Acceptability of Phone Cards (BRM)

8/9/2019 Acceptability of Phone Cards (BRM)

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Acceptability of Phone Cards - BUSINESS RESEARCH

METH!S "BRM# REPRT

RESEARCH PROPOSAL

LETTER OF REQUEST

The !irector$

Pa%&Teleco''(nication$

)arachi&

Contact No* +++++

E'ail* +++++

The researcher$

Instit(te f Mana,e'ent Sciences$

Peshaar&

E'ail* +++++

S(b.ect:To Chec% The Acceptability f Phone Cards In Peshaar Re,ion

In this era of fast communication, ever sun rises !ith a ne! techni"ue of contact# In the $ast

%eca%e a ne! tren% emer&e% in this fie$% an% that is a 're'ai% 'hone car%# In $ast t!e$ve ears

a''ro(imate$ )* com'anies entere% this mar+et in Pa+istan# com'an is intereste% in

$aunchin& a ne! car%- !e nee% to con%uct a research to chec+ the acce'ta.i$it of 'hone car% inPesha!ar re&ion#

/e a$so nee% to fin% out the attractive features of 're'ai% 'hone car% so that !e can tai$or our

'ro%uct accor%in& to the 'u.$ic %eman%# In the first 'hase !e nee% com'rehensive an%

informative research 'ro'osa$ from our si%e #The fina$ authori0ation for this research !i$$ .e&rante% ou after receivin& our 'ro'osa$#

Sincere$#
http://download-reports.blogspot.com/2011/04/acceptability-of-phone-cards-business.htmlhttp://download-reports.blogspot.com/2011/04/acceptability-of-phone-cards-business.htmlhttp://download-reports.blogspot.com/2011/04/acceptability-of-phone-cards-business.htmlhttp://download-reports.blogspot.com/2011/04/acceptability-of-phone-cards-business.html


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LETTER OF TRA1SITTAL

The Researcher$

Instit(te of Mana,e'ent Sciences$/Peshaar&

Phone* +++++

E'ail* +++++

The director$

Pa%& Teleco''(nication$

)arachi&

0a1* +++++

E'ail* +++++

SU23ECT:T CHEC) THE ACCEPTABI2IT3 0 PHNE CAR!S

In res'onse to our re"uest, !e have co$$ecte% initia$ information on acce'ta.i$it of PhoneCar%s, !e have a$so 're'are research 'ro'osa$ !hich !i$$ 'rovi%e ou necessar information on

initia$ sta&e so that ou can assess the !orth of this activit#

In this fast era, ever.o% !ants a fast an% eas contact !ith others, 're'ai% ca$$in& car% is the

.est o'tion for them #there are so man car%s avai$a.$e in the mar+et #As the 'ros'ective investorin this mar+et, the res'onse of the mar+et is ver im'ortant for ou # This research !i$$ 'rovi%e

ou the %etai$e% information in this re&ar%# It !i$$ 'rovi%e ou the .ase on !hich ou !ou$% have

to .ui$% our Pro%uct# After sen%in& ou the 'ro'osa$, !e !i$$ .e &$a% to 'rovi%e ou anA%%itiona$ information that ma he$' ou to ta+e a ri&ht %ecision#

Sincere$,


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RESEARCH PRPSA2

TIT2E*

ACCEPTABI2IT3 0 PHNE CAR!

BAC)4RUN!*

4ue to im'rovement in communication, the !or$% has .ecome a &$o.a$ vi$$a&e# /e can contact at

an time !ith an 'erson in this &$o.a$ !or$%# Te$e'hone is one of the most common mean ofcontact# In Pa+istan, .asica$$ Pa+istan Te$ecommunication 5PTCL6 !hich is sti$$ un%er the

su'ervision of &ovt# is 'rovi%in& this service# 2ut there are )7 more com'anies, !hich are a$so

offerin& 'hone faci$ities# These com'anies are usin& the infrastructure of PTCL as a mean ofcommunication# PTCL is 'rovi%in& $icense to ever com'an . receivin& re&istration fee of

Rs#8**, ***#

These com'anies are $aunchin& their 'hone car%s in the mar+et# Phone car%s main$ can .e

%ivi%e% into t!o cate&ories i9e 4i&ita$ 4ia$in& Car%s an% Insert Car%s# ost$ 4i&ita$ 4ia$in&Car%s are use% in homes# S'ecific num.er is a$$otte% to the customers# The customer on the %ia$

that num.er an% can ca$$ ever!here# 2ut in case of insert car%, car% is entere% in 'hone set an%

then an one can ca$$# 2ut insert car% can .e use% on$ in the set of same com'an#

Accor%in& to the $atest avai$a.$e officia$ fi&ures, there are )7,*** 'a 'hones across the countr,as com'are% to 87,*** 'a 'hones in 3une 8*, ***# In fact car% 'a 'hones &ro!th has

"ua%ru'$e% over $ast t!o ears# As at 3une **;, Pa+istan ha% 7


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To fin% the +e factors .ehin% the acce'ta.i$it of 'hone car%s#

To fin% the main features of 'hone car% those are 'o'u$ar in the 'u.$ic#

To estimate the 'otentia$ mar+et for the 'hone car%s

To 'resent recommen%ations to intro%uce a ne! car% in the mar+et#

ARENA 0 RESEARCH*

/e sha$$ 'rovi%e our res'on%ent into our cate&ories#

2USI1ESSE1

PCO

STU4E1TS

COO1 PERSO1

This c$assification is necessar .ecause each c$ass ma have %ifferent 'references#

The res'onse of the res'on%ent !i$$ .e he$'fu$ for us to fin% out the +e factors .ehin% theacce'ta.i$it of 'hone car%s accor%in&$#

2IMITATINS

Our research has some $imitations %escri.e% .e$o!:

;6 /e have $imite% fun%s that ma affect the activit# Avai$a.i$it of sufficient

Fun%s ma .e he$'fu$ in 'ro%ucin& .etter an% more 'erfect resu$ts#

6 Time is another $imitation# A com'rehensive an% 'erfect research ma ta+e more time !e havea $imite% short 'erio% of time to accom'$ish this activit#

86 The research !i$$ .e con%ucte% in Pesha!ar an% its surroun%in&s# It is "uite 'ossi.$e that

resu$ts ma %iffer if other areas of Pa+istan are a$so covere% .ecause the .ehavior of the mar+et

varies from 'erio% to 'erio%#

=6 /e are not 'rovi%e% !ith necessar %ata from the mana&ement si%e# This %ata cou$% .ehe$'fu$ to move the activit in the ri&ht %irectiona$ these hin%rances $iste% a.ove must .e

consi%ere% !hi$e eva$uatin& this activit#


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AREAS 0 IN6ESTI4ATIN

In the 'ro'ose% research there are severa$ ma@or com'onents in a%%ition to Chec+ Acce'ta.i$it

Of Phone Car%s, the severa$ su. com'onents !i$$ a$so .e Investi&ate%#

These are $iste% .e$o!:

)E3 0ACTRS*

The +e factors that are im'ortant in acce'ta.i$it of 'hone car%s !i$$ .e foun%#

MAIN 0EATURES*

/e sha$$ a$so %etermine the main features %ue to !hich a customer $i+es a 'hone car%#

PTENTIA2 MAR)ET*

/e sha$$ use 'rimar an% secon%ar %ata to estimate 'otentia$ mar+et of Phone Car%s#

CST*

4irect cost5materia$ an% su''$ies6Rs&7***

4irect cost5Other Person6

Tota$ < 'ersonRs#7**Bmonth

For $ast =#79months 7***


6/39

E+P2RATR3 RESEARCH

ACCEPTABI2IT3 0 PHNE CAR!

6ARIAB2ES*

D Contro$ On Phone 2u%&et

D Eas Access

D 4irect Internationa$ 4ia$in&

D Ta( Concea$ment

D Affor%a.i$it

D Innovative Techno$o&

D ar+et Share

D 2a$ance Can 2e Chec+e% At An Time

D S'ecific 1um.ers Are Assi&ne% To In%ivi%ua$

D Restriction On isuse

D 4iscount Faci$it

D ift Schemes

D 1o Phone 2i$$

D /ithout CE4 An% LI1E RE1T

D Chan&in& Attitu%e

D Hi&h$ A%vertisement Chan&in& The Attitu%e Of Peo'$e

D A!areness

D Time Savin&

D Fashion

D ovt# Restriction On PCO


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7UESTINNAIRE

/e are the stu%ents of 22A 5IS6# /e are con%uctin& the research on Acce'ta.i$it of Phone

Car%sG# /e re"uire our recommen%ations so that !e cou$% 'rocee% our research# P$ease a%viseus va$ua.$e information &iven .e$o!#

Respondent Na'e !ate

Se1 2ocation

Marital Stat(s !esi,nation

7&8 !o yo( (se phone card9 If yes "hy#$ if no "hy#

Ans&

7&: ;hat %ind of card do yo( (se9

a) Digital Dialing Card

b) Inserted Card

7&< Na'e of the card9

Ans&

7&= ;hy do yo( select phone card9

Ans&

7&> !o yo( thin% this card has any i'pact on yo(r ho(sehold b(d,et9

Ans&

7&? Ha@e yo( e@er en.oyed disco(nt facility offered by the co'pany9

Ans#

7& Ha@e yo( e@er en.oyed ,ift sche'e offered by the co'pany9

Ans&


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7& Is it (sef(l for international dialin,9

Ans&

7& Is it econo'ical9

Ans&

7&8/ hatDs abo(t the sec(rity facility9

Ans&

7&88 !o yo( thin% it is beneficial9 "Reasons#

Ans&

7&8: Are yo(r satisfied ith this inno@ation in co''(nication syste'9

Ans&

7&8< !o yo( thin% it helps yo(9

Ans&

7&8= Is it really ti'e sa@in,9

Ans&

7&8> ;hat do yo( thin% abo(t the perfor'ance of phone cards9

Ans&

7&8? Is it co'plicated for illiterate person9

Ans&


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7&8 ;hat is yo(r opinion abo(t balance chec% facility9

Ans&

7&8 !o yo( thin% sa'e prices per 'in(te are char,ed as co'pared to the PTC29

Ans&

7&8 !o yo( feel any dist(rbance hile dialin, card9

Ans&

7&:/ Is it alays a@ailable or (na@ailability also occ(rred9

Ans&

SURVEY RESULTS

6ariables B(siness'en Pco St(dent Co''onperson

2u%&et contro$ 7*#**> ;*> ))#) #J>

Eas Access #J> *> ;;#J*>

Internationa$ 77#77> *> ))#) 88#88>

Ta( concea$# #J> *> *> ))#)

Time Savin& 77#77> )*> 88#88>

Economica$ #> *> 7> 88#88>

Innovative Tech#

2a$ance chec+ )#7*> J*> > ))#)

isuse

4iscount )7#7)> ;*> *> *>


10/39

Schemes ==#==> *> *> *>

Phone .i$$ ;#7*> =*> *>

Line rent *> ;**> ;**> *>

Fashion ;;#;;> *> ;#7*> 88#88>

A%vertisement 88#88> ;*> 7#**> 7;#7

ovt#Restrict# *> J*> *> *>

1um.er ;**> *> *> ;**#**>

!ESCRIPTI6E RESEARCH

RESEARCH !ESI4N

In our research of measurement of Acce'ta.i$it of Phone Car%sG !e !i$$ fo$$o! an

e('erimenta$ %esi&n# In this %esi&n, !e !i$$ con%uct a FIEL4 EKPERIE1TG# 2ecause !e

con%uct a surve throu&h "uestionnaire in actua$ environments from

2usinessmen, common 'erson an% stu%ents#

E('erimenta$ %esi&n !ith e('eriments in fie$% is necessar, .ecause it is im'ossi.$e to con%uct a

La.orator E('eriment in an artificia$ environment# 2ut it !i$$ .e ina''ro'riate to fo$$o!

EKPOST FACTO %esi&n .ecause after e('$orator research, no! situation is c$ear an% can .emani'u$ate%#

2E6E2 0 MEASUREMENT

In our research of acce'ta.i$it of Phone Car%sG !e !i$$ use four

8# No'inal

:# rdinal

a# Ran%in,

b# Ratin,


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=# Ratio

SAMP2IN4 !ESI4N

In sam'$in& %esi&n .asic thin& is an E$ement #In our research, in case of stu%ent each stu%ent is

an e$ement an% in the same !a# In case of .usinessmen an% common 'erson ever .usinessmenan% common 'erson is an e$ement#

PPU2ATIN

There are four areas in 'o'u$ation

E2EMENT

;6Stu%ent

62usinessmen

86Common Person

SAPLI1 U1IT

Users of te$e'hone car%s#

E+TENT

Pesha!ar

TIE

On arch ),*;;

SAPLI1 4ESI1

1on9Pro.a.i$it %esi&n throu&h @u%&ement#

SAMP2E SIE "n#

1 'o'u$ation 5un+no!n6

M $eve$ of confi%ence

' 'ro.a.i$it of success


12/39

" ;9'

N A$$o!a.$e Error

n 5M6 '"

n 5;#J)6 5*#65*#6

5*#*76

n =)

7UESTINNAIRE

5STU4E1T6

/e are the stu%ent of 22A 5IS, Universit of Pesha!ar6# /e are con%uctin& a research onAcce'ta.i$it of Phonecar%sG# our res'onse is ver im'ortant for us to accom'$ish this tas+#

Na'e: # Se1: ma$eBfema$e

Ed(cation:

7&8 !o yo( ha@e telephone facility at yo(r ho'e9

a6 ES .6 1O

7&: If yes fro' ho lon, yo( are (sin, the telephone facility9

a6 ; ear 9 7 ears

.6 7 ear 9 ;*ears

c6 ore than ;* ears

7&< ;hat is yo(r opinion abo(t this facility9

a6 It is .asic necessit#

.6 It is $u(urious#

c6 An other

7&= Are yo( a@ailin, any special ser@ices offered by PTC2 li%e C2I9

a6 ES .6 1O


13/39

7&> !o yo( ha@e any infor'ation abo(t the telephone card a@ailable in 'ar%et9

a6 ES .6 1O

7&? Ha@e yo( e@er p(rchased any telephone card9

a6 ES .6 1O

7& If yes$ are yo( re,(lar b(yer of telephone card9

a6 ES .6 1O

7& ;hich pac%a,e do yo( prefer nor'ally9

s a6 Rs#7* .6Rs#7** c6 Rs#;***

%6 other

7& ;hich co'pany do yo( prefer nor'ally9

a6 /ORL4 CALL .6TELECAR4

c6 4A1CO %6PTCL

7&8/ Either yo(r preferred card is easily a@ailable in the 'ar%et9

a6 ES .6 1O

7&88 0ro' here yo( ,et the infor'ation related to the phone card9

a# From me%ia

.# From frien%s

c# From fami$

%# An other

7&8: 0ro' ho lon, yo( are (sin, telephone card9

a# Since $ast ) months

.# ore than ) months .ut $ess than ; ear

c# From more than ; ear


14/39

7&8< Are yo( satisfied ith this facility pro@ided in the for' of card9

a6 ES .6 1O

7&8= !o yo( a,ree that telephone cards nor'ally help to control the ho(sehold b(d,et9

A6 STRO1L AREE 26 AREE C6 1EUTRAL

46 4ISAREE E6 STRO1L 4ISAREE

7&8> Telephone card pro@ides

TIME SA6IN4



ECNMICA2



BA2ANCIN4 0ACI2IT3



MISUSE PRTECTIN



SA6E 2INE RENT



PRI6AC3



15/39


7&8? Any special feat(re that force yo( to p(rchase telephone card9

a6 Internationa$ %ia$in&

.6 Time savin&

c6 Safet

7&8 Ha@e yo( e@er face any proble' hile (sin, phone card9

a6 ES .6 1O

7&8 ;o(ld yo( li%e to 'ention partic(lar proble'9

#

7&8 !o yo( prefer to (se 'ore than one telephone card9

a6 ES .6 1O

7&:/ Ha@e yo( e@er sitched fro' one to another co'pany9

a6 ES .6 1O

7&:8 If yes$ beca(se of

a6 E('ensive

.6 4ia$in& 'ro.$em

c6 1on9avai$a.i$it of car%

%6 An other

7&:: If no$ the e1istin, card pro@ide

a6 Ease to %ia$

.6 Internationa$ %ia$in&

c6 Time savin&

%6 Safet


16/39

7&:< ;o(ld yo( li%e to s(,,est any specific thin, related to phone card9

7UESTINNAIRE

52usinessmen6

/e are the stu%ent of 22A 5IS, Universit Of Pesha!ar6# /e are con%uctin& a research on

acce'ta.i$it of 'honecar%sG#our res'onse is ver im'ortant for us to accom'$ish this tas+#


Ed(cation: !ESI4NATIN:

7&8 !o yo( ha@e telephone facility at yo(r ho'e9

a6 ES .6 1O


a6 ; ear 9 7 ears

.6 7 ear 9 ;*ears

c6 ore than ;* ears



.6 It is $u(urious#

c6 An other


a6 ES .6 1O


a6 ES .6 1O



17/39

a6 ES .6 1O


a6 ES .6 1O


a6 Rs#7* .6Rs#7** c6 Rs#;***

%6 other



c6 4A1CO %6PTCL


a6ES .6 1O


e# From me%ia

f# From frien%s

From fami$

h# An other






a6 ES .6 1O

7&8= !o yo( a,ree that telephone cards nor'ally help to control the ho(sehold b(d,et9


18/39




TIME SA6IN4



ECNMICA2



BA2ANCIN4 0ACI2IT3



MISUSE PRTECTIN



SA6E 2INE RENT



PRI6AC3



7&8? Any special feat(re that force yo( to p(rchase telephone card

%6 Internationa$ %ia$in&


19/39

e6 Time savin&

f6 Safet

&6 TAK CO1CEALE1T


a6 ES .6 1O


#


a6 ES .6 1O


a6 ES .6 1O


e6 E('ensive

f6 4ia$in& 'ro.$em

&6 1on9avai$a.i$it of car%

h6 An other


e6 Ease to %ia$

f6 Internationa$ %ia$in&

&6 Time savin&

h6 Safet



20/39

7UESTINNAIRE

5Common Person6

/e are the stu%ent of 22A 5IS, Universit of Pesha!ar6# /e are con%uctin& a research onacce'ta.i$it of 'honecar%sG#our res'onse is ver im'ortant for us to accom'$ish this tas+#


Ed(cation: Profession:

Q&8 !o yo( ha@e telephone facility at yo(r ho'e9

a6 ES .6 1O


a6 ; ear 9 7 ears

.6 7 ear 9 ;*ears

c6 ore than ;* ears



.6 It is $u(urious#

c6 An other


a6 ES .6 1O


a6 ES .6 1O


a6 ES .6 1O



21/39

a6 ES .6 1O


a6 Rs#7* .6Rs#7** c6 Rs#;***

%6 other



c6 4A1CO %6PTCL


a6ES .6 1O


i# FRO E4IA

@# FRO FRIE14S

+# FRO FAIL

$# A1 OTHER






a6 ES .6 1O

7&8= !o yo( a,ree that telephone cards nor'ally help to control the ho(sehold

b(d,et9

a6 stron&$ a&ree .6 a&ree c6 neutra$


22/39

%6 %isa&ree e6 stron&$ %isa&ree


TIME SA6IN4



ECNMICA2



BA2ANCIN4 0ACI2IT3



Mis(se Protection



Sa@e 2ine Rent



Pri@acy



7&8? Any special feat(re that force yo( to p(rchase telephone card

h6 Internationa$ %ia$in&

i6 Time savin&


23/39

@6 Safet


a6 ES .6 1O


#


a6 ES .6 1O


a6 ES .6 1O


i6 E('ensive

@6 4ia$in& 'ro.$em

+6 1on9avai$a.i$it of car%

$6 An other


i6 Ease to %ia$

@6 Internationa$ %ia$in&

+6 Time savin&

$6 Safet



24/39

RESU2TS

5COO1 PERSO16

Q;#

Q#

Q=#

Q


25/39

Q#

Q;#

Q;=#

Q;7#

a#


26/39

.#

c#

Q;)#

Q*#


27/39

RESULTS

5STU4E1T6

Q;#

Q#

Q=#

Q


28/39

Q#

QJ#

Q;*#

Q;;#


29/39

Q;#

Q;8#

Q;=#


30/39

Q;7#


31/39

Q;)#

Q;


32/39


33/39

RESU2TS

52USI1ESSE16

Q#

Q#

QJ#


34/39

Q;;#

Q;

Q;8#


35/39

Q;=#

Q;7#


36/39

Q16

.

Q;)#


37/39

Q*#


38/39

Q21.

Q#

Interpretation

"Co''on Person#

/e can inter'ret the resu$ts of surve con%ucte% for common 'erson as fo$$o!s

ost$ 'eo'$e have te$e'hone faci$it at their home# Their ratio increase% $ast fe! ears

after rea$i0in& the im'ortance of te$e'hone an% %ifferent schemes offere% . PTCL to&ive ne! connections, ma@orit of 'eo'$e have !e$come the free CLI faci$it #

Our unit of ana$sis is the users of te$e'hone car%s so our res'on%ents are a!are of

te$e'hone car%s an% .uers of Te$e'hone car%s .ut not a$$ the re&u$ar users# a@orit of

users have .een usin& car%s for $ast one ear that sho!s the increasin& tren% of te$e'honecar%#

Common 'erson &et information from me%ia an% satisfie% !ith this faci$it, $itt$e .it

contro$ on househo$% .u%&et .ut some 'eo'$e o'inion a&ainst it#


39/39

4i&ita$ %ia$in& car% 'rovi%e not more than time savin& faci$it .ut in case of internationa$

%ia$in& it is time savin& ,same 'rices are char&e% , it 'rovi%e .a$ance chec+ faci$it ,it is

a$so use 'rotection a&ainst misuse , common 'erson !hi$e usin& %i&ita$ %ia$in& car%

1o $ine rent save, 'rivac is a$so not much as %irect %ia$in ost im'ortant 'ro.$em that

common 'erson face is .us $ine 'ro.$em, if customer is satisfie% not s!itche% %ue to ease to%ia$ or s!itch %ue to %ia$in& 'ro.$em#

BUSINESSMEN

2usinessmen most$ havin& te$e'hone faci$it from more than ;*9ears it is .asic e$ement for.usinessmen environment this cate&or of 'eo'$e a$!as en@o $i+e %iscount, eas avai$a.i$it

,eas access an% 'ro.$em can .e overcome !hen arises# These are the 'eo'$e !ho most$ use

te$e'hone car%s .ecause of their .usiness re$ations .asic e$ements !hich is hi%%en ,mostim'ortant crucia$ is ta( concea$ment# ost$ 'eo'$e %urin& surve e('$ains

In their communication .ut not mention on the "uestionnaire %ue to secrac# These are'rofessiona$ !ho are most$ concentrate% on time, savin&, an% .enefits .ut on their investment

norma$$ Rs#7*, Rs#7**,

Rs#;***, %iscount a$so offere% to the .usinessmen# The norma$$ concentrate on PTCL

CALLATE car%s .ut

Other com'anies a$so invo$ve% .ut ta+in& a $itt$e share from the mar+et #car%s norma$$ avai$a.$e

or com'an a&ent 'rovi%e to the .usinessmen at the s'ot#

ost$ 'eo'$e are satisfie% !ith this faci$it s'ecifica$$ .usinessmen !ith this faci$it househo$%

.u%&et a$so contro$$e%#

It is a$so time savin& .ut not economica$ .a$ancin& faci$it a$so ver im'ortant it ma .e misuse

.ut not as much#%ont save an $ine rent 'rivac a$so not it is same as %ia$in& 'hone #most

im'ortant faci$it is ta( concea$ment#

That is offere% to the .usinessmen #common 'erson an% .usinessmen face %ia$in& 'ro.$em#

Documents

Acceptability of Phone Cards (BRM)