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Marketing magazine returns with the sixth edition of the PR Awards to once
again celebrate the most outstanding public relations campaigns and strategies
from around the region, and promote excellence in PR and communications
across South Asia, Southeast Asia and ANZ.
The PR Awards 2019 is the definitive awards programme for PR practitioners on
both the client and agency side. This year, to keep in line with an ever-evolving
industry, the category list has been refreshed, offering 24 categories for entry,
covering diverse disciplines across the public relations spectrum.
Winners will be announced at a prestigious gala dinner in Singapore on 29
March 2019 with entrants competing for Gold, Silver or Bronze trophies in each
category. The brand with the highest number of winning entries will earn the
coveted title of the PR Awards Overall Brand Champion, while the top
performing agency will be crowned with the PR Awards Overall Agency
Champion title.
The PR Awards serves as both an affirmation of the quality of your work
amongst competitors and peers and also as a crucial in-house tool to celebrate
the wealth of talent and expertise in your PR team.
If you are concerned about a potential conflict of interest, rest assured that our
awards committee will ensure that judges do not assess or evaluate their own
work, or that of their competitors, and all sensitive information will be kept strictly
confidential.
Staying true to the Awards’ mission, the entries will be judged by a jury
comprising entirely of respected, senior, client-side PR professionals.
Take a look over the category list and find the most appropriate categories to
maximise your chances. There is no limit to the number of categories you can
enter or the number of projects you can submit.
We wish all entrants the very best of luck with their submissions, and may the
best campaigns win!
See you at the gala dinner on 29 March 2019!
Submission begins: 9th November 2018
Submission deadline: 11th January 2019
The PR Awards is the industry’s premier event celebrating excellence across
the public relations and communications spectrum in South Asia, Southeast
Asia and ANZ regions*.
The awards provide the perfect opportunity for organisations to receive the
recognition their PR strategies deserve and set themselves apart from their
competitors. From one-off stunts to long-term programmes, the awards
recognise brands that have pushed themselves towards measurable success
through sound and strategic communications.
The esteemed panel of expert judges will comprise of senior PR and
communications professionals from well known brands, across a variety of
industries. The judges will be looking for the following key criteria when
assessing the entries – challenge, strategy, execution and results.
Eligible work must have been conceptualised and carried out in South Asia,
Southeast Asia (SEA) and / or ANZ regions for their respective markets. This
allows the awards to celebrate the best public relations departments, partners,
and agencies the region has to offer.
All work, campaigns or initiatives must be launched or active between the
eligibility period of 1 January 2018 to 31 December 2018.
Entries are accepted from clients and agencies but we do ask that agencies get
permission from their clients before submitting to avoid the duplication of entries.
Finalists and winners of the PR Awards 2019 will be celebrated at a grand
ceremony and gala dinner on 29 March 2019 in Singapore, and the winners will
be featured in Marketing magazine in Singapore.
Check out all the details on the Awards site and get involved today!
*Open to entries from Afghanistan, Australia, Bangladesh, Bhutan, Brunei,
Cambodia, East Timor, India, Indonesia, Laos, Malaysia, Maldives, Myanmar,
Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore,
Sri Lanka, Thailand and Vietnam.
Award Categories
1. Best Corporate Affairs Strategy
2. Best Crisis Management Strategy
3. Best CSR Communications
4. Best Employee Engagement / Internal Communications
5. Best Engagement for a Targeted Community
6. Best Event-Led PR Campaign
7. Best Insights-Driven PR Campaign
8. Best Launch / Re-Launch Campaign
9. Best Media Relations Strategy
10. Best PR by an In-House Communications Team
11. Best PR Campaign: B2B
12. Best PR Campaign: Consumer Products
13. Best PR Campaign: Entertainment
14. Best PR Campaign: Government / Public Services
15. Best PR Campaign: Luxury
16. Best PR Campaign: Real Estate
17. Best PR Campaign: Services
18. Best PR-Led Integrated Communications
19. Best Regional PR Campaign
20. Best Use of Content
21. Best Use of Influencers
22. Best Use of Social Media
23. Best Use of Technology
24. Most Creative PR Stunt
Overall
25. PR Awards Champion – Agency
26. PR Awards Champion – Brand
Please read the following instructions and specific category requirements to
ensure your entries are submitted successfully.
The entry deadline is 11 January 2019 (Friday).
Eligibility
All work, campaigns or initiatives must be launched or active between the
eligibility period of 1 January 2018 to 31 December 2018.
All work, campaigns or initiatives must have been conceptualised and carried out
in Southeast Asia (SEA) for the SEA market, or for markets that includes at
least one country / market in SEA.
Entrants from the following countries are eligible: Australia, Bangladesh, Bhutan,
Brunei, Cambodia, East Timor, India, Indonesia, Laos, Malaysia,
Maldives, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea,
Philippines, Singapore, Sri Lanka, Thailand and Vietnam.
Agencies who submit entries on behalf of the clients should seek permission
before submitting to avoid the duplication of entries.
Entry Submission
The Entry Submission Document should contain the following:
1.Challenge (Max. 300 words) (20%)
2.Strategy (Max. 500 words) (30%)
3.Execution (Max. 500 words) (30%)
4.Results (Max. 450 words) (20%)
5.Appendix
For items 1 – 4, please refer to the judging criteria below. If you are submitting
more than one entry, you should tailor each entry to its respective category
guidelines to help the judging panel fully understand your work in the correct
context.
Any specific information or content intended for judging purposes only must be
clearly indicated in red text, or highlighted in red. Any text in red or
highlighted in red will not be used for publication, and will not be disseminated
beyond the judging panel in any way.
Supporting documentation (graphs, charts, illustrations etc.) and supporting
images (campaign shots, articles etc.) should be submitted in the following
formats:
Required Formats
Entry Submission Document: .pdf
Supporting documents: .pdf, .xls, .ppt, .doc
Images: .jpg, .png
Max. file size (all documents): 10MB
Min. resolution for Images: 300dpi
For videos, you may upload them onto any video-sharing websites e.g. YouTube.
Set the privacy setting to ‘Unlisted’ so that the video is accessible to only those
with the link. Include the direct link in your Entry Submission Document. If you
password-protect it, do include the access password in your document.
Please include a high-resolution campaign photo or image that represents your
entry in your submission that can be used on all marketing material, on the
screen on the night of the awards, and in the magazine etc.
Important: file names should not contain special characters.
Fees (exclusive of GST):
Early-bird rate (until 14th Dec 2018): S$280.00 per entry
Standard rate (from 15th Dec 2018): S$320.00 per entry
Payment modes: Credit card
Credit cards accepted: Visa, Mastercard, Amex
All entries are non-refundable.
For further enquiries, please contact:
Czarina Solomon, Project Manager:
+65 6423 0329 (office)
+65 8112 6351 (mobile)
Rachel Sarmiento, Project Manager:
+65 6423 0329 (office)
+65 8749 0398 (mobile)
Challenge (Max. 300 words) 20%
Judges will be looking for:
• A clear description of the business / brand consumer challenge that PR was
being asked to address
• Key statistics which help illustrate the scale of this challenge in more detail
Recommended information to submit:
• Start date
• End date
• Target audience
• Key objectives
• Budget
Strategy (Max. 500 words) 30%
Judges will be looking for:
• A clear rationale for why you chose this PR approach
• The core insight on which you focused your strategy
• An outline of your message, along with creative and media thinking on how
these were developed to be both distinctive and impactful
Recommended information to submit:
• Which media channels were used and why
• Outline the approach and why it was used
Execution (Max. 500 words) 30%
Judges will be looking for:
• An overview of how your strategy was implemented
• The different tactics / medium used within the programme
• The roles of these different tactics / mediums
Results (Max. 450 words) 20%
Judges will be looking for:
• The campaign’s bottom-line impact
• Notable changes to the stakeholders’ behavior
• Clear evidence / metrics demonstrating the campaign’s performance
• A clear rationale as to why you believe this qualifies for a PR Award
1. Best Corporate Affairs Strategy
This category recognises the best communications strategy or ongoing
programme by an in-house PR team, PR agency or a combination of both,
that is directed at stakeholders, who could include investors, shareholders,
consumers, employees, customers, industry analysts, government agencies
and / or other constituencies.
Judges will be assessing the overall strategy, as well as the effectiveness in
communicating with stakeholders, promoting favourable image or perception
of the organisation, enhancing the organisation’s positioning, and where
possible, a measured change in sentiment and achieving other corporate
goals.
2. Best Crisis Management Strategy
This category recognises the best planning and / or most effective management
of an issue or crisis by an in-house PR team, a PR agency, or a combination of
both.
Judges will be looking at the PR strategies in place to protect the organisation
or brand reputation in terms of public, media and stakeholder profile.
Due to the sensitive nature of such activities, entrants are reminded to highlight
confidential information in red within their entry – to indicate strictly that it is not
for publication. This category is open to any one off or ongoing management.
3. Best CSR Communications
Recognises the best one-off or ongoing communications programme by an in-
house PR team, PR agency or a combination of both, that has addressed social,
economic or environmental issues the organisation is championing.
Judges will be looking at how the campaign’s PR strategies created genuine
benefits for both the cause and business objectives, as well as strengthening the
company’s image as a responsible entity of society. This category is open to any
one-off or ongoing campaign or initiative.
4. Best Employee Engagement / Internal Communications
This category recognises the most outstanding one-off or ongoing strategic
communication by an in-house PR team, a PR agency, or a combination of both,
that effectively engaged an organisation’s employees and / or internal
stakeholders through a significant company change, issue or problem of an
internal nature.
Judges will be looking at the success displayed in terms of employee /
stakeholders’ satisfaction and performance. This category is open to any one-off
or ongoing campaign or initiative.
5. Best Engagement for a Targeted Community
This category recognises the best community engagement campaign by an in-
house PR team, a PR agency, or a combination of both, that has engaged a
specific target audience effectively, offline or online. This category is open to
any one-off or ongoing campaign or initiative.
Judges will be looking at the nature of the event, communication strategies,
Core business objectives and context within the overall PR campaign.
Attention will also be paid to the campaign’s strategic engagement, positive
action and / or change in community behaviour.
6. Best Event-Led PR Campaign
This category recognises the best use of an event, by an in-house PR team,
a PR agency, or a combination of both, to bring a brand to life and / or deliver
an organisation’s communication needs as part of a wider, strategic PR
campaign. This category is open to any one-off or ongoing campaign or
initiative such as a concert, conference, roadshow, experiential field marketing
activity, sponsorship activation, and any programmes that have incorporated
events.
Judges will be looking at the nature of the event, communication strategies,
core business objectives, context within the overall PR campaign and the ability
to build brand reputation.
7. Best Insights-Driven PR
This category recognises the most outstanding use of insights, analytics and / or
research as a foundation of a PR campaign. This category is open to any
campaign or initiative, by an in house PR team, a PR agency, or a combination
of both, where its research may take place outside the eligibility period, but its
results yielded between the eligibility period.
Judges will be looking at how data has been crucial in driving the campaign’s
core objectives. Entrants should illustrate the details of the target audience, how
they were engaged via the campaign and the measurements of success.
8. Best Launch / Re-Launch Campaign
This category recognises the best use of PR for the launch or re-launch of a
product or service. This category is open to any campaign or initiative by an in-
house PR team, a PR agency or a combination of both.
Judges will be looking at the role and contribution of PR in the campaign, such
as brand share of voice, buzz and public awareness, and an increase in
conversations about the product or service.
9. Best Media Relations Strategy
This category recognises the best on-going strategy to effectively build relations
with, and engage members of the media to promote an organisation’s strategic
aims, products and / or services. This category is open to on-going strategies
by an in-house PR team, a PR agency, or a combination of both, but entries
can use a one-off campaign to illustrate effectiveness as part of a wider strategy.
Judges will be looking for PR and communication strategies for the media, the
coverage as a result and the subsequent rise in brand awareness.
10. Best PR by an In-House Communications Team
This category recognises the best campaign, initiative and / or strategy created
and conducted solely by an in-house PR team, who did not engage or rely on
PR agencies. This category is open to any one-off or ongoing campaign,
initiative and or strategy.
Judges will be looking at creativity and innovation, as well as the strategy and
execution of any given programme. Entrants should be able to evidence impact
on the organisations’ external reputation as well as building the importance of
thecommunications role internally, particularly in regards to the C-Suite.
11. Best PR Campaign: B2B
This category recognises the best one-off or ongoing business-to-business
PR / communications campaign, by an in-house PR team, a PR agency or a
combination of both, that effectively engaged members of the media to raise
awareness of a B2B product, service, or other business objective.
Judges will be looking at the role and contribution of PR / communications in the
campaign strategies that contributed to the product, services, and / or brand
objectives. Entrants should be able to outline creative and innovative elements,
successful execution, and be able to evidence the ability of the campaign to
increase share of voice, generate buzz and public awareness about the product
or service in the media, and show how ROI was measured and how the
campaign and / or business goals were achieved or exceeded.
12. Best PR Campaign: Consumer Products
This category recognises the best one-off or ongoing PR / communications
campaign, by an in-house PR team, a PR agency or a combination of both,
that has effectively engaged members of the media to raise awareness of a
product. Product campaigns could range from FMCG, fashion / beauty items
and cars, to electrical goods.
Judges will be looking at the role and contribution of PR / communications in
the campaign strategies that contributed to the product and business objectives.
Entrants should be able to outline creative and innovative elements, successful
execution, and be able to evidence the ability of the campaign to increase
share of voice, generate buzz and public awareness about the product in the
media, and show how ROI was measured and how the campaign and / or
business goals were achieved or exceeded.
13. Best PR Campaign: Entertainment
This category recognises the best one-off or ongoing entertainment PR /
communications campaign, by an in-house PR team, a PR agency or a
combination of both, that effectively engaged members of the media to raise
awareness of an entertainment product or service. Entertainment campaigns
could include films, TV shows, music, concerts, books, newspapers, sporting
events etc.
Judges will be looking at the role and contribution of PR / communications in
the campaign strategies that contributed to the product and business objectives.
Entrants should be able to outline creative and innovative elements, successful
execution, and be able to evidence the ability of the campaign to increase share
of voice, generate buzz and public awareness about the product in the media,
and show how ROI was measured and how the campaign and / or business
goals were achieved or exceeded.
14. Best PR Campaign: Government / Public Services
This category recognises the best one-off or ongoing PR / communications
campaign, by an in-house PR team, a PR agency or a combination of both, that
effectively engaged members of the media to raise awareness about a
government or public service initiative. Government and / or public service
initiatives could include employment, economy, transport, commerce and
industry, environment, social welfare, education, infrastructure development,
culture & recreation, or government / community services.
Judges will be looking at the role and contribution of PR / communications in the
campaign strategies that contributed to the product, services, and / or business
objectives. Entrants should be able to outline creative and innovative elements,
successful execution, and be able to evidence the ability of the campaign to
increase share of voice, generate buzz and public awareness about the product
or service in the media, and show how ROI was measured and how the
campaign and / or business goals were achieved or exceeded.
15. Best PR Campaign: Luxury
This category recognises the best one-off or ongoing PR / communications
campaign, by an in-house PR team, a PR agency or a combination of both,
that effectively engaged members of the media to raise awareness of a luxury
brand, product or service.
Judges will be looking at the role and contribution of PR / communications in
the campaign strategies that contributed to the product, services, and / or
business objectives. Entrants should be able to outline creative and innovative
elements, successful execution, and be able to evidence the ability of the
campaign to increase share of voice, generate buzz and public awareness
about the product or service in the media, and show how ROI was measured
and how the campaign and / or business goals were achieved or exceeded.
16. Best PR Campaign: Real Estate
This category recognises the best one-off or ongoing PR / communications
campaign, by an in-house PR team, a PR agency or a combination of both,
that effectively engaged members of the media to raise awareness of one or
more specific properties.
Real estate can include residential, commercial and / or industrial land.
Judges will be looking at the role and contribution of PR / communications in the
campaign strategies that contributed to the property and / or business
objectives. Entrants should be able to outline creative and innovative elements,
successful execution, and be able to evidence the ability of the campaign
to increase share of voice, generate buzz and public awareness about the
property in the media, and show how ROI was measured and how the campaign
and / or business goals were achieved or exceeded.
17. Best PR Campaign: Services
This category recognises the best one-off or ongoing PR / communications
campaign, by an in-house PR team, a PR agency or a combination of both, that
has effectively engaged members of the media to raise awareness of a specific
service. Services could include cinemas, retail stores, eCommerce sites, travel
(airlines, taxis, trains etc.), hotels, restaurants, theme parks etc.
Judges will be looking at the role and contribution of PR / communications in the
campaign strategies that contributed to the service and / or business objectives.
Entrants should be able to outline creative and innovative elements, successful
execution, and be able to evidence the ability of the campaign to increase share
of voice, generate buzz and public awareness about the service in the media,
and show how ROI was measured and how the campaign and / or business
goals were achieved or exceeded.
18. Best PR-Led Integrated Communications
This category recognises the best integrated communications campaign led
by an in-house PR team, a PR agency or a combination of both, that
successfully utilised at least 3 channels. This category is open to any one-off
or ongoing campaign or initiative.
Judges will be looking at the role PR played in the strategic development and
implementation of a programme, as well as streamlined PR strategies that
drove core business objectives, and evidence of creativity, execution, impact
and effectiveness.
19. Best Regional PR Campaign
This category recognises the best one-off or ongoing PR / communications
campaign, by an in-house PR team, a PR agency or a combination of both,
that has effectively engaged members of the media to raise awareness of a
specific brand, product or service in at least two Southeast Asian and / or
ANZ markets.
Judges will be looking at the role and contribution of PR / communications in
the campaign strategies that contributed to the product, services, and / or brand
objectives. Entrants should be able to outline creative and innovative elements,
successful execution, and the ability of the campaign to understand and adapt
to specific audience / cultural differences. Entrants should also be able to
evidence an increased share of voice, how they generated buzz and increased
public awareness about the product or service in the media, and show how
ROI was measured and how the campaign and / or business goals were
achieved.
20. Best Use of Content
This category recognises the most creative and effective use of content, by
an in-house PR team, a PR agency or a combination of both, within a one-off
or ongoing PR campaign. Content could include copywriting, graphics and / or
video etc.
Judges will be looking for creativity and originality of content. Entrants should be
able to show how the brand, product or service’s story was developed and
tailored to the target audience, how the media strategy was developed and
executed across various channels, and how the successful execution delivered
an increased level of awareness, as well as how ROI was measured and how
the campaign and / or business goals were achieved or exceeded.
21. Best Use of Influencers
This category recognises the most creative and effective use of influencers, by
an in-house PR team, a PR agency or a combination of both, within a one-off
or ongoing PR campaign, in order to engage directly with a target audience or
increase brand awareness, communicate key messages and meet business
objectives.
Judges will be looking at how the PR team leveraged an influencer’s position
as part of the PR strategy, how the content and delivery fit into the brand and
campaign’s overall strategy, and how by incorporating the influencer element
the campaign was successfully impacted. Entrants should be able to outline
creative and innovative elements, successful execution, and evidence an
increased level of awareness, as well as how ROI was measured and how the
campaign and / or business goals were achieved or exceeded.
22. Best Use of Social Media
This category recognises the best use of social media, by an in-house PR
team, a PR agency or a combination of both, within a one-off or ongoing PR
campaign. Social media channels could include Facebook, Instagram, Twitter,
the use of blogs, mobile apps, and / or other emerging social channels.
Judges will be looking for innovative PR strategies and creative execution.
Entrants should be able to demonstrate a well thought out strategy, a clear
understanding and appropriate use of social media channel(s) to communicate
with target audiences while driving core campaign and business objectives.
Entrants should also be able to evidence how the successful execution
delivered an increased level of awareness, as well as how ROI was measured
and how the campaign and / or business goals were achieved or exceeded.
23. Best Use of Technology
This category recognises the most creative and innovative use of technology,
by an in-house PR team, a PR agency or a combination of both, within a one-
off or ongoing PR campaign, to engage with target audiences. Technologies
could include event ticketing technology, customer experience technology,
interactive digital screen technology, use of bespoke apps, etc.
Judges will be looking for innovative PR strategies and effective ways that
technology was used to improve audience engagement and customer
experience. Entries should focus on how the actual technology was leveraged,
and entrants should also be able to evidence how the successful implementation
of technologies delivered an increased level of awareness, as well as how ROI
was measured and how the campaign and / or business goals were achieved or
exceeded.
24. Most Creative PR Stunt
This category recognises the most creative, innovative and effective PR stunt
by an in-house PR team, a PR agency or a combination of both, designed to
attract its target audiences’ attention; this could be part of a one-off or ongoing
PR campaign or initiative.
Judges will be looking for a clear strategy and demonstration of creative content
and execution that drove the brand’s core business objectives and awareness.
Entries should focus on how the stunt was developed and successfully executed
to engage a specific target audience, and how the stunt was leveraged to
effectively engage members of the media to raise awareness of a specific brand,
product or service. Entrants should be able to evidence how the successful
implementation of the stunt delivered an increased level of awareness, as well as
how ROI was measured and how the campaign and / or business goals were
achieve or exceeded.
25. PR Awards Champion – Agency
Given to the agency that performs best at the PR Awards. The highest honor,
this award is not open for entry. It is awarded to the agency with the highest
number of winning entries as determined by the PR Awards judging committee.
26. PR Awards Champion – Brand
Given to the brand that performs best at the PR Awards. Like its agency
counterpart, this award is not open for entry. It is awarded to the brand with the
highest number of winning entries as determine by the PR Awards judging
committee.
Please also take note of the specific category criteria and ensure all areas
mentioned are covered within your submission as the judging panel will be
looking for these details.
highlighted in red
highlighted in re dEntry fees are non-refundable.
Entries will not be considered for judging if payment is not received when
judging commences. The judges’ decisions are final.
The overall winner is decided based on the following scoring system. The
entrant with the highest points will be crowned as overall winner.
Gold – 4 points
Silver – 2 points
Bronze – 1 point
Without prior notice, Marketing magazine reserves the right to merge
categories or dissolve any categories should it be deemed necessary.
Should a category or categories be dissolved, entries in that category /
categories will not be refunded.
The entrant agrees that Marketing magazine or Lighthouse Independent
Media will not accept responsibility for errors or omissions reproduced in the
presentation of Marketing magazine or for work lost or damaged under any
circumstances.
Any specific information or content intended for judging purposes only must be
clearly indicated in red text or highlighted in red .
Any information indicated in red text or highlighted in red will not be used
for publication, and will not be disseminated beyond the judging panel in any
way.
The entrant grants Marketing magazine permission to show material from the
entries at the awards presentation, in the magazine and at any time as deemed
appropriate – unless otherwise indicated as for judging purposes only.
Important
Please note that after the submission deadline, all details on the entry
submission form, including brand names, credits etc., are FINAL and cannot be
changed and / or transferred to another party. Details will be presented
accordingly on the prize announcements as well as on trophy(ies) and / or any
other awards-related materials.
Any changes made after submission will be charged 10% of the original entry
fee. Finalists need to be present, or appoint a representative to be present, at
the awards gala dinner in order to receive their trophy(ies) should they win.