Accepting the Poseidon Challenge

OrHow going Green has surprising rewards

Carleen Lyden-KlussMorgan Marketing & Communications

The Poseidon Challenge is about CHANGE

• Improvement of our industry• Taking responsibility for every link in the chain• Zero tolerance• Developing a culture of “best practices”

It is about COMMITMENT

EVERYONE PLAYS A ROLE

• We are only as strong as our weakest link• Everyone is an advocate for our industry- no

matter the size

Houston, 2007Accepting the Challenge

• Expand initiatives to support the seafarer, to promote environmental protection, and to encourage “Best Practices” in the shipping industry

• Promote the positive activity and results in the maritime industry

• Engage members of the Chain of Responsibility in identifying solutions to the challenges facing the maritime industry.

Outcome: Formation of NAMEPA

Background of NAMEPA

• Descendant of HELMEPA founded 26 years ago by George P. Livanos

• Part of INTERMEPA (Greece, Turkey, Cyprus, Australia, Uruguay, Ukraine)

• Mission is to educate seafarers, port communities and children on the necessity and strategies for protecting the marine environment

• Message delivered by port chaplains and strategic alliances with Sea Research Foundation and churches

Launched at World Maritime Day-NYC 2007

Value Proposition

• Good for the environment• Good for the seafarer

Good for the maritime industry

Some Members from the Chain

Activities• Response simulation– NYC, Houston and West Coast• Sponsor Tradewinds TV at CMA• Presentation on The Environmental Imperative at CMA• Sponsor Seatrade Award- London• National Maritime Day- Environmental Seminar• Disseminating LR/UK P&I Club MARPOL booklet and

American Club poster to seafarers• World Ocean Council- June at UN• World Maritime Day—NYC 2008• Introduction of marine environment curriculum

through Immersion and church denominations.

The Poseidon Challenge—where being Green has its own rewards.