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Active Women: “Technology for the benefit of women”
The Hellenic Professionals Informatics Society is the network that connects all theICT Professionals in Greece and which aims at meeting the expectations of bothprofessionals and scientists in the field of Information & CommunicationsTechnologies (ICT) at National and European level.
About HePIS
Our actions…
Some of our actions:
1. LadybizIT. Women Entrepreneurship on the verge of ICT2. Microsoft Unlimited Potential3. Code of Best Practices for Women and Technology
Since 2010 ΗePIS is theNational Point of Contact of Εuropean Centre forWomen and Technology designing actions to eliminate theunderrepresentation of women in the ICT sector ensuring gender equality andprevention of social exclusion and marginalization.
The aim of this action plan is to promote gender equality and protect women’shuman rights.
Location:Municipality of Athens and Municipality of Lykovrisis – Pefkis.
Project Duration: 2 years
The Program “Active Women”
The beneficiaries of this program
67%
33%
Immigrants andRefugees
Women over 50 yearsold
The beneficiaries of this program
Implementation
1. Recruiting women from marginalized groups through local authorities
2. Organization of seminars in order for the candidates to acquire the basic ICTskills (40 hours).
3. Advisory support services.
4. Workshops
5. Creating dynamic website.
6. Organizing a conference with the European Center for Women and Technology(ECWT) with the aim of introducing the findings of this project as well assharing best practices that could be implemented in Greece by NGO’s andwomen associations.
an exciting, online youth platform
a multi-skilled team with a proven history of delivery
politically engaged at highest level in EU
plan for user recruitment and multi-strand business model
wide, grass-roots delivery network engaged and ready
viral campaign with a leading communications agency
wide network of industry stakeholders
meets EU economic & social priorities
What is YouRock?YouRock is a Social Business
What is the plan? Grow capacity, users, income strands
Focus on users, functionality & income development
Build capacity: staff for campaigns, support for
intermediaries, relationship development.
Build the user base: viral campaigns, Ambassadors,
intermediaries and multipliers.
Build functionality: develop site, app, languages &
income mechanisms.
export profile to Europass
Turkish, Arabic soon; plans for 5 Asian languages
Target to reach 250k users in 12 mths, 500k in 24 mths
How does the profile work?
Skills discovery in language of employers
Target age range 15-24
Everyday activities
creates a personalized
‘diamond’ that reflects
the users’ main skills.
120 activities matched
with 100 work skills
e.g. makes clothing: patient, methodical, designs, expressive, visualizes, attends to detail.
Generates a dynamic
“cloud” of specific skills.
Also traditional Resume,
Portfolio & endorsements.
designed specifically for young people by young people
does not disadvantage those with no work history as it focuses on skills
profiles viewable in 15 languagessupporting cross border recruitment
challenges preconceptions about youth
team has engagement on 2 levels: with local delivery and international industry
supports three sectors of employer: large, SME and entrepreneur
What are its unique selling points?Empowering focus on skills, multi-language
Testing session in Berlin
What’s the evidence?5.5m unemployed, only 17% use LinkedIn
Research shows only 17% of young people use LinkedIn (Millennials & Social Media, 2013, Young People Hate LinkedIn, 2013)
EC & ICT industry in Grand Coalition for Digital Jobs is focused on
an estimated 500k unfilled ICT jobs by 2015. (eSkills for Jobs in Europe report, EC 2014)
Only 40% employers confident they would find skilled graduates to fill
junior positions. 33% of employers in GR regularly leave positions open
since they cannot find the skilled employees they need.(Education to
Employment: Getting Europe's Youth Into Work McKinsey 2014)
38% of employers want young people to give greater prominence to real-
life experience
19% of employers say that young people’s CVs often all look the same
33% admit good candidates miss out on interviews because their
application is not exciting enough.(Survey of over 900 line managers, ICM Research 2014)
