Stylus Inc TeamMay 14, 2009

Agenda

Introduction

10 Things You should Know about LinkedIn

1. Profile Completeness

2. Connections

3. Targeting

4. Groups

5. Answers

6. Polls

7. Company Profiles

8. Applications

9. Events

10. Resources

Q&A

Company Overview

Business Solutions

Premium Memberships

Talent Acquisition

Market Research

Advertising

LinkedIn Corporation Founded in 2003

HQ: Mountain View, CA

Offices in San Francisco,

New York, Chicago,

Omaha, London

325+ employees

40 Million Users

The Power of Viral Growth

LinkedIn Member Growth:2009: 40M+

2008: 33M

2007: 10M

2005: 4.4M

2003: 85K

Quick Stats:

41 new member sign-ups per

minute; Avg. 400K+ per week

122 new invitations to join

sent per minute; Avg. 177K+

per day

85,000 members2003

1.6M members2004

4.4M members2005

8.5M members2006

10M members2007

33M membersAs of Dec 2008

Latin America

3%

Other

0%

North America

61%

Europe

24%

Asia

8%

Africa

1%

Middle East

1%

Oceania

2%

LinkedIn Network Statistics

Network Membership & Reach

Over 40 million professionals

2 million members join

per month

Roughly 1 new sign-up

per second

200 countries

Members from all five hundred

of the Fortune 500

*As of January, 2009

Social vs. Professional Networks

Social networks offer tools for casual communication with family & friends

Play games

Share photos & videos

Rate movies and music

LinkedIn is a professional network intended to create global business

opportunities

Maintain business contacts online

Get introduced to professionals & service providers

Recommend colleagues & check references

Receive industry news

Ask & answer industry questions

Sites and Services Used

At Work…

For Work Related

Purposes

For Personal Reasons

LinkedIn 62% 33%

YouTube 34% 55%

Facebook 18% 35%

Twitter 13% 11%

Digg 12% 10%

Del.ic.io.us 10% 9%

MySpace 8% 27%

Second Life 6% 6%

Other 1% 3%

LinkedIn In the Workplace

Source: FaceTime Collaborative Internet Survey, Oct. 2008

LinkedIn is the most predominant social network used for work-related

purposes in the workplace

1- Profile Completeness

Goal is to get to 100%

Keep your profile current

Professional accomplishments

Career history, education and skills

Recommendations

Give good recommendations

Colleagues

Employers

Clients

Partners/Vendors

Request for recommendations

For all positions

Education

Links to your website or blog

Tips for Profile Completeness

1. Write a personal tagline.

2. Put your elevator pitch to work.

3. Point out your skills.

4. Explain your experience.

5. Profile Picture

6. Specialties box

7. Public profile

8. Update status regularly

2- Connections

Start to connect- Outlook/GMail.

Alumni-School/College

Colleagues

Relatives/Family

Keep your professional contacts in

one place, online

Recommend others for jobs

or projects

Introduce connections to create new

business opportunities

Seek and offer help for industry best

practices

“People You May Know”

3- Targeting

LinkedIn’s rich profile data allows for highly accurate and valuable targeting

Run of Professional40 Million Professional Members

“inCrowds”

Small &

Medium

Business Professionals

Business Decision

Makers

Financial

Service Professionals

Sales Professionals

Marketing Professionals

Startup Professionals

Corporate

ExecutivesIT

Professionals

Career

Changers*

Professionals

working in

companies with

between 50 and

500 employees

Directors &

Above At

Any Size

Company

Finance

Professionals,

or those who

work in the

Financial

Services

Industry

Professionals

Whose Job

Function is

Sales

Marketing

Professionals,

or those who

work in the

Marketing &

Advertising

Industry

Professionals

working at

companies with

1-50 employees

Directors &

Above At

Companies

With More

Than 500

employees

Professionals

whose job

function is IT

or Engineering

Professionals

who have

changed

positions or

employers in

the last 60

days

3.3 million 4.9 million 1.5 million 2.1 million 1.2 million 3.1 million 1.8 million 4.2 million n/a

Custom Audience Segments

Job function Industry Company Size Seniority

Gender # of Connections DMA Age

4- Groups

Join Groups

Domain

Networking

Target customers

Create Groups

Domain

BD

Participate in Groups

Discussions

Questions

Promote services

5- Answers- Share Business Knowledge

Ask and answer questions

Recommend an expert

Join Groups to discuss industry topics

Poll your personal or entire network

6- Polls

Objective:

Gain insight into what components and

criteria are important on the minds of

executives

Identify trends among specific customer

segments and how their criteria differ by

industry, gender, seniority, and department

7- Leverage Company Pages

Company Profile displays

content you easily update

Content dynamically

adapts to the viewers, based on their

industry, job function, location, etc.

Convey corporate culture and

values

8- LinkedIn’s Approach

to API’s

Work collaboratively with your

network

Share information and keep up to

date

Present yourself and your work

in new ways

Gain key insights that will make

you more effective.

9- LinkedIn Events Application

Designed to help

professionals discover and

evaluate events

6,800 events and growing

fast

10- Resources

Q&A

Thank You