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About Vorwerk
Corporate Presentation
Status: October 15, 2019
Page 2 Corporate Presentation
History
Page 3 Corporate Presentation
History
1883 The brothers Carl and Adolf Vorwerk found the carpet factory “Barmer Teppichfabrik Vorwerk & Co.”
1904 August Mittelsten Scheid joins the company
1929 Invention of the Kobold hand-held vacuum cleaner
1930 Start of the Vorwerk direct sales organization
Page 4 Corporate Presentation
History
1943 Dr. Erich and Werner Mittelsten Scheid take over management of the company
1966 Dr. Jörg Mittelsten Scheid joins the Executive Board
1968 akf bank is founded
1971 The “original Thermomix“ VM 2000 is launched in France
Since 1980 Increasing internationalisation of the Vorwerk Group in its existing business areas
Page 5 Corporate Presentation
History
2004 JAFRA Cosmetics joins the Vorwerk Group
2009 Start of expansion of existing direct sales with additional sales channels
2011 Extension of the Kobold vacuum cleaner to a product family around the topic cleaning
2014 Launch of the digital Thermomix® TM5 with innovative guided cooking function
2016 Neato Robotics becomes part of the Vorwerk Group
2018 Launch of the Temial tea machine
2019 Launch Thermomix® TM6
Page 6 Corporate Presentation
HistoryOwner family
Werner
Mittelsten Scheid
Dr. Erich
Mittelsten Scheid
Carl and Adolf Vorwerk found
the original company,
Barmer Teppichfabrik
Vorwerk & Co,
in Wuppertal in 1883.
August Mittelsten Scheid,
Carl Vorwerk’s son-in-law,
becomes sole Managing
Partner in 1907.
Werner Mittelsten Scheid
introduces direct sales
in 1930.
Dr. Erich and Werner Mittelsten
Scheid take charge of the
company in 1943.
Dr. Jörg Mittelsten Scheid joined
the Executive Board in 1966 and
was appointed Managing
Partner in 1969, which post he
held until 2005. From 2006 until
the end of 2012, he chaired the
Supervisory Board, on which he
continues to sit today as a
member and as Honorary
Chairman.
August
Mittelsten Scheid
Dr. Jörg
Mittelsten ScheidCarl
Vorwerk
Page 7 Corporate Presentation
VorwerkGroup
Page 8 Corporate Presentation
Vorwerk GroupBrand and product portfolio
Vorwerk Engineering
Vorwerk HOME Portfolio
Vorwerk Diversification Portfolio
Vorwerk GroupVorwerk Facility
Management Holding KG
Page 9 Corporate Presentation
Vorwerk GroupFacts and figures
Sales by region
Vorwerk has 629.000 people around the world,
of whom more than 57.000 are independent sales advisors
in the „Home“ area and more than 572.000 are JAFRA
Cosmetics Consultants.
Sales subsidiaries and trading partners in
more than 80 countries.
Partners’ equity: 50 percent
(akf group at equity)
Page 10 Corporate Presentation
Sales by division 2018
Group Sales 2018:
2.790,5 billion euros
Vorwerk GroupFacts and figures
Page 11 Corporate Presentation
Vorwerk GroupExecutive Board
Reiner Strecker(Managing Partner
Vorwerk & Co. KG)
Dr. Thomas Rodemann(Managing Partner
Vorwerk International)
Rainer Christian Genes(Managing Partner
Vorwerk International)
Page 12 Corporate Presentation
Vorwerk GroupSupervisory Board
Since June 2019, Dr. Rainer
Hillebrand has been Chairman
of the Supervisory Board of
Vorwerk & Co. KG. Before this,
he was a long-term member of
the Executive Board and
Deputy Chairman of the
Executive Board of the Otto
Group. The Vorwerk
Supervisory Board owns
Dr. Rainer Hillebrand since
January 2016.
Dr. Rainer Hillebrand Dr. Jörg Mittelsten Scheid
Dr. Jörg Mittelsten Scheid,
a member of the Vorwerk
owner family, headed the
company from 1966
through 2005. He went on
to chair the Supervisory
Board in 2006 and retained
that office through 2012
before assuming his
present office of Honorary
Chairman.
Page 13 Corporate Presentation
Philosophy
Page 14 Corporate Presentation
PhilosophyOur Principles
A stubborn commitment to the highest quality.
Our family company takes the long view.
Fostering an openness to innovate.
Designed for human connection.
We create opportunity.
Page 15 Corporate Presentation
PhilosophyVision
Our superior products and services elevate
the quality of life everywhere you call home.
Page 16 Corporate Presentation
PhilosophyMission
We create passionate, loyal customers by simplifying homes
with high-quality, long-lasting solutions.
Our superior products and services come with the human
touch, from the way we develop them and sell them, to the
way they are used.
Our unique direct selling capabilities empower people across
the globe, elevating lives for the better.
As a trusted family business, we are committed to act in a
socially and environmentally responsible way.
We strive to achieve economic success as a means to ensure
family ownership of Vorwerk for many generations to come.
Page 17 Corporate Presentation
NachhaltigkeitSustainabilitySustainability
Page 18 Corporate Presentation
SustainabilityTo keep the world our home
• Long-term thinking, reliable action, as well as commitment
to society and the environment have been a matter of
course in our family-owned company since it was founded
in 1883.
• In order to systematically and continuously improve the
social and environmental impact of our business actions
and thus make a positive contribution to a sustainable
development, we have implemented and deeply anchored
a sustainability management system in our company in
2016.
• In defining goals and measures we are focusing on our
eight fields of action: products, supply chain, environment,
employees, self-employed advisors, corporate governance
and risk management, real estate, and social commitment.
Page 19 Corporate Presentation
Social Commitment
Page 20 Corporate Presentation
Social CommitmentSOS Children’s Villages
The Vorwerk family-owned company set up the Vorwerk
Family Fund to raise money for SOS Children’s Villages.
To date, the concerted efforts of employees, sales advisors,
the Executive Board and the owner family have raised
donations to the tune of 2,200,000 euros for the fund.
Vorwerk’s social commitment has so far helped SOS
Children’s Villages in Hyderabad (India), Moín (Costa Rica)
and is currently providing for Quy Nhon (Vietnam).
Page 21 Corporate Presentation
Products and Services
Page 22 Corporate Presentation
Products and ServicesResearch, development and production
At Vorwerk, research, development and production are united in a single enterprise. Vorwerk sets high standards
in all areas. The customer gets what he has grown to expect from Vorwerk: an innovative product that is practical,
useful and extraordinarily durable.
Page 23 Corporate Presentation
Wuppertal, Germany
Research & Development and
the Vorwerk Group’s largest
production site, which turns out
a range of products, including
the Kobold VK200
Cloyes, France
Production of the
Thermomix TM6,
e.g. for the European
markets
Shanghai, China
Production of other Kobold
products
Querétaro, Mexico
Production of the entire product
portfolio of JAFRA Cosmetics
Westlake, USA
Research & Development
for JAFRA Cosmetics
Hameln, Germany
Carpet and carpet tiles
production
Products and ServicesProduction Sites
Page 24 Corporate Presentation
Products and ServicesPortfolio overview
Thermomix® Temial JAFRA Cosmetics
akf group Vorwerk DirectSelling Ventures
Neato RoboticsVorwerk flooring
Kobold
Page 25 Corporate Presentation
Products and Services
Thermomix®
Thermomix® TM6: Simple. Self. Made.
• Cooking can be so easy thanks to state-of-the-art technology:
Thermomix® combines 17 smart cooking functions and modes in
one.
• The innovative Guided Cooking function guides you step-by-step
through recipes and thus guarantees perfect success.
• The Thermomix® adapts to the needs of its customers:
- Cookidoo® directly integrated: Thousands of recipes
directly on the Thermomix® TM6
- Processor and memory capacity like a smartphone. The
Thermomix® is directly conntected to the internet via
WLAN.
Sales 2018: 1.1 billion euros
Self-employed sales advisors: about 44,500
Page 26 Corporate Presentation
Products and ServicesKobold
Kobold products make household cleaning surprisingly easy.
All Kobold products have numerous innovative functions and a perfect
ergonomic design.
Thanks to sophisticated filter technology with integrated odour and
hygiene microfilter, they are particularly suitable for allergy sufferers.
Kobold is an entire product family consisting of
upright vacuum cleaners, cylinder vacuum cleaners, electric brushes,
suction wipers, robot vacuum cleaners, handheld vacuum cleaners,
window cleaners and an extensive range of nozzles.
Sales 2018: 757 million euros
Self-employed sales advisors: more than 12,000Shooting
bild folgt
Page 27 Corporate Presentation
Products and ServicesTemial
Temial – experience authentic tea culture in a new way.
With the slogan "Made as thought for 2,000 years" Temial celebrates
the appreciation of tea and unites the tea cultures of this world in an
innovative product world.
In addition to the innovative tea machine, the Temial world offers a tea
selection of high-quality loose organic teas and a selection of
accessories such as teapots and bowls.
Sales launch: 2018 in Germany and China
Page 28 Corporate Presentation
Products and ServicesJAFRA Cosmetics
JAFRA Cosmetics offers a comprehensive portfolio of skin care
products, fragrances, make-up and bath & body worldwide and
can look back on more than 60 years of experience in direct
sales.
JAFRA enables women to discover and successfully develop their full
potential.
Sales 2018: 336 million euros
Self-employed sales advisors: about 553,700
Page 29 Corporate Presentation
Products and Servicesakf group
akf bank, akf leasing, akf servicelease and akf factoring are
reliable partners for medium-sized companies in particular.
Product portfolio: Leasing or credit financing of mobile capital goods,
sales financing, factoring, fleet management, secure and transparent
investment products.
New business 2018: 1.3 billion euros
Sales 2018: 450 million euros
Employees: 485
Page 30 Corporate Presentation
Products and ServicesVorwerk flooring
Since 1883, Vorwerk flooring has stood with its products for a
unique mixture of highest quality, sustainable innovations and
worldwide award-winning design.
For more than 135 years, millions of satisfied customers have been
furnishing their apartments, houses and offices with products from the
traditional German manufacturer. Vorwerk has always redefinded the
boundaries of the floor covering.
Product development and production take place at the headquarters in
Hameln.
Sales 2018: 49 million euros
Employees: 366
Page 31 Corporate Presentation
Investment CompanyVorwerk Direct Selling Ventures
Vorwerk Direct Selling Ventures is a investment company of the
Vorwerk Group.
The focus is on direct-to-consumer business models and enabling
technologies as well as long-term minority investments.
Investments in companies in Europe and the USA.
Investment volume per investment:
1 to 10 million euros
Extract from the current portfolio:
flaschenpost, STOWA, Thermondo, Mädchenflohmarkt,
HelloFreshGO
Page 32 Corporate Presentation
Vorwerk Facility Management Holding KG
Page 33 Corporate Presentation
Vorwerk Facility Management Holding KGHECTAS
• HECTAS Facility Services is one of the leading quality providers of infrastructural facility services.
• Core competencies: cleaning, supporting facility services, and security services
• Customers in the industrial, administrative, financial, health care, and retail and logistics sectors
• Sales 2018: 211 million euros
• Employees: about 9,700
Vorwerk & Co. KG
Corporate Communications
Mühlenweg 17-37
42270 Wuppertal
Tel.: +49 202 564-1247
Fax.: +49 202 564-1812
www.vorwerk.de