ACTIVITIES FOCUSING ON INFORMATION PROVISION AND

PUBLICITY IN RELATION TO THE INTEGRATED OPERATIONAL PROGRAM FOR ANDALUSIA

2000-2007

General Directorate for European Funds

- Inform beneficiaries and other agents of the possibilities offered by the European Union in terms of Structural Funds.

- Guarantee transparency in the implementation of the Operational Program for Andalusia

- Inform the general public of the management procedures for the European Funds and of projects that are co-financed.

- Raise awareness of the benefits that are generated.

OBJECTIVES OF THE PLAN FOR INFORMATION PROVISION AND PUBLICITY

Conditions for effective communication:

• Public Opinion:(Spectators)

• Simplification of messages

. Capacity to reach the widest number of spectators

• Creativity

• Potential beneficiaries and managers of European Funds(Active Agents)

• Activities focusing on continuous communication that promote training via the participation and advice of managers (advice, conferences, monitoring, information manuals and publicity)

STRATEGY

STRATEGY

Slogan “on the move with Europe”

Objective: current information on Regional Policy

July 2003 - December 2007

Huella, a Magazine on regional policy, published every quarter

Permanent Activities

January 2003

Web Page of the Ministry for the Economy and the Treasury

Permanent Activities

• La Voz de Almeria• Dº Córdoba• Dº Cádiz• ABC Sevilla• Ideal Ed. General• Huelva Información• Dº Jaen• Sur Málaga• Dº Jerez• 5 Días• Expansión

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News Reports

Specific Actions

November 2006

PRESS

Presentation of the Plan for Information Provision and Publicity to European Fund Managers

Specific Actions

September 2003

Inside the Manual

Information and Publicity Manual

Specific Actions

March 2005

Presentation of the Publicity Campaign in the Committee charged with monitoring the I.O.P.A.

Specific Actions

Granada, June 2005

PowerPoint Presentation of the Publicity Campaign

“Andalucía on the move with Europe” DVD

Specific Actions

November 2005

Specific ACTIONS

May 2005

Publicity Campaign Poster

Television Advertisement for the European Funds

Televised Publicity Campaign

Specific Actions

June 2005

Contest in the program “ LA BANDA” in Canal Sur TV

Publicity Campaign aimed at children

Specific Actions

July 2005 - February 2006

Information and Publicity ConferencesSpecific Actions

Seville April 2006

Evaluation of the Plan for Information Provision and Publicity in relation to the 2000- 2006 Integrated Operational Program for Andalusia

Specific Actions

November 2006

www.ceh.junta-andalucia.es/fondos/secc-fondos.htm