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Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All i i i
Access to Consumer Finance for Vulnerable Groups:
One Size Does Not Fit All
AFricA cleAn enerGy (Ace)technicAl AssistAnce FAcility (tAF)
iv Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
Disclaimer
This report is provided on the basis that it is for the use of the Foreign, Commonwealth and Development Office (FCDO) only. Tetra Tech International Development Ltd will not be bound to discuss, explain or reply to queries raised by any agency other than the intended recipients of this report. Tetra Tech International Development Ltd disclaims all liability to any third party who may place reliance on this report and therefore does not assume responsibility for any loss or damage suffered by any such third party in reliance thereon.
Foreign, Commonwealth and Development Office (FCDO) Africa Clean Energy Technical Assistance Facility
© October 2020
Tetra Tech International Development
This report is produced by the Africa Clean Energy – Technical Assistance Facility (ACE-TAF) and authored by Open Capital Advisors.
w Ace-tAF: Ewan Bloomfield, Joyce DeMucci, Margaret Wanjiku, Pauline Githugu
w open capital Advisors: Aditya Shah, Brian Lang’at, Jonathan Clowes
We also want to thank the following organizations for their participation in consultations and valuable inputs.
w 60 Decibels w Azuri Technologies w CGAP w GSMA w Hello Solar w IFC – Lighting Africa w Lydetco PLC w Mercy Corps w One Acre Fund w PEG w Renewable Energy Association of Zimbabwe w Solar Industry Association of Zambia w Sunny Money w Vitalite Group w Wassha w Widenergy w Zonful
Prosperity House, Westlands Road,P.O. Box 4320, 00100, Nairobi, Kenya.Tel: +254 (0)20 271 0485
Cover page: Power Africa - M-POWER-962 ; Photo credit Power AfricaTitle page: Power Africa in Senegal: MBOUR - SENEGAL: Villagers daily life in a village off grid August 07 2017 near Mbour, Senegal. Photo credit: Xaume Olleros
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All v
C O N T E N T SAbbreviations vi
Executive Summary vii
ChApTEr 1: CONTExT 1
ChApTEr 2: AffOrdAbiliTy ANd ACCESSibiliTy ChAllENgES fOr VulNErAblE grOupS 4
2.1 Accessibility Challenges 4
2.2 AffordabilityChallenges 7
ChApTEr 3: ThE CurrENT STATE Of CONSumEr fiNANCE fOr VulNErAblE COmmuNiTiES 10
3.1 PAYGoModels 10
3.1.1 PAYGoviaMobileMoney 11
3.1.2 PAYGoviaAirtimeCredit 14
3.1.3 PAYGoviaCashCollections 14
3.1.4 ModificationstoPAYGoModels 17
3.2 TheMicro-FinanceInstitution(MFI)Model 19
3.2.1 TheAdvantagesoftheMFIModelforVulnerableGroups 20
3.2.2 TheDisadvantagesoftheMFIModelforVulnerableGroups 20
3.2.3 ModificationstoTheMFIModel 21
3.3 TheRentalModel 22
3.3.1 TheAdvantagesoftheRentalModelforVulnerableGroups 23
3.3.2 TheDisadvantagesoftheRentalModelforVulnerableGroups 24
3.4 Community-BasedModels 24
3.4.1 TheAdvantagesofCommunity-BasedModelsforVulnerableCommunities 26
3.4.2 TheDisadvantagesofCommunity-BasedModelsforVulnerableCommunities 26
3.5 OtherConsumerFinanceModels 27
3.5.1 PayrollDeductions 27
3.5.2 RemittanceSupportedModels 28
3.5.3 LaybyModel 29
ChApTEr 4: rECOmmENdATiONS fOr imprOViNg ACCESS TO CONSumEr fiNANCE fOr VulNErAblE grOupS 30
vi Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
Abbreviation Definition
CGAP ConsultativeGrouptoAssistthePoor
CTEN CommunityTechnologyEmpowermentNetwork
ESMAP EnergySectorManagementAssistanceProgram
IDcard Identificationcard
IDPs InternallyDisplacedPersons
LED Light-EmittingDiode
MFIs MicrofinanceInstitutions
MNOs MobileNetworkOperators
OGS Off-GridSolar
PAYGo Pay-as-you-go
PAYGrow Pay-as-you-grow
PULSE ProductiveUseLeveragingSolarEnergy
PV PhotoVoltaic
SIM SubscriberIdentificationModule
SMS ShortMessageService
SSA Sub-SaharanAfrica
UNHCR UnitedNationsHighCommissionforRefugees
USD UnitedStatesDollar
USSD UnstructuredSupplementaryServiceData
VAS ValueAddedService
VSLAs VillageSavingsandLoanAssociations
Wp WattPeak
A b b r E V i AT i O N S
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All vi i
E x E C u T i V E S u m m A r y
1 LightingGlobal,VividEconomics,andOpenCapital,2020Off-GridSolarMarketTrendsReports(MTR),(WashingtonDC:InternationalFinanceCorporation,2020),43,
2 Off-GridUtilitiesReportBridgingtheRuralEnergyGapinEmergingMarkets,(London,ShellFoundation,2020),5, 3 LightingGlobal,VividEconomics,andOpenCapital,2020Off-GridSolarMarketTrendsReports(MTR),(WashingtonDC:
InternationalFinanceCorporation,2020),15,
Consumerfinancemechanismshavebeen instrumental in enabling increased access tooff-gridsolar (OGS)products.With the totalpriceofahousehold tier1OGSproductaveragingUSD147andapproximately40%ofSub-SaharanAfricanslivingonlessthanUSD1.25perday,theyareprohibitivelyexpensiveformany.1,2Consumerfinancingmechanismsreducetheupfrontcostoftheseproductsandrequirerelativelysmallregularrepaymentsuntilthecostofthesystem,plusadditionalfeessuchasinterest,ispaidoff.Themostwell-knownconsumerfinancemodelintheOGSsectorismobilemoneyenabledpay-as-you-go(PAYGo)buttraditionalassetfinancing,financingthroughmicrofinanceinstitutions(MFIs),andcommunity-basedmodels,amongothers,allplayaroleinsupportingconsumerstoovercomeaffordabilityconstraintsthroughaccesstoconsumerfinance.
However,thecurrentcoverageofconsumerfinancemodelsisnotuniversal,andsomegroups,particularlyinvulnerablecommunities,areleftun-orunderserved.Despitereducingaffordabilitybarriers,46millionpeoplearestillunabletoaffordOGSproductsthroughconsumerfinancemechanisms.3 Additionally,manyofthe670millionconsumersthataretheoreticallyabletoaffordOGSproductslackthemeanstoaccessthem.MarginalizedandvulnerablegroupsinSub-SaharanAfricasuchaswomen,refugees,andreligiousminoritiesoftenfacethegreatestchallengesinaccessingtheavailableconsumerfinancemodelsduetotheirsocialorfinancialsituation.Figure1providesanoverviewoffourconsumerfinancemechanismsandexampleoftheirrelativeadvantagesanddisadvantagesforvulnerablegroups(amoredetaileddescriptioncanbefoundinChapter3).
SBAProject:LightingAfricaSchoolgrilsstudyingwithasolarlamp:IFC’sLightingAfricaprogramhasenabled1.5millionpeopleacrossthecontinenttoacquiresomeformofcheap,off-grid,renewablypoweredlight.Photocredit:JamieSeno
vi i i Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
B
rief O
verv
iew
R
egio
ns P
reva
lent
Adv
anta
ges
and
disa
dvan
tage
s of
PAY
Go
mod
els
are
high
ly d
epen
dent
on
the
paym
ent
mec
hani
sm
PAYG
o M
odel
s
mak
es p
erio
dic
repa
ymen
ts
via
mob
ile m
oney
, cas
h,
airti
me
or s
crat
ch c
ards
. If t
he
cons
umer
fails
to m
ake
a re
paym
ent,
the
devi
ce is
re
mot
ely
lock
ed u
ntil
paym
ent
is m
ade.
Par
ticul
arly
stro
ng
pres
ence
in E
ast
Afri
ca, p
artic
ular
ly
Ken
ya, d
ue to
hig
h m
obile
mon
ey
adop
tion
rate
s
M
obile
mon
ey –
Red
uces
the
need
for
phys
ical
infra
stru
ctur
e w
hich
can
in
crea
se a
cces
s in
rura
l or h
ard
to
reac
h ar
eas
Mob
ile m
oney
- P
ositi
vely
con
tribu
tes
to
the
finan
cial
incl
usio
n of
pre
viou
sly
unde
rser
ved
low
-inco
me
earn
ers.
Cas
h - C
ash
colle
ctio
ns d
o no
t req
uire
ac
cess
to b
anki
ng a
nd
tele
com
mun
icat
ion
serv
ices
.
M
obile
mon
ey -
Poo
r mob
ile n
etw
orks
an
d lo
w m
obile
mon
ey p
enet
ratio
n lim
its
the
pote
ntia
l upt
ake
of P
AYG
o vi
a m
obile
mon
ey in
som
e re
gion
s an
d co
untri
es
C
ash
- Cas
h co
llect
ion
limits
con
sum
er
choi
ce o
n re
paym
ent v
alue
s an
d is
mor
e la
bor i
nten
sive
whi
ch c
an in
crea
se c
osts
MFI
Mod
els
An
OG
S co
mpa
ny p
rovi
des
the
prod
uct w
hile
an
MFI
pr
ovid
es c
onsu
mer
fina
ncin
g.
The
cons
umer
mak
es re
gula
r re
paym
ents
to th
e M
FI th
at
will
gen
eral
ly re
poss
ess
the
syst
em if
the
cons
umer
fails
to
repa
y.
Pre
vale
nt in
man
y co
untri
es w
ith lo
wer
m
obile
mon
ey
pene
tratio
n, in
pa
rticu
lar E
thio
pia
and
Nig
eria
Le
nds
itsel
f to
colle
ctiv
e le
ndin
g m
echa
nism
s w
hich
are
ben
efici
al to
vu
lner
able
gro
ups
One
of a
n M
FI's
cor
e co
mpe
tenc
ies
is
the
prov
isio
n an
d se
rvic
ing
of c
onsu
mer
fin
ance
, whi
ch c
an le
ad to
a m
ore
cost
-ef
fect
ive
proc
ess
MFI
s ha
ve re
ceiv
ed fi
nanc
ing
supp
ort
from
dev
elop
men
t par
tner
s ta
rget
ed a
t vu
lner
able
gro
ups
M
FIs
ofte
n ha
ve e
xpen
sive
phy
sica
l in
frast
ruct
ure
and
high
ove
rhea
ds w
hich
ca
n in
crea
se th
e co
st o
f con
sum
er
finan
ce
P
oor M
FI c
over
age
in lo
w p
opul
atio
n de
nsity
are
as li
mits
acc
ess
to s
ervi
ces
MFI
s of
ten
have
stri
ngen
t and
com
plex
cr
edit
chec
ks
Ren
tal M
odel
s
cons
umer
use
s th
e de
vice
for
a se
t tim
e or
unt
il th
e ba
ttery
di
es b
efor
e re
turn
ing
it an
d re
ntin
g a
new
pro
duct
.
Not
able
com
pani
es in
S
ierr
a Le
one
(Mob
ile
Pow
er),
Sen
egal
(S
unny
Mon
ey) a
nd
Tanz
ania
(Was
sha
& Ja
za E
nerg
y)
E
limin
atio
n of
dep
osit
paym
ents
re
duce
s af
ford
abili
ty b
arrie
rs
C
an in
crea
se c
onsu
mer
cho
ice
and
have
add
ition
al b
enefi
ts in
con
sum
er
educ
atio
n
S
olar
kio
sks
can
offe
r add
ition
al
com
mun
ity s
ervi
ces
e.g.
pho
ne
char
ging
, IC
T se
rvic
es, e
tc.
La
ck o
f evi
denc
e re
gard
ing
mod
el’s
vi
abili
ty fo
r lar
ge s
cale
impl
emen
tatio
n \
H
igh
brea
kage
, fau
lt or
non
-ret
urn
rate
s on
rent
ed p
rodu
cts
Lack
of t
rans
fer o
f ow
ners
hip
of p
rodu
cts
Com
mun
ity B
ased
M
odel
s C
omm
unity
sav
ings
and
cr
edit
grou
ps a
re o
ften
form
ed b
y co
mm
on
dem
ogra
phic
s, e
.g. f
arm
ers.
Th
eir g
oal i
s to
incr
ease
fin
anci
al s
tand
ing
of it
s m
embe
rs b
y po
olin
g ca
pita
l to
prov
ide
loan
s or
exp
ensi
ve
item
s.
Whi
le n
ot o
ften
used
fo
r OG
S pr
oduc
ts,
com
mun
ity le
ndin
g m
odel
s ar
e pr
eval
ent
acro
ss S
SA
(Tab
le 1
)
G
roup
s ar
e ve
ry c
omm
on a
mon
g vu
lner
able
com
mun
ities
, wel
l es
tabl
ishe
d an
d tru
sted
.
Sel
f-man
agem
ent f
oste
rs lo
w
adm
inis
trativ
e co
sts
Soc
ial b
onds
ens
ure
rela
tivel
y hi
gh
repa
ymen
t rat
es
Lo
ans
to p
urch
ase
an O
GS
devi
ce m
ay
requ
ire a
larg
er a
mou
nt o
r lon
ger
repa
ymen
t per
iod
than
is g
ener
ally
ty
pica
l The
re is
cur
rent
ly li
ttle-
know
n be
st p
ract
ice
for h
ow th
ese
mod
els
can
be s
cale
d up
eco
nom
ical
ly, p
artic
ular
ly in
ha
rder
to re
ach
area
s
The
OG
S co
mpa
ny p
rovi
des
the
prod
uct a
nd fi
nanc
ing
to
the
cons
umer
. The
con
sum
er
The
OG
S co
mpa
ny re
nts
out
char
ged
batte
ries
or O
GS
prod
ucts
for a
fee.
The
Exam
ples
of A
dvan
tage
s fo
r Vu
lner
able
Com
mun
ities
Ex
ampl
es o
f Dia
dvan
tage
s fo
r Vu
lner
able
Com
mun
ities
Figure1:O
verviewof4consumerfinancemodelsforO
GSproductsinSub-SaharanAfricaandtheirrelativeadvantagesanddisadvantages
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All ix
Giventhehighlyvaryingsocio-economicsituationofvulnerablecommunities,itisclearthereisno“silverbullet”norone-size-fits-allsolution,ratheranumberofrecommendationswhichtogetherimproveaccesstoconsumerfinance.Expandingcoverageofexistingmodelswillrequirestakeholderparticipationatboth themacroandmicro levels to improvecoverageandreducecosts.Newmodelscanbedevelopedorborrowedfromothersectorstoprovideadditionalcoverage,includingthe increased use of remittances or community lending. It is also vital that any recommendationsto improveconsumerfinancing for theendusersarecognisantof the fact thatOGScompaniesaregenerallycommercialentitiesthatneedtomaintainstrongconsumerrepaymentsandlowdefaultratestomeettheirownobligations.Giventhat,thisreportprovidesanumberofrecommendationswhichOGSstakeholderscancometogethertoimplementtoimproveaccessforvulnerablegroups:
Increasing theavailabilityofdisaggregatedenergyaccessdatawillmake iteasier toidentifywhichgroupscurrentlylackaccessandenablethedesignoftargetedconsumerfinance mechanisms. There is currently very limited data available on which vulnerablegroups aremost underserved.This hinders the sectors ability to design consumer financemechanismsand initiativesspecifically tosupport thesegroups.Organizationsor initiativessuchasACETAF,ESMAPand60Decibelsareseekingtofill thisgapbutcouldbegreatlysupportedbyaccesstocompanydata.
Leveraging and engaging community groups and structures as part of consumerfinancemechanismstoreduceOGScompanies’operatingcostsandincreaseconsumerengagement.Vulnerablecommunitiesoftenhavestrongexistingsocialstructuresandtheirowncreditandsavingsassociationswhichcanbothbeleveragedtoboostrepaymentsand
PeterMutai,42,inLugari,KakamegaCountywasamongthefirstmembersofLugariBodaSACCOtoapplyforaloantobuya4Asolarlantern.“The4Ahas4bulbsandcosts8500shillings(USD84)andisenoughformythree-roomedhouse.Onebulbisplacedoutsidetoprovidelightingatnightandforsecuritypurposes,”Mutaisaid.Photocredit:PowerAfrica
x Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
provideconsumerfinance.OGSstakeholderscanconductresearchintothesesocialstructurestoenableconsumerfinanceproviderstoknowhowtoleveragetheminlieuofcollateralandtoimproverepaymentrates.Additionally,communitygroupscanbeengagedandsupportedto provide consumer financing to members for OGS products with the support of OGSdevelopmentpartners.
Buildingtheevidencebaseforgovernments,MNOsandfinancialinstitutionstoincreasecoverageofenablinginfrastructuretomanycurrentlyexcludedvulnerablegroups.Manyvulnerable communitiesarenot coveredbymobilenetworksor don’t haveaccess toMFIsbranchesduetotheperceptionoflowdemand.DevelopmentpartnersandOGScompaniescan provide evidence for demand for such services and can come together to lobby suchorganizationstoprovidetheinfrastructurerequired.
Supportinitiativeslookingatformalizingremittancesasameansofprovidingenergyaccesstovulnerablecommunities.Moneysenthomebymigrantsasremittancescompeteswithinternationalaidasoneofthelargestfinancialinflowstodevelopingcountriesyetremainsa highly informal process. There has been some work to formalize this process and useremittancefundstopayforOGSproducts,suchasBBOXX’spartnershipwithShellFoundation.However,furthersupport inthisareafundedbydevelopmentpartnerscouldunlockawholenewcustomerbaseandensuremorereliablefinancesbyassessingthewiderfeasibilityandimpactofsuchmodels,andtherolevariousstakeholderswouldneedtoplayinscalingitup.
Providesupporttoscaleandtestrentalmodelstotargetspecificvulnerablecommunitiesdueto its lowerfinancialbarrier toentry.Rentalmodels,suchassolar librariesorsolarkiosks,haveenabledconsumerstoregularlygainaccesstoenergywithoutrequiringsignificantupfront costswhichactasabarrier inotherconsumerfinancemechanisms.Thismodel isregaining traction in recent years through companies such asSunnyMoney,Mobile PowerandJazaEnergy.Additionaltechnicalassistanceandfinancialsupporttoexpandthismodeluptoscalecouldprovideaccesstothosethatcurrentlycannotaffordotherformsofconsumerfinance.
PhilipsAfricaRoadshowFootballeventDaresSalaamPictureby:RobVerbeek-Philips
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All xi
Support companies to run pilot studies on the impact of varying consumer financetermsonconsumeraccess,affordability,repaymentanddefaultrates.WhileanumberofOGScompaniesarecurrentlyexperimentingwithfinance terms, there remainsvery littleconsensusinthesectoronwhichapproachhasthegreatestimpactonincreasingaccessforvulnerable communities.OGSdevelopment partners could supportOGScompanies to runpilots todeterminewhichfinancing termsaremosteffective inengagingvulnerablegroupswhilealsoensuringstrongrepayments.
Incorporateconsumerinsuranceintoconsumerfinancemechanismstosupportthosemostatriskofeconomicshocks.Insuranceagainsteconomicshocks,suchasthedeathof the breadwinner, can cover the remaining payments to bemade to theOGS companywiththehouseholdnolongerbeingliable.SuchinsurancepartnershipscanbearrangedbyOGScompaniesforaround1%oftheendconsumerproductpriceandcouldhugelybenefitvulnerablegroupsthataremoresusceptibletosucheconomicshocks.Developmentpartnerscouldsupport thescaleupof this initiativethroughresearchonits impact, thefacilitationofmarketlinkagesandinitialde-riskingforinsurancecompanies.
IncreasesectorfocusontheprovisionofconsumerfinanceforsmallerOGSproducts.TheOGSsectorhasseenadramaticshift towardsselling largersystemsover the last fewyearsascompaniesseek tobecomeprofitable.Thisshift leads to lower incomeandmorevulnerableconsumersbeingunabletoaffordOGSproducts.Whilesomecompaniesdooffersmaller systems through consumer financing, to further support vulnerable communities toaccessOGSproducts,consumersneedmoreoptionstoaccesslessexpensiveproductsthatmeettheirenergyneedswithintheirspendinglimit.
Thisreportexaminestheroleofconsumerfinanceinservingvulnerablegroupsbyaddressingfourkeyobjectives:
Identifying vulnerable groups and explaining the affordability and accessibilitychallenges they face.This report identifies the social andeconomic characteristicswhichtypify underserved vulnerable groups and how these present affordability and accessibilitybarrierstoconsumerfinanceforOGSproducts.
Illustratingtheadvantagesandshortcomingsofexistingconsumerfinancemodelsinaddressingthechallengesofvulnerablegroups.Whilecurrentconsumerfinancemodelshavemade great strides in improving access, this report will dig deeper into their specificadvantagesanddisadvantagesforvulnerablegroups.
Examiningthemodificationsimplementedbycompaniesinaddressingshortcomingsof existing consumer finance models. This report highlights attempts made to extendconsumerfinancetoagreaternumberofconsumersandproviders.
Providing recommendations to increase access to consumer finance for vulnerablecommunities.Basedonthesefindings,thisreporthighlightsstepswhichOGSstakeholderscantaketoincreaseaccesstoconsumerfinanceforvulnerablecommunities.
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 1
Despiteglobalelectrificationefforts,approximately840millionpeoplestilllackaccesstoelectricityin2020,about70%ofwhomliveinSub-SaharanAfrica(SSA)andmanythatare regardedas themost vulnerable in society.4 Between2010and2019, electrification
efforts helped improveSub-SaharanAfrica’s total electricity rates fromapproximately 30% to43%.5
However,therearediscrepanciesacrosssocialgroupsandgeographies.ForexampleinSSA,80%ofpeoplelackingaccesstoelectricityareconcentratedinruralareas,while89%ofrefugeesandinternallydisplacedpersons(IDPs)livingincampshavetier0electricityaccess.6,7Thoseindividualslocatedinremote,ruralsettingsfacechallengessuchasinadequatesourcesofincomeandpoorinfrastructurethatleadtoaconstrainedabilitytoaffordconventionalsourcesofelectricityandwhichalsodiscourageselectricityprovidersfromservingthemduetothehighcostofdoingso.Vulnerablegroupsarethemostlikelytofacethesechallenges,whichareoftencompoundedbyadditionalbarriersduetotheirsocio-economicsituation,whichpreventsthemgainingaccesstoelectricity.
Decreasing component costs havehelpedpushoff-grid solar (OGS) as a viable solution formanyunelectrifiedpopulations,but thesecost reductionsareslowing,andproductsarestillunaffordableformany.Thedecreaseinthepriceoflithium-ionbatteries,solarPVpanels,andLEDbulbshascontributedtothe improvedaffordabilityofoff-gridsolarproducts.9However,withthetotalpriceofahouseholdtier1OGSproductstillaveragingUSD147andwithapproximately40%ofSub-SaharanAfricanslivingonlessthanUSD1.25perday,OGSproductsarestillprohibitivelyexpensiveformanylow-incomeearners.10,11Withcostsexpectedtoleveloffinthecomingyears,thetotalpricewillcontinuetoremainoutofreachformostofthispopulation.
Consumer financing can increase the affordability of OGS products, but access to formalfinancingoptionshasbeen limited,particularly forvulnerablegroups.Formalfinancial serviceproviderssuchascommercialbankshavelimitedpresenceinruralareasbecauseofthelowmarket
4 MorePeopleHaveAccesstoElectricityThanEverBefore,butWorldisFallingShortofSustainableEnergyGoals,WorldBank,May22, 2019,
5 NiravPatel,FigureoftheWeek:ElectricityaccessinAfrica,Brookings,March29,2019,6 AcceleratingSDG7AchievementPolicyBrief01AchievingUniversalAccesstoElectricity,IEAUNDP&IRENA,7 JohannaLehneet.al,EnergyServicesforrefugeesanddisplacedpeople,EnergyStrategyReviews,8 SolarLightsandtheExtremePoorinOff-GridUganda,Energypedia,9 2020Off-GridSolarMarketTrendsReports(MTR),2020,66,10 2020Off-GridSolarMarketTrendsReports(MTR),2020,43,11 Off-GridUtilitiesReportBridgingtheRuralEnergyGapinEmergingMarkets,2020,5,
ThedefinitionofvulnerablegroupsWhile there isnosingledefinitionofavulnerablegroup, this reportdefinesvulnerablegroupsascommunitieswhicharegenerallylivinginastateofentrenchedenergypovertyduetotheirsocio-economicsituationandlackofaccesstoenablinginfrastructure.They are generally characterized by constrained financial resources or the unavailability of marketinteractionsnecessaryfortheparticipationinmarketbasedoffgridenergysolutions.8
Context 1
2 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
potential associated with low-income levels and limited economies of scale, creating high costs toservecustomers.Additionally,even inareaswherefinancial institutionsarepresent, theyhavebeenreluctanttolendforenergyproductsbecauseoftheirlimitedunderstandingofOGStechnologiesandthepotentialunknownprofitabilityoflendingforOGSproducts.Thisisfurthercompoundedbythelackofcredithistoryandlimitedaccesstocollateralthatcharacterizesmanywithoutenergyaccess.
Consumerfinancingmodelssuchaspay-as-you-go(PAYGo)havehelpedincreaseaffordability,driving the rapidgrowthof theoff-gridsolarsector,andaccelerating futuregrowth.Between2018 to 2019 alone, themarket value of off-grid PAYGo sales grew from USD 164million to 217million,indicatingagrowingmarketdemandforfinancingoptions.12,13 Consumerfinancingmechanismstheoreticallyenablea670-million-personaddressablemarket,ofthe716millionpeoplethatlackelectricityinSub-SaharanAfricaandAsia-Pacific.14,15 Theuptakeof instalmentdrivenmulti-lightproductshasundoubtedlybeenpropelledbythesuccessofmobilemoneyinSSA.Networkcoveragehasspikedwithover700+millionconnectionsintheregion,withpositivetrendsalsonotedregardingthedecreaseofmobilephonecostswhicharekeyfactorsinimprovingtheaccessibilityofconsumerfinancingmodelssuchasPAYGo.16
Despitethissignificantprogress,notall670millionconsumersthatcanaffordOGSproductscanaccessconsumerfinancingmechanisms,particularlyvulnerablegroupsthatarelimitedbytheirspecificsocio-economicsituation.WhiletheavailabilityofconsumerfinanceforOGSproductshasgrownrapidlyoverthelastdecadethroughtheriseofmobilephoneownershipandmobilemoney,andtheincreasedengagementofmicrofinanceinstitutions(MFIs)inthesector,thecoverageofthesemechanisms isnotuniversal, leavingmanyconsumersunable toaffordanOGSproduct.Consumerfinance is often particularly hard to access for people in deep rural areas or vulnerable groups astheyareseenaslessattractivecustomersbyconsumerfinanceprovidersduetolowincomesorthehighcostofservingthem.Whilenotdocumented,itisthereforehighlylikelythatthetruefigurefortheserviceablemarketissignificantlysmallerthanthe670-million-personaddressablemarket,althoughbyexactlyhowmuchisnotcurrentlyknown.
12 GOGLA,GlobalOff-GridSolarMarketReport:Semi-AnnualSalesandImpactData,2018,13 GOGLA,GlobalOff-GridSolarMarketReport:Semi-AnnualSalesandImpactData,2019,14 2020OffGridSolarMarketTrendsReport(MTR),2020,15,15 Thisassumesaccesstoamulti-lightsolarproduct,paidinmonthlyinstalmentswiththeconsumersavingforuptothreemonthsfor
the deposit.16 RoxannaElliott,MobilePhonePenetrationThroughoutSub-SaharanAfrica,July82019,
DefinitionofOGSConsumerFinanceThis report defines consumer finance as a loan to a consumer used to finance anOGSproduct,allowingaconsumertopurchaseaproductovertime,whichtheywouldotherwisenotbeabletoiftheyhadtopaythefullcostupfront.Financingtypicallyinvolvesthebreakdownof the totalOGSproduct cost intoadownpaymentandsubsequent instalmentpayments.Thismakestheproductmoreaffordabletoend-usersbyspreadingpaymentsacrossapre-determinedperiod.Atthesametime,consumerfinancingincludesadditionalfees,suchasinterestpayments,whichdriveupthetotalOGSproductcosttheconsumerpaysover-timecomparedtobuyingthesystemoutrightinoneupfrontpayment.Theseextrafeesareduetoincreasedcoststoservicetheloanandtheincreasedriskofnon-payment.
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 3
Figure2:TheoreticalaccesstoOGSproductsthroughconsumerfinancingmechanisms(nottoscale)
Whilesubsidiesareexpectedtohelpbridgesomeofthisgapforthemostvulnerable,thereisanopportunity to increaseaccessibilityandaffordabilityofcommercialconsumerfinance toaccelerateenergyaccess.Bothdemandandsupplysidesubsidiesarerecognizedasviableavenueswhichpolicymakerscanusetoreachuniversalaccessofelectricityandsupportvulnerablecommunities.They achieve this by closing affordability gaps for end userswhowould otherwise not afford solarproducts as investigated by the Achieving Dual Goals: Universal Energy Access and SustainableMarkets report.17However,wecannot relyonsubsidiesalone to support vulnerablegroups.Furthereffortsneedtobemadetomovetheneedleregardingaffordabilityandaccessibilitybyanalysingandrestructuringconsumerfinancemodels.WhilemodelssuchasPAYGoandMFIpartnershipshavebeendeployedtothewidergeneralpublic,refiningtheirintrinsiccharacteristicstosuittheneedsofvulnerablecommunitiescanfurthercontributetoimprovedaccessibilityforindividualswhowouldotherwiseremainunserved.
17 AfricaCleanEnergy,Demand-SideSubsidiesinOff-GridSolar:AToolforAchievingUniversalEnergyAccessandSustainableMarkets,
Electrifiedpopulation670millionunelectrifiedpeoplethatcan
theoreticallyaffordatier1OGSproductviaconsumerfinance
Unelectrifiedandcan affordandaccessOGSproducts via consumerfinance
Unelectrifiedandcanaffordbutnot
accessOGSproducts throughconsumer
finance
46millionunelectrifiedpeoplethatcannotanaffordOGSproduct
Women’sgroupsWomenmakeup50%ofthepopulationinSSAbutoftenlackthesameopportunitiesasmenduetotraditionalgenderroles.
Religiousminorities27%ofSSA’spopulationareregardedasIslamiccommunitiesinclinedtopracticeIslamicfinance.
Refugees&IDPs26%oftheworld’srefugeepopulationresidesinAfricaandapproximately12millionpersonsareinternallydisplaced.
Theelderlyanddisabled80+millionpeoplelivewithdisabilitiesinSSAwithelderlypopulationprojectedtoreach+60millionby2025.
Nomadiccommunities30–40millionnomadsareestimatedtoexistglobally.
60%ofAfrica’spopulationisengagedinsmallholderfarmingasananchoreconomicactivity.
Subsistence&smallholderfarmers
PotentiallyvulnerablegroupsthatmaylackaccesstoOGSconsumerfinance
Atheoreticalbreakdownofthemarketcanbeseeninfigure2.
4 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
While affordability and accessibility challenges exist for all consumers, these areparticularly acute to vulnerable groups. Consumer finance models have enabled agreaternumberofconsumerstoaccessOGSproductsbyreducingtheupfrontcostsand
enablingsmallerrepaymentstobemadeovertime.However,withPAYGoonlycontributingto24%ofaffiliatesales(affiliatesalesarethosemadebyGOGLAmembersorsalesofLightingGlobalQualityVerified products) or 5.6% of tier 1 sales consumer financingmechanisms are still not widespreadlimitingconsumerfinancingaccesstopurchaseOGSproducts.18Inaddition,whileconsumerfinancemight be theoretically affordable, for many the deposits and repayments are still prohibitively highwhenaccountingforconsumerwillingnesstopay.Vulnerablegroupsareparticularlyatriskfrombeingexcludedfromconsumerfinanceduetotheadditionaluniquechallengestheyfaceontopofthecommonchallengesthataffectallconsumergroups.Uniquechallengesattributabletoaspecificvulnerablegroup,furthercompoundtheaccessibilityandaffordabilitychallengesandarediscussedinmoredetailbelow.
2.1ACCESSIBILITYCHALLENGES
Accessibility is defined as the availability of ameansor opportunity to successfully accessconsumer financing to acquireOGSproducts. This is important becausewhile consumersmaytheoretically have access to OGS products, challenges such as poor supporting infrastructure, anunfavourableenablingenvironment,stringentcreditchecks,lowliteracylevels,andpreviousnegativeexperiencesmake it practically challenging and consequently limit the opportunities to successfullyaccessconsumerfinance.Manyofthesechallengesareaffectnumerouscustomers,includingvulnerablegroups,andareexploredinmoredetailbelow.
Many consumers lack access to the supporting infrastructure required for most consumerfinancemodels.Supportingpaymentinfrastructure,transportandlastmiledistributionnetworksarenecessary for the effective delivery of consumer financing. For instance, a lack of mobile networkcoverageandunavailable,ordistantlylocatedmobilemoneyagentsmaymeanconsumersareunabletomakepaymentsorforceexistingcustomerstodelayorcompletelymisspayments.Eveninareaswithmobilemoneyagents,theavailabilityorlackthereof,ofa‘float’(amonetarybalanceamobilemoneyagentrequirestoholdtobeabletoconductanymobilemoneytransactions)canlimitaccessanduseofmobilemoney.Additionally,poorqualitytransportinfrastructurecanmakeitdifficultandtimeconsumingforcustomers toaccessamobilemoneyagentorabankingbranch.This isespeciallychallenging,whenMFIs have one branch to cover a vast region. It alsomakes it challenging for companies toconduct installations and providemaintenance services pushing companies to decide that reachingthesecustomersdoesnotrepresentaviableeconomicchoice.
Theenablingenvironment isnot always favourable for thedeploymentof consumerfinanceandcanhaveanoutweighedimpactonvulnerablegroups.Governmentpoliciescaninhibitaccesstoconsumerfinanceduetopoorlydefinedpropertyrightstoassets,suchaslandorcattle.Thiscan
18 LightingGlobal,Off-GridSolarMarketTrendsReport(Washington,DC:IFC,2020),
Affordability and Accessibility Challenges for Vulnerable Groups 2
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 5
particularlyimpactwomen,whereacombinationofcustomsandlawsrestricttheirabilitytoownandmanage land.Additionally, beingcompliantwithgovernment regulations,whichvarydramatically bycountry,canpreventcertainconsumerfinancemodelsfromtakingofforincreasethecostofdeliveringconsumerfinance.Forexample,government regulations inNigeriahave,Wrmanyyears,preventedmobilemoneyfrombeingwidelyadopteddespiteincreasingeffortstochangethis.19
OGScompaniesarepushingtowardsbecomingmorediscerningwiththecustomerstheyselltoastheyseektoshoreuptheirfinances,potentiallyexcludingviablecustomers.GiventheOGSindustry’srecentpushtowardsprofitability,inpartdrivenbyinvestordemands,OGScompanies’havebecomeandcontinuetobemoreselectivewithwhomtheysellto.Forcompaniesthatassessconsumercreditworthiness,creditchecksarebecomingmorestringenttoprotectportfolioquality.ThisisespeciallytrueofMFIswhoserigidcreditchecksandrepaymenttermscomparedtothoseofPAYGocompaniesmay constrict the ability to onboard new customers.20 Credit history is anothermajor challenge asconsumerslacktheformaldocumentationorassetsrequired.Thislimitsaccesstothefewwhomeetassessmentrequirements,excludingthosethathavelower-incomeandlackassetsforcollateral.
Lowliteracyandeducationlevelscreateagapinconsumer’sunderstandingoftheirrightsandhowtoaccessconsumerfinancemodels.InKenya,10%morewomen(26%)areilliteratethanmen(16%),with thegap increasing to 17%betweenwomen (38%)andmen (21%) inUganda.21 These challengesextendtoothervulnerablegroupssuchasrefugees.Forinstance,inBidiBidi,thesecondlargestrefugeecampintheworldlocatedinNorthernUganda,areportbyGSMAfoundthat25%ofsurveyrespondentswereunabletoreadorwriteinanylanguage.22Thistrendextends,notsurprisingly,todigitalliteracywhere59%ofmobileusersindicatedtheyhadsomestrugglesusingmobilephoneswithwomenand theelderlydisproportionatelyaffected.23Low literacy impacts theabilityofpotentialcustomerstocomfortablyengageOGSservicesastheymaynotunderstandthedocumentstheysignandclausestheyagreetoandmayfinditdifficulttoeffectivelyfollowthroughonpaymentobligationssuchasthoserelatedtomobilemoney.
Communitieswhosemembers suffer fromnegative experiences in engagingOGSconsumerfinancingcanpersuadeothersnot toaccessconsumerfinanceforOGSproducts. It iswidelyaccepted thatOGSfinancingexposesmany individuals todebtobligations thatplacesanadditionalfinancialburdenonalreadystrainedincomes.Whilesomearguethatflexiblepaymentsaredesignedtosubstituteforpre-existinglightingexpenditures,thekeydifferenceisthatthelatterisnotobligatoryand therefore has no additional impact on the individuals if it is notmade. In the face of extendedperiodsofnon-payment,customerscanhave theirsystemsrepossessedorbe facedwithadditionalfinancialpenaltiescausingsignificantembarrassmentandstress,bothfinancialandmental.Inaddition,otherfactorssuchasunscrupulousandfraudulentagentbehaviourandpoor-qualityproductsandaftersalesservicecanalsosignificantlyimpactcustomerexperience.Iftheseexperiencesaresharedwidelyamongcommunitymembers, this canserve todeterotherpotential customers fromengagingOGSconsumerfinancing.
19 KanikaSaigal,“RegulatorsgivemobilemoneyinNigeriaaboost”Euromoney,January10,2019,20 DanielWaldronetal,ATaleofTwoSisters,Microfinance&PAYGoInstitutions(WashingtonDC:CGAP-WorldBank,2019),21 MarkButtweiler,“TheImpactofEqualEducation:SolutionstotheGenderDisparityinSub-SaharanAfricanSchools,”Guest
Articles,NextBillion,May2,2019,22 GSMA,TheDigitalLivesofRefugees,(London,UK:GSMA,2019),28,23 GSMA,TheDigitalLivesofRefugees,(London,UK:GSMA,2019),28,
6 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
Ontopofthesecommonchallengesimpactingaccessibility,vulnerablegroupsoftenfacespecificchallengesduetotheirsocio-economicsituation.
Refugeecampsareahubofdifferentculturesandlanguages,raisingchallengesconcerningcommunicationandeaseofdoingbusiness.Languagebarriersmaylimittheeffectivenesswithwhichcompanyemployeessuchassalesagentsorcallcentre employees, engagewith refugees going as far as inhibiting any potentialengagement.Thisisbecausebothpartiesmayfearthatlimitedcommunicationcanleadtotransactionaldifficulties.Forthosecompaniesandrefugeesthatdoengage,the engagement can be a source of frustration as both parties try tomeet theirobligations.
Refugeesmay lackappropriate identificationnecessary toaccessavarietyof servicessuchasfinancial and telecommunicationservices.Crossborderrefugeeslackrelevanthostcountryidentificationmakingitchallengingforthemtoopenabankormobilemoneyaccountorevenbuyasimcard.
Logistical difficulties and bureaucracies can delay and hamper access forOGScompanies.Theorganizationalsetupofrefugeecampsmaymakeitdifficult,cumbersome, and time consuming for companies to enter these markets, whothereforechoosetoentermarketsthathavelowerbarrierstoentry.
WomenaretraditionallylesseconomicallyempoweredthanmenduetotraditionalrolesassignedtowomenandthepatriarchalnatureofmanyAfricansocieties.As men inruralcommunitiesare likely toworkoutdoors, theymaynotstronglyperceivethehouseholdneedforanOGSproduct.Ontheotherhand,womenareresponsibleforhouseholdchoressuchascooking,cleaningandforlookingafterthechildrenandtherefore,intheabsenceofaccesstoenergy,aredisproportionatelyaffected.Genderrolesalso likely impactmobile phoneownershipwithwomen13% less likely toownaphonewith this trendreplicatedwithinrefugeesettings, increasing thebarriersandwideningtheconsumerfinanceaccessgap.24,25
Assetownershipand incomecanbeachallenge forwomen inmanycontexts,eitherduetoa lackofopportunitiesorduetosocietalnormslimitingwomen’ssocialstandingandcreatingagenderpaygap. Inextremecases,womencanbeentirelypreventedfromassetownershiporreceivinganincome.AnoveralltrendisseenacrossAfrica,withwomenmuchlesslikelytoownassetsandwealthcomparedtomen(13% forwomenvs. 36% formen).26 Additionally, in somecountrieswith significantgenderdifferences,womenareatleast11%lesslikelytoownamobilephone,preventingthemfromaccessingmobilemoney.27
24 GSMA,TheMobileGenderGapReport,(London,UK:2020),9,25 GSMA,TheDigitalLivesofRefugees,(London,UK:GSMA,2019),38,26 WorldBank,“GenderGapsinPropertyOwnershipinSub-SaharanAfrica”,(WorldBankGroup,WashingtonDC,2018),27 GSMA,“TheMobileGenderGapReport2019”,(GSMA,London,2019),
Refugeesandinternallydisplacedpeople
Women
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 7
28 Hystra,“PricingQualityCostDriversAndValueAddInTheOff-GridSolarSector,2020,
Some communities prescribe to faiths that detail the kind of financialtransactionsmembersmayengagein.ConventionalMFIsoperateaninterest(riba)model,which they chargeon the loan theyextend to consumers.This isagainsttheIslamictenets,andassuch,manyMuslimcommunitiesabstainfromborrowingfromthetraditionalmicrofinanceservices,whichisagainsttheSharī’ah.
Nomadic communities often live in very remote locations and theymay lackregularaccesstopaymentinfrastructure.ThenumberofnomadicpeopleinAfricaisunclear,butitisestimatedthatthereare30-40millionnomadsglobally.Themajorityarelow-incomehouseholdsthatrelyonpastoralorhunter-gatherpracticesandmaylackaccesstoeducation.Thisnomadicexistencemakesaccesstotheinfrastructurerequiredforconsumerfinancemechanismsevenmorechallengingduetothelackofconsistentcoverageofthisacrossthecontinent.
2.2AFFORDABILITYCHALLENGES
Affordabilityistheabilityofcustomerstopaytheupfrontdepositandmaketheregularpaymentstheyareobligedtomakeaspertheproduct’sfinancingterms.While670millionconsumerswithoutaccesstoelectricitycanaffordOGSproducts,thismaynotbereflectiveofrealityasaffordabilityneedstoincludeboththeabilityandwillingnesstopay.WhileOGSisconsideredattractivebymanycustomergroups,ifnotall,customerscandifferinthevaluetheyassigntotheproductsandthereforetheamounttheyarewilling topay.While theymayvaryacrossandwithina customer segment, gapsbetweenwhatcustomersarewilling topayandwhat theycanpayarecommonwithin the targetmarkets forOGSaspotentialconsumershavecompetingfinancialdemands.VulnerablegroupsinparticularmayassignlessvaluetoanOGSdevicesastheyuselimitedincomeonfoodoreducationandarealsoverysensitivetoexpenseandincomeshockswhichmayleadtotheneedtocutbackonenergyexpenditure.
Despite the success of consumer finance models, affordability remains a major challengethatlimitstheabilityofconsumerstoaccessOGSproducts.OGSsystemsandtheirassociateddistributioncostsarerelativelyhigh,meaningthatevenwithconsumerfinancingmodelsinplace,therearestillmanylow-incomeconsumersforwhichtheregularrepaymentsrequired,letalonetheupfrontdeposit,isunaffordable.Thisaffordabilityissueisfurthercompoundedbythefactthatthereisacostassociatedwithprovidingconsumerfinance,which ispassedonto theconsumer.This results in theconsumerpayingmoreovertimethantheywouldiftheywereabletopurchasetheproductupfront.InthecaseofaPAYGodrivenmodel,thiscanbe25%ormoreofthetotalend-consumerprice.28Commonaffordabilitychallengesaffectingallcustomers,includingvulnerablegroupsarepresentedbelow.
Highdepositsactasthemaincostbarrierforlow-incomehouseholdsasitisgenerallythesinglelargestpaymentthattheymakefortheirOGSsystems.Duetorequiringsomefinancialsecurity,mostconsumerfinancingmodelsrequireanupfrontdeposit tobemade.Thehigherthedeposit, thefewerconsumersthatwillbeabletoaffordit,andthelongeritwilltakeforotherstosaveuptherequired
Religiousminorities
Nomadiccommunities
8 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
amount.Thetimetakentosaveupforthedepositwillcandetermanyfromdoingso,particularlyastheyare likely tostillbespendingonkeroseneorother traditional fuelswhilesaving,somethingnotaccountedforinmanyaffordabilitycalculations.Additionally,thelongertheysaveforthedeposit?thehigherthechancetheywillneedtousethosesavingstocoverothereconomicshockssuchasanillnessinthefamily,droughtorjobloss.
Repaymentperiodsaregenerallynomorethan24monthsduetothefinancialburdenandrisklongerrepaymentshaveonfinanceproviders,whichpushesupmonthlyrepaymentamounts. The longer theperiodoverwhicha consumer canpay for anOGSproduct, the lower their regularrepaymentswillgenerallybe,butthehighertheoverallcosttheypay.Lowerregularrepaymentsarebeneficialtoend-consumersandmayallowthemtoaccesslargersystemsthattheyotherwisemightnotbeabletoafford.However,verylongrepaymentperiodsaregenerallynotofferedduetothehigherriskofdefaultstheypresentandthegreaterstrainoncashflowsforthecreditprovider.
The total cost of a system, and consequently the deposit and repayment amounts, are stillrelativelyhighacrosstheOGSsectorbecauseofthecostofdeliveringsuchmechanisms:
Thehighcostofcollectingpaymentsincreasestheendpriceofproductsascompaniestransfer these costs to the consumer. In a PAYGo model, global system for mobilecommunication (GSM) integration costs are about USD 10 on the high end, while there areadditionalcostsassociatedwithSMSreminders,dataanalyticsteams,callcentres,etc.Inacashcollectionmodel,thecostsassociatedcanbeevenhigherduetothelabourintensivenessoffacetofacevisitsrequiringalargeworkforce.
Providersofconsumercreditwillspreadtheriskofdefaultsandslowrepaymentratesacrosstheconsumerbase.MostprovidersofconsumerfinanceintheOGSsectorhaveasinglepassorfailcreditassessmentforaparticularproduct.Thismeansthatlower-incomeconsumersandthosethataredeemedtobeofhigherriskofdefaultingbutstillpassthecreditassessmentaccessproductsunder thesame termsas lower risk consumers.This increases thefinancialburdenonconsumersascompaniescovertheirrisksfromtheseconsumersbyincreasingthedepositandmonthlyrepaymentsforall.
InvestordemandsandtheforeigncurrencynatureoffinancingavailabletoOGScompaniesinfluencesthedurationandtotalcostofOGSproducts. Investorsthatprovidenon-patientcapitalarelikelytoprovidefinancingtermsinlinewiththeriskprofileoftheOGStargetmarketcustomers.Theborrowingratesofferedcanthereforebehighandfordurationsthatareunlikelytoexceed2to3years.Incorporatingthetimetakentoorder,receive,andsellproducts,andcollectrepaymentshighlightsthelimitedflexibilitythatOGScompaniescanoffercustomersintermsoftotalcostandtermdurationsastheyneedtostartrepayingtheirownfinanciers.Tocompoundthealreadylimitedflexibilityfurther,theforeigncurrencynatureofmostfinancingofferedtoOGScompaniesexposestheircashflowstosignificantforeigncurrencyrisksforcingthemtofactorintherisksintotheirpricing.Inadditiontothegeneraleconomicandpoliticaldynamicsthatinfluenceforeign exchange fluctuations, the presence ofCOVID-19 this year has furtherworsened theoutlookforsomecurrencies.Forexample,theZambianKwachasawitsvaluedepreciate31.5%between1stMarchand19thSeptember2020.29
29 Note:CurrencyratesobtainedfromXe.com
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 9
Ontopofthesecommonchallengesimpactingaffordability,vulnerablegroupsoftenfacespecificaffordabilitychallengesduetotheirsocio-economicsituation.
Smallholder and subsistence farmers experience seasonal income highlycorrelated with crop harvesting patterns. Most farmer incomes are tied to theirharvest periods, experiencing periods of high cash flows at the time of harvest andlowcashflowsintheperiodsbetween.Thefluctuationincashflowsisworseiffarmersaregrowing lowvaluecropswithonly1harvestcycle in theyearandhavenoothersupplementalincome.
Limitedaccesstomarketlinkageslimittheabilitytomaximizefarmerearnings. Smallholderfarmers,especiallythosethatstayinremoteareasmayrelyonmiddlemenorbrokerstoselltheirproduce.Brokersaggregateproduceinanareaandorganizethetransportforallproducetobiggertowncentres,providingaconvenientoptionthroughwhichsmallholderfamerscanoffloadtheirharvest.Theabsenceofappropriatestoragefacilities(coldstorageorotherwise),thepotentialcostsassociatedwithseekingtheirownbuyers,thethreatofproducespoilageandofanincreaseinsupplyandthereforeadropinprices,areallreasonswhyfarmersmaychoosetoselltoabrokeratamuchcheaperpricenegatively impactingtheirearnings.Theearningscanbefurthercompoundediftheharvest for thatperiodwaspoor limiting the total incomeearnedby farmersandsubsequentlynegativelyimpactingtheirabilitytospendongoodssuchasoff-gridsolar.
RefugeesandIDPshavelimitedincome,forcingthemtocarefullyconsidertheirspending.Refugeecampsdonotprovidemanyemploymentopportunities.Whilesomerefugeesmayreceiveremittancesandothersmightengageinsmallbusinessesmostrelyonsupportfromcampmanagerswithsomealsotradingtheirfoodhandoutsforalittlemorecash.Thelimitedincomeforcesthemtomakeseriouschoicesthatleavenoroomforotherexpendituresconsideredunnecessary.
In balancing their household and income generating activities, women-ledhouseholds may earn lower incomes. As previously mentioned, women areresponsiblefornotonlycookingandcleaningthehousebutalsofor lookingafterthechildren.Forsinglemothers,thereisanaddedburdenoftheneedtoearnanincomeforthehousehold.Thisrequireswomentoallocatetheirtimebetweenthetwosetsofactivitiesandthuslimitingtheincometheycanearn.
Theelderlyanddisabledlackemploymentopportunitieswhichcansignificantlyhinder their ability to pay. Elderly and disabled persons are identified as high-riskgroupsbymanygovernmentsacrossSSA.Forexample,inKenya,themostvulnerablein thesegroupsareeligible toaccessgovernment support programmessuchas theNationalCashTransferProgram.Thisisduetotheirlimitedemploymentopportunitiesaswellassocietalchallengescommontothesegroups,suchasalackofsupportnetworkandeducation.ThiscausessignificantchallengesintheirabilitytoaffordOGSproductsthroughconsumerfinancemechanisms.
Smallholderandsubsistence
farmers
Refugeesandinternally
displacedpeople
Women
Elderlyanddisabled
10 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
Currently available consumer financemechanisms have alreadymade strides towardsbetter serving and increasing energy access for vulnerable groups. PAYGo and MFImodelshaveexpandedrapidlyinthelastdecadeandenabledaccesstoconsumerfinancefor
millionsofconsumers.Theirrapidexpansionhasinlargepartbeenpossibleduetotherapidgrowthofmobilemoneyacross thecontinentand theever-increasingcoverageofMFInetworks.Now, inabid to further increaseaccessibilityandcreate reliable repayments,OGScompaniesaredevelopingmodifications to these already existing consumer financemodels taking advantage of local marketnuancesandconsumercharacteristicsaffectingpurchasingpower.Inaddition,otherconsumerfinancemechanisms,includingrentalmodelsandcommunitymodels,havethepotentialtoincreaseaccessforalargernumberofconsumers,includingvulnerablecommunities.
However, consumer finance mechanisms are generally driven by OGS companies’ need toincreaseprofitabilityandimprovesustainabilitymeaningfocusonvulnerablegroupsisoftenstilllimited.Whileavarietyoftoolsandstrategieshavebeenimplemented,theyunderstandablyalloperatewithinthemarginsofincreasingcompanyprofitabilityandensuringtheyarecommerciallysustainable.Aspreviouslydiscussed,vulnerablegroupsaretoalargeextentdifficulttoserveduetouncertaintiessurrounding theirability to repayand thehighercosts to reach them. It is thereforeunderstandablethatOGScompanieshavetodategenerallyfocusedonserving“low-hanging-fruit”customersthataremorefinanciallyattractiveoreasiertoreach.Thismeansthatexistingconsumerfinancemechanisms,andthemodificationsbeingmadetothembyOGScompanies,aregenerallynotspecificallytailoredtobetterservingvulnerablecommunities,leavingthemperpetuallyunderserved.Despitethis,manyoftheimprovementsbeingmadetoconsumerfinancearebeneficialtovulnerablegroupsandareexaminedinmoredetailbelow.
3.1PAYGoMODELS
ThePAYGomodelisoneofthemostusedconsumerfinancingmodelsinSub-SaharanAfrica. WhilemanyassociatePAYGowithmobilemoney,numerousvariationsofthePAYGoconsumerfinancemodelexist.Despite this,all themodelsgenerallysharesomecommon factors. Initially,acustomerwill go throughacreditassessment.This isoftenvery limitedandmaynot require thecustomer toprovideanyphysicalproofofincome,expenditure,orassets,norprovideanycollateral.Iftheconsumerpassesabasiccredit/backgroundcheckwhichvariesbycompany,theythenpayadepositcoveringapercentageofthetotalproductprice(generally10-30%ofthetotalcost).Theconsumerthenmakesongoingregularpaymentstoenablethemtounlockthedeviceforasetperiod,potentiallyasshortasonadailybasis,viaapre-determinedpaymentmechanism(mobilemoney,airtime,cash,etc.).Iftheconsumerdoesnotmakearepayment,theproductisremotelylockeduntilthenextpaymentismade.RemotelockingprovidesreasonableassurancethatOGSconsumerswillregularlypayasafailuretodosowillleadtotheshutdownofthesystempendingfurtherpayment.WhilethePAYGomodeldoesnotprecluderepossessionofsystemsonnon-payment,inreality,theremotelockingfunctionalitymeansOGScompaniesonlydosoinextremecasesasconsumerscangolongperiodsbetweenrepaymentsduringwhichtimetheycan’tusethesystem.
The Current State of Consumer Finance for Vulnerable Groups 3
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 11
The key variation between different PAYGo models is how repayments are collected fromconsumers.Mobilemoneyhasbeenagame-changerintheprovisionofconsumerfinanceforOGSproductsduetotheeaseinwhichrepaymentscanbecollected,butitisnottheonlypaymentmethodthroughwhichPAYGoworks.WhilemobilemoneyisextensivelyavailableinKenya,ithasnotreachedanywherenearthesamepenetrationlevelsinmanyothercountriesandisgenerallymoredifficulttoaccess forvulnerablecommunities.Therefore, it isnecessary toexamineeach formofPAYGoandhowtheyservevulnerablegroups.AbasicoutlineofthePAYGoconsumerfinancemodelisprovidedinfigure3.
3.1.1PAYGoviaMobileMoney
OneofthemostcommonformsofPAYGoisthecollectionofrepaymentsthroughmobilemoney. ThelackoffinancepartnersandthewidespreadnatureofmobilemoneyhelpedpushOGScompaniestoprovidefinancingdirectlytoendconsumersandrecoverpaymentsviamobilemoney.ExistingMFIsand commercial banks are relatively poorly dispersed across rural populations and therefore havelimitedlast-milereach.AsofDecember2018,therewereestimatedtobe60mobilemoneyagentsper1,000sqkmcomparedto1bankbranchand2ATMswithinthesamecoverageinSSA.30Onthebackofthewidespreadavailabilityofmobilemoneyagentsanduse,PAYGosolarcompaniessetaboutbuilding
30 NikaNaghavi,“Sub-SaharanAfrica:Theenduringepicentreofmobilemoney–Part1,”Mobilefordevelopment,GSMA,July17,2019,
Figure3:Thepay-as-you-go(PAYGo)businessmodel
SolarsystemutilizationSolarsystemacquisition SolarsystemownershipSolarsystemutilization
CreditcheckandPAYGocustomer
approval
Companyconfirmspayment
&disbursessystem
Companyregulatesusageofsystemwithinprepaiddays.Companytracksrepaymentforanalysis
Perpetuallease: Client continuestoleasesystemfromtheoperator
Solarsystemisdelivered&installed
Cus
tom
er
PAYG
ocompany
1 2
3
4
5
5
Customermakesinitialdownpaymentviamobilemoney,cash,etc.
Clientusesequipmentasperprepayment
lease to own:Clientownssystemaftersuccessfullycompletingpayments
12 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
theirownnetworksorpartneringwithotherdistributorsengagedinlast-miledistributiontoreachtheirtargetcustomers.Consumersareabletomaketheirregularrepaymentsviamobilemoney,whichwilleitherautomaticallyunlocktheOGSsystemorprovidetheconsumerwithacodethattheycantypeintothedevicetounlockitforthenumberofdaysforwhichtheyhavepaid.TheubiquityofthismodelhasledtomobilemoneybecomingoneofthemostcommonpaymentmethodsandalmostsynonymouswithPAYGoitself.
3.1.1.1TheadvantagesofPAYGoviamobilemoneyforvulnerablegroups
Mobilemoneyreducestheneedforphysicalinfrastructurewhichcanincreaseaccessinruralor hard to reach areas. The implementation ofmobilemoney payments has led to the increasedcoverageforOGSconsumersinareaswhereaccessmayhavepreviouslybeenunavailable.Limitedphysicalinteractionbetweenbothpartiesisrequired,withpaymentsmadeandacknowledgedviaremotesystems.ThismeansOGScompaniesdonotrequirestafftobenearitscustomerstocollectpayments,somethingthatisparticularlychallenginginhardtoreachareasandoftenacharacteristicofvulnerablegroups.Additionally, theability topay remotelycanbehugelybeneficial tonomadiccommunitiesorthosethattravelforseasonalworkthatareunlikelytohaveconsistentaccesstophysicalinfrastructure.
Accesstomobilemoneyisincreasingonthebackofimprovementsinmobilenetworkcoverage,combinedwithadecreaseinmobilephonecostsandactiontoincreaseaccessforvulnerablegroups.ContinuedinvestmentsintotelecommunicationsinfrastructurehavehelpedimprovenetworkcoverageacrossSSA.Thishasinpartbeendrivenbythedevelopmentcommunities’ambitiontoprovidecoverageforvulnerablecommunitiesthathavetodatebeenunderserved.Inaddition,therehasbeenaninfluxofcheaphandsetsfromIndiaandChinaandalargernumberofdevelopmentprogrammesfocusedonmobilephoneownership,suchasthosebyUNHCRinrefugeesettings.Thesefactorshavehelpedboostvulnerablegroupsaccesstomobilemoneyacrossmanycountries,particularlyinthosewhosegovernmentshavealsoenabledthisgrowththroughsupportiveregulations,anditisexpectedthatitsadoptionwillcontinuetogrowinthefuture.
Mobilemoneytransactionseliminatecash-basedriskssuchasfraudandhighcollectioncostswhichmaybemoreprevalentinvulnerablecommunities.Mobilemoneyreducesthelikelihoodoffraudasthesystemsareequippedtoperformthousandsoftransactionssafelyandsecurely.Additionally,collectionviamobilemoneyreducestheneedforfieldstafftomanuallycollectcashfromordistributevoucherstoconsumers,whichreduceacompany’soverheadcosts,whichcanultimatelyreducethecostoffinancingfortheconsumer.Thesechallengesarelikelytobemorepronouncedinvulnerablecommunitiesthatmaysufferfromsecuritychallengesorareparticularlyremoteandhardtoreach.
PAYGoviamobilemoneypaymentspositivelycontributestothefinancialinclusionofpreviouslyunderservedlow-incomeearners.ThedemandforOGSsystemshasledtoanincreaseintheadoptionofmobilemoneyservices.Thishasdriven theuseofdigitalfinanceservicesby low-incomegroupsandcollectivelycontributedtoimprovedfinancialinclusioninemergingmarketssuchasSub-SaharanAfrica.31Additionally,duetotheeaseinwhichmobilemoneydatacanbecollected,somecompaniesareabletopassdataontonationalcreditbureaustobuildconsumers’creditscoresandenablethem
31 USAIDGlobalDevelopmentLab,Pay-As-YouGoSolarasaDriverofFinancialInclusion,(WashingtonDC:USAID,2017),
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 13
toaccessadditionalservicesinthefuture.Thisisparticularlybeneficialtovulnerablecommunitiesthatwouldotherwisehavelimitedabilitytobuildupacredithistoryduetoalackofviablefinanceoptions.
RepaymentsviamobilemoneycaneasilybeanalysedenablingOGScompaniestoidentifygoodcustomersthatcanbuildacredithistorytoaccessmoreproductsorservices.OGScompaniescanusecustomerpaymentdata tohelpbuildacredithistory foreachcustomer, therebyhelping toidentify the best customers. Upgrades offered to these customersmay include improving to largerlightingsystemsorofferingappliances.ThisisnotonlybeneficialtothecustomerbutalsoincreasethecustomertheirlifetimevaluewiththeOGScompany.Inaddition,companieslikeFenixuserepaymentdatatoofferfinancingproductssuchasschoolloanstotheircustomers.Thisensuresthatconsumersaretreatedontheirownmeritsbasedontheirindividualrepaymentperformance,enablingvulnerableconsumerstoprovetheircreditworthinessandincreasinglyaccessnewproductsandserviceswhichwouldotherwisebeoutofreach.
3.1.1.2ThedisadvantagesofPAYGoviamobilemoneyforvulnerablegroups
PoormobilenetworksandlowmobilemoneypenetrationlimitsthepotentialuptakeofPAYGoviamobilemoney in some regions and countries. Despitemobile network coverage expandingdramaticallyoverthepasttwodecadesacrossSSA,therearestillruralareasinwhichnetworkcoverageisnon-existent,makingrepaymentviamobilemoneyimpossible.ThiscanparticularlyimpactvulnerablegroupsthatoftenliveinareaswheremobilenetworkcoverageislowduetorelativelylowdemandorgeographicalinaccessibilitymeaningMNOsdonotwanttoprovideservicesintheseareasastheydonotseeitasbeingfinanciallyworthwhile.
Low literacy and education levels negatively impact the adoption of mobile money amongvulnerable communities and may limit the ability to understand payment obligations. Manyvulnerablegroupssufferfromlowlevelsofliteracyandfinancialliteracy.ThelackoffacetofacecontactandneedtouseamobilephonemaydiscouragecustomersfrompurchasingPAYGoproducts,andforthosethatdopurchasetheproducts,alackofunderstandingmayleadtocustomersfindingthemselvescontinuously in arrears and without access, hindering the seamless customer experience initiallyintendedbyOGScompanies.
Some marginalized groups are unable to access mobile money services due to a lack ofdocumentation. Inmanycountries, consumers requirean IDcard toaccessaSIMcardormobilemoney services.Formanyrefugees,IDPs,undocumentedpeople,orothervulnerablegroups,itisnotpossibletoprovidethis,whichhinderstheirabilitytoaccessmobileaccountsandhencemobilemoney.
Pooragentnetworkcoverage insomeareasmaycausepaymentpainpoints forconsumersduetotheneedtotravellongdistancestomakepayments.Mobilemoneyrequiresthepresenceofmobilemoneyagentsthatcollectdepositsandenablewithdrawals.Thesearelessavailableindeepruralareas,wherevulnerablecommunitiesareoftenlocated,duetothelogisticalchallengesassociatedwith theirmanagement and a lack of demand.This can result in customers needing to travel longdistances tomakedepositswhichmaydeter themfrompurchasingoff-gridsolarproducts.ThishasbeenthecaseintheEnergyandCashPlusprojectinKenya,wherealackofmobilemoneyagentshascreatedadditionalcostsforprojectbeneficiariesastheymustpayfortransporttoaccesstherequiredservices.
14 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
3.1.2PAYGoviaAirtimeCredit
In thePAYGovia airtimemodel, consumersmake their repayments through thepurchaseofairtimecredit.Thismodelcloselyalignswiththemobilemoneyenabledmodel;however,itdoesnotrequireconsumerstohaveamobilemoneyaccountbutonlyamobilephoneandapre-paidSIM.Inthismodel,thecustomerstop-uptheirmobileairtime,thesamebalancetheyusetomakephonecallsorbuydatabundles.CustomersthenusetheUSSDmenuorsendanSMStorequestthatpartoftheircreditisusedtopayfortheirOGSsystems,andtheMNOdeductsthisfromtheiraccount.TheMNOnotifiestheOGScompanythatthenremotelyunlocksthecustomer’sOGSsystemorsendsthemacodesothattheycanunlocktheirsystemthemselves.
3.1.2.1TheadvantagesofPAYGoviaairtimeforvulnerablegroups
ThePAYGoviaairtimemodelremovesbarriersspecificallyassociatedwiththeneedforamobilemoneyaccountandaccesstoanagentnetwork.Consumersonlyrequireamobilephoneandnotamobilemoneyaccountinthismodel,andhenceit ispotentiallyaccessibletoafargreaternumberofuserswheremobilemoney isunavailable.Additionally, consumersaregenerally familiarwith theconceptofpurchasingairtimeandhencemaybemorecomfortablewith theprocess,particularlyasmobilemoneyagentsareoftennotverycommon in ruralareaswhileairtime retailersaregenerallyavailableandaccessibleforconsumers.Thisisparticularlyadvantageousforvulnerablecommunitiesthatmayhaveamobilephoneandbefamiliarwithtopupsbutarelesslikelytohaveaccesstomobilemoney.
3.1.2.2ThedisadvantagesofPAYGoviaairtimeforvulnerablegroups
In addition to theneed tohaveamobilephone, thePAYGovia airtimemodelhasadditionaltechnical and partnership related challenges not faced in themobilemoney enabledmodel. Vulnerablecommunitiesstillfaceaccesschallengesduetotheirreducedaccesstomobilephonesandpoornetworkcoverage.Additionally, touseairtimeforrepayments,OGScompaniesrequireamuchcloserpartnershipwithanMNOandisfarmorereliantontheirsupporttoenableandprocesspayments.Touseairtime,acompanyneedstobeapprovedbyanMNOasaValueAddedService(VAS)vendor.Paymentsaremadetoandrecordedbythemobileoperator,andtheOGScompanythenneedstobeinstantlynotifiedaboutthepaymenttobeabletounlockthesysteminreal-time.ThislevelofintegrationandpaymenttrustrequiresadeeppartnershipandsupportbetweentheMNOandOGScompanyandcanpushupcostsduetorevenuesharearrangementsbetweentheOGScompanyandtheMNO.Whilethismodelwasmorecommonprior to thewidespreadavailabilityofmobilemoneyand itspotentialbenefits, it has not gained significant prominence in recent years, in part due to the technical andoperationalchallengesinvolvedintheOGScompany/MNOpartnershipandtheriseofmobilemoneysupersedingthispaymentmechanism..
3.1.3PAYGoviaCashCollections
CashcollectionsfromlocalagentsisanothermeansthroughwhichpaymentsforPAYGocanbecollected.Inthismodel,consumersarevisitedbyafieldagentoftheOGScompanytopayincashtounlocktheirsystemforasetperiod.UnlikethemobilemoneyorairtimeenabledPAYGoinwhichconsumersareoftenabletomakeapaymentforaperiodasshortasoneday,thecashcollectionmodel
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 15
generally requires thataconsumerpays foraminimumof twoweeksata timedue to the logisticalchallengesassociatedwithregularlyvisitingacustomer.Uponreceivingthepayment,thefieldofficerupdates theOGS company’s systems via their mobile device/app so that the OGS device can beunlocked remotely or via sending an unlock code to the consumer.Thismodel leansmore closelytowardsthetypicalMFImodeloffieldcollectionsbyruralagentsbutleveragessomeofthebenefitsofPAYGowithremotelocking,reducingtheneedforrepossessions.
3.1.3.1TheadvantagesofPAYGoviacashcollectionsforvulnerablegroups
PAYGoviacashcollectionsdoesnotrequiretheconsumertohaveaccesstoanybankingormobileservice.UnlikepreviouslymentionedPAYGomodels, cash collectiononly requires that theconsumerhasaccesstocashtoenablethemtomakerepayments.Neitherdoesitrequireanetworkofmobilemoneyagentswithinproximityoftheconsumer.Inthisway,itismoreinclusivethanmobilemoneyorairtimeenabledmodels,particularlyformarginalizedgroupsthatmightlackaccesstosuchservicesandinwhichcashisoftentheonlyformofmoneyavailable.
Early,butlimited,evidenceindicatesthatcashcollectionmodelsinmarketswithlowerlevelsofmobilemoneypenetrationmayhaveahigherrepaymentandlowerdefaultrate.32GreenlightPlanethaspilotedacashcollectionmodelinNigeriaduetothelowrateofmobilemoneyinthecountryand the lackof suitablealternativeconsumerfinancingmodels.While thesepilotsarestill ongoing,repaymentsbyconsumerstakingpartinthecashcollectionmodelaresignificantlyhigherthanthosethatwereusingmobilemoney.Whilethereasonforthisisnotyetfullyclear,thefactthatconsumersareremindedtopaythroughaphysicalvisitfromacollectionagentlikelyplaysapartinconditioningthemtomakerepayments.ThiscouldbebeneficialinincreasingrepaymentratesamongstvulnerablecommunitiesthatOGScompaniesmightotherwiseviewasbeingtooriskytoserveduetotheirhighercreditrisk.
3.1.3.2ThedisadvantagesofPAYGoviacashcollectionsforvulnerablegroups
The cash collectionmodel ismore labour-intensive than other PAYGomodels, requiring anextensivenetworkoffieldagentstocollectrepaymentsandpotentiallyleadingtohighercosts. Anextensivenetworkoffieldagentsisrequiredtocollectpaymentsincashwithasinglefieldagentonlyabletomanage100-120customers.Thesefieldagentswillneedtobehiredandtrainedatarapidrateasnewcustomersareacquired,whichwillbecostly.Additionally,fieldagentswillneedtoreceivefinancialcompensationfortravelandmakingcollections,whichwilladdtotheoverallcostofthemodel.Finally, theOGScompany requireshighlysophisticatedprocessesandsystems toensure theycanmanagethenetworkoffieldagentsandensuretheyarevisitingtheappropriatecustomerstocollectrepayments.Developmentandmaintenancecostsofsuchprocessesandsystemsarelikelytobehigh.Thesehighercostswillbepassedontoconsumers,potentiallymakingthemunaffordableforvulnerablecommunities.
The cash collection model limits consumer choice regarding repayment values and canpotentiallyleavethemwithoutaccesstopowerforextendedperiods.Duetothelabour-intensivenatureofthecashcollectionmodel,repaymentperiodsgenerallyneedtobelongertoreducetheneed
32 GreenlightPlanet,GreenlightPlanetNigeriaPilotlearnings:2017-2019,(Kenya:GreenlightPlanet,2019),
16 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
toconduct regular visits toconsumers.This reduces theconsumer’schoiceandability topay forashorterperiodwhenfundsareconstrained.Additionally,itpotentiallyincreasestheriskofnon-paymentasconsumersneedtobereliedontosaveupfundsforalongerperiodoftime,whichleavesthemopentofinancialshocksthatmightrequiretheuseofthosefunds.Thesechallengesarefarmorelikelytoimpactvulnerableconsumers thathave lower incomesandaremoresusceptible tofinancialshockslimitingtheirabilitytomakelargerrepayments.
Box1:TheuseofScratchCardsorVouchers
In this model, the consumer purchases a scratch card or voucher via any paymentmechanism from a local agent that then allows them to unlock their device. In additiontosharingadvantageswith thecashcollectionmodel, theconsumerhasmorechoiceover thelengthoftimetheyunlockthesystem.AnadvantageofthePAYGoviascratchcardsandvouchersmodel isthattheconsumerhasmorechoiceoverhowlongtheywanttounlockthesystemforbypurchasing thecorrespondingcard fromanagent in the localcommunity.However, insuchamodel theOGScompany facessignificant logistical challenges inprintingscratchcardsandvouchersanddistributing these to vendors in the communitieswhere their products arebeingused.Thiswilladdcostswhichwillultimatelybepassedontothecustomer.
TwoM-POWERcustomersusingtheirphonesoutsidetheirwelllithome.CreditstoMathieuYoungforOffGrid:Electric.Photocredit:PowerAfrica
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 17
3.1.4ModificationstoPAYGoModelsCompaniesaremodifyingelementsofthePAYGoconsumerfinanceprocesstofurtherincreaseaccess forall consumergroups.WitheachPAYGomodel currently implementedhaving inherentlimitationsinservingsomegroups,manycompanieshavetakenstepstoimplementtweakstomakethemodelmorefavourabletoconsumersegmentsexperiencingaffordabilityoraccessibilityconstraints.However, these modifications are generally not specifically tailored to vulnerable groups but aredesignedwithafocusonincreasingoverallconsumernumbersandfinancialperformance,i.e.improvingrepaymentanddefaultrates.Inaddition,manyofthesemodificationsarestillwithintrialphases,anditremainstobeseenwhetherthesewillbeeffectiveinimprovingaccesstoconsumerfinancewhilestillbeingfinanciallyviableforOGScompanies.
Varyingtheupfrontdeposit:SomeOGScompanieshaveexperimentedwith loweringorevenremovalofupfrontdepositstoeliminateaffordabilitybarriersforconsumers.Thedepositisgenerallythelargestbarriertoaffordabilityofaproductasitwilloftenrequireaconsumertosaveupforseveralmonthstomeetthecost.Duringthistime,consumers,particularlythosemostvulnerableones,canbe subject to financial shockswhich causes them toneed touse the savings.The loweringoreliminationofdepositsremovesthissavingbarrierforconsumersmeaningtheyonlyneedtomaketheregularrepaymentcosts.However,whilethisapproachmayattractmorecustomers,itcomeswithsignificantfinancialrisktotheOGScompanyasitnegativelyimpactscash-flowbyremovingcashreceivedforthedeposit.Additionally,aconsumer’sabilitytoprovideadepositcanbeseenasanindicationthattheycanmaketheregularrepayments,soitsremovalmaynegativelyimpactrepaymentanddefaultratesascompanieshavelessinsightintoaconsumer’sfinancesandtheconsumerthemselveshaslessskininthegamesomaybemorelikelytodefault.
Extensionoralterationsofrepaymenttermdurations:Somecompanieshavelongerrepaymenthorizons, leadingto lowerregularrepaymentamounts, toattractconsumersandmakepaymenttermsmorefavourabletovulnerablegroups.Whiletheregularrepaymentsarenotthemainbarriertoaconsumer’sabilitytoaffordaconsumerfinancemechanism,itdoesplayafactorintheirdecisionmakingprocessaslowerregularrepaymentswillleavemoremoneyavailableforothernecessities.Whilelongerrepaymenttermsmaybeattractivetotheconsumerithassomesignificantchallenges.Firstly,itwouldresultinreducedcashflowsfortheOGScompany.Secondly,itincreasesoperationalcostsastheloanneedstobeservicedoveralongertime.Finally,itmayincreasetheriskofdefaultduetothelengthoftimeoverwhichtheconsumerispayingwhichincreasestheriskofexternalfinancialshocksorrepaymentfatigue.ThesefactorswouldlikelyultimatelyleadtoahigheroverallrepaymentcostfortheconsumerastheOGScompanymitigatesitsrisksbyincreasingprices.
Box2:Thepay-as-you-grow(PAYGrow)repaymentstructure
InaPAYGrowmodel,anOGSsupplieralignstheconsumerfinancingmodelwithseasonalincome. The PAYGrowmodel aligns closely with the traditional PAYGomodel with the abilitytoremotelymonitor theOGSproductandreceivepaymentsviamobilemoney.However,whilethePAYGomodelrequiresdailyorweeklypayments,thePAYGrowmodelonlyrequiresperiodicrepaymentsthatarealignedtoseasonalincome.WhilenotyetcommonintheOGSsector,ithasattractedattention in theagriculturalPULSEsector,where incomeishighlyseasonalbasedonharvestcycles.Forexample,SunCulture–alocalsupplierofsolarirrigationequipmentandhomelighting–hasofferedthismodeltofarmersinKenya.
18 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
33 SteveWiggins,LeapingandLearning:LinkingSmallholderFarmerstoMarkets(London,UnitedKingdom,2013),
Aligning repayments to seasonal income can increase accessibility to consumer financingmodels.Consumerswithseasonalincomeareoftensmallholderandsubsistencefarmersthathaveahigherperceivedlevelofcreditriskduetoirregularincome,lowerlevelsofeducationandfinancialliteracy, aswell as the risk of crop failure. This can prevent them from accessingmore traditionalconsumerfinancemechanismsdue tobeingunable topass thecreditassessmentorbeingunableto keep up with monthly payments, an issue which is at least partially overcome in a PAYGrowmodel.Additionally,aPAYGrowmodelprovidesthepossibilityoflinkingrepaymentstoseasonalcropperformancethroughremotemonitoring,allowingforvariablepaymentamountstomatchconsumerincome.
PAYGrowmodelsarelimitedtofewsectorsandprovidehigherrisktofinanceproviders,whichcandriveupoverallcosts.ThePAYGrowmodelismostlylimitedtotheagriculturesectorduetothespecific characteristicof seasonal incomes.While thenumberof smallholder farmers is significant,withapotentialmarketof67million forsolarwaterpumpsalone, this limits thePAYGrowmodel tobeinganichemechanismratherthanauniversalmodel.Additionally,thePAYGrowmodelislikelytobemoreexpensivetofinanceanddifficulttomanageforOGScompaniesduetotheirregularnatureofrepaymentscausingcashflowproblemsandpotentiallylongrepaymentperiods.Thesehigherriskswillpushupthecostsofthemodel,whichwillultimatelybepassedontotheconsumer.
Supportingconsumersavings:Supportingcustomerstosaveuptothenecessaryrepaymentthresholdhelpsavoidallocationof income toother competingneeds.SomeOGScompanieshavedevelopedsavingtoolsandmechanismssuchaselectronicwalletsforconsumerssothattheycansetasideperiodic incometomakerepaymentsfor theirSHS.ThismeanscustomersthatmaystruggletosavefortheirregularrepaymentshaveameanstodosowhileringfencingmoneytorepaytheSHSsystemratherthanitbeingspentonotherdemands.However,thiscouldpotentiallybeconsideredasdepositmobilisationandattracttheattentionofCentralBankersorotherfinancialregulators.
Incomegenerationsupport:SomeOGScompaniesprovidelocalizedmarketopportunitiestopotentialcustomersfortheirproducehelpingtoboosttheirabilitytomakerepaymentsorpurchaseproducts upfront.Despite over 80%of food production activities inSub-SaharanAfrica beinggeneratedfromsubsistencefarming,manylacktheadequateinfrastructureandcapacitytolocateareadymarketfortheircrops.33OGScompanieshavebeenobservedtoprovidemarketlinkagestofarmersinexchangeforaportionoftheirearningsbeingearmarkedforSHSrepayments.
Protection against loss of income:Some OGS companies have partnered with insurancecompaniestointroduceinsuranceagainstdefaultintheeventofdeathorillnessofahousehold’sprimaryincomeearner.Suchinitiativesarerelativelynewinthesector,butcompaniessuchasZonfulandZuwahaveimplementedsuchsystemsinZimbabweandMalawi,respectively.Thisisnotonlybeneficialtotheconsumerthatisprotectedagainstfurthereconomicshockcausedbythelossofelectricityintheeventofthelossofthebreadwinner,butalsolowersacompany’sdefaultrate.Duetotherelativenascencyofthisinitiativeinthesector,moredataisrequiredtoassesstheoverallimpactonanOGScompany’sfinancesandinsupportingconsumerprotection.
Box2:Thepay-as-you-grow(PAYGrow)repaymentstructure(Continued)
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 19
3.2 THEMICRO-FINANCEINSTITUTION(MFI)MODEL
MFIsprovideconsumerfinancing forOGSproducts inmanySub-SaharanAfricanandAsiancountries.Thismodel isveryprevalent inmarketswheremobilemoneyhas relatively low levelsofpenetration,suchasNigeriaandEthiopia.AnOGScompanymayengageanMFItoprovideconsumerfinancing on their behalf, or an MFI may engage an off-grid solar company to provide their OGSproductstotheirexistingconsumers. However,someMFIs,suchastheBaobabGroupinSenegal,havespunoutseparatesisterOGScompaniesratherthanpartneringwithanexistingOGSprovider.AnMFIloanapprovalprocessusuallyincludesathoroughcreditassessmentcheckandtheneedforcollateraloraguarantor.Onapprovalandprovisionofadeposit,theMFIwillprovidetheproducttotheconsumerdirectlyor transfer fundsdirectly toaretailer toprovidetheOGSdeviceto theconsumer.Post-installation,subsequentpaymentsarecollectedaccordingtoapre-agreedpaymentschedulewiththeMFImanagingprocess.
ThismodelhasgainedtractionwithintheOGSsectorbybuildinguponexistinginfrastructureandrelativelysupportiveregulations.Initially,theMFImodelstruggledfortractionintheOGSsectorleadingtocompaniesprovidingtheirownconsumerfinancingdirectlytoconsumers,generallyviathePAYGomodel.However,overtime,MFIshaveseenthesuccessofthePAYGomodelandincreasinglyengagedwiththesector.IncountrieswhereMFIshaveanextensivefootprint,theycanleveragetheirlocalbranchnetworkstoprovideoff-gridfinancingtoexistingcustomerswhilealsoattractingnewcustomers.Additionally,somecountrieshavefavourableregulatoryenvironmentsforMFIs,whichreducethecostofdoingbusiness.Forexample,inEthiopia,eachregionhasanMFI,whichisoftenpartlyownedbytheregionalgovernment.WhileinNigeria,MFIsarepresentacrossthewholecountryandhavebeenengagedbyIFCtoincreaseaccesstoOGSproductsduetothelackofmobilemoneypenetrationandtheirdeepunderstandingofruralconsumers.
Figure4:TheMFIconsumerfinancemodel
SolarsystemutilizationSolarsystemacquisition Solarsystemownership
MFIengagesOGScompanypresentingitscustomerbaseaspotentialSHSowners
SHStransferredtocustomerbyMFIorOGScompanyor3rdpartyretailerwithpaymentprocessmanagedbyMFI.Thesystemwillberepossessedifrepaymentsarenotmade
Clientownssystemaftersuccessfullycompletingpayments
MFIperformscreditchecksassessingworthinessofpotentialcustomer
OGScompanyengagesMFIpresentingitscustomerbaseaspotentialborrowers
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20 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
34 WorldBank,“RenewableEnergyFund”,WorldBankProjects&Operations,WorldBank,
3.2.1TheAdvantagesofTheMFIModelforVulnerableGroups
In some cases, the MFI model has been adapted to include the use of collective lendingmechanismstargetedatend-userswithlittletonoassetcollateral.Membersofvulnerablegroupsoftenstruggle toprovideproofofcollateralwhichprecludesthemfromaccessingconsumerfinance.However,membersofacommunitywithmutualinterestsinacquiringOGSsystemsaresometimesservedbyMFIsthathavedevelopedproductswithnorequirementsonassetcollateral.Suchdebtinstrumentsinstead leverage on social collateral, with loans issued to communities to collectively purchase off-gridsolarproducts.On-timerepaymentsarefuelledbyreputationalriskwithincommunities,witheachmemberwantingtoremainingoodfinancialandsocialstandingwiththerestofthecommunity.
OneoftheMFI’scorecompetenciesistheprovisionandservicingofconsumerfinance,whichcanleadtoamorecost-effectiveprocess.MFIshaveatrackrecordofcollectingrepaymentsfromthe customers throughmechanisms they have spent years perfecting.They have often built an in-depthunderstandingofthelocalcommunitytocreateestablishedsystems,processes,andproventrackrecordsforrecoveringfunds.ThisleadstoMFIsbeingwellplacedtoservevulnerablecommunitiesduetoadeepunderstandingoftheirspecificsocio-economicsituation.
TheMFImodel has received support from development partners to help reduce the cost offinance for the end consumer. Development partners have provided bespoke financing at low orzero interest rates toMFIs for thesolepurposeofencouraging lending toOGSconsumers.34 This enhancestheMFI’scapacitytoofferloanstoconsumersforOGSproductsatfavourableinterestrateswhich can specifically benefit vulnerable groups. Additionally, other collaborations have occurred,includinggovernmentinstitutionsandMFIsdevelopingablendedapproachtoMFIconsumerfinancing.GovernmentsofferpricesubsidiestoOGSsystemproviders,whileMFIssimultaneouslyprovideloanstoend-usersmitigatingthehighpricingofOGSsystems.
3.2.2TheDisadvantagesoftheMFIModelforVulnerableGroups
MFIsoftenhaveexpensivephysicalinfrastructure,highoverheads,andhighcostsofcollection,whichcan increase thecostofconsumerfinance.MFIsoftenstill relyon face to faceandcashcollectionmechanismswhichincreasetheresourcestheyrequireandhencecostsincurred.Additionally,MFIswillgenerallyneedtorepossessasystemintheeventofadefault,whichisanexpensiveactivity,comparedtoaPAYGomodel,whichcansimplyremotelylockthesystemuntilrepaymentismade(insomecasesthiscanbeayearormore).Thesecostsareultimatelypassedontotheconsumerthroughhigherdepositsorregularrepaymentswhichhasanoutweighedimpactonvulnerablegroups.
MFI coverage, particularly in low population density areas, limits the number of potentialcustomersthatcanaccessservices.MFIcoverageisnotuniversalacrossSSA,particularlyinareaswithlowincomeoralowpopulationdensityastheseareviewedaseconomicallyunviable.Suchareasareoftenwherevulnerablecommunitiesarebased.Due to the face to facenatureofcollectionsbyMFIs,theyrelyonhighpopulationdensityareastolimitthenumberofcollectionagentsrequiredandthedistancewhichtheymusttravelandkeepcostsdown.HighpopulationdensityhasbeenakeyfactorintheirsuccessincountriessuchasIndia,comparedtotheirrelativelylimitedprevalenceinEastAfrica.
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 21
Bynotoperatinginremoteareas,thisleavesmanypotentialOGScustomers,particularlyvulnerablegroups,excluded,eveniftheyhavethefinancialmeanstoaccessconsumerfinance.
MFIsoftenhavemorecomplexandstringentcreditcheckslimitingaccesstofinanceformanyandreducingpotentialOGSsales.RigidcreditchecksandrepaymenttermscomparedtothoseofPAYGocompaniesmayconstricttheabilitytoonboardnewcustomers.35Additionally,creditassessmentscarriedoutbyMFIsmayrequireproofofidentitywhichsomeconsumers,particularlyvulnerableones,maynothave.Thislimitsaccesstothefewwhomeetassessmentrequirements,excludingthosethathavealowerincome,lackcollateral,orareundocumented.
3.2.3ModificationstotheMFIModel
WhiletheMFImodelislimitedbythegeographicalfootprintofMFIs,therearestillstepssomeMFIsaretakingtoincreaseconsumeraccessforthosealreadycoveredbythebranchnetwork. MFIsgenerallyhavestringentmembershipcriteriawhichoftenputsthemoutofreachofmanypotentialconsumersthatareunabletomeetthem,particularlythosethataremostvulnerable.However,havingseen the success of the PAYGomodel in tapping into a larger number of consumers, someMFIsare innovating to try to attract a larger number of customers without negatively impacting financialperformance.
Groupbasedguarantees:Whilevulnerablegroupslackmonetaryorphysicalcapital,theywelloftenhavestrongsocialcapitalwheregroupssuchaswomen,farmersorrefugeeshaveclosesocial tieswithoneanother.Theseclose-knitcommunitysystemshaveofferedanavenueofguaranteeingloanablefundsdisbursedviacommunitygroups.Individualswithineachgrouparewellversedwitheachother’seconomiccharacteristicsandpossessclearvisibilityregardingeachmember’sabilitytocoverrepayments.Suchgroup-basedsystemsofguaranteethereforeclosethebridgetowardsaccessingfundstopurchaseSHSwhichwouldotherwiseremaininaccessibleduetothelackofphysicalcollateral.
Partnerships with cooperatives: Given the nature of MFIs being physically located incommunities,theyoftendevelopstronglinkageswithlocalgroups.Suchgroupsorcooperativesbring groups of people based on similar characteristics such as their employment, farmingactivitiesordemographics.MFIscanusethesepre-existingstructurestomarkettheirservicesandcollectrepayments.
Alteringcreditcheckprocedures:MostMFIshavecreditcheckproceduresthatarefarmorestringentandtakelongerthanthoseconductedbythemajorityofOGScompanies.Whilethisdoesservetoensurethatonlythemostcreditworthconsumersareabletoaccessfinance,itexcludesmanypotentialcustomers.BasedonthesuccessofOGScompaniesthathavebeenabletohaverelativelyhighrepaymentratesandlowdefaultratesdespitetheirlessstringentcreditchecks,someMFIsaretinkeringwiththeircreditassessmentstoincreasethelikelihoodofthosewithlessphysicalproofofassetsordocumentationtopurchaseOGSproducts.Additionally,byreducingthetimetaketoapproveloans,uptakeofMFIfinancingforOGSproductscanincrease.
35 DanielWaldronetal,ATaleofTwoSisters,Microfinance&PAYGoInstitutions,(WashingtonDC:CGAP-WorldBank,2019),
22 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
36 LightingAsia,“SolarOff-GridLighting:Marketanalysisof:India,Bangladesh,Nepal,Pakistan,Indonesia,CambodiaandPhilippines”(WashingtonDC:IFC,2012),
37 SolarAid,“LightLibraries”,SolarAid,2020,
InEthiopia,streamliningofscreeningmechanismshasreducedtheprocessingtimesforloanstobedisbursed toaround24hoursmaking itmoreattractive for consumers thatareable toaccesstheirOGSproductssoonerratherthanhavingtospendtimewaitingwhentheymayhavetravelledlargedistancestogettotheMFIbranch.
3.3THERENTALMODEL
Inarentalmodel,acompanyrentsoutchargedbatteriesorOGSproductstoconsumersforafee. Inthismodel,theconsumernevertakesownershipoftheOGSproductandinsteadrentsiteitherfromanentrepreneurthathaspurchasedtheirownsetofsolarproducts,anentrepreneuroracommunityorganizationthathaspartneredwithanOGScompany,ordirectlyfromanOGSprovider.Theeliminationofhighdepositpaymentscoupledwiththereductioninthevalueofcollectionsprovidesflexibilitytoitsconsumersandreducesaffordabilitybarriersbyremovingthedeposit.SELCO,Barefoot,andSchneiderhavepilotedsuchmodelsinIndia,whileMobilePowerisprovidingbatteryrentalinSierraLeone.36 One ofthemostwell-documentedcasesofarentalmodelisSunnyMoney’sLightLibraryprogrammewhichhasbeenusedincountriesincludingSenegal,Malawi,andZambiatoequipschoolswithsolarlanternswhichcanberentedbystudentsonadailybasistotakehometotheirfamilies.37
AyoungmaninruralRwandawatchesthenewsusingaMobisolSolarHomeSystem.PowerAfricaimpactsruralAfrican’slivesbyenablingaccesstocleanefficientlightandinformationchannelsthroughelectrification.Photocredit:UteKlein/Mobisox|PowerAfrica
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 23
Ace countries
SunnymoneyEstablishedinSenegalrollingoutlanternsunderitsrent-a-daymodelinpartnershipwithlocalinstitutionssuchasschools.Theseinstitutionsserveaslightlibrariesi.e.distributionnetworksinruralcommunitiesthateliminateadditionaltimeandcostsincurredreachingouttoremotehouseholdsindividually.
MobilePowerPartneredwithresearchersfromtheUniversityofSheffield,LondontodisseminatesmartbatteriesusingPAYGopaymentsystemstolowincomecommunitiesinSierraLeone.Smartbatteriesarepoweredbysolarchargingstations,limitingtheuseoftraditionalgeneratorsandreducingenergycostsby75%.
OffgridBox40+off-gridboxesreadytobedeployedinRwanda,Tanzania,andDRCviavillagekioskswhichtrainwomenentrepreneursasdistributorsofsolarpoweredbatteries.Eachboxpotentiallyserves400familiesandsolarbatteriesaredistributedtocustomersonarentalbasisgrantingaccesstobatteryrechargeservices.
WasshaHeadquarteredinTanzania,operatingarentalmodelforsolarlanternsdistributedtoruralcommunitiesbylocalkioskowners.Wasshacoversinstallationandinventoryreplenishmentcostswithentrepreneursofferinglanternstoendusersonadailybasis.Currentlypossessesanetworkof+2000agentsacrossTanzania.Figure5:Examplesofrentalconsumerfinancemodels
3.3.1TheAdvantagesoftheRentalModelforVulnerableGroupsThesemodelslowertheeconomicbarriertoaccesssolarproductsbyremovingupfrontdepositsandpotentialmaintenancechallenges.Duetothismodeloftennotrequiringanyupfrontdeposittoaccess,havingvery lowdaily rental costs,andnocredit assessment, it ispotentiallyavailable toalargenumberofendconsumers thatwouldotherwisebeunable toaccessother formsofconsumerfinancingduetoaffordabilityconstraints.TheycanalsohavelargecoveragewithSunnyMoney’sLightLibraryinSenegal,providinganestimated55,000peoplewithdirectexposuretothesolarlightsthrough5,000solarlightsin58schools.Additionally,endconsumerscanbenefitfromnothavingtobeartheresponsibilityofmaintenanceandrepairshouldaproductrequireit,achallengewhichhasanoutsizedeffectonvulnerablehouseholdsthatmaynothavethemeanstodoso.
Rentalmodelsincreaseconsumerchoiceandhaveadditionalbenefitsinconsumereducation. TherentalmodelallowsconsumerstoonlyaccessOGSproductswhentheywanttoorcan,particularlyforthoseconsumersthathavevolatileorseasonalincome,suchassmallholderorsubsistencefarmers,orthatmoveforwork,suchasnomadicgroupsorseasonalworkers.Additionally,thesimplepaymentstructureishighlyintuitiveandcompaniescurrentlyimplementingthismodelhaveneededonlylimitedcampaignstocreateconsumerawarenessandbuy-in.SuchamodelcanalsosensitizehouseholdstothebenefitsofOGSproductsandmakethemmorelikelytowanttopurchaseproductsoftheirown.ThesameLightLibrary inSenegal founda20% increase indemand forOGSproducts from thosehouseholdsthathadtakenpart in theprogramme.Thisability forconsumersto“trybeforeyoubuy”
24 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
38,39 CommunitySolarHubs(Helsinki,Finland,EEPAfrica,2020),
40 SolarAid,“LightLibraries”,SolarAid,2020,
gives prospective customers the choice to fully experience the benefits ofOGSwithout needing topurchaseasystemoutrightorputdownalargedeposit,ariskmanyvulnerablehouseholdswouldnotbewillingtotake.
Solar kiosks or charging hubs can offer additional services beyond energy to underservedcommunities.InherentintherentalmodelistheneedforacentralizedlocationfromwhichtheOGSproductsorbatteriesarecollectedanddroppedoffforcharging.Thesecanbeexistingcommunityfocalpoints,suchasschoolsinthecaseofSunnyMoney’sLightLibrary,ortheycanbesetupbytheOGScompany themselves.These hubs can offer additional services to their host communities,many ofwhichwouldbepreviouslyunavailableinparticularlyvulnerablelocations.Forexample,ontopoflightleasing,WE!Hubsoffersphonecharging,cleanwater,internetandanICThubtoitshostcommunities,whileVACSolar’sCommunitySolarHubsusesexcesscapacitytoprovidepowertolocalbusinessesandhealthcareproviders.38,39
3.3.2TheDisadvantagesoftheRentalModelforVulnerableGroupsThere is currently a lack of evidence that the rental model is economically viable for OGScompaniestoprovidelargescale,commercialaccesstoelectricity.Despite therecentsuccessofsomecompaniessuchasSunnyMoney,MobilePower,OffGridBoxandWassha,rentalmodelsareyettocomeclosetothescaleofmanyOGScompanies.ThefilingforinsolvencybySolarKisokinearly2019highlightedtomanythepotentialrisksofthebusinessmodel,andalackofclearevidenceofitsefficacymaybeputtingoffmanyinvestorsleavingthesebusinessmodelsstillneedingtodemonstratecommercialviability.SunnyMoney’ssolar lightproject inSenegaldoesprovidesome insightfuldata.Duringthefirst9monthsoftheprojectinSenegaltheyexperienceda5%breakage,fault,ornon-returnrateofsolarlanterns.Thisissignificantlyhigherthantheexpectedbreakageratethroughmanufacturererror(estimatedat2%)andlikelyduetothelackofownershippresentinthemodelleadingtousersnotvaluingproductsashighly.Withthe5%breakagerateandanassumedutilizationrateof85%forthesolarproducts,SunnyMoneyestimatesthattheSolarLibrarycanbeself-sustaining,i.e.,purchasereplacementproductsasrequired.40However,thismodelreliesonaschoolto implementthemodel,and so has limited to no overhead costs. It currently remains unclear if thismodel is economicallyviable at a commercial scale as limited companies have progressed beyond the pilot stage at thispoint.Additionally,duetothenatureofthismodelrequiringhouseholdstotakeproductshomefromacentrallocation,itislimitedtosmallersystemsandsomaynotbesuitabletosupporttheachievementofuniversalelectrificationtargets.
3.4COMMUNITY-BASEDMODELS
Community-based models leverage existing interests and social relationships to enablecommunitiestosaveandaccessfinance.Whilecommunity-basedgroupsweretraditionallyformedbyfarmers’needtoaccessagriculturalinputs,community-savingandcreditmodelsareoftenformedbyothergroupssuchasrefugeesandinternallydisplacedpeople,women’sgroups,etc.Themaingoalofthesegroupsistoincreasethefinancialstandingofindividualsbypoolingfundsthatcanthenbeused
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 25
toprovideloanstomembersbasedonneedorbuyproduceinbulk,enablingmemberstoaccessgoodsandservicesnormallyfaroutsideoftheirmeans.Thestrongsocialbondsuponwhichthegroupsareformedactasanimportantleverforensuringfairpracticesandthatrepaymentsaremaintained.
Numerous typesofcommunity-basedmodelsexist,oftenbasedon theeconomicandsocialfactorsthatexistlocally,butingeneral,theseareeitherrotatingoraccumulating.
RotatingSavingsandCreditAssociation(ROSCA):AROSCAmodelisasimplemodelwherethemembersagreetocontributeafixedamountateachmeetingforadefinedperiod,suchasoneyear.Ateachmeeting,thefundsarecollected,andcertainmembersarepaidtheentiretyofthecollectedmoneyonarotatingschedule.Theriskofthisarrangementisthatmemberswhoareearlyinthepay-outrotationmaydropoutofthegroupaftertheyhavebeenpaidwiththeparticipantsattheendoftherotationhavingthehighestriskofreceivingreducedornopayment.ROSCAsminimize this riskbygiving themost trustedmembers, theearly rotations,and theleasttrustedmembers,thelatterrotations,somethingthatcanbewellassessedinacommunitysetting.Inthismodel,nocashiskeptbythegroup,andsogovernanceandsecurityrisksarekepttoaminimum.
AccumulatingSavingsandCreditAssociations (ASCA):ASCAmodels area longer-termformof savingsgroupandorganizedbasedon shares thatmembersbuy to gain ownershipof a percentage of the group’s investment or income.This structure is very similar to a unittrust;however,thegroupleaderisnotcompensatedformanagingthefund,otherthantheprofiton theirown investment into thegroup.Membersmustusuallymakeamonthly commitmentofaminimuminvestmentandbring theircash to themonthlyorweeklymeetings.Thegroupleaderinveststhepooledfundsinapre-agreed-uponmanner,commonlyloanstomembers,butgroupsarealsoknowntoinvestinlocalactivitiesandbusinesses.Thisrequiresastronglevelofgovernanceandcoordinationtoensurethatthesavingsarekeptsafe,andrepaymentsaremade.
Thesemodels are prevalent globally and are being adoptedby solar companies to increaseaccesstoOGSproducts,oftenforvulnerablegroupsandinareaswherePAYGoandMFImodelsareunavailable.SomeOGScompanieshaveidentifiedthatcommunitymodelscouldsupportthemtoreachmorecustomers,particularlyinareasnotcoveredbyMFIorPAYGomodels,aswellasreducethe cost to acquire and service consumers.Generally, companies are identifying groupswithin thecommunitiestheywanttoserveandhirecommunitymemberstomarketsolarproducts,oratleastthedeposit forsuchproducts,within thegroupsasaworthwhile investment for theirpay-outor loan. Inmanycases,thishasbeensupportedbydonorinitiatives,suchasWPOWERimplementedbyCAREInternationalandfundedbyUSAID,whichhavefocusedonintroductionstocommunitiesandconsumerawareness campaigns.41 Table 1 below, highlights some of the names these community credit andsavingsassociationsoftengobyinACEcountries,however,thislistisnotexhaustiveduethemyriadofdifferentculturalgroupsthatexist.
41 NoziphoWright,VillageSavingsandLoanAssociations:MarketPotentialforCleanEnergyProductsinKenya,RwandaandTanzania,(TheHague:Energia,2013),
3.4.1TheAdvantagesofCommunity-BasedModelsforVulnerableCommunitiesCommunity-basedmodelsoftenservevulnerablegroupssuchasrefugees,women,andothermembersofthesocietyprimarilyexcludedfromformalfinancialsystems.Communitygroupscanbeformedbyanygroupofpeoplewithsimilar interestsregardlessofgender, incomelevel,orsocialclass.Additionally,therearegenerallynostringenteconomicrequirementsneededtojointhegroupwiththeamountcontributedbyeachmemberbasedongroupandindividualcircumstances.TheflexibilityofferedbytheabovefactorsthenenablesthesegroupstoserveeventhepoorestandmostvulnerablemembersofthecommunitythataretypicallyexcludedfromtraditionalfinancialsystemsandenablesaccesstoOGSproducts.Forexample,CAREinternational’snetworkof317,335VillageSavingsandLoansAssociations(VSLAs)hasamembershipof81%Women.42
Theyhavelowadministrativecostsandhighrepaymentratessincetheyaremanagedbythegroupmembersandrelyonexistingsocialstructures.Themodel leveragesgroupmembersasfundadministrators,creditassessors,andpaymentcollectors.Thegroup’sability tocarryout theseactivities isenabledbythesocialstructuresthatexist inthecommunity,whichencouragestrustandproduces high repayment rates and low administrative costs.This also enables the group tomakemore subjective decisions when deciding whether to distribute funds beyond purely assessing aperson’sfinancialmeans.Thiscanenableaccess forvulnerablepersons thatmaybe rejected fromotherconsumerfinancemechanismsduetoalackofcreditworthiness.Additionally,OGScompaniesworkingwiththesegroupscanincurlowercoststoacquireandserveconsumersduetothepre-existinginfrastructure,enablingthemtofocusonsales,distribution,andmaintenanceactivities,andpotentiallyreducethecosttotheendconsumer.
Community-basedsavingandcreditgroupsarewellestablishedandverycommonacrossSSA,andmoreglobally,withmillionsofmembers.Whileexactfiguresfortheprevalenceofcommunity-basedlendingmodelsareunknown,theyaregenerallyacceptedtobeextremelycommonacrossAfrica.Kenyahasover1,000,000suchgroups(Chamas),withmorethan65%ofKenyansparticipatinginatleastthreesuchsavingsgroups.ChamasarevitaltoKenya’ssocialandeconomicfabric,withcollectivesavingsaccountingfor46%ofKenya’sGDP.43ThelevelofcoverageacrossAfricaissignificantlyhigherthanthosethathaveaccesstoconsumerfinancethroughmobilemoneyenabledPAYGoorMFIswhichisparticularlybeneficialtothevulnerablegroupswhichareexcludedfromaccesstotheseservices.
42 CAREGlobalVSLAReach2017,(Geneva,Switzerland,2017),43 HarrietKariuki,“HowBlockchainTechnologyisrevolutionizing“chamas”-Kenya’sinformalsavinggroups,(August,1,2018),
Country Examples of Local Savings and Loan Association
Ethiopia Enyesh, Iqqub, Idir Kenya Chamas, VSLA Ghana Susus Somalia Ayuuto, Hagbad Nigeria Esusu Sierra Leone Osusu Tanzania Upatu, Kuzikana Rwanda Ibimina Zambia Chilimba Mozambique Xitique
Table1:Namesofthecommunity-basedsavingsandcreditgroupsacrossACEcountries
26 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
3.4.2TheDisadvantagesofCommunity-BasedModelsforVulnerableCommunitiesLoanstopurchaseanOGSdevicemayrequirealargeramountorlongerrepaymentperiodthanisgenerallytypicalforcommunityloans.AnOGSsystemisanexpensiveassetforahousehold,withan11-20WpsystemthatwouldprovidefullTier1access,costingaroundUSD147whenboughtin cash.44 FormanyVSLAs,particularlythosethatarenotwellestablishedorservevulnerablegroupsthathavea lower income,thiswouldbea large loanandmayrequirea longerpaybackperiodthanformoretypical loansthegroupprovides.However, forsmallerOGSproducts, theVSLAmodelhasprovensuccessfulandNGOssuchasCAREhaveengagedthesegroupsintendingtoprovidethemwithadditionalliquiditytoenablememberstoaccesslargerloans.45
Thereiscurrentlylittle-knownbestpracticeforhowthesemodelscanbescaledupeconomically,particularlyinhardertoreachareas.Despitetherebeinganabundanceofcommunity-basedsavingsgroupsacrossSSA,therearecurrentlylimitedmechanismsthroughwhichtheycaneasilybeidentifiedorengagedbyOGSstakeholders.WhilesomeOGScompaniesandNGOshaveengagedthesegroupstoprovideOGSproducts,thereiscurrentlylimitedknowledgeofhowthiscanbedoneinacost-effectivemanner.Therefore,OGScompanieswilloftenchoosetopartnerwithcommunitygroupsthataremoreformal, e.g. connected through employment opportunities, or easier to reach, i.e. located in moreurbanareas.Theseare less likely tobeservingvulnerablecommunities thatgenerally lack informalemploymentorareindeepruralareas.
Limited management expertise can promote improper management practices and inhibitslong term sustainability. Community-based saving and credit associations are generally informal,unregulated,andaretypicallymanagedbythegroupmembersthemselves.Giventheruralnatureofthesegroupsandthelimitedaccesstoserviceslikeeducationthattypicallycharacterizesuchareas,thereisalikelihoodthatthegroupmemberslackadequateskillstomanagethegroupfund.
Additionally, significantsecuritychallengescanexistas thegroup lacksaplace tosecurelykeepcashorOGSproducts.Thiscouldimpedelongtermsustainabilityandgroupmember’sabilitytocontinueusingitasasourceoffinanceunlesstheyreceivefinancialliteracytrainingandsupportfromexternalstakeholders.
3.5OTHERCONSUMERFINANCEMODELS
Inadditiontotheconsumerfinancingmodelslaidoutabove,thereareotherconsumerfinancemodelsthathaveyettobeadoptedbytheOGSsectortoanysignificantextent.Otherconsumerfinancingmodelsareonlysuitableinnichescenariosbutcanplayacrucialroleinfillingthegaps.Evenforthosemembersofacommunitythatcanaccesstheprevalentmodels,theremaybeothermodelsthataremoresuitedtotheirfinancialorsocialsituation,providingthemwithgreaterconsumerprotectionorfinancialbenefits.
3.5.1PayrollDeductionsIndividualswithstable incomescanbeprovidedwithOGSproducts,whicharefinancedviapayrolldeductions.Inthismodel,peoplethathaveaformalandregularsourceofincomereceivean
44 2020Off-GridSolarMarketTrendsReports(MTR),2020,45 NoziphoWright,VillageSavingsandLoanAssociations:MarketPotentialforCleanEnergyProductsinKenya,Rwandaand
Tanzania,(TheHague:Energia,2013),
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 27
46 LightingAsia,“SolarOff-GridLighting:Marketanalysisof:India,Bangladesh,Nepal,Pakistan,Indonesia,CambodiaandPhilippines”(WashingtonDC:IFC,2012),
47 MariamaSow,“Figuresoftheweek:InformalemploymentinAfricancities”,Brookings,June1,2018,48 FOMIN,“FinancingSustainableEnergythroughRemittance”(Washington:ArcFinance,2009),49 ShellFoundation,“SendingEnergyHome:BboxxHelpingRwandanDiasporaFundEnergyAccessForFriendsAndFamily”,News,
September12,2019,
OGSproductandpaybackthecostviaadeductionfromtheirregularpay.TheOGSproductcaneitherbepurchasedbytheemployerinbulktoprovidetoitsemployeesorcouldbeprovidedbya3rdpartywiththeemployerfacilitatingrepayment.Forexample,UNEPhasproposedamodelforapayrolldeductionprogramtofinancethesaleofOGSsystemsforpalmoilfarmersinIndonesia.46Whilethismodelhasyet togainanysignificant traction in theOGSsector, largelydue to the informalnatureofmanyofthoseinneed,ithasprovenhighlysuccessfulinmoredevelopedsectors,particularlywhenrepaymentsare tax-deductible.Forexample, theUK’scycle toworkschemehasbeenverysuccessful,allowingemployeestoreceiveavoucherforabicyclefromtheiremployerthatthentakestax-deductiblemonthlyrepaymentsfromtheirsalaryover12months.However,giventherequirementofformalemployment,thismodelisunlikelytobeviableforvulnerablegroups.
Financingviapayrolldeductionseliminatesliquidityandcreditrisksassociatedwithdebt-basedconsumerfinancingandlowerscostsfortheendconsumer.Salariesareastablesourceofincomethatboostcreditscoresandcanfundtheacquisitionofassetsifusedefficiently.Low-incomeearnerswhotakeonloanscanneverfullyeliminatetheriskoffailingtomeettheirdebtobligations,especiallywhen lackinga constant sourceof income.Theuseof payroll deductionsadequatelymitigates thisprovidedtheOGSsystemconsumerisemployedoverthedurationoftherepaymentperiod.Takingthisintoaccount,inadditiontothefinancialbenefitsofpurchasingOGSproductsinbulk,theoverallcostofanOGSproductfortheendconsumerislikelytobelowerthanwhenthesystemispurchasedbyanindividual.
ThepayrolldeductionsmodelislikelytohavelimitedcoverageforvulnerablegroupsduetotheinformalnatureoftheeconomyinmanycommunitiesthatrequireOGSproductsandchallengescompaniesfaceinprovidingfinance.Anestimated76%ofpeopleinAfricaareininformalemploymentandhencedonotreceivearegularsalary.47Further,themajorityoftheseinformalworkersarebasedinruralcommunities,whichareoftentheonesthatmostrequireOGSproducts,yetalreadyhavetheleastaccesstoalternativeformsofconsumerfinancing.Hence,thesuccessofthepayrollmodelislikelytobelimitedtoveryspecificscenarioswherethereisahigherlevelofformalemploymentorfarmeroutgrowerschemes,suchaslargecommercialagriculturalzones.Additionally,manycompaniesmaynothavethefinancialmeanstopurchaseOGSproductsupfrontfortheiremployees.WhilethischallengecouldbemitigatedbypartneringwithOGScompanies,theassociatedadministrativecostsmaybeoff-puttingtomany.
3.5.2RemittanceSupportedModelsCountrieswithhighlevelsofremittanceshaveinnovativelychannelledfinancialinflowstotheOGSsector.Aremittanceisatransferofmoneyoftenbyaforeignworkeroroneworkinginanurbansetting,toanindividualintheirhomecountryorsetting.Moneysenthomebymigrantscompeteswithinternationalaidasoneof the largestfinancial inflows todevelopingcountries. Insuchaconsumerfinancingmodel,theinternationalworkerssendremittancestoanOGSprovider,ratherthansendingitdirectlytotheindividualtheyaresupporting,withthatmoneygoingtowardsrepaymentsforanOGSproduct.48BypartneringwithfinancialinstitutionsordirectlywithOGSsystemproviders,remittersofferamorecreditworthysourceofincomecomparedtotheirhomecommunity,whichcanlowertheriskofdefaultand,therefore,theoverallcostofdeliveringconsumerfinance.BBOXXhasexperimentedwiththisschemeinRwandawiththesupportoftheShellFoundation.49
28 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 29
RemittancesprovidevaluablefinanciallinkstotheOGSsector,reducingthelong-termenergycosts incurred by low-income households and risks to finance providers. Remitters to Haitireportedover25%offinancessentwereusedtocaterforenergybills.Intheeventofthesefinancesbeingre-routedtocleanerandmoresustainableenergysources,householdsincurenergysavingsbypurchasingOGSproductsthathavelowercostscomparedtonon-renewableenergysourcessuchaskerosene.50Meanwhile,OGScompaniescanbemorecertainthattheywillreceiveregularpaymentsduetothehighercreditscoreofremitterscomparedtolocalcommunities.
Remittance based financing faces challenges in environmentswith poor energy distributionnetworks.Intheeventofcountrieslackinganeffectivenetworkofretailersanddistributors,remittersmay not be fully convinced to channel their funds to energy products due to doubts regarding theabilityofcompaniestodeliverproductstolastmile-consumerslocatedinruralareas.Additionally,highdistributioncostsmayalsobeincurredandpassedontotheremitterbyOGScompanies.Duetotheremotenatureof the remittanceprovider,high levelsof trustand reassurance is required toensurefundsareusedappropriately.
3.5.3LaybyModelMarkets with limited implementation of PAYGo and mobile money have disseminated OGSsystems via layby payment schemes. Consumers acquiringOGS products inmarkets that havelowmobilemoneypenetrationratesresorttofinancingpurchasesviainstalmentplanswithsuppliers.Consumersreserveaproduct,generallywithalargeretailer,andmakeinstalmentpaymentswithplanshavingvaryingrequirementsgoverningthehandoverofequipmentfromsupplierstoconsumers,withsometermsrequiring10%-20%ofcostscoveredbeforesystemsarehandedovertoconsumersforuse,whileotherrequirefullpaymentoftheassetbeforeassetsaretransferredfromsupplierstoconsumers.ThismodelisrelativelycommoninmanydevelopingcountriesoutsideoftheOGSsectoramonglargerretailersthatofferlaybyfinancingfortheirproducts.
Laybymodels remove the need for consumers to provide large upfront deposits and givescompanies the flexibility to offer varying finance terms to consumers. The upfront deposit isoftenthe largestbarrier foraconsumertoaccessanOGSproductoncredit.AtypicalOGSproductdepositmightrequireaconsumertosaveforseveralmonths,whichrequiresthemtohaverelativelysophisticatedlevelsoffinancialliteracy.Inalaybymodel,theconsumercaneffectivelyusetheproviderof theOGSproduct likea savings institution,making regularpayments towards thesystemasandwhentheycandoso.TheOGSprovidercanthendecideatwhatvalueofpaymentsmadetheyreleasetheproducttotheconsumer.Thislowerstheoverallcreditrisktothecompanyandmeansthatmorecreditworthyconsumersdonothavetotakeonthefinancialburdenoflesscreditworthconsumers.
The laybymodel has been used in theOGS sector but is yet to take off, likely due to highfacilitationcostsandlimitedconsumerdemand.InPapuaNewGuinea,only1%receivedtheirOGSsystemsviathelaybymodelcomparedto82%incashand17%asgifts.Whiletheliteratureisunclearastowhythemodelissounpopulartherearetwopossibilities.First,companiesarenotofferingthelaybymodelduetotheresourcesrequiredtoprovidefinancing,trackpayments,etc.resultinginahighcost.Second,consumersdonotvaluethemodelastheymakeregularpaymentswithoutseeingthebenefitofanOGSproductuntiltheyhavereachedacertainthresholdofrepayment.
50 FOMIN,“FinancingSustainableEnergythroughRemittance”(Washington:ArcFinance,2009),
30 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
While OGS companies and stakeholders are already starting to address consumerfinanceaccessibilityandaffordabilitychallenges,moreneedstobedonetosupportvulnerablegroups.WhileOGScompanieshavestartedtotakestridestowardsincreasing
thenumberofpeopletheyservewithconsumerfinance,theseinitiativesaregenerallynotspecifictovulnerablegroupsandfailtoaddresstheirspecificbarriers.Thisisunderstandablegiventhesignificantoperationalchallengeswhenservinglastmileconsumersandthehugefinancialburdenthisputsthemunder.Therefore,thewholeOGSsectorneedstopulltogethertoassesshowvulnerablegroupscanbetterbeservedbyconsumerfinancemechanisms,anddesigninterventionswhichbettersupport,orareevenspecificallytailoredto,thesegroups.
However, given thehighly varying socio-economic situationof vulnerable communities, it isclearthereisno“silverbullet”norone-size-fits-allsolution.Affordabilitychallengesimpactingallconsumerscan inpartbeaddressedbysupportingcompanies toaccessmoreaffordablefinancing,lowertheiroperatingexpenses,andreducethemanufacturingcostofproducts.However,whilemanyvulnerablegroupsshareseveralcommonchallengesimpactingtheirabilitytoaccessconsumerfinance,eachgroupalsohasitsownspecificsetofchallengesdictatedbytheirsocio-economicsituation,thenationalenablingenvironmentorlocalinfrastructure.Thesespecificchallengesmeanthatthereisnosingleconsumerfinancemechanismthatwillincreaseaccessforallgroups.Rather,thesectorneedstotreatgroupsontheirownmerits,consideringtheirspecificcircumstancestobetterdesigninterventionsthatwill increase theirability toaccessconsumerfinancewhilestillbeingfinanciallyviable forOGScompanies.The following recommendationsare focusedonsupportingvulnerablegroupsandhavebeen developed based on result of secondarymarket research and consultationswithOGS sectorstakeholders.
Recommendations for Improving Access to Consumer Finance for Vulnerable Groups 4
Increasing the availability of disaggregated energy access datawillmake iteasiertoidentifywhichgroupscurrentlylackaccessandenablethedesignoftargetedconsumerfinancemechanisms.While there isampledataonthetotalscaleoftheenergyaccessgaponaglobalorevennationallevel,thereiscurrentlylimiteddataavailableonwhichgroupshavethelowestlevelofaccessoraremostunderservedbystandalonesolar solutions.This canmake it challenging forOGSstakeholderstoknowwhichconsumerfinancemodelsaremosteffectiveforvulnerablegroupsandwhichvulnerablegroupsareleastservedinthemarket.Availabilityandanalysisofimproveddisaggregateddataatbothacompanyandnationallevelcouldsignificantly improve access to consumer finance through the design of improvedmechanisms.
Useofdata
Companyleveldata:WhileOGScompaniescurrentlycollectvaryingamountsofdataonthedemographics,locationandsocio-economicsituationoftheirconsumers,thisdataisoftennotdetailedenoughtodistinguishbetweendifferentvulnerablegroups.Byincreasingthenumberofdatapointscollectedonconsumersitwouldbepossibletodevelopamuch-improvedpictureofwhichvulnerablegroupsareorarenotserved.ThiscouldsupportOGScompaniestodesignanddeployconsumerfinancemechanismsthataremoresuitedtovulnerablegroups.Inaddition,itcouldallowOGScompaniestosortconsumersbysocio-economicfactorstopotentiallygroup
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 31
vulnerablecommunitiesintospecificreceivablesfundswhichcouldattractconcessionalfinance,beeligibleforsocialimpactbondsorbesubsidizedbymoreaffluentcustomers.Organizationssuchas60decibelsarecollectingvaluableconsumerdataonbehalfofmanyOGScompanieswhichcouldbeused for thispurposebutOGScompaniescouldcollect thisdata themselveswithoutimpactingtheircostsastheyalreadycollectsomedata.
Nationaldatabases:While initiativessuchasESMAP’sMulti-TierFrameworkdataassessesenergyaccessacrossacountry,manysuchdatabaseslacktherequiredresolutiontohoneinonspecificvulnerablegroupsthataremostinneed.AggregatingdatasetsfromindividualOGScompanies into a larger database and overlaying thiswith national demographic datawouldhighlightwhichgroupsareunderserved.SuchdataiscriticaltounderstandingthescaleofthechallengeinservingvulnerablegroupsandisinpartbeingexploredbyACETAFthroughtheirEnergyAccessExplorermaps.ItwouldnotonlysupportOGSstakeholderstodesignspecificconsumerfinancemechanismstargetingvulnerablegroups,butwouldalsoservetosupportthedesignofwiderenergyaccessinitiativessuchasthedeploymentofresultsbasedfinancingorothersubsidyschemeswhereconsumerfinanceremainsunviableorunavailable.
Leveraging and engaging community groups and structures as part ofconsumerfinancemechanismstoreduceOGScompanies’operatingcostsandincreaseconsumerengagement.Communitygroups,suchas those forwomen,youths,andfarmers,arehighlyprevalentacrossvulnerablegroupsbuttheirpotentialroleinsupportingconsumerfinancemodelsislittleunderstoodbymanyinthesector.Additionally,socialstructuressuchasthepresenceofvillageorcommunityleadersareoftenengagedwhencompaniesenternewregionsbutarenotleveragedlongerterm.
Communitylinkages
OGS consumer finance providers can be supported to leverage social structures in lieu ofcollateralandtoimproverepaymentrates.Eitheralackofcollateraloralackofproofofcollateralisamajorbarrierformanyvulnerablepersonsaccessingconsumerfinance.Toovercomethischallenge,somefinancialinstitutions,suchasMFIs,acceptsocialguaranteesinlieuofthiscollateral.Inagrouploan,eachgroupmember is liable for therepaymentsof thewholegroup.This improvesrepaymentperformanceintwoways.First,ifanymemberofthegroupfailstomaketheirrepayment,theirpaymentcanbecoveredbytheothermembersofthegroup.Second,membersaremorelikelytokeepupwiththeirindividualrepaymentsastheywanttopulltheirweightfortherestofthegroup.ThishasbeendonebyLappoMicrofinanceBankinNigeriatogreatsuccessinprovidingconsumerfinanceloans.
Anotherapproachistousecommunityleaderstoprovidesocialcollateralforconsumers.These community leaders normally havedeep insights into the financial and social standing of communitymembersandcanprovideguaranteesforthosewantingandabletomakeuseofconsumerfinance.Inturn,thosecommunitymembersaremorelikelytokeepupwiththeirrepaymentsduetothesocialpressureofhavingreceivedsuchaguaranteefromawell-respectedmemberofthecommunity.However,OGSconsumerfinanceprovidersoftenlacktheresourcestoknowhowtotapintosuchsocialstructuresorareunconvincedby theirefficacy.OGSstakeholderscanprovidesupport tomapout thesesocialstructurestoincreaseengagementwiththemandsupportprovidersofconsumerfinancetopilotsuchinitiativesmorewidelyforvulnerablegroups.
32 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
Buildtheenabling
environemnt
Engagingandsupportingcommunitygroups toprovideconsumerfinancing tomembers forOGSproducts.Amoredirectrouteto leveragingcommunitystructurestoenablevulnerablegroupstoaccessconsumerfinance is theuseofcommunitysavingsandcreditassociations.Aspreviouslydiscussed, thesegroups canprovide consumer financeonbehalf ofOGScompanies to thosewhomaynotbeaccessiblethroughmoreformalmechanisms.However,threemajorbarriersexisttoscalingtheseupwhichneedtobeovercome.
First,loanstopurchaseanOGSdevicemayrequirealargeramountorlongerrepaymentperiodthanisgenerallytypicalforcommunityloans.OGSdevelopmentpartnerscansupportthisbyprovidingfinancingtothesecommunitygroupstoenablethemtoprovideonwardloanstotheirmembersinmuchthesamewaycreditisofferedtoMFIsorSACCOsthroughprogramsrunbytheWorldBankorotherdevelopmentpartners.
Second,thereiscurrentlylittle-knownbestpracticeforhowthesemodelscanbescaledup economically. OGS development partners can support OGS companies to run pilots toformalizeengagementwithsuchcommunitygroupsandtesttheirefficacyinnotonlyimprovingaccessforvulnerablegroupsbutalsoitsimpactoncompanyfinancials.
Finally,limitedmanagementexpertisecanpromoteimpropermanagementpracticesandinhibitslongtermsustainability.Developmentpartnersneedtoworkwithcommunitygroupstohelp themformalizeand improve theservices theyoffer tomembers.Forexample,CAREInternationalhasbeenattheforefrontoftryingtosupportandformalizesuchgroups.
Buildtheevidencebaseforgovernments,MNOs,andfinancialinstitutionstoincreasecoverageofenablinginfrastructuretocovermanycurrentlyexcludedvulnerablegroups.Oneofthelargestbarrierstomanyvulnerablepersonsaccessingconsumerfinanceistheoftendeepruralorpoorlocationinwhichtheylive.Thisoftenmeans they lackaccess to the infrastructureneeded toaccessconsumerfinancesuch as mobile network coverage, have no access to mobile money agents orbankingoutlets,orevenlackaccesstoformaldocumentationsuchasIDcards.Thisisduetothoseorganizationswhichoffersuchservicesnotseeingthefinancialvalueinofferingtheminalocationwithrelativelylowdemand.Forexample,MNOsoftendonotcoverrefugeecampsduetotherelativelylowownershipofmobilephones,andmobilemoneyagentsareoftenunavailableindeeprurallocationsduetotoofewusersandchallengescollectingcash.
However, the OGS sector can serve as amajor driver of demand for suchservicesand it isalreadywelldocumented thatPAYGocompanies increaseuptakeofmobilemoney amongconsumers. It is therefore important forOGScompaniestoworkwithdevelopmentpartnerstobuildanddemonstratedemandforsuchinfrastructuretoenableconsumerstoaccessOGSconsumerfinance.Refugeecampsareagreatexampleofwheredemandforsuchinfrastructureisbeingbuiltbycampmanagers.InBidiBidiRefugeeSettlement,UNHCRhasworkedwithMNOstoenablerefugeestoaccessSIMcardsusingtheirrefugeecardsinlieuofformalIDandhasbeenrollingoutadeviceownershipprogramtoincreasemobilephoneusage.ThisispropellingthedeploymentofmobilephoneinfrastructurewhichinturnwillenableaccesstoPAYGo.
Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All 33
Rentalmodels
Repaymentterms
Remittances
Support initiatives looking at formalizing remittances as a means ofprovidingenergyaccesstovulnerablecommunities.Aspreviouslymentioned,therehasbeensometraction inchannelingthehugevalueofremittancesthatflowintodevelopingcountriesintotheOGSsectorthroughpilotssuchasePayinRwandabyBBOXX,inpartnershipwithShellFoundation.Otherorganizationsarealsolookingtoformalizeremittanceflowsinspecificscenarios,suchasCTENin refugee settings inUganda.Suchmodels canprovide farmore certainty toOGScompaniesthattheywillreceiveregularpaymentsforOGSproductsfromconsumersthatmayotherwisebeunabletoaccessoraffordconsumerfinancing.BBOXX’sreportfromtheirpilotoftheirePayplatformprovideslearningsaroundtheimportanceofclearcommunicationstrategies,buildingconsumerawarenessand trust,andensuringsuchmechanismsalignwithcurrent remittancehabits.Development partners could seek to learn from such pilots and look foropportunities to further support companies develop remittance-based modelsthroughtechnicalassistanceandfunding.
Providesupporttoscaleandtestrentalmodelstotargetspecificvulnerablecommunitiesduetoitslowerfinancialbarriertoentry.Rentalmodels,suchassolarlibrariesorsolarkiosks,enabledconsumerstoregularlygainaccesstoenergywithoutrequiringsignificantupfrontcostswhichactasabarriertomanyinotherconsumerfinancemechanisms.SuchmodelswererelativelyprevalentintheearlydaysoftheOGSsectorbutstartedtofalloutoffavorwiththerapidgrowthofotherconsumerfinancemechanismssuchasPAYGoandMFImodels.However,thismodelhasstartedtogaintractionagain,throughcompaniessuchasWassha,MobilePowerandOffGridBox,asitseekstofillagapinthemarketfor those that are not currently adequately served by other OGS consumerfinancemechanisms.Despitethis,thereisstillalackofevidenceavailableonthelargerscalecommercialviabilityofsuchmodelsandtheroletheycanplayintheenergyaccessspace.Toprovethebusinesscasethatsuchmodelscanservemorevulnerablegroups, theyrequiresupport fromOGSdevelopmentpartnersandearlystageinvestorstoprovidethetechnicalassistanceandcapitalforthemtofullyscale.
Supportcompaniestorunpilotstudiesontheimpactofvaryingconsumerfinance termson consumer access, affordability, repayment, and defaultrates.WhileseveralOGScompaniesarecurrentlyexperimentingwithvaryingthedeposit required, repayment amounts and repayment rates, there remainsvery little consensus in thesectoronwhichapproachhas thegreatest impactonincreasingaccessforvulnerablecommunities.Throughouttheconsultationsfor this report, individual companies were taking several approaches such aslinking repayments to seasonal income, having longer repayment terms, orevenscrappingdeposits.DevelopmentpartnerscanworkwithOGScompaniesto conduct pilots to seewhichof theseapproachesbest increasesaccess forvulnerablegroupswhilehavingapositiveimpactonrepaymentanddefault.Forexample,CGAPhasdonesomeworkwithsmallholder farmersand found that
34 Access to consumer FinAnce For VulnerAble Groups: one size Doesn’t Fit All
having intermittent paymentswhen harvesting occurs is not a viable solution, butratheritisimportanttokeeppaymentsconsistenttomaintaincreditdiscipline.
Incorporate consumer insurance into consumer finance mechanisms tosupportthosemostatriskofeconomicshocks.VulnerablecommunitiesareoftenthosethataremostatriskofeconomicshocksdisruptingtheirabilitytokeepupwithrepaymentsonOGSproducts.SuchshocksareunfortunatelyevenmoreprevalentinthecurrentclimateduetotheCOVID-19pandemic.Low-incomehouseholdsthatderiveincomefromlaborintensive,low-skilljobswillbethehardesthitbythecrisis.51 Women-led households will be especially hit, due to high job losses and schoolclosures resulting in more time spent on unpaid work, and no access to school-basednutritionprograms.52Householdswithelderlyandsickpeoplemaybemoreexposed to illnessandunexpectedhealthbills.Due toCOVID-19-related impacts,these vulnerable households will have even less disposable income for essentialneedssuchas food,health,andenergy.SomeOGScompanies,suchasZuwa inMalawi, have sought insurance for their customers against economic shocks. Forexample,insuchapartnershipifthemainhouseholdbreadwinnerweretodiethentheinsurancewouldcovertheremainingpaymentstobemadetotheOGScompanyandthehouseholdwouldnolongerbeliable.Therangeofreasonsunderwhichtheinsurancecompanypayoutwouldbedeterminedby theagreementwith theOGScompanybutwould likelyhaveanoutweighedbenefit forvulnerablegroups.SuchinsurancepartnershipscanbearrangedbyOGScompanies foraround1%of theendconsumerproductprice.Developmentpartnerscouldsupportthescaleupofthisinitiativethroughresearchonitsimpact,thefacilitationofmarketlinkagesandinitialde-riskingforinsurancecompanies.
IncreasesectorfocusontheprovisionofconsumerfinanceforsmallerOGSproducts.TheOGSsectorhasseenadramatic shift over the last fewyearstowardslargersystems.53Thistrendhasinlargepartbeenenabledbytheincreasedavailability of consumer finance mechanisms, which have made such systemsaffordableforendconsumers.Additionally,largersystemsofferhighermarginsandimprovedfinancialperformance forOGScompanieswhichhas furtheracceleratedthis trend. However, this shift leads to lower income communities and vulnerableconsumersbeingunabletoaffordOGSproducts.TosupportvulnerablecommunitiestoaccessOGSproductsviaall formsofconsumerfinance, this trendneeds tobehaltedandconsumersneedmoreoptionstoaccesscheaperproductsthatarewithintheiraffordability range.OGScompaniescouldcontinue tooffer larger systems tomoreaffluentconsumersbutmayrequiresupportand technicalassistance tohelpkeeptheiroverheadslowandconductbettercreditriskmanagementprocedurestoensuretheycanbeprofitablealsoprovidingsmallersystems.
Insurance
Insurance
50 FOMIN,“FinancingSustainableEnergythroughRemittance”(Washington:ArcFinance,2009),51 InternationalLaborOrganization(2020)ILOMonitor:COVID-19andtheworldofwork(2ndedition),page4-5.52 WorldBank(2020)PovertyandDistributionalImpactsofCOVID-19:PotentialChannelsofImpactandMitigatingPolicies,page3.53 2020Off-GridSolarMarketTrendsReports(MTR),2020,40,