What You Want Your LinkedIn Profile to Say About YOU

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617 . 206 . 3040 www.brafton.com

LinkedIn Presentation“Relationships are the currency of business.” ― Brian Basilico, It's Not about You, It's about Bacon: Relationship Marketing in a Social Media World

http://www.brafton.com/

https://www.goodreads.com/author/show/7158497.Brian_Basilico

https://www.goodreads.com/author/show/7158497.Brian_Basilico

https://www.goodreads.com/work/quotes/25508452

https://www.goodreads.com/work/quotes/25508452



Introduction

I am going to go over some stats, tips and tricks about how to use LinkedIn, the number one social media network in the world. It is not my goal to get you to use LinkedIn like I do, nor is it my goal to tell you that you have to get out and start using LinkedIn. You don’t. I just want to take some time to talk to you about the network and why it is important to you. Before we get started, it is important to remember that the internet imitates life and that much of our online behavior mimics our offline behavior. The most important thing to think about when thinking about LinkedIn is trust, authority and reputation. Whatever you would(n't) do to attain that offline, the same for online.


http://www.facebook.com/Brafton

http://www.youtube.com/user/fuelyourbrand


http://www.linkedin.com/company/brafton-inc.

https://plus.google.com/u/0/b/114039629718111030960/114039629718111030960/posts

http://www.twitter.com/Brafton


Why Use Social Media?

1. Be Yourself2. Add Value3. Have Fun!









As we advise our clients we want to remain top of mind in our clients’ thoughts

By making your presence known on LinkedIn news feeds, you can remain top of mind to your client w/o the need for a direct call, email or request by offering real value in terms of information.

The “Soft Touch” of Social Media









LinkedIn HistoryWhy Use LinkedIn?» Toward Building Relationships

How To Use LinkedIn» Optimizing Your Profile» Sharing Content» Joining Conversations» LinkedIn Groups» Endorsements and Recommendations

Conclusion

Agenda









What is LinkedIn?

Slideshare Pulse Bright

While traditionally LinkedIn was a contact sharing service, with the recent

acquisitions of Slideshare and Bright as well as the

creation of Pulse,

LinkedIn is more of a content sharing platform now.

Click the link to discover more


http://www.slideshare.net/

https://www.pulse.me/

http://www.bright.com/








LinkedIn Stats and History1. Launched in 2003 with

4500 members, it is one of the oldest continual social networks in existence.

2. Today, LinkedIn boasts over 200 million members in over 200 countries. There are two new LinkedIn members per second. There are 187 million unique

monthly viewers of LinkedIn and

40% of users check LinkedIn daily38%

of users log in on their mobile device









Where Are Users Concentrated by Industry?

Sounds like our clients, no?









How Does It Work?

LinkedIn is based upon three degrees of separation.

LinkedIn is also a publishing platform– LinkedIn Pulse









Why Use LinkedIn?

It builds relationships








One Winthrop Square FL5, Boston MA 02110


How To Use LinkedIn




Optimize Your Profile1. Use a professional looking

photo2. Use your professional name3. Include a headline4. Include Your location5. Customize your LinkedIn

URL6. Connect with past and

present employers7. Make great use of keywords

in your industry8. Make yourself easy to

contact9. Control the layout of your

profile and make smart use of the ‘sections’

10. Include a professional summary

11.Keep your profile updated!









Make Your Content Visible

This is from Ty Scheiner’s LinkedIn

profile. See how Ty added

visible elements on his profile to

enhance clickability and

interest?









When sharing content consider a few things: » What conversation do I want to start or be a part

of? » Have one or multiple clients asked me a question

that had the same answer?» Does this content add value? Humor? » Did my company or another employee achieve a

milestone or award?

Sharing content from Brafton is good, but it is important to think of your own personal brand and share other content from other resources.

Share Content









Where To Look for Content to Share

Check out Klout.com and their new interface.

You can follow topics and have content of most interest selected for you to either learn about or share right from the platform!









Start or Join a Conversation

Starting or joining conversations on LinkedIn offer an

opportunity for you to either teach or

learn in a new way providing value to

others while receiving value

from them.

This is a conversation I started with a question and the answers I got will make a future blog post.









There are over 200 conversations occurring per minute in LinkedIn groups

There are 8000 new groups started weekly

Each member is on an average of 7 groups

Join a Group so that you can learn from like-minded professionals as well as showcase what you know.

LinkedIn Groups









Find An Online Mentor

By following industry

leaders you can find out more about

what is on the vanguard of

what you need to know.









Expand Your Reach

Almost 1200 people viewed a single post. The red highlighted

“Likers” above are all clients.









Offer Congratulations

LinkedIn provides lots of

opportunities for a ‘soft touch’ and congratulating someone for a milestone or

promotion is a perfect way to

establish an easier emotional connection









Endorsements

When LinkedIn added one touch endorsements to user profiles, the engagement on the site skyrocketed.

It cannot be easier to do!

Endorse someone today!









Recommendations

You do not need a reason to recognize the achievements or reputation of a colleague or client. Just do it.

There are several kinds of recommendations you can give: 1. An overall reputational

recommendation2. A compliment on a

milestone or achievement3. A “this employee is really

coming along”4. Remarks on what it is like

to work with an employee.









See Who Views Your Profile

Monitor who is looking at your profile over time.









LinkedIn is a tool that you can use to build better relationships, showcase your skills and be found by your clients.

Your clients are looking for you so it is up to you to showcase your reputation as an authority in your space.

Soft touches will augment the overall good feeling your clients have about you.

Conclusion






