ACASE Eco-friends Enterprise

Carmen Nastase - Tutor

Kati Eveliina Piirainen – Finland

Polya Pavlova – Bulgaria

Sisay Asfaw Cheru – Austria

Laszlo Nahoczki – Hungary

Lucia Danila – Romania

September 15, 2006

Zvolen

INNO FOREST IPRecreational innovation – Group 3

Recreational innovation

Recreation is the employment of time in a non-profitable way and refreshment of one's body or mind.

ACASE - ECO-friends Enterprise

• Location – INNO FOREST Country

• Dated from 18 century, reorganized in 1988 - public limited company

• Main activity - sector – administration and coordination of forest activities in INNO

FOREST

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ACASE - ECO-friends Enterprise

Activities:• Forest management• Forestry services• Services of harvesters companies • Game management• Parquet production• Wood trading• Seedling and nursery (forest and ornamental

tree saplings)• Charcoal trade• Forestry school and education • Recreational activities as ecotourism and

extreme tourism• Administration of restricted areas

Resources of the company:

• Issued Capital – 6 mil Euro• Natural - climate and the relief, the

landscapes, flora and fauna - unique in Europe and on the Earth, wildlife diversity and beautiful scenery, numerous species of superior plants and invertebrate species, are inviolate and quasi-inviolate areas, the most big volcanic massive from Inno Forest, and volcanic crater with 10 km in diameter, 78% forest surface

• Cultural - the traditional way of life of the community

• Human - 502 employees• Technical – 13 subunit with several buildings,

five forest lodges and the necessary equipment for the company’s activities

Market situation

• The single state/public forestry company• Area - EU countries and East Europe – Finland,

Austria, Bulgaria, Hungary, Romania, Germany, Italy, France, Belgium, Denmark, Greece, Spain, Netherlands, Portugal, Great Britain, Slovenia, Slovakia and Russia

• Customers - public, researchers, experience sharing people, tourists, tourism companies, training companies, owners of non-state forest; hunting and fishing organizations

• Competitors – private forest companies, municipality forest companies, tourism companies, parks of neighbour countries

Needings and problems:

• Cooperation with national and international companies which works with natural products

• To recapture the notoriety on the market• Trying to find some new markets and

producing different products• National and international marketing• Financing • Get higher income • Good and efficient PR strategies• Better communication between the SFE,

the public, municipality, NGO

Needings and problems:

• New open museums• Educational trails• Celebrating meetings• Stabilizations and reforestations• The exertion of the incontrollable

depasturage, of the unorganized tourism or polluting economic activities

• Approvals for tourism activities in restricted areas

• Development of the regional tourism• Sustainable manage and using of the forest• To improve communication infrastructures • Equipment – cars, laptops, GPS system

Elements for Innovative process:

• Good use the forest area with the climate and the relief, the landscapes, flora and fauna

• Changing the classical way of protecting the forest, promotion of use of resources by the local people

• MFP of INNO FOREST Country

• GIS

• SYSTEM ‘NUG’

Ecotourism level

• Diversification of trekking routes (Forestry Outdoor Museum in Vidrovo)

• Construction of additional wooden lodges (Liptovsky Miculas)

• Strengthening communication/relations with stockholders (private tour operators, schools)

• Training for the staff in tourism management

Restricted area

• Cooperation with youth organisations for volunteers for organization of the park: paths, signs

• Association of park’s activities with cultural/religious tourism, specific to the area

• Need for different kind of activities from fields like research, health, and sightseeing, photo shooting, educational programs for children, fruit picking, different contests, thematic activities (Tatran National Park)

• Cooperation with local tourism units to send tourists, promotion of the activities

• Collaboration with similar national or international parks for promotion, exchanges

• Web site in EN, GE, FR, RU etc., on line reservation

Natural products • Create powerful marketing which increase peoples

interesting about berries and their properties

• To extend cooperation and network with national and international actors, like with companies which ennoble berries to get better knowledge exchange and R&D acting between countries

• Create cooperation with national and international travel agencies that they could promote picking berries to travelers (for companies which deal with berries)

• Make information tables to our national parks about berries and mushrooms that would achieve

people’s interest about natural products (Forestry Outdoor

Museum in Vidrovo, Tatran National Park)

Forestry activities level

• Efficient PR strategy between the Enterprise and the Public (Forest State Enterprise Levice and Bansjska Bistrica)

• Improving the knowledge of people about the forest and foresters work (Forest State Enterprise Levice)

• Enforcing the marketing and the commercial in the televisions, radios, newspapers

• Organizing events together with the public like The day of forestry

• Improving the knowledge of the employees with trainings, meetings, brainstorming

• Improving the machinery

Educational level • Establishing an open-air museum for the

public (Forestry Outdoor Museum in Vidrovo)

• Educational trail (Forestry Outdoor Museum in Vidrovo, Environmental education rout of Municipal Forest Enterprise Zvolen and history of Zvolen Pusti Hrad)

• Conscious education of the „forest knowledge“ in elementary schools

• School nursery• Open-air classroom• Ecopath to hidden beauty of the Balkan• Increasing environmental knowledge among

pupils and their engagement towards forest

• Construction of an ecopath and a shelter

The expected results:

• Increased– student’s evaluation from 4.8 to 5.2 – number of the “green” organizations with 10%– number of the candidates to study in the forestry

school is with 30% – number of visitors

• New facilities (lodges, tracking routs, educational trails etc.)

• Bigger income (2 years 2-5%, 5 years 15-20%)

• Increased benefits of the community • Expend of the market - Asia and Pacific • New collaborations and contracts

Conclusions:

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Market

Public relation

Innovation

Forecasting

Anticipation

Education

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