Active and healthy ageing: Social and economic challenges · Philipppp ggs Approach “Aging Well” model The Philips Center for Health and Well-being 2. Personal Aging Shift the

Active and healthy ageing: Social and economic challenges

Silver economy: ageing society and new economic and social opportunities

D Ri b

Silver economy: ageing society and new economic and social opportunities

Danny RisbergVice-Chairman, European Business Council and Chairman – Medical Equipment CommitteeCEO, Philips Electronics Japan, Ltd.

9th Oct, 2012

The situation: We’re getting older like never seen before.J ’ h i i th t t f h t ill i f th ldJapan’s hyper aging is the start for what we will see in many areas of the world

40%Percentage of Population Age 65 and Older

GermanyS. KoreaJapan

30%

35%

France

U.S.China

15%

20%

25%FranceCanada

Africa

India

5%

10%

15%

0%1950 1960 1970 1980 1990 2000 2010 2020 2030 2040 2050

Source: United Nations, World Population Prospects 2008 revision, Medium Variant

•Detailed Japan based data may look worse•Number of people to care today will only decline furtherChina and Korea positioned to age faster than Japan

©Philips Electronics Japan, Ltd. 2

•China and Korea positioned to age faster than Japan

And unfortunately we are also getting sickerAnd unfortunately, we are also getting sicker

Projected global deaths for selected causes Global deaths from chronic disease

1250

40

30

10

8

6ths

(mill

ions

)

ths

(mill

ions

)

20

10

0

6

4

2

0

Num

ber o

f dea

t

Num

ber o

f dea

t

Cancers

Ischemic heart disease

Perinatal

HIV/Aids

‘05 ‘15 ‘30‘05 ‘10 ‘15 ‘20 ‘25 ‘3000

Stroke

Acute respiratory infections

Road traffic accidents

TB

Malaria

©Philips Electronics Japan, Ltd.

Source: World Health Organization Sources: World Health Organization, CDC

3

Challenges of aging..Aging takes off around 2015 with significant challenges in healthcare management, social livelihood, workforce sustainability and affordability


Challenges in aging developed countriesChallenges in aging developed countries

Increased chronic disease

Rising healthcare

costs & shortage of care providersdisease of care providers

Desire forbetter

choice in life &

carecare

A solution to the cost, care and livelihood puzzle is needed to allow the


aged to participate and for social sustainability and quality of life.

Philips Approach “Aging Well” modelp pp g gThe Philips Center for Health and Well-being

2. Personal AgingShift the focus of healthcare from treating illness to promoting

1. Aging SocietyReplace negative and false perceptions of aging to recognize illness to promoting

health and well-beingg g g

aging as a time of new possibilities.

3 Capabilities4 Public Private 3. CapabilitiesFind solutions to help people respond withresilience as they face transitions affected by

4. Public Private PoliciesTo create policies that support inclusionof elderly in by transitions affected by

age, such as the ability to perform daily life activities.

of elderly in by changing health andpension systems.


Japan…..Challenges:•Population declines exacerbating pension and healthcare cost issues

Growth of >300K per year for 50 yrs required to maintain 2010 population

level

Inability to provide care for the aged (lack of caregivers)

•Economics do not support revenue generation to meet the needs

Opportunities:•Leverage culture of care and support for families and society overallg pp y

Volunteer groups, Community networks, Social networks….

•Business development around clear needs in services and goodsg

Healthcare, Social support, Innovation….

•Leverage a well educated and experienced work force


Early retired and forced retired wanting and needing to work…

Expanding Home Healthcare Solution (Philips offering)Expanding Home Healthcare Solution (Philips offering)Prevention Medical check Diagnosis Treatment Follow up

Hospital

Home Home

Activity monitoring Preventing risks and events

Non invasive high quality image diagnosis Better diagnosis avoiding patient

TelehealthRemote monitoring for better outcomes

Medication CompliancePreventing new

Local chemotherapy

avoiding patient discomfort

Clinical Decision supportShorter hospital stays, less g

events

TelecarePreventing

chemotherapy delivery. Better clinical outcomes, less adverse effects

readmissions

Preventing consequences of falls Home treatment of

sleep disordersBetter outcomes, better quality of life

Digital information tools for patients and caregiversEmpowerment to better


better quality of life pself-management

Aging societyEconomic and social opportunities

Total support

DiagnosisPrevention

Medical check Medical facilitiesDrug Store

DiagnosisPrevention

Nutrition management Treatment Care giversIT service and devices

Life support Management

Lif t i d t Go ernment /Emergency call

Medical dispensing

Mental health care

Nursing careLife support industry Government /

Municipalities

d spe s g ca e

Transportation supportIndustries

(Philips)

Telephone center

Transportation / homes


Tight local connections and interfaces / Participating in supporting the aged

Telephone center

The industry role as a partnerThe industry role as a partnerEncouraging and connecting stakeholders

Agreement with the Basque Country HealthDepartment to explore partnerships in chronic care

Participation in the European InnovationParticipation in the European Innovation Platform for Active and Healthy Ageing, leading a project on effective implementation of Care Co-ordination

Major participant in MyHeart, one of the largest European

and TeleHealth (CC&TH) services

j p p y g presearch projects ever on personal healthcare. Together with more than 30 other partners we explored earlier diagnosis and prevention of CV disease.


The industry role as a partnerThe industry role as a partnerRe-imagining ageing, transforming the healthcare landscape, creating a sustainable healthcare future

Logical next steps

J i t ff tJoint effort Political leadership, clarity of purpose, and consensus and co-operation among all stakeholders.

People-focused Simple solutions that focus on patient’s needs as well as the needs of the healthcare provider – throughout the complete cycle of care.

Innovating out of the recessionPotential to improve the quality of chronic care and manage rising costs, creating the right alignment of policies, cost and benefit allocations, incentives awareness and endorsement to support changeincentives, awareness and endorsement to support change.

Our roleWe are listening to and learning from key stakeholders, facilitating dialogue,

t bli hi t hi d d l i i ti l t l ti


establishing partnerships and developing innovative, relevant solutions.

1111

Need paradigm shift to resolveNeed paradigm shift to resolve

• Gain investment from other• Aging Society

• Gain investment from other countries

• Introduce Japan model to overseas

• Need to improve productivity and safety

• Develop Home Healthcare• Manage productive health data

• Society with little or no interest in health and well-

• Manage our personal health• Expand GP doctorsinterest in health and well

being

• Increasing number of elderly• Generate aged market• Assure both social and workforce g y

• Culture of taking care of th i J

participation

• Connect hospitals and local society


others in Japan

12

• Assure both family and community participation

For our future Offering people the best possibilities to improve their lives.

It’s our mission. It’s your mission.

Speed & Actions

Innovations Partnerships

SocialSocialPerspective

Focus on health and well-beingFocus on health and well-being• Peace of mind

• Meaningful innovation• Peace of mind

• Meaningful innovation


Longer Life, Better Life


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Active and healthy ageing: Social and economic challenges · Philipppp ggs Approach “Aging Well” model The Philips Center for Health and Well-being 2. Personal Aging Shift the