Young women in technology

Young Women in Technology Sophia Black

FA102a,Research and SpeculativeProduct/Service Development


Assignment 1, Research

“Supporting women in the sciences and technology”http://www.kurzweilai.net/ask-ray-supporting-women-in-the-sciences-and-technology

http://www.kurzweilai.net/ask-ray-supporting-women-in-the-sciences-and-technology



-Women are underrepresented in the technology industryhttp://www.nytimes.com/2014/04/06/technology/technologys-man-problem.html?_r=0

http://www.nytimes.com/2014/04/06/technology/technologys-man-problem.html?_r=0



“A sexist, alpha-male culture in the industry [makes] women … feel unwelcome, demeaned or even endangered.

Source: Bureau of Labor Statistics and Harvard Business Publishing, via National Center for Women & Information Technology



“Here's the Real Reason There Are Not More Women in Technology”http://www.forbes.com/sites/markfidelman/2012/06/05/heres-the-real-reason-there-are-not-more-women-in-technology/2/#30204a993c67

http://www.forbes.com/sites/markfidelman/2012/06/05/heres-the-real-reason-there-are-not-more-women-in-technology/2/#30204a993c67


Assignment 1, Future Product or Service

Young Women in Technology-Engages middle school females-Promotes science curriculum-Eliminates negative stereotypes


Source for Brand Character Words

M.I.A


Naming Process

Selected words from original posts:“technology, STEM, feminism, future”

Generated name possibilities:FemTech (created by combining feminism and tech)Femme STEM (created by tweaking feminism and combining STEM)


Final Product/Service Name

Femme STEMCould not use FemTech because it was already in use

“Femme” adds a youthful and playful feel for young women

“STEM” (Science Technology Engineering Mathematics) is a major buzzword in middle school curriculums


Brand Character Diagram Sketches


Brand Character Diagram

TONE

leaderstrutladywarm

PERSONA

daughterindependenteducatedbubbling

LANGUAGE

careerpridestudy

represent

PURPOSE

packequal

productionpossibilities

femme STEM


Assignment 3, Logotype Research, Word from Diagram

daughter


Assignment 3, Logotype Research

https://cdn.colorlib.com/wp/wp-content/uploads/sites/2/2014/02/Olympic-logo.png

http://www.logofound.com

https://image.freepik.com/free-icon/pinterest-logo-circle_318-40721.png

http://www.inspirefirst.com/wp-content/uploads/2013/09/flower-logos-Naturar.jpg

http://a4.files.theultralinx.com/image/upload/c_fit,cs_srgb,w_620/MTI5MDI0OTUyMjgzMjA4MTU4.png

https://cdn.colorlib.com/wp/wp-content/uploads/sites/2/2014/02/Olympic-logo.png

http://www.logofound.com

https://image.freepik.com/free-icon/pinterest-logo-circle_318-40721.png

http://www.inspirefirst.com/wp-content/uploads/2013/09/flower-logos-Naturar.jpg

http://a4.files.theultralinx.com/image/upload/c_fit,cs_srgb,w_620/MTI5MDI0OTUyMjgzMjA4MTU4.png


Assignment 3, Logotype

fS


Assignment 4, Social Media Branding, Research

National Geographic Face Book Pagehttps://www.facebook.com/natgeo/?fref=ts Impact Strength and Performance Facebook Pagehttps://www.facebook.com/Impact-Strength-and-Performance-159301487499816/?fref=ts

STEM Learning Facebook Pagehttps://www.facebook.com/STEMLearningUK/

https://www.facebook.com/natgeo/?fref=ts

https://www.facebook.com/Impact-Strength-and-Performance-159301487499816/?fref=ts

https://www.facebook.com/STEMLearningUK/


Assignment 4, Social Media Branding, Facebook Page

https://www.facebook.com/Femme-Stem-118698461898438 /

https://www.facebook.com/Femme-Stem-118698461898438


Assignment 4, Social Media Branding, Comments


Assignment 4, Social Media Branding, Photos


Assignment 4, Social Media Branding, Creating Community

-Targeted my volleyball peers

-Informed my nuclear family

-Twitter blasted my followers

Design

Young women in technology