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Autumn
LPC EXECUTIVE COMMITTEEDon Norton, [email protected]
Angie Denton, First Vice PresidentHereford [email protected]
Scarlett Hagins, Second Vice PresidentKansas [email protected]
Cindy Cunningham Secretary-TreasurerNational Pork [email protected]
Christy Lee, Immediate Past PresidentCee Lee [email protected]
BOARD OF DIRECTORS Carey Brown (‘15)Cow [email protected]
Jennifer Carrico (‘17)High Plains [email protected]
Mike Deering (‘15)Missouri Cattleman’s Assn. [email protected]
Greg Henderson (‘15)Beef Today/[email protected]
Kent Jaecke (‘16)Focus Marketing [email protected]
Leanne Peters (‘17)CattleBusiness in [email protected]
Miranda Reiman (‘16)Certified Angus Beef, [email protected]
Ben Richey (‘17)United States Animal Health Association [email protected]
Jennifer Shike (‘17)University of [email protected]
Shelly Sitton (‘16)Oklahoma State [email protected]
Steve Taylor (‘15)Appaloosa [email protected]
Diane E. Johnson, executive director910 Currie St. Fort Worth TX 76107 [email protected]@livestockpublications.comwww.livestockpublications.com office: 817/336-1130 • cell: 817/247-1200
Newsletter of the Livestock Publications Council, an international organization serving the dynamic livestock communications industry.
2014
Advancing livestock media professionals
During LPC’s recent exploration of its longrange goals, two related issues have come uptime and again in the conversation: food safetyand animal welfare, topics currently undergoingintense scrutiny both in the media and at thedinner table. As we defined and clarified ourdriving goal for the future – to continually findways to bring more value to our members – weagreed on the importance of impacting the foodsafety and animal welfare discussion amongmedia and consumers at every opportunity.
To that end, I’m excited to share with youthe details of Vision 2014: An IndustryCelebration, part of LPC’s long range plan forbold action and focus. I believe Vision 2014,occurring the night before the opening of theNational Association of Farm Broadcasters(NAFB) Convention, kicks off LPC’s vision forthe future in a powerful way.
Vision 2014 begins with a dynamic panel ofexperts discussing animal welfare issues. Forindustry professionals and LPC members, thispresentation will provide a unique opportunityto glean stories for their publications that I hopewill be shared among other media outlets. Forconsumers, who are exposed to an alarmingmix of truth and fiction on the topic, Vision2014 will provide much-needed illuminationand clarification. Our moderator will be MikeAdams, host of AgriTalk, Farm Journal Media’ssyndicated radio talk show that helps connectproducers with consumers. Three presenterswill offer diverse perspectives on the topic ofanimal welfare:• Dr. Hans Coetzee, professor of veterinaryclinical pharmacology at Iowa State University,
chaired the 4thInternational Symposiumon Beef Cattle Welfare thissummer and was one of theoriginal organizers of theevent in 2008. Dr.Coetzee has an extensivebackground in pain reliefprotocol and therapy infood animals.• Debbie Lyons-Blythe, a rancher from theFlint Hills of Kansas, regularly writes abouthow she cares for the welfare of her cattle inher blog “Kids, Cows and Grass”. She has longadvocated for farmers to become integrated intothe consumers’ conversation about nutrition,food safety and animal welfare. In 2012, Lyons-Blythe was voted America’s Farmers Mom ofthe Year. • Steve Meyer, president of ParagonEconomics, is a consultant to National PorkBoard and National Pork Producers Council. Heprovides economic council regarding meatindustry production, price forecasts and the eco-nomic impact of pork production and process-ing. Meyer was one of our speakers at theLPC/AAEA Regional Workshop in Ankeny, IA,this spring.
How the livestock industry addresses animalwelfare issues and how their perspective maydiffer from that of the consumer is a messagethat needs to stay in the forefront. I invite LPCmembers, consumers, media, and farm broad-casters to join us as we learn and share knowl-edge of this timely and important subject thatimpacts us all. continued on next page
Don NortonBoelte Hall
2014-15LPC President
Long range vision begins with bold action
Actiongram
Vision 2014: An Industry CelebrationNovember 11, Westin Crown Center in Kansas City
No cost to attend the 4:00-5:30 pm panel discussion. Evening social and awards dinner is a ticketed event. Tickets $60
Another important part of LPC’s work is to recognize andhonor those who make a positive impact on our industry.Following our panel discussion, plaques will be unveiled forwinners of this year’s Hall of Fame Award and Headliner Award,J. David Nichols and Wayne Bollum (posthumous). Winners ofthe 2015 Hall of Fame Award and Headliner Award will also beannounced; the deadline to nominate individuals for theseawards is Oct. 13. Nomination forms can be found by clickingthe following links:
Hall of Fame Award Headliner AwardTwo other elements in our long range commitment to provid-
ing value to our members have already been implemented:• The Professional Development Stipend Program provides
a way for LPC members to grow and expand their knowledge inthe livestock industry by helping cover expenses for qualifyingclasses, seminars, workshops or events. This program is in itssecond year and has provided valuable experiences for LPCmembers.
• The internship program, which just completed its first yearwith LPC, provides a grant for an intern to work with a LPCmember for the summer and consists of two parts. First, LPCmembers submit applications for an intern. Once an applicant hasbeen chosen, information about the internship is posted and stu-dents can apply for the position. The member is responsible forhousing the intern for the duration of the internship; LPC pays theintern’s wages. This program is a win-win: it provides workloadassistance for an LPC member and a once-in-a-lifetime opportu-nity for a young person interested in the livestock industry.Applications for both of these programs are available in theActiongram or from the office.
Looking forward to seeing you at Vision 2014 And thankour two premier sponsors!
Style GuideAvailable
One of the major projects that LPC nowoffers to everyone is a Style Guide that focuseson livestock terminology. It is available fordownload from the LPC site and is free ofcharge. We encourage you to promote the StyleGuide to others in the livestock industry whocould benefit from it including your local news-paper, livestock shows, extension offices, etc.Please contact the LPC office for for clarifica-tions or to add your style guide information.Find the Style Guide on the home page:www.livestockpublications.com
Category 1: Most ImprovedPublication (James Flanagan Award)1st: Cow Country: The official magazineof the Wyoming Stock Growers Assn.Category 2: Association Publication1st: The Cattleman Magazine/ Texas andSouthwestern Cattle Raisers Association;The Cattleman; Ellen H. BrisendineCategory 3: Non-AssociationPublication1st: Progressive Dairyman/ProgressivePublishing; Progressive Dairyman/Progressive Cattleman staff and editorsWalt Cooley, Karen Lee, Emily CaldwellCategory 4: Newspaper1st: Tri-State Livestock News; CarrieStadheim - Editor, Maria Tussing - CopyEditor2nd: Ozarks Farm and Neighbor; LynzeeGlass, Melissa Fuller and Eric TietzeHM: Hereford World Tabloid; HerefordWorld StaffCategory 5: Newsletter1st: Angus Beef Bulletin Extra;September and December 2013; AngusBeef Bulletin Staff2nd: Dairy Today; eUpdate- December;Cathy Merlo and Dairy Today editorialteamHM: Angus Journal; Directions; CraigSimmonsCategory 6: Web site1st: Dairy Today2nd: Tri-State Livestock News;www.tsln.com
Category 7: Special Issue (100 pages orless)1st: Tri-State Livestock News; HorseRoundup; Carrie Stadheim - Editor,Maria Tussing - Copy Editor, Liz Hergert- Designer, Dianna Palmer - SpecialSections Coordinator2nd: Western Livestock Journal;Commercial Cattle; Western LivestockJournal HM: The American Brahman Review;National Brahman Show Issue; AmericanBrahman Review StaffCategory 8: Special Issue (more than100 pages)1st tie: Hereford World; Spotlight onService; Hereford Publications staff1st tie: The American Brahman Review;Junior Issue; The American BrahmanReview staffCategory 9: Event/Show Program1st: Tri-State Livestock News; Black HillsStock Show and Rodeo; Carrie Stadheim-Editor; Maria Tussing- Copy Editor; LizHergert – Designer; Dianna Palmer–Special Sections Coordinator2nd: Dairy Today; World Dairy ExpoOfficial Program; Jim Dickrell; RickMooney; Lori Hays and Sara BrownHM: Lessiter Publications; 2013 IHCSProgram; Frank LessiterCategory 10: National Show Coverage1st: Angus Journal; NWSS coverage2013; Mary Black2nd: Paint Horse Journal; Come One,Come All; Paint Horse Journal staff
The following are the results from the GeneralExcellence categories in the LPC Contest. Theawards were presented at the Ag Media Summit inJuly. Results for the rest of the categories are avail-able onthe LPC website.
Contest Results
Gold Level Silver Level
Livestock Scenic 1st place and Best of the Bunch WinnerChristy Couch Lee, Cee Lee Communications
Livestock People1st - Christy Couch Lee, Cee Lee Communications
Livestock People3rd - Valerie Kesterson, University of Nebraska –Lincoln Student
Livestock People2nd – Lynzee Glass, Ozark Farm and Neigbor
Best of the Bunch Award Winners
Livestock Scenic2nd – Carrie Heitman, Angus Productions, Inc.
Livestock Scenic3rd - Jennifer Carrico, High Plains Journal
Livestock3rd - Bonnie Rausch, Ozark Farm & Neigbor
Livestock1st - Christy Couch Lee, Cee Lee Communications
Livestock 2nd – Christy Couch Lee, Cee Lee Communications
Digtially Enhanced2nd – Kylene Scott, High Plains Journal
Digtially Enhanced1st – Jennifer Latzke, High Plains Journal
Digtially Enhanced3rd - Reba Underwood, WJ Photos
Start saving your favoritephotos for next year’s Best of the Bunch competition!Here’s another popular contest held during the Ag MediaSummit each summer which brings out the photographybuffs. It is named after Paul Andre, retired editor of BEEFmagazine and long time coordinator of the contest. Cashprizes are awarded with the top photo printed on the cover ofthe LPC Directory. Categories include: a) Livestock; b)Livestock industry people; c) Livestock scenic (such as alandscape); d) NEW for 2014: Digitally enhanced (the sky’sthe limit!) This is a great contest for staff members who can’tattend the Summit, but still want to participate as you don’thave to be present to win!
Remember to post job openingson the LPC site
Since the job postings can take up a lot of space in the Actiongram, you can nowpost directly to the site at www.livestockpublications.com. Click on job postings andsign up with a user name (e-mail address) and password. Upon approval by LPC,you may then post as many jobs as you wish. There is a limit of 500 words for thejob description. When the job is filled or you want to delete the post, it’s simple tolog back on and delete the job description. We hope that everyone finds this to beeasier and much more efficient with job openings. You must be an LPC memberto post jobs. There are several listed right now too -- check them out!•
OCTOBER 23LPC Western Regional Workshop Marriott Hotel, Fort Collins, CO
NOVEMBER 11VISION An Industry Celebration
Westin Crown Center Hotel, Kansas City, MOJULY 25-29, 2015
17th Annual Ag Media Summit, Scottsdale, AZ
LPC CALENDAR
October 8
