About the agency · A member of UAC and UIA experience clients’ turnover Isobar Ukraine is a part of a communications group ... We help our clients to achieve significant business

About the agency

The world today

Today it’s not about

what a brand says

It’s about what it

does

All rights reserved and any use of materials or parts thereof is prohibited without the written permission of LLC "Adpro"

Our vision

Jean Lin

Creativity is the most powerful

force to make change happen”

“


Our mission


Our mission


Who we are

85locations

across the world

45countries

6500+people

Global

Digital

agency


Digital Consulting

and Education

Digital Marketing

Digital Support and

Execution

1

2

3

Directions:

Agency profile in Ukraine

The strongest

media buying

in Ukraine

Unique

strategic expertise

Awards

and creative

products

7000+ completed

projects

900+ clients, whose issues

we solved

360 Digital Content

Production


20062004 2008 20172010 2016

Our first client

Samsung

Google visited Ukraine

for the first time

on the grounds

of AdPro conference

SMM direction launch

(the same time

it appears on market)

CRM +Analytics

In-house creative unit

Strategic department AdproIsobar Isobar Ukraine

2018

Company History

IsobarUkraine


AdPro

agency-leader of the

digital market with

access to the global

network

one of the industrial

pioneers, Ukrainian Digital

Agencies Committee co-

founder.

A member of UAC and UIA

clients’ turnoverexperience

Isobar Ukraine

is a part of a communications group

Dentsu Aegis Ukraine

(#1 in TV, digital, outdoor

advertising, radio)

ОПЫТ В УКРАИНЕ

15 years +100 MM


What we offer

We provide digital-

transformation and deliver

experience that unlocks digital-

potential of businesses

and brands

Find a challenge

or an issue

Digital consulting

and education

Digital Audit

Digital Tech Consulting

Digital Benchmarking

Digital Workshops

Isobar Ukraine Products

Create solutions

and ideas


Digital Strategies and Ecosystems

Communication and creative strategies

Social Media and Content strategies

Consumer Experience

Data Strategies

Digital marketing


Implement

campaigns

Digital execution

Digital Branding and Design

Digital production

Digital content

Digital campaigns


Digital agencies Consultancies

Traditional ad agencies

Our service and products

are at the intersection of consultancies

and advertising


International companies and local segment leaders

Isobar Ukraine clients

Все права защищены. Любое использование материалов или их части запрещено без письменного разрешения ООО «Адпро Украина».

Creative

Strategy

Context/CEO

SMM

Strategy

Media

Production

SMM

Creative

SMM

Production

Media

Creative

We currently serve ~ 30 customers

on various tools

Creative

Strategy

Production

Media

Our priority is a long-term partnership

Strategy

Production

Media

2 года


4 года2 года3 года5 лет5 лет5 лет

Strategy

Media

Production

SMM

Grand Prix for Digital Craft

450+awards

Our global awards Our local awards

We help our clients to achieve significant business results, as well as receive awards at the

international and local festivals

2018


Content & social

9 people

Production

7 people

Tech

2 people

Strategy

6 people

Creative

4 peopleDesign & UX

6 people

Account Team

Oksana

Baryshnikova

Account Director

Alexandra

Baidikova

Client Service

Director

12 people

Data Lab

The Story Lab

Media buying

Anna Zhukovskaya

СЕО, Isobar Ukraine

Our team is multidisciplinary and consists

of 50 employees in Kyiv

+DAN services


Business analysis,

competitors

analysis

Target audience

analysis

Monitoring, control

and campaigns

optimization

TNS

Brand health,

ad hoc

research

TNS

Consumer Preference

Study

Monitoring and auditing

online media campaigns







Service of site visitors analysis

and campaign optimization

Web sites audience

research

Consumer Connection

System (Dentsu Aegis

Network development)

Web sites audience

research

Online analytical tool

Monitoring online

brand activity

Monitoring online

activity of competitors

Monitoring TV Brand

Activity

Ad hoc

research

Nielsen

Arianna

Gemius

AdReal

Gemius

Brand

EffectMarkData

CCS Gemius TNSCmeter

Google

Consumer

Barometer

AdRiverGemius

Direct Effect AdOpinion TNSCmeterGoogle

Analytics

TNS

Connected

Life

In-depth study of

interactions between

Internet users and brands

We use a full range of analytic tools for strategies development and campaigns planning


2 press

buyer

Ukrainian DAN includes the best

agencies in their field which provide

a range of complementary services.

Programmatic

buying partner

Global digital

agency

1 media

agency

Performance

agency

Communication

media planning

1 radio buyer Communication

media planning

1 ooh buyer

Buying

partner

Group expertise

Trainings and consulting

Analytics and research

200 consulting hours in 2018

Advantages for our clients

Digital Day – a complex

digital-training for a client’s

team

MMO

Digital overview

Competitors analysis

Category analysis

TA overview and analysis


TransformationWe change processes and platforms enabling

businesses and brands to grow

Our approach to projects

Analysis and ideaWe identify and analyze a problem, and then

architect the best solution


Creative implementationWe craft flawless digital experience based on modern technology,

design and meaningful texts

Our work


The challenge

Bepanthen® Plus is designed specifically for treating scratches and small wounds. For a long time the drug did not

rise to the top positions in the category.

The agency was challenged to find a way to increase the brand sales.

At the same time there were some important terms: to maintain the current communication of the TV advertising,

which was aimed at young mothers, and to make it without direct TV advertising budget increase. Albeit direct TV

advertising is traditionally considered to be the main media for achieving growth in the pharma category.

The solution

8 narrow segments of the TA were derived during the strategic session with the client and a unique creative material was

created for each audience. The Google Doubleclickplatform makes it possible to find audience insights and to show

audience segments from the list of audience targets on the platform, who are interested in advertisements. During the test

campaigns an additional audience segment was found – the Tattoo one. It was the one that showed the best result.

Consequently the brand hit the TOP-3 in the category of drugs in 2018.


Leadership in category

for the Bepanthen® Plus

brand through digital

The results

Bepanthen® Plus sales growth in money in 2016-2017 : + 44.7%. At that time the category increased

by 2.1%. 2017/2018 Bepanthen® Plus: + 25.9%, category + 14.4%. Growth in sales in packages:

2016-2017 Bepanthen® Plus + 38.7%. At that time the category grew by 13.6%. 2017/2018

Bepanthen® Plus + 16.2%, category + 6.1%.

The challenge

"Ukraine now" is the largest international marketing campaign of the Ukrainian government, which started in 2018. Its

goal is to create a brand of Ukraine in the world, to attract investments to the country and to improve tourism potential.

The task was set before all creative agencies of Ukraine: to develop official communication and advertising brand o

f Ukraine on the basis of the slogan "Ukraine now".

The solution

In our solution we worked with the word form NAY- and its English equivalent -EAST, showing the world the

space for new "eastern" possibilities.

“Ukraine” branding


The resultsWe found out ourselves among the three best works of the leading AA agencies of Ukraine.

The challenge

The ARCO brand was promoted some time ago and the audience already grew up.

The agency was faced with the task of changing the brand perception to a more modern one. We needed a solution

that would rejuvenate the audience of consumers and, as a result, maintain the market share among the active

competitors.

The solution

A promotional website with viral videos was created. In these videos the unique properties of the shaving foam

were conveyed through the prism of the interests of the young and active TA. The solution involved the use

of Samsung’s virtual reality technology that was introduced in Ukraine for the first time.

Digital campaign

to rejuvenate

the target audience

of the Arko brand

The results

The market share in the period June-August in 2016 showed an increase of + 4pp., views

500+ thousand, participants of the promotion: 29 thousand, coverage: 12+ million + organic

coverage of the TA - 0.6 million.


The challenge

NOVUS trading network follows the philosophy of fresh, healthy and tasty products. And its employees constantly

take care of customers: of their health, comfort, time saving and the pleasure of shopping. But there are many

supermarkets. And in order to gain the attention of the consumer it is necessary to formalize the philosophy in an

expressive and understandable message.

The solution

A series of commercials was filmed, a trait of which was personal approach to the development of the plot and the

visual solution while montaging the video.

The plot of each of the clips shows familiar situations and different audiences of the NOVUS visitors.

Split screen - the division of one screen into several adjacent parts for simultaneous display of the several video

streams helped to show of the store's internal kitchen and at the same time the motivation of its guests.

Creative videos for updating

Novus communication

in digital and on TV


The results

The launch of the updated “trust like myself” communication platform on TV and in digital

channels.

The challenge

The development of a four-hour practical workshop for Toyota & Lexus dealers within the event, initiated by the official

importer in Ukraine.

The solution

Understanding the key barriers and motivations of the target audience is an important point that affects not only

marketing, but also sales.

That is why we developed a format of an educational training with the elements of service design practice. We

helped more than 100 participants to break up in teams, to conduct polls, to create customer journey, to familiarize

themselves with new digital tools and select communication solutions to make a dialogue with the TA as efficient

as possible.

Workshop for Toyota

Ukraine dealers


The results

90% of the event participants rated our workshop with the highest mark.

The challenge

Dealer centers, as business units, develop their own representative offices in social media. In addition, each of the 33

dealers has its own style of communication, which often does not take into account the tone of voice of the Toyota

brand.

The agency’s task was to formulate the communication rules for the dealers in the most popular social networks, to

teach the newest practices in tracking work and standardize the KPI system so that the official importer would easier

control and measure the effectiveness of the brand communication in all social media channels.

The solution

We developed the guidelines in tabular format with the examples of “how to do / how not to do”.

This solution allowed all the levels of marketing department managers not only to understand the general idea, but

also to see the application examples of communication goals for dealers representing the Toyota brand in Ukraine

and to eliminate the duplication of communication with importer official representatives in social networks.

Development

of the communication guides

for the network of Toyota

Ukraine dealers


The results

100% implementation of dealer-level guidelines.

The challenge

Doing a pawnshops business needs a clear marketing strategy. However, this product is quite specific, and

consumers have stereotypes and biased attitudes towards this category of services.

The agency needed to form a trustworthy, understandable and competitive message implementing the rebranding

of the network.

The solution

We restarted the brand by creating a communication strategy (“There’s always a Plan B”) and placing it in media

channels (Internet, outdoor advertising, Radio, Press).

Rebranding

for the network

of pawnshops BLAGO


The results

The first month of the launch of the campaign brought a positive trend in sales of services:

+15%.

The challenge

The drug OnychocidEmtrixsolves a delicate problem of the TA, namely the treatment of nails affected by fungal

infection or psoriasis. The consumers are embarrassed to ask for advice offline because of such an "inconvenient"

disease, preferring self-treatment or ignoring the problem. Also, the problem was the wrong use of the drug, which

reduced its effectiveness. The task of the agency was to find effective digital channels, taking into account the pointed

out "pain points" of the target audience.

The solution

The Isobar Ukraine team developed and implemented a chat bot based on the Viber platform, which is in the top

of instant messengers among the Ukrainian audience.

In addition to the introductory goal, the chat bot solved the problem of regular reminders about the use

of Onychocid, as to achieve the maximum effect of treatment, it is necessary to use the drug regularly and in time.

Using a chat bot, users can set a specific time for reminders and receive notifications at that time. Also, the

functionality provides a reminder of the refill of the drug, depending on the number of affected nails.

Onychocid Emtrix - an Effective

Treatment


The results

In 2018 the consumers contacted with the chat bot more than 10 million times. The project receiveda Digital ChallengeAward in the internalcompetitionof the companyBerlin ChemieMenarini.

The challenge

To increase knowledge about the Nature Treasures line, to change the brand image (to rejuvenate the audience).

The solution

Understanding the importance of the boom of gifts during the spring holidays, we developed a viral content project

with the participation of Lesia Nikityuk (an interactive landing page with the ability to generate funny greetings). To

change the brand image, we relied on the celebrity, as an alternative method of influencing the opinion of the

audience.

Creative campaign

for DURU

nature treasures


The results

More than 5000 unique messages were generated on the landing; over 4000 shares, over 100k views on the

Lesya Nikityuk’ Instagram, 80k + unique video views on the landing and 500 new e-mails in the database.

Bepanthen® Plus

Content project

«Scarman»

The challenge

We found and confirmed a hypothesis, that “Tattoos” audience segment (people, who are interested

in tattoos) is an additional brand’s audience.

The analysis gave us an opportunity to obtain data about high interest to brand’s product

(Bepanthen® Plus) from people, who are making tattoos. Based on this inputs we need to develop a

unique method to interact with audience, that is new to brand.

The solution

We created unique content project – “Scarman”, which helped people with noticeable scars on

their bodies to get rid of complexes and cover tragic memories’ traces by beautiful tattoos. The

participants wanted not only beautiful picture on the place of scar, but forgot unpleasant

memories, left them behind and move forward.


The results

Bepanthen® Plus achieved third place on the market: sales scope growth in period of

campaign activity was +25% in comparison with 2017 and +9% in comparison with

similar period in 2018.

https://www.youtube.com/watch?v=Gde0C5GfiCo&list=

PL8qzeVWUxq1eQIfyF7WUJP-LIE2dRtvWY&index=27

https://www.youtube.com/watch?v=Gde0C5GfiCo&list=PL8qzeVWUxq1eQIfyF7WUJP-LIE2dRtvWY&index=27

Launch campaign

Activia Black

(Danone)

The challenge

We started the campaign to support new Danone product - Activia Black.

“Active night / Morning light” – this message became the key of Activia Black launch campaign – the

first drinking black coal yogurt.

The solution

The main campaign’s instrument was poster series with dual concept, under which a special

photo session was organized.

We launched posters in social networks: on brand pages in Facebook and Instagram. Also in

Instagram was created a special AR-mask, that became the key element of this platform

activation.


The results

We overfulfilled plan indicators (mask usage) by 86%: more than 400 thousand mask

usages, almost 7 thousand photos and videos was made with mask.

Our priority is a complex digital customer service

Client

Toyotа-Lexus Ukraine

Client

Bayer Ukraine

Media buying

SMM

Ad materials production for media buying

Digital strategies creation

Sites development

Chatbots development and launch

Site capacity analytical reports

Key-visuals design

Development of social media guidelines

SMS mailing

Digital consulting and educational

workshops

Digital strategies development

Media buying

SMM

Ad materials production for media buying

Sites development

SEO

Digital consulting and educational workshops

Video production


How we work

Briefing

preparation

Briefing

Marketing and

digital audit

Benchmarking

TA analysis +

additional research

Strategic session

Development

Implementation

Results analysis

and application

Incoming

request

Strategy creation

(marketing,

communication,

and media)


Ready to begin?

Send us your enquiry to: [email protected]

Documents

About the agency · A member of UAC and UIA experience clients’ turnover Isobar Ukraine is a part of a communications group ... We help our clients to achieve significant business