wizard DIY helper to remedy almost any

issue. - Plus all the great features of the original iColour application; such as

o Match colours from your photos to find your perfect Haymes Paint colour o Create professional colour schemes around your selected colour using Colour Theory o See Designer Schemes for all of Haymes 1150+ colours. o Find your nearest Haymes Paint stockist with the Store Locator. o Save and email your favourite schemes and send them to friends. o Share your schemes with the world on Facebook.

This application is due to be released on the Apple iPad by Q4 2010.

Following on from the success of the iColour application, Haymes have commissioned Autech to begin development on a professional version of the tool for the iPad – targeted at contract painters, colour consultants and paint specifiers.

iColour Pro will include an array of new tools and features to help painting professionals to provide the best possible advice to their clients on the job site, in real time from their iPad.