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Digital PR
PROJECT
DATE CLIENT2004 - PRESENTVARIOUS MNCS
Mega & Guerrilla eventsPR, Marketing & Activations
amongst others
Tech clients
Advertising
Public Relations
Problem with traditional PR
•It’s an art, not a science
•If you ain’t Apple, no one cares
•No ‘tangible’ results
Why Digital PR?•Free quality links with the most concise
keywords
•Exists to get companies free editorial coverage
•Influence the media to win the ultimate goal: the trust of the consumer
•Beyond just quantitative, but qualitative results
How to do Digital PR?
•Great content
•Quality SEO keywords
•Proper distribution
•Exact Measurement
6 types of content•Press release
•Company mentions
•Guest Posts
•Blogs
•Social media
•Viral
PROJECT
DATE CLIENT2010 - PRESENT VARIOUS TECH STARTUPS
DIGITAL PRPress Coverage
Great SEO keywords
•Use Google’s KeyWord analysis
•Avoid “Vanity” keywords
•The Value of Repetition
Distribution: Utilize all channels
WebsiteMobile Site
Blog
SponsorshipPaid searchAdvertising
Word-of-MouthViral
Media
TwitterFacebookYouTube
PR measurement in press coverage
PR Measurement in users/leads/sales
PR measurement in quality
•Are you keeping your competitors out?
•Are you forming valuable partnerships?
•Are you building a brand?
•Are you reaching your target market?
•Do you have the right endorsements?
Sustainable PR
•Set clear KPIs to manage expectations for client and agency
•For maximum results, coordinate PR effort with marketing, sales and web
•PR success requires commitment and time
