About Eric Garcia - Simply Done Tech Solutions€¦ · Optimize Your ì Website for Local Search Eric D. Garcia, ... IT & Digital Marketing Consultant – Founder of Simply Done Tech

10/19/16

1

ìOptimize Your Website for Local Search

Eric D. Garcia, IT & Digital Marketing Consultant

© 2016 All rights reserved. Eric D . Garcia

About Eric GarciaManagement Team at Large Practice in Tampa, FL

Former VP of Veterinary Exclusive Web Marketing Firm

IT & Digital Marketing Consultant – Founder of Simply Done Tech Solutions

VetPartners Member Consultant

AAFP Advisory Board Member

International Speaker: USA, Canada, Europe, Turkey, Thailand, Philippines, Austria

Published Author:ì 15 Chapters in the Newly Revised 5-Minute

Veterinary Practice Management Consult, AAHA Trends Magazine, Veterinary Practice News, DVM360, etc.

© 2015 A ll rights reserved. Eric D . Garcia

YP Online Was Never Alive

We have an online solutions!

The “bundle” trick or “free” online advertising

Tricked into spending money with their online advertising solutions – don’t be fooled! Read the legal termsì “Hidden” ad management fee is based on up to 35% of your

YP online budget ì On average 80% of the your budget is spent with yp.com

and 20% with outside search engines


10/19/16

2

The Study Says…


Actual Contract Review: Yellow Pages Online – USA Animal Hospital

YP online advertising $500 per month ($6,000 per year):ì 90% YP.comì 5% Google ì 3% Yahoo ì 2% Bingì 25% in Management Fees ($1,500 per year)


Prepare Your Website:Top 5 Website Optimization Tips

Mobile compatibility

Update your website

Get involved with your reputation

Claim & optimize your online listing

Refresh your content


10/19/16

3

Google Mobile Update


Responsive Website


Update Your Website

97% of consumers search for a local business online 1

Review Your Contentì Ensure our content is fresh and up-to-date ì Describe your servicesì Provide 3-5 bullet points about the Simply Done Vet Clinic

difference

Most visited pages and most time spentì Our Veterinarians/Team/Staffì About Usì Our Services

1 http://www.google.com/business/placesforbusiness/free-features/© 2016 All rights reserved. Eric D . Garcia

10/19/16

4

People Don’t Trust Brands…They Trust People.

About Us: Top Most Visited Page

The Brand: ì Simply Done Veterinary Clinic is a full service animal hospital. We

offer state of the art care and advanced diagnostics.

The People:ì Dr. Garcia founded Simply Done Veterinary Clinic on the core

belief that by enriching the lives of pets, we enrich the world around us. The staff and veterinarians at our practice take immense pride in this philosophy, bringing this belief to action by implementing compassionate veterinary care.


Our Veterinarians

Our Veterinarians: Top Most Visited Page

General:ì Dr. Garcia was born in Tampa, Florida. He graduated from the

University of Florida in 2000. He has 2 dogs by the name of Elvis and Penny. Dr. Garcia is excited to meet both you and your pet!

Enhanced:ì Dr. Garcia knew from a young age that pets were his passion. The

joy and wonder of a happy pet immediately inspired Eric to pursue a career in veterinary medicine after completing his undergraduate degree. Now, as the founder of a successful veterinary practice, Dr. Garcia does what he loves each and everyday. Stop by soon, because Dr. Garcia can’t wait to meet you and your pet!


Enhance Your Website


10/19/16

5

Get Involved with Your Reputation

“Veterinarian in Seattle”


Claim Your Online Listings

Googleì https://www.google.com/business/

Bingì https://www.bingplaces.com/

Yahoo/Yelpì https://biz.yelp.com/


Optimize Your Listings


10/19/16

6

Optimize Your Listings


Merchant Centric

Optimize Your Online ListingsBefore Business Listing Optimization


• Duplicate Pages• Missing Images• Missing Description

10/19/16

7

After Business Listing Optimization


• Improved Visualsü Cover Photoü Profile Photoü Content Images

• Detailed Description

Business Listing Optimization


Case Example: ABC Animal Hospital


Category: Kennel

10/19/16

8

Optimize the Content on Your Website

Veterinarian, Veterinary Hospital, Veterinary Clinic, Animal Clinic,

Animal Hospital, Local Communities



Since its foundation in 1980, Simply Done Tech Veterinary has grown and expanded to offer a comprehensive menu of veterinary services. As hospital members of the American Animal Hospital Association (AAHA), we are dedicated to providing quality medical care for your pet. We meet the AAHA's high standards for veterinary services, and are routinely evaluated by trained consultants.

Simply Done Tech Veterinary provides each patient with the following services:


Veterinarian, Veterinary, Veterinary Hospital, Veterinary Clinic, Animal Clinic, Animal Hospital,

Local Communities

Since our establishment in 1980, Simply Done Tech Veterinary has grown remarkably in both scope and vision. We now offer more veterinary services than ever before in order to give your pet the most comprehensive care possible. As an American Animal Hospital Association (AAHA) accredited animal clinic, we take pride in being Champions for Excellent Care and are dedicated to providing the highest caliber service possible for your pet.

Simply Done Tech Veterinary is proud to provide the following veterinary services at our animal hospital:

We proudly serve the following communities: Aberdeen, Ocean Shores, Westport, Grayland, Montesano, Elma, Cosmopolis, and Grays Harbor communities.

10/19/16

9

Check for Content Uniqueness


Siteliner


Siteliner


10/19/16

10

Siteliner


Copyscape


SEO Expectations

SEO takes timeì 2-4 month average

If you have limited visibility online now…ì Now: Google AdWords with Larger Budget & SEOì Later: Reduce Google AdWords Budget


10/19/16

11

Google AdWords

Instant

No contract required

You set the budget

You set the target radius


©2016 Allrightsreserved.EricD.Garcia

Google AdWords: Choose Your Target Audience


10/19/16

12

Thank You!

Resources: simplydonetechsolutions.com/acvc16


Follow me on Facebook: facebook.com/EricGarciaFLCheck me out on Instagram & Twitter: @EricGarciaFL

Documents

About Eric Garcia - Simply Done Tech Solutions€¦ · Optimize Your ì Website for Local Search Eric D. Garcia, ... IT & Digital Marketing Consultant – Founder of Simply Done Tech