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About PArty in the PArk
• PartyInTheParkisaday-longmusicfestival,takingplacefrom 2pm-midnight.• 2016willbethethirdeditionofthefestival,itissettobethebiggest andbestyet!•MultiplestagesgivePartyInTheParkatruefestivalfeeland differentiatesitfromothereventsintheregion.
BUY YOUR TICKETS NOWplatinumlist.net tickets.virginmegastore.me partyinthepark.ae
AND MUCH MORE
PRESENTED BY
More than
10,000
attendees to
Party In The Park
2015
TICKETSAED 295Early Bird AED 350Regular
AED 650Brunch Deck(inc.BBQbrunchfrom2pmto5pm)
AED 995 VIP(incl.unlimitedF&Bfrom
2pmtomidnightintheVIPlounge)
ARTISAN STALLSBe'LIGHTDubai by DesignDJ AcademyDumb DropHighlife DubaiLady MauveGlam BarSlaMSASHGlowfish2birdsJ&L Art StudioMaddy Butcher ART
ARTISAN STALLSMarmarlandPeas in a PodBoho MalikaAVVAUrban ScampYislamooLynda Marion JewelryKYP by LepartKukiRyokö BagsSassakmeaIshtar coutureLittle MajlisLokaLoksaKiddies & ColorsFLAWDDoodle Inc.Pretty Little Things DubaiRubabikiaShawleez
XX:XXPM XX:XXPM XX:XXPM XX:XXPM
SET TIMINGSSET TIMINGS
AND MUCH MORE
F&B SPONSORS
BAR
BAR
BAR
VIP LOUNGE
VIP DECK
TICKETS
F&B AREA
WHAT’S ON STAGE
GOOD GARDEN STAGE
CAREEMBUS STOP
BRUNCH DECKGOOD MARKET
HYPE MARKET
VANS DROP ZONEAND SKATE RAMP
HYPE CLUBHOUSE
SECRET GARDEN
DUBAI MEDIA CITYTHE MARINA
ENTRANCE
ATM
2015
PLAn
PArty in the PArk Site MAPThePartyInTheParksiteissplitintomultipleinteractiveareas;sponsorsactivations,foodtrucksandbarsarespreadoutthroughoutthepark:
• What’s OnMainStage• HypeClubhouse• HypeArtisanVillage• goodAcousticStage
• goodArtisanVillage• SecretGarden• McGettigansBrunchDeck• VIPDeck
Who PArtied in the PArkThefestivalhasawideappealwithsomethingonofferforeveryone,thegoodGardenistraditionallyaimedatfamilieswhilsttheHypeClubhousecatersfortheyoungerclientelewithahighlightbeingtheB-Boybattlecompetition,foodiescanfindanarrayofofferingsfromthemultiplefoodtrucksandbrandedbars…thefestivalvibecanbeenjoyedbyall!
WhAt'S on MAin StAge2015 ActS
2014 ActS
What’s OnistheUAE’sbestlovedandbiggest-sellingmagazine,ithasbeentheauthoritativevoiceoftheUAE’sentertainmentsceneformorethan35years.What’s Onisthego-totitleforlifeintheEmirates.
TheWhat’s Onmainstagefeaturesaward-winninginternationalartists.2015sawlegendaryrockbandStereophonicsheadlineaswellasRazorlight,Parlotones,andmultiplelocalacts.
The2014festivalsawglobalpopprincessLilyAllenheadlinethefestival.Chart-toppingnamesincludingRichardAshcroft,FreshlygroundandTheTingTingsalsoperformed.
good gArden & good AcouStic StAge
goodmagazineisauniquetitledesignedtomakelifeeasierandsimplerforthoselivingintheregion,changingthewayyoueat,shopandlive.goodisamagazinethathelpsyoutolivewellforless.
ThegoodGardenisalittlebitofrusticcharminacityofskyscrapers.Localartisansandfoodvendorslinethearea.ThegoodAcousticstagefeatureslocalactsplayingeverythingfromsoultoJazz.Lastyear’seventsawsoullegendAdamBaluchheadline.
hyPe cLubhouSe And hyPe ViLLAgeHypeistheessentialnightlifeandmusicguide,availablefree,weekly,throughouttheemirate.
TheHypeClubhouseshowcasesinternationalandlocalDJs.2015sawthebestclubsinDubaiunitetoplayback-to-backsetsfromtheirrespectiveDJs,akeyattractiontotheClubhousewastheTheB-BoyBattle.
TheHypeVillagefeaturesthelatestinurbanstreetstylewithentertainmentsuchashuladancers,clingfilmartists,andapop-upmarketoflocalartisans.
coMMunicAtionA STrATEgIC MArKETINg CoMMuNICATIoNS plAN IS puT IN plACE To gENErATE MAXIMuM EXpoSurE for pArTy IN ThE pArK.
Theplanincludescoverageacrossavarietyofmediums,includingMotivate’sin-housebrands:
Advertisinginregionalnewspapers,radio,cinemaandTV.
Anintegratedsocialmediaplanwillbeimplemented.
MediA PLAnThE 2016 caMPaIgn Is woRTh oVER Us$1,000,000.
PartyInTheParkwillbecoveredextensivelyacrosstheMotivateportfolio.Additionalradioelementswillbeaddedtothecampaigntoincludestationlinersandonaircontests.
aDDED VaLUE
CHANNELPUBLICATION/
WEBSITE FORMAT
SEPTEMBER 2016 OCTOBER 2016 NOVEMBER 2016 VALUE
W1 W2 W3 W4 W5 W1 W2 W3 W4 W1 W2 W3 W4 INSERTIONS PER INSERT $ TOTAL
Print Advertising What’s On Dubai IFCS 1 1 $13,500 $13,500 What’s On Dubai FP 1 1 2 $3,750 $7,500 HYPE IFCS 1 1 1 3 $7,000 $21,000 HYPE FP 1 1 1 1 1 1 1 1 1 9 $3,750 $33,750 good IFCS 1 1 $12,600 $12,600 good FP 1 1 2 $3,500 $7,000 The Week FP 1 1 1 1 1 5 $6,000 $30,000 BTME FP 1 1 1 3 $6,500 $19,500 Emirates Woman FP 1 1 1 3 $4,500 $13,500 Emirates Man FP 1 1 2 $6,000 $12,000 Campaign FP 1 1 1 1 4 $5,000 $20,000 Stuff FP 1 1 1 3 $4,000 $12,000 identity FP 1 1 1 3 $3,500 $10,500 Cyclist FP 1 1 1 3 $6,000 $18,000 Golf Digest FP 1 1 1 3 $3,750 $11,250
Newpapers 7Days 1/4 page 1 1 1 1 1 1 6 $3,231 $19,386 Gulf News 1/4 page 1 1 1 1 1 1 6 $3,232 $19,392 Khaleej Times 1/4 page 1 1 1 1 1 1 6 $5,078 $30,468
E-blast What’s On Dubai Email 1 1 1 3 $4,400 $13,200 What’s On Abu Dhabi Email 1 1 1 3 $4,400 $13,200
Banneradvertising
Campaignme.com MPU display banner 1 1 1 3 $3,200 $9,600 partyinthepark.ae Website live 1 1 $0 $0 stuffmiddleeast.com MPU display banner 1 1 1 3 $8,000 $24,000 gulfbusiness.com MPU display banner 1 1 1 3 $24,000 $72,000 whatson.ae MPU display banner 1 1 1 3 $40,000 $120,000 Elevision advertising Lift advertisements 1 1 1 3 $5,706 $17,118
Radio Dubai 92 Radio 30 Ad Radio 35 35 35 105 $50 $5,250 Cinema VOX Cinemas 30 second slots weekly 1 1 $450,000 $450,000
TOTAL 1,035,714
PRE-ConCERTBEnEFITS
• Exclusivepresentingsponsorrights(inconjunctionwithWhat’s On) whichwillseethefestivalco-branded• Logoonalleventcollateral,plusmediaplanworthoverUS$1,000,000• 30secondradiospotmentioningpresentingsponsorbyname• 30secondcinemaadvertacrossVoXcinemasmentioningpresenting sponsorbyname• Logoonwristbands• Logoonwebsitewith250-wordcompanyprofile• Dedicatedpressreleasetoannouncepresentingsponsorship• 1xFPadvertinWhat’s Onmagazine(worthUS$3,750)• 1xEDMtotheWhat’s Ondatabase(over100,000readers)• Inclusioninpre-eventcoverageacrossthemotivatetitles andrelevantwebsites• RadioDJmentionstobediscussed
ATTHEConCERTBEnEFITS
• 15VIPloungetickets(worthUS$4,063)• 35Regulartickets(worthUS$3,335)• TVCattheevent(30secondsmaximum)• Twobrandactivationareaswithinthefestivalsite(6mx6m), limitedstaffpassestobeagreed• opportunityforbrandedgiveaways• LogoonalleventbrandingwherethePartyInTheParknameisused, including(butnotlimitedto)fencebanners,stagescreens,entrance archway&directionalsignage• 10xfencebanners(producedatowncost)• 10xflags(producedatowncost)
PoST-ConCERTBEnEFITS
• ComprehensivePost-EventReport• Inclusioninpost-eventcoverageacrosstheMotivatetitlesandrelevant websites
PArty in the PArkheAdLine SPonSor uS$200,000
PRE-ConCERTBEnEFITS
• Logooneventcollateral,plusmediaplanworthoverUS$1,000,000• Logoonwebsitewith200-wordcompanyprofile• 1xFPadvertinWhat’s Onmagazine(worthUS$3,750)
ATTHEConCERTBEnEFITS
•Sponsorshipofspecificfestivalarea(e.g.goodgarden,HypeClubhouse)• 10VIPloungetickets(worthUS$2,700)• 20Regulartickets(worthUS$1,905)• Twobrandactivationareaswithinthefestivalsite(5mx5m), limitedstaffpassestobeagreed• LogoonalleventbrandingwherethePartyInTheParknameisused, including(butnotlimitedto)fencebanners,stagescreens,entrance archway&directionalsignage• TVCattheevent(30secondsmaximum)• opportunitytodobrandedgiveaways• 4xfencebanners(producedatowncost)• 4xflags(producedatowncost) PoST-ConCERTBEnEFITS
• ComprehensivePost-EventReport• Inclusioninpost-eventcoverageacrossMotivatetitles
PArty in the PArk goLd SPonSoruS$100,000
PRE-ConCERTBEnEFITS
• Logooneventcollateral,plusmediaplanworthoverUS$1,000,000• Logoonwebsitewith150-wordcompanyprofile• DedicatedEDMtotheWhat’sondatabase(over100,000readers)
ATTHEConCERTBEnEFITS
• Activationspaceattheevent(3mx3m),limitedstaffpasses tobeagreed• 6VIPloungetickets(worthUS$1,625)• 10Regulartickets(worthUS$925)• LogoonalleventbrandingwherethePartyInTheParknameisused, including(butnotlimitedto)fencebanners,stagescreens,entrance archway&directionalsignage• opportunitytodobrandedgiveaways• 2xfencebanners(producedatowncost) PoST-ConCERTBEnEFITS
• ComprehensivePost-EventReport• Inclusioninpost-eventcoverageacrosstheMotivatetitles
PArty in the PArk SiLVer SPonSoruS$50,000
contActBespokepackagescanbetailoredtomeetyourcompanyobjectives.Formoredetails,pleasecontact:
SusanMcKeenSponsorship Sales Manager
T+97144273420
M+971551299778