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Accelerating Application Development John Potemri David Beaulieu

Accelerating Application Development - …€¦ · Accelerating Application Development John Potemri David Beaulieu. Agenda zIntroduction to VoiceXML ... PLMN. VoiceXML – Introduction

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Accelerating Application Development

John PotemriDavid Beaulieu

Agenda

Introduction to VoiceXMLBenefits, Standards, Market Adoption

Introduction to VoiceXML and CCXMLFramework, Paradigm, Syntax

ApplicationsExamples with Code and Hints

Service CreationVicorp Americas

NMS Offer

VoiceXML – Business Benefits

VoiceXML is the natural voice user interface for bringing web–enabled services to telephony usersMigration of IVR systems to web technologies

The web offers forums for standardizing proprietary protocols and APIsThe web offers solutions to distribution, scaling, security and robustnessWeb deployment mechanisms reduce time and cost of service introductionThe web is rich with tools and skilled developers

VoiceXML – Place in the Market

IVR replacement – cost savings through…Reduced development and deployment costsLeveraging existing web–enabled customer servicesEfficient exploitation of costly speech processors

Application portability and reusable componentsDeploying on a different voice browsers with little or modifications to the application code

Minimal coupling between the application server and the telephony infrastructure

Use of dynamic content is invisible to the voice browserCompetition makes for a healthy hosting marketplace

VoiceXML – Place in the Market

Reuse of Web concepts and tools for the development of speech applications

HTTP Server (Apache, ISS, ..)Application servers (BEA, WebSphere, Tomcat, ..)Languages (Java, ….)

Maintenance of different service access can be synchronizedDifferent media are published in a uniform way for different services (e.g. voice services, Web, WAP)

Multimodal servicesTreat voice access as one of a coherently handled set of customer–contact modesAsynchronous and simultaneous voice/visual modal services now possible

VoiceXML – Introduction

Voice access (e.g. telephone) to the InternetXML-based mark-up language to design speech applications

VXMLHTML

PresentationWeb Browser

Monitor, Keyboardand Mouse Telephone

Voice Browser

IPNetwork

User Interface

PSTN

Application Server

Vision VoiceXML Server

VoiceXML – Introduction

Three-Tier Architecture Applied to Telecom

High productivity Differentiated productsServer softwarere-use Distributed computing overIP networksCommunications apps require the “network tier”

NetworkSignaling, Load

Balancing…

PresentationBrowser, Media Processing…

ApplicationBusiness Logic, Scripting…

ServicesDatabase, Streaming, Storage…

VoiceXML – Introduction

Scalable DeploymentIP InfrastructureLoad-balance

SpeechRecognition

SpeechSynthesis

Application Server

ContentServer

Vision VoiceXML Server

Private IPNetwork Public IP

Network

PSTN orPLMN

VoiceXML – Introduction

The VoiceXML ForumProfessional organisation created in march 1999

4 founders: AT&T, IBM, Lucent, Motorola~60 sponsor member companies~500 supporter member companies

Published the 1.0 specification in March 2000Accepted by the W3C in may 2000Current focus: promotion, education, conformance

VoiceXML Review e-zine (www.voicexmlreview.org)Tutorials (www.voicexml.org/tutorials/index.html)Conformance (www.voicexml.org/conformance/index.html)

VoiceXML 2.1Became a W3C Recommendation in April 2007

VoiceXML – Primer

SIP

Application Server (HTTP)

Event Queue

Events

POST / GET

Actions

Speech Server

MRCP

VoiceXML Session

ApplicationApplication – State Machine

Dialog - StateDialog - State

Connection

VoiceXML – Primer

SessionBegins when the user starts interacting with the VoiceXML context.Termination events / actions:

User : Hang-upDocument : <exit />Platform : Maximum call duration exceeded.

Session variables available to all applications.Support for all session variables defined in the specification.

DNISANIprotocol

Session Variables (extension)Call modeCall typeInitial URI

VoiceXML – Primer

ApplicationOne or more VoiceXML document with the same root document.Application variables and grammars available to all document in the application.

Root

D1 D2 D3

VoiceXML – Primer

DialogsMenu

Presents the user with a choice of optionTransition to another dialog based on the choice<menu> and <choice>

FormsCollect values for a set of form item variables.Each field input <form>, <field>

SubdialogsMechanism for reusing common dialogs and building libraries of reusable applications.Subdialog context and called dialog context are separate.

VoiceXML – Primer

Document structureXML-basedState model description

Dialog define conversational statesTriggered by user inputsTriggered by platform

<?xml version="1.0"?><vxml application=“…”>

<menu id=“…” dtmf=“…”><choice next=“…”/><choice next=“…”/><nomatch /><noinput />

</menu><form>

…<field name=“…”>…</field>

</form></vxml>

CCXML – Introduction

Adds call control to W3C standards for the “Voice Browser”ActivityOvercomes Limitations of call control in VoiceXMLCall Control

Independent of Signaling ProtocolInbound Calls and Outbound CallsCall BridgingConferencing

Management of ResourcesConnectionsDialogsConferences

Event Controlled State MachineProcessing of Events from different resourcesInteraction with external entities via events (i.e. web server)Timing events

CCXML – Introduction

SIP

ISDN

SS7

I/O Event Processor (HTTP)

Event Queue

CCXML Session

The State Machine

Events

Actions

Connections

Dialogs

Conferences

VoiceXML

Media ProcessingUnit

CCXML – Primer

Miscellaneous events for fetching CCXML scripts, sending user specific events and to cancel scheduled events

Fetch, move, send and cancel

Signal failures to the CCXML scriptError Events

Conferencing multiple users togetherConference Events

Establish a VXML sessionDialog Events

Relates to telecom signalingConnection Events

Life-cycle of a CCXML sessionCCXML Events

CCXML – Primer

Sending Events to an external entity (via HTTP), cancelling timed events

<send>

<cancel>Event

Control the life cycle of a conference resource and allow adding and removing connections to it.

<createconference>

<destroyconference>

<join>, <unjoin>

Conference

Control the use of a VXML session<dialogstart>

<dialogterminate>

<dialogprepare>

Dialog

Actions triggered on a Connection Resource<accept>, <reject>

<redirect>, <disconnect>

<createcall>, <merge>

Call Control

Control the lifecycle of a CCXML session.<createccxml>

<exit>Lifecycle

Application Scenarios

Building a Self-Help Application for Account InfoInteractive Voice Response (IVR) system

Building a Streaming Video Portal for Music VideosInteractive Voice And Video Response (IVVR) system

Building a Health Care Appointment ReminderOutbound Dialing application

Building a Self-Help Application

ObjectivesReplace proprietary based CRM application using Web based toolsAllow customers to enter commands via DTMF or voice commandsAllows for call transfers to a “live body”Allows for supervisor assistance if needed – third party added

Call Center Attendants

Building a Self-Help Application

Vision VoiceXML Server

E1/T1(ISDN, SS7)

RTP

SIP

Application Server(hosts Call Center app)

Web Resources / Database

TCP/IP

TelephonyWeb Server

PSTN Intranet

ASR/TTSSpeech Server

CCXML

Supervisor

SIP Phones

VoiceXMLMRCP

Building a Self-Help Application

Call Arrives from PSTNAlerting event in CCXML

Authenticate call and start a dialog for IVRCCXML dialogprepare, answer, and dialogstart

If caller needs assistance, transfer to agentVoiceXML transfer results in CCXML transfer

If agent needs assistant, conference in supervisorCall is moved to a mixer for 3-way conference

Building a Self-Help Application

Managing the Customer Call - CCXML

<eventprocessor statevariable="state"><transition state="init" event="connection.alerting" name="evt">

<assign name="callingparty" expr="evt.connection.remote" /><assign name="in_connectionid" expr="evt.connectionid" /><dialogprepare src="''" connectionid="in_connectionid"/>

</transition>

<transition state="init" event="dialog.prepared" name="evt"><assign name="dialogid" expr="evt.dialogid"/><accept connectionid="in_connectionid"/>

</transition>

<transition state="init" event="connection.connected" name="evt"><dialogstart prepareddialogid="dialogid”

connectionid="in_connectionid" /></transition>

<transition state="init" event="dialog.started" name="evt"><assign name="state" expr="'active'" />

</transition>….

Building a Self-Help Application

Main dialog - VoiceXML

<form id="mainmenu"><field name="asr_input">

<property name="inputmodes" value="voice"/>

<prompt>Welcome to Customer Service Self-help line.<break time="500ms"/>Please select one of the following options:<enumerate/ >

</prompt><option value="balance">Account balance</option><option value="history">Account history</option><option value="help">Help</option>

<filled><goto expr="'http://appserver/selfhelp?user=' + userid +

'&amp;option=' + asr_input" /></filled>

</field></form>

Building a Self-Help Application

Dialog generated by App Server - VoiceXML

<form id="balance"><block>

<prompt>Your current account balance is <say-as interpret-as="vxml:currency">$123.56</say-as>

</prompt></block>

</form>

<form id="agent"><transfer name="blindTransfer" type="blind" dest="sip:agent@ip“

connecttimeout="10"><audio src="transfer_call.wav">

Please wait while your call is transferred to an agent.</audio><filled></filled>

</transfer></form>

Building a Self-Help Application

Handling VoiceXML transfer event - CCXML

<transition state="active" event="dialog.transfer" name="evt"><if cond="evt.type == 'blind'">

<assign name="state" expr=“'transferring'" />

<createcall connectionid="agent_connectionid" dest="evt.uri" joinid="in_connectionid"/>

<else/><!-- Bridge transfer -->

</if></transition>

<transition state="transferring" event="connection.connected" name="evt"><assign name="state" expr="'agentconnected'" />

<send target="'http://appserver'" targettype="'basichttp'" data="'agent.connected'" namelist="callingparty session.id" />

</transition>

Building a Self-Help Application

3-party conference with supervisor - CCXML

<transition state="agentconnected" event="agent.supervisor" name="evt"><assign name="supervisorURI" expr="evt.uri" /><createconference conferenceid="conferenceid“

confname="'conf'+in_connectiondid" reservedtalkers="3" /> </transition>

<transition state="agentconnected" event="conference.created" name="evt"><createcall connectionid=“supervisor_connectionid" dest="supervisorURI"

joinid="conferenceid"/> </transition>

<transition state="agentconnected" event="connection.connected" name="evt"><assign name="state" expr="'supervisorconnected'" /><unjoin id1="in_connectionid" id2="agent_connectionid" /><join id1="in_connectionid" id2="conferencid" /><join id1="agent_connectionid" id2="conferencid" />

</transition>

Building a Streaming Video Portal

ObjectivesMust work within IP and Mobile EnvironmentsAllows user interaction via touch padMust initiate streams via DTMF and Voice commandsUses web resources for video storage

Building a Streaming Video Portal

E1/T1(ISDN, SS7)

RTP

SIP

Application Server

TelephonyWeb Server

PLMN

RTSP Streaming Server

CCXML VoiceXMLRTSP

IP

Vision VoiceXML Server

Building a Streaming Video Portal

VoiceXML determines if this is a video callCheck session connection variable

Play video filesExtends audio tag to be “media” tagVideo available in 3GP filesSource video from RTSP server

Provide background video while using audio to provide menu options

VoiceXML prompt tag with “par” extension

Get user selectionDTMF menu options for input

Building a Streaming Video Portal

Video portal main dialogVerifies the callmode to make sure the caller supports video

<?xml version="1.0" encoding="UTF-8"?><vxml version="2.1" xmlns="http://www.w3.org/2001/vxml" xml:lang="en-US">

<property name="inputmodes" value="dtmf"/><property name="bargein" value="true"/>

<form id="startup"><block>

<if cond="'video' == session.connection.callmode"><goto next="#mainmenu"/>

<else/><goto next="#audioCall"/>

</if></block>

</form>

Building a Streaming Video Portal

Video portal music type selection

<menu id="mainmenu"><property name="timeout" value="10s"/> <prompt><audio src=“mainmenu.3gp">Welcome to the NMS Music Video Portal.Select one of the following music category.

</audio></prompt><choice dtmf="1" next="#rock"></choice><choice dtmf="2" next="#hiphop"></choice><choice dtmf="3" next="#disco"></choice><choice dtmf="4" next="#70s"></choice><choice dtmf="5" next="#interviews"></choice><choice dtmf="0" next="#formExit"></choice>

</menu>

Building a Streaming Video Portal

Group selection – Generated by App Server<form id="rock">

<field name="artist"><prompt><par><media src="rtsp://rspserver:554/background.3gp"/> <!-- Video only --><media type="application/ssml+xml"><speak version="1.0">

Please choose one of the following rock artist.</speak>

</media></par>

</prompt><option dtmf="1" value="collectivesoul"/><option dtmf="2" value="lit"/><option dtmf="3" value="everclear"/><option dtmf="4" value="pixies"/><option dtmf="0" value="back"/><filled>

…<goto expr"'http://appserver/getmusicvideo?artist=' + artist" />

</filled>

Building a Streaming Video Portal

Music video selection<form id="beatles">

<field name="musicVideo"><property name="timeout" value="10s"/><audio src=“beatles.3gp">Please select your beatles video.</audio>

<option dtmf="1" value="TwistAndShout.3gp"/><option dtmf="2" value="Help.3gp"/><option dtmf="3" value="StrawberryFieldsForever.3gp"/><option dtmf="0" value="0"/>…

</field>

<field name="inputvalue"><property name="timeout" value="0s"/> <audio expr="musicVideo" /><option dtmf="0" value="0"/>…

</field></form>

Building an Appointment Reminder

ObjectivesHealth Care appointment reminder system needs outbound dialing applicationsCalls customer at home or business Allows for insertion of customer name within automated scriptAllows for call transfer to Doctor’s office for a “live body”conversation

Building an Appointment Reminder

E1/T1(ISDN, SS7)

RTP

SIP

Application Server

TelephonyWeb Server

PSTN

Text to SpeechServer

CCXML VoiceXMLMRCP

IP

Vision VoiceXML Server

Building an Appointment Reminder

On application stimulus (e.g. database of schedule reminders) make an outbound call

Create a session, ready the application and place the call

Verify that you reached the correct partyText-to-speech messageCollect patients birthdate with DTMF

Announce the appointmentUse text-to-speech to speak date, time, etc.

Call transfer to receptionist/doctorInitiated from VoiceXML and completed in CCXML

Building an Appointment Reminder

CCXML Create Session requesthttp://www.example.com/createsession? uri=http://www.example.org/ccxml/appointement.ccxml&

eventsource=http://www.example.org/ccxmlext&phonenumber=tel:508-555-5555&vxmlscript=http://www.example.com/validateuser.vxml

Building an Appointment Reminder

CCXML Outbound Call<transition state="init" event="ccxml.loaded" name="evt">

<dialogprepare src="session.external.vxmlscript"/></transition>

<transition state="init" event="dialog.prepared" name="evt"><assign name="vxml_dialogid" expr="evt.dialogid"/><assign name="currentstate" expr="'calling'"/><createcall callerid="'Dr. House'" dest="session.external.phonenumber"

connectionid="out_connectionid" /></transition>

<transition state="calling" event="connection.connected" name="evt"><dialogstart prepareddialogid="vxml_dialogid“

connectionid="out_connectionid" /> <assign name="currentstate" expr="'joining'"/>

</transition>

<transition state="joining" event="dialog.started" name="evt"><assign name="currentstate" expr="'active'" />

</transition>

Building an Appointment Reminder

Verify identity in VoiceXML dialog<form id="identify">

<field name="birth" type="date" modal="true"><prompt>Hi, my name is Dr. House calling for David Beaulieu. If your are M. Beaulieu, please enter your date of birthin the YYYYMMDD format.</prompt>

</field>

<filled namelist="birth"><goto expr="'http://www.example.com/identify?user=beaulieu&dob='+birth" />

</filled>

</form>

Building an Appointment Reminder

Reminder and transfer - VoiceXML<menu id="reminder">

<property name="timeout" value="10s"/> <prompt>

Your eye exam is schedule on<say-as interpret-as="vxml:date" format="md">10-21</say-as>at<say-as interpret-as="vxml:time" format="hm">11.00</say-as>. <break time="500ms"/>If you would like to reschedule your appointment, press 0.

</prompt><choice dtmf="0" next="#transfer" />

</menu>

<form id="transfer"><transfer name="blindTransfer" type="blind" dest="tel:508-555-5555"

connecttimeout="10"><audio src="transfer_call.wav">

Please wait while your call is transferred to a receptionist.</audio>

</transfer></form>

Building an Appointment Reminder

Redirecting call to receptionist - CCXML<transition state="active" event="dialog.transfer" name="evt">

<if cond="evt.type == 'blind'"><assign name="state" expr="'redirecting'" /><redirect connectionid="out_connectionid" dest="evt.uri" hints="{connecttimeout:evt.connecttimeout}"/>

<else/><!–- Bridge transfer -->

</if></transition>

<transition state="redirecting" event="connection.signal" name="evt"><!–- Transfer fail --><exit/>

</transition>

<transition state="redirecting" event="connection.redirected" name="evt"><!-- Transfer Succeeded --><exit/>

</transition>

Voice Application Stack with J2EE & VXMLApplication Developer CommunityApplication Developer Community

xMP Service Creation EnvironmentxMP Service Creation Environment

J2EE Application ServerJ2EE Application Server

vXML Browser / Media ServervXML Browser / Media Server

ASRASR TTSTTS SpeakerVerification

SpeakerVerification

Telephony Platform / Media Gateway Telephony Platform / Media Gateway

Speech Enabling Technologies

Service Creation Tools for Voice and Self-

Service Applications

Presented By: Vicorp Limited

Kip Heuertz – VP Americas, [email protected] / 1-972-596-2969

October 2-3, 2007

What Do the Analysts say??IVR is still the dominant Self-Service channel but is moving from Touch Tone to Speech.

Companies are moving from Touch-Tone IVR to Speech application as it supports more complex functionality and provides higher completion rates (Forrester)Well-designed voice user interfaces (VUI) can reduce call time by as much as 30% and compared to traditional IVR systems cut opt-out rates by 50% (Forrester - 2003)Increased IVR retention rate. Companies are up to 60% more likely to retain a caller within the IVR using speech vs. touch tone (Giga)Nearly a third of contact centers use speech recognition technology and a further 17% plan to install it during 2006. If contact centers implement these plans, almost 50% will be using speech recognition within a year …..and…those organizations considering speech solutions have mostly delivered on their plans (Merchants – 2006)

Source : Merchants CC Benchmarking Survey: 2006

Voice Value Chain

Routing

Contact Center

Self-service

Enterprise and contact

center

Directory Assistance

Service Provider

Portals

Service Provider

Unified

Comm

Enterprise

Analytics

Enterprise and contact

center

Hosting – Hosted and Premise-based Managed Services

Services – Requirements/discovery, Project Management, SI, Implementation

Applications – Packaged, Configurable, Modules/templates, Custom

Enabling software – Tools, ASR / TTS / Voice authentication engines

Platforms – VoiceXML, Traditional

Voice Application Stack with J2EE & vXMLApplication Developer CommunityApplication Developer Community

xMP Service Creation EnvironmentxMP Service Creation Environment

J2EE Application ServerJ2EE Application Server

vXML Browser / Media ServervXML Browser / Media Server

ASRASR TTSTTS SpeakerVerification

SpeakerVerification

Telephony Platform / Media Gateway Telephony Platform / Media Gateway

Speech Enabling Technologies

Vicorp at a GlanceBusiness & Finance Founded 1981

Originally carrier-based IVR PlatformxMP product launched in 2004Customer solutions on 5 continentsOperations and Product Development in UKSales & Marketing in North America and UK/EMEA Leading independent VXML development tools company (Datamonitor, Opus Research)Listed on AIM (London) exchange

Key Telcos: Cable and Wireless, BT, VSNL, Rogers, AIS ThailandKey Enterprises: Barclay, BarclayCard, GE Capital, lastminute.com, German lotteryKey Partners: IBM, Genesys (GVP and VoiceGenie), Holly Connects, Avaya, Voxeo, Nortel, Nuance

Customer & Partners

Experienced technical, sales and management teamsInfluential internationally recognized experts in speech and IVRLeadership in Open Standards - VoiceXMLStrong culture of customer focus

People & Organization

Reference to Vicorp’s xMP

Vicorp is the only independent vendor focused exclusively on the speech application development tools market. Its xMP product suite provides a unique level of flexibility and configurability which enhances the entire application lifecycle, post deployment portability and investment protection. - Daniel Hong, Lead Analyst at Datamonitor.

“Working with Vicorp gives us the ability to meet our customer’s needs in an innovative, flexible & cost effective manner”

Dominic Cameron –

xMP Key Features

Easy to create services: with no need for detailed VoiceXML skillsState of the art intuitive Drag and Drop GUIFull Validation before GenerationCall Out’s to Java Business Logic and Back-end Integration

Quality Results achieved quicklyRe-use of trusted application components across multiple servicesSeparation of Creation from Configuration

Protects investment in Services & InfrastructureApplications run on any J2EE Application ServerApplications run on any VoiceXML2.0 Media ServerFully Open standards BasedNo xMP Runtime InterpreterNative, Efficient, Platform Independent Code

xMP Key Features

Resource sharing across different Business UnitsIn-Built Multi-TenancySecure Partitions, with independent access and controlResource Management

Scalable, Flexible and Efficient ArchitectureIncrementally expandable, without interrupting serviceFull High Availability supportEfficient Code Generation (round-trip, caching)

Provides control where it is neededDynamic Content ProvisioningService Specific ManagementAccess control

Analyze and Tune the ServiceReal-time and off-line ReportingCustomised reporting for different Business units

So what are the real ROI for SCE Tools

#1 - PROTECT APPLICATION INVESTMENTInitial application development cost reduction (circa30%)

‘Quick-to-market’ – shows return on brands (FMCM)

Flexibility and rapid services deliveryExpand services from all major brands, simultaneouslyDevelop services immediately, deploy across all platforms when ready (Migration strategy)

xMP Tool Suite – Roles based approachxMP is a complete Open Standards service creation environment xMP enables rapid creation, management and deployment of enhanced voice and multi-media servicesxMP comprises the following tools:

Detailed reports and service dataxMP Reporter

Service Management, Deployment, Control and Analytics.

Responsible for creating and managing partitions

xMP Console

GUI Eclipse based

Content management and configuration (call prompts)xMP Studio

GUI Eclipse based

Drag and Drop for creating business logic or application call flow

xMP Director

Benefits / Value Proposition

Incrementally expandable without interrupting services

High availability support

Efficient code generation (round-trip and caching)

Scalable and efficient architecture

Write your application once and run it in an mixed environment.Running on multiple platforms at the same time

Independent access and control for departments, divisions or different companies.

Ideal for Hosting companies.

Offering Hardware, software, and logical partitions.

Secure Partitioning

Deploy new services more quickly

Dynamically change existing services

Create multiple brands without making copies of the application

Separate call flow from content

BenefitVicorp xMP Unique Features

Fits into Service Oriented Architecture (SOA)Creating and reusing components

Easy access to databases and external systemsJ2EE Environment

Preserving the investment in the application

Running application on VXML platforms

Open Systems / Platform independence

30% faster development = faster ROIGUI-Based Eclipse

BenefitVXML Tools

xMP Tools Overview

xMP Director is an intuitive drag-and-drop service creation tool, that enables applications to be rapidly designed and created.

Easy to create white-label servicesSimple back end integration through JavaCreate innovative services with no coding skills

Key Features:Intuitive, Eclipse based Drag-and-Drop GUIStrong support for re-usabilitySupport for defined User Roles within the Design and Development ProcessEasy Integration to Back-End SystemsDetailed Monitoring and AnalysisComprehensive Service Generation ProcessCreate applications independent of the underlying architectureCreate native, efficient applications

xMP Director

xMP Studio is used to tailor and configure white label applications to create deployable services

Easy to brand services using Rich Content ModelConsistent Service logic, many brandsContent can be audio, text-to-speech or video

Key Features:Modify application without changing the logic Manage the Content of the applicationUpdate prompts dynamically within a live serviceQuickly add new brands or languagesAdd transcript notes for Voice Talent and export/import recording scriptsCreate and configure Call Detail Records for different business unitsAlter Time of Day logic to enable the service to act differentlyView Audit Trails detailing changes made to the application

xMP Studio

xMP Console

xMP Console is a web management interface that simplifies service deployment and activation

Presents two management viewsPlatform View (used by Platform Operator)Service View (used by Service Operator)

Key Features:Assign relevant DNIS numbers to servicesDynamic Content DeliveryUpdate Key Prompts “On-the-fly”Real Time and Historical AnalysisIn depth logging and de-buggingService Specific ManagementSecure Multi-Tenancy

xMP Reporter

xMP Reporter is a comprehensive reporting package that gives complete end-to-end data on every aspect of xMP applications, out-of-the box and with no additional development effort.

xMP Reporter IncludesCore Call Progress DataStandard Data Views Standard Reports

Key Features:Generate detailed views on activity within servicesQuickly respond to management requests for informationProvide and analyze tuning information to validate design and help improve the serviceEasily extend and customize database structure and reportsTrack success of campaigns and special offersQuickly identify and react to bottlenecks that appear in the applicationDetermine additional self-service options for future developmentExport data to other databases for centralized reportingCombine with custom service data to provide service-specific reports

Benefits / Value Proposition

Incrementally expandable without interrupting services

High availability support

Efficient code generation (round-trip and caching)

Scalable and efficient architecture

Write your application once and run it in an mixed environment.Running on multiple platforms at the same time

Independent access and control for departments, divisions or different companies.

Ideal for Hosting companies.

Offering Hardware, software, and logical partitions.

Secure Partitioning

Deploy new services more quickly

Dynamically change existing services

Create multiple brands without making copies of the application

Separate call flow from content

BenefitVicorp xMP Unique Features

Fits into Service Oriented Architecture (SOA)Creating and reusing components

Easy access to databases and external systemsJ2EE Environment

Preserving the investment in the application

Running application on VXML platforms

Open Systems / Platform independence

30% faster development = faster ROIGUI-Based Eclipse

BenefitVXML Tools

Thank you

www.vicorp.com

Reference Slides

Technical and Multi-Tenancy

Multi-Tenancy

Single Run-Time System (xMP Engine)

Physical Resources

Gateway / Firewall Media Server App Server

AS

R TTS

Pro

mpt

Rec

ord

Ser

vIn

st

Con

tain

ers

Por

ts

DN

's

Line

s

SIP

Add

r

Partition Partition Partition

Virtual Resources

Map

Map

Map

Tenant A Tenant B Tenant C

Virtual ResourcesVirtual Resources

Con

nect

ors

CP

U N

odes

Multi Tier SLA:

Hardware Partition: Each End User/Business Unit has own hardware.

Software Partition: Each End User/Business unit has own Application Server Instance but on shared hardware.

Logical Partition: End Users/Business Units share Application Server instances, but this enables 1000s of users of the platform.

Shared infrastructure and more efficient usage of resources.

serviceserviceservice

service

SLA Levels

Physical Hardware Layer

Clusters

Hardware Independent Software Independent

ApplicationServers

ApplicationServers

serviceserviceservice serviceservice

VXE runs in a sharedcluster on shared

hardware

serviceservice

VXE runs in its own cluster on shared

hardware

service

VXE runs in its ownCluster on resilient

hardware

vxe vxe

vxe

vxe

SLA LevelsFEATUREVirtual xMP Engine (VXE) Sharing

BENEFITSClients can be given different SLA’sdepending on their service’s specific requirements.

Provides full hardware level protection.

Provides full software level protection.

More VXE’s can be supported on a given set of servers, means that more tenants can be supported on those servers.

Technical Architecture

Vision VoiceXML Server

Up to 240 audio ports and 120 audio/video portsInteractive voice and video control to IP, PSTN, and mobile subscribersCCXML 1.0 and VoiceXML 2.0/2.1Robust signaling to connect to SS7 networks

Carrier-ready, scalableComplete development and deployment platform for voice and video-enabled applications

3G video capable — expands to IP and mobile networksSupports VoiceXML video script extensions — faster application developmentFlexible configurations —development and deploymentCommon software platform

Features

Value Proposition

Benefits to You