ACCELERATING OUR JOURNEY TO THE CLOUD

ACCELERATING OUR JOURNEY TO THE CLOUDTONY PAGLIARULO, EMC CORPORATION

2© Copyright 2011 EMC Corporation. All rights reserved.

ACCELERATING OUR JOURNEY TO THE CLOUDTony PagliaruloVice President, Business Technology & Service DeliveryEMC Global IT

AkamaiEdge 2011


I.T. BUDGET DILEMMA

Source: Forrester Research, Inc., IT Budget Allocations: Planning For 2011, December 3, 2010

73%Maintain

27%Invest


Today’s RealitiesIT Budget Dilemma Dramatic Information

Growth

Dedicated Customized Infrastructure Stacks

Rapidly Changing Business

Aging Data Centers ~100% Allocated-Under

UtilizedInformation Security

Solution Delivery Time Complex Monolithic Apps


IN A DECADE THE DIGITAL UNIVERSE WILL BE35 ZETTABYTES35,000,000,000,000,000,000,000

Source: 2010 IDC Digital Universe Study


In 2010…

88% OF FORTUNE 500 HADBOTNET ACTIVITY

ASSOCIATED WITH THEIR DOMAINS

Source: Panda Labs Research

Enter The Cloud.


Cloud Attributes• Elasticity• Agility• Mobility• Self service• Metered Usage• 100% Virtualized• Multi tenancy• Cost Transparency


Waves Of Change

CloudComputing

MinicomputerMainframe

PC/ Microprocessor

Networked/ DistributedComputing


EMC’s MissionTo Lead Customers On Their Journey To Hybrid Cloud Computing And Transforming IT… By Enabling Them To Store, Manage, Protect, And Analyze Their Information Assets In A More Agile, Trusted, And Cost-efficient Way.


Private Cloud Is The First Step

“35% Have Implemented A Private Cloud

30% More Will In 2011”GARTNER DATA CENTER CONFERENCE 2010

Enterprise IT Private Cloud

InfrastructureTransformation

1 2 3


Private CloudEnterprise IT Public Cloud

Service Providers Create New Options

ServiceProviderInfrastructure

Transformation


Hybrid Cloud Is The Destination

PrivateAutomated Hybrid

Cloud InfrastructurePublic



Hybrid Clouds Require Hybrid Technologies




Management

Federation

Trust


Virtualize Mission Critical Applications

ApplicationTransformation





Build New Business Applications


New Application Platform





Big Data Applications Have Arrived







CLOUD TRANSFORMS IT

BIG DATATRANSFORMS BUSINESS


!!!

!!!

!!!

!!!

!!!“Big Data Is Less About Size, And More About Freedom”―Techcrunch

!!!

!!!

!!!“Findings: ‘Big Data’ Is More Extreme Than Volume”― Gartner

“Big Data! It’s Real, It’s Real-time, and It’s Already Changing Your World” ―IDB

“Total data: ‘bigger’ than big data”

― 451 Group

THE ERA OF

BIG DATA

IS HERE…


Big Data: Not Just For Google and Facebook “Just as search engines have transformed how we access information, other forms of big data computing can and will transform the activities of companies, scientific researchers, medical practitioners, and our nation’s defense and intelligence operations.”Randy H. Katz

UC BerkeleyEdward D. LazowskaUniversity of Washington

Randal E. Bryant Carnegie Mellon University


Access Application From Any Device

End User ProvisioningTransformation






New End User Computing


S E

C U

R I T

YA U T O M

A T I O NA New Layering Of IT

End User ProvisioningTransformation






New End User Computing


EMC IT’s Cloud Vision

Traditional Apps SaaS “Next-Gen” Cloud Apps

Private

Cloud

PublicCloud

Integration and Federation

VirtualizationInformation

Security

Virtual Clients


Built on EMC’s Cloud Portfolio

Isilon Greenplum

Data Domain, Avamar, Networker

VNX VMAX

View

Next-Gen Cloud Applications

Ionix VPLEX

vShield vCloudDirector

CloudFoundryvSphere

vFabricCloudFoundryvSphere

vFabric

Traditional Applications

Big Data

http://www.greenplum.com/


The EMC Services Portfolio

Big Data Acceleration

Enterprise Applications

Business Continuity & Resiliency

VMware VMware

Cloud Acceleration

OrganizationalTransformation

Governance, Risk &Compliance


Big Data Applications


Three Cloud Models Are Emerging

Storage PoolCPU Pool Network

Verticalization

Virtual Infrastructure

VirtualizationÜber-Cloud

Applications

DatabaseOperating System

Middleware

ServerStorage

Applications

DatabaseOperating System

Middleware

Network


EMC Cumulative 8 Year Technology Investment

R&D $10.5BM&A $14B

Our Journey To The Cloud/Big Data

2003AND BEFORE

20052007

2009

ENTERPRISESTORAGE

INFORMATIONLIFECYCLE

MANAGEMENT

INFORMATION & VIRTUAL

INFRASTRUCTURE

JOURNEYTO THECLOUD

2011CLOUD &BIG DATA


The Financial Strength To Invest Heavily

All data for calendar year 2010 except 2011 Fortune 500 ranking and market capitalization, which is as of 21 April 2011.

2011 Fortune 500 Rank 1522010 Revenues $17B2010 R&D Investment $1.9B2010 R&D As A Percentage Of Revenues »11

2010 Free Cash Flow $3.4B2010 Total Cash And Investments $9.5BMarket Value $59B


Why EMC For Your Journey?• Compelling Vision And

Strategy.• Market-leading Technology,

Products, Services & Support.• World-class Partner

Ecosystem.• Record Financial Strength.


EMC IT at a Glance20112004

User Profiles 24,000 “internal” users 50,000 “internal” users

IT Environment

70,000 customers and partners 5 data centers, 960TB storage

400,000+ customers and partners5 data centers, 10 PB storage

Business Applications ~ 400 applications and tools ~500 applications and tools

Virtualization 2,000 physical servers ~ 6,000 OS images (worldwide)80% of all servers virtualized

Global Support 50+ countries and 15 languages 80+ countries and 20 languages


EMC IT’s Journey to the Cloud%

Virt

ualiz

ed

86%100%

80%

40%30%

15%

2004-08 2009-10 2011+

Run IT as abusiness

Virtualize Mission Critical applications

Development, test, and IT-owned applications

WE ARE HERE

IT PRODUCTIONEfficiency

BUSINESS PRODUCTION

Quality of Service

IT AS A SERVICEAgility


IT ProductionApproach• Consolidated infrastructure• Tiered storage• Standardized on x86 architecture• Introduced server virtualization• Transitioned to disk based backup• Optimized data center


EMC IT’s Journey to the Cloud%

Virt

ualiz

ed

86%100%

80%

40%30%

15%

2004-08 2009-10 2011+

Run IT as abusiness



WE ARE HERE


BUSINESS PRODUCTION

Quality of Service



Business ProductionApproach• Swept the floor of legacy

stacks• Created virtualized, tiered,

shared platforms• Integrated management and

security• De-duplicated backup• Planned next generation data

center


Mission Critical Applications Virtualized• Exchange 2007• EMC.com• eServices• Electronic License

Management• Business Intelligence/

Enterprise Reporting

• eBusiness Suite• Product Lifecycle

Management• Knowledge Management • Document Management

System• Active Directory• DNS


• Socialize with internal customers and gain executive buy-in

• Standardize for efficiency and simplify for savings

• Define new measures and baseline performance

• Embrace a virtual-first policy – and don’t turn back

• Invest in skills and education

Lessons Learned


Benefits Along the Journey%

Virt

ualiz

ed

86%100%

80%

40%30%

15%

2004-08 2009-10 2011+

Run IT as abusiness



WE ARE HERE


BUSINESS PRODUCTION

Quality of Service


$11M

$6M Data Center Equipment Savings

55% of OS ImagesVirtualized

60% of Mission CriticalApps Virtualized30M Pounds of CO2 Reduced

OpEx Savings$12M

$74M Data Center Equipment Savings

170% Storage Admin Productivity Up

34% Increase in Energy Efficiency

60M Pounds of CO2 Reduced

Power and Space Savings $$ OpEx Savings

t Time to Provision

C Customer Sat

C Cost Transparency


IT as a Service

• Increased IT agility• Service consumption mindset• Service-based pricing• Service level expectations• Integrated cloud architecture• Integrated GRC

Optimizing IT Production for Business Consumption


IT as a Service Framework

User Interface as a Service

Software as a Service

Platform as a Service

Network Compute Storage and BackupConverged Infrastructure

Infrastructure as a Service

SecurityIntegration Layer

Application/Web Servers

Development ToolsContent ManagementBusiness Intelligence

Business Applications

Virtual Desktops Choice Computing Mobility

Service Management Standardization Simplification Management and Automation

Database Platforms

GRC


An Organizational Evolution Is UnderwayImperativeBusiness and financial management

IT Service ManagementNew focus areaCloud service operations management

Infrastructure as a Service

Platform as a

ServiceVirtual

Desktop as a Service

Enterprise Application

s as a Service

New roles emergingCloud Architect, Cloud Admin Cloud Capacity PlannerIT Automation Engineer

Virtual Infrastructure ArchitectureVirtual Infrastructure Management

Security

Systems Storage

Backup and

Recovery

Data Center Networ

ks

Traditional roles are still essential


Takeaways• Cloud Computing presents an incredible opportunity• Competitive pressures will force IT organizations to

evolve towards a service-provider business model• “Front office” business roles are becoming necessary

and integral to enable this transformation• Technology convergence, virtualization and

automation are creating new, high value IT roles• It’s a journey


www.EMC.com/EMCITProven

http://www.emc.com/EMCITProven


THANK YOUTHANK YOU

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ACCELERATING OUR JOURNEY TO THE CLOUD