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ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

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Page 1: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL
Page 2: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

ABOUT US

270MNMonthly UV’s

84%Mobile User Base

23BNMonthly PV’s

23BNMinutes Spent

09Languages Content

INDIA’S NO. 1 DIGITAL

NEWS, ENTERTAINMENT

SOURCE IN INDIA

Times Internet is the largest Indian Internet Network and the digital venture of Times of India

*Source: Google Analytics Apr’18

India's largest media and entertainment group

Page 3: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

CUSTOMER

WE UNDERSTAND THE CUSTOMER BY UNDERSTANDINGWhat they are Interested in | How they are Connected to their Community | What they are looking for

Driven by user needs for Information,

Entertainment, Decisions & Transactions

INTEREST

GRAPH

Driven by need to share

Experiences socially

Triggered by

Curiosity

SOCIAL

GRAPH

SEARCH

GRAPH

Page 4: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

ENGLISH SITES

Connecting Seamlessly Across Platforms & Geographies

ENTERTAINMENT & LIFESTYLE

NEWS @ TIL & OUR BRANDS

LANGUAGES SITES

Page 5: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

270MN+

Monthly UV’s 38%Female Audience 62%

Male Audience

TIL - DEMOGRAPHIC PROFILEAudience Profiling

70%Age Group 18-34 yrs.

*Source: Google Analytics Apr’18

Page 6: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

Our Approach to News & Information

WHY WORK WITH US

Content in the Language you prefer

across 9 Languages

General News, Business, Sports,

Lifestyle, Tech & Entertainment

On the platform you access:

Web, Apps, Mweb

Credibility of content

maintained across long form,

short form, or quick bites

Photos, Videos, Articles, Live, Social,

Infographics, listicles, researches,

briefs

We deliver news in every format,

context & genre our users prefer

#1 DIGITAL NEWS SOURCE IN INDIA

Page 8: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

REACH - NEWS GENRE

News in 9 Languages to learn what is happening around the World

197 MN+

Monthly UV’s

2.89 BN+

Monthly PV’s

(India + International)

85%India Audience

#1 DIGITAL NEWS SOURCE IN INDIA

*Source: Google Analytics Apr’18

Page 9: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

NEWS GENRE – DEOMGRAPHIC PROFILE

GENDER RATIO & AGE DEMOGRAPHY

(India + International)

65%35%

13% Desktop Audience

87% Mobile Audience

85% Audience (18-44 Years)

15% Audience (45 Years & Above)

#1 DIGITAL NEWS SOURCE IN INDIA

*Source: Google Analytics Apr’18

Page 10: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

COMPARITIVE ENGAGEMENT: TIME SPENTKeeping Audiences Engaged & Hooked on Longer

2 timesmore loyal user base

average daily visitors vs. any other news publisher

is not just the largest in

scale but also the

“MOST ENGAGED” in the category.

3429 MN+

more time spent

than any other news platform

Minutes spent on News @ Times Internet every month

3 times

NEWS @ TIMES INTERNET

*Source: ComScore Apr’18

Page 11: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

93 MN

73 MN

56 MN

36 MN

78 MN

38 MN

65 MN

NEWS@TIL : COMPETITIVE UV’sOver a Decade of News Category’s Leadership

#1 NEWS VERTICAL IN INDIA

Times of India India Today HT Media Jagran NDTV Bhaskar India Express

*Source: ComScore Apr’18

Page 12: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

0

500

1000

1500

2000

2500

3000

3500

The Times ofIndia

India TodayGroup

NDTV The IndianExpress

HT MediaGroup

BhaskarGroup Sites

INDIA.COM Jagran Sites

Mo

nth

ly U

Us

‘MM

s

NEWS : COMPETITIVE PV’sOver most Credible Content delivered fastest across Screens

8X

CONTENT

CONSUMPTION

#1 NEWS VERTICAL IN INDIA

3108 MN

*Source: ComScore Apr’18

Page 14: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

TOI REACH & SCALE

Monthly UV’s(India + International)

153 MN+

#1 DIGITAL NEWS SOURCE IN INDIA

Monthly PV’s(India + International)

1,876 MN+

Minutes Spent(per month)

1,311 MN+

India Audience(per month)

81%

#1 DIGITAL NEWS SOURCE IN INDIA

*Source: Google Analytics Apr’18

Page 15: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

568,000Followers

509,446Subscribers

11,268,510Followers

10,815,863Followers

TOI SOCIAL REACH

Corporate Overview

TIL proudly carries with it 175 years of prestige associated

with the Times of India Group yet stands independent as a

collective of start-ups offering dynamic digital products.

The Times of India website (www.timesofindia.com) is the

India’s largest news site

It also ranks among the world’s most-visited news sites.

#1 DIGITAL NEWS SOURCE IN INDIA

Page 16: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

TOI PLATFORM-WISEAUDIENCE BREAKUP

Web & Mobile (India + International)

WEBSITE TRAFFICUV’s= 19.20 MN;

PV’s= 295 MN

WAP TRAFFICUV’s= 130.03 MN;

PV’s= 814 MN

APP TRAFFIC UV’s= 3.80 MN;

PV’s= 767 MN

87%Traffic on

Mobile

*Source: Google Analytics Apr’18

Page 17: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

TOI DEMOGRAPHIC PROFILE

87%Mobile Audience

GENDER RATIO & AGE DEMOGRAPHY

(India + International)

37%

Female

63% Male

84% Mobile Audience

16% Desktop Audience

#1 DIGITAL NEWS SOURCE IN INDIA

85% Audience (18-44 Years)

15% Audience (45+ Years)

#1 DIGITAL NEWS SOURCE IN INDIA *Source: Google Analytics Apr’18

Page 19: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

LANGUAGES REACH & SCALE#1 DIGITAL NEWS SOURCE IN INDIA

Monthly UV’s(India + International)

45 MN+

Monthly PV’s(India + International)

1,018 MN+

Minutes Spent(per month)

89 MN+

India Audience(per month)

95%

*Source: Google Analytics Apr’18

Page 20: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

LANGUAGES PLATFORM-WISEAUDIENCE BREAKUP BY WEB & MOBILE

(India + International)

WEBSITE TRAFFICUV’s= 6.89 MN;

PV’s= 161 MN

WAP TRAFFIC UV’s= 36.0 MN;

PV’s= 290 MN

APP TRAFFIC UV’s= 1.81 MN;

PV’s= 566 MN

87%

Traffic on

Mobile

*Source: Google Analytics Apr’18

Page 21: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

LANGUAGES DEMOGRAPHIC PROFILE

84%

Mobile

Audience

73% Male Audience

27% Female Audience

85% Audience (18-44 years)

15% Audience (45+ years)*Source: Google Analytics Apr’18

Page 22: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

OUR SOLUTION

#1 DIGITAL NEWS SOURCE IN INDIA

DISPLAY SOLUTION

CONTENTSOLUTION

SPOTLIGHTSOLUTION

VIDEOSOLUTION

NATIVESOLUTION

Page 23: ABOUT US - tma-live.s3.ap-south-1.amazonaws.com · The Times of India website () is the India’s largest news site It also ranks among the world’s most-visited news sites. #1 DIGITAL

D I G I T A L S T R A T E G Y

C R E A T I V E S T R A T E G Y

E X E C U T I O N

M E A R U S I N G R O I

CREATING AWARENESS

INFLUENCING CONSIDERATION

INDUCING TRIALS

ENABLING TRANSACTIONS

RETARGETING

DRIVING ROI AT EVERY STEP OF YOUR MARKETING FUNNEL

OUR SOLUTIONImpact, Video, Native Solutions

Impact, Display Solution

Spotlight Branded Solution

Coupons, Dineout, Haptik

Content Distribution