ACTIVITIES FOCUSING ON INFORMATION PROVISION AND
PUBLICITY IN RELATION TO THE INTEGRATED OPERATIONAL PROGRAM FOR ANDALUSIA
2000-2007
General Directorate for European Funds
- Inform beneficiaries and other agents of the possibilities offered by the European Union in terms of Structural Funds.
- Guarantee transparency in the implementation of the Operational Program for Andalusia
- Inform the general public of the management procedures for the European Funds and of projects that are co-financed.
- Raise awareness of the benefits that are generated.
OBJECTIVES OF THE PLAN FOR INFORMATION PROVISION AND PUBLICITY
Conditions for effective communication:
• Public Opinion:(Spectators)
• Simplification of messages
. Capacity to reach the widest number of spectators
• Creativity
• Potential beneficiaries and managers of European Funds(Active Agents)
• Activities focusing on continuous communication that promote training via the participation and advice of managers (advice, conferences, monitoring, information manuals and publicity)
STRATEGY
STRATEGY
Slogan “on the move with Europe”
Objective: current information on Regional Policy
July 2003 - December 2007
Huella, a Magazine on regional policy, published every quarter
Permanent Activities
January 2003
Web Page of the Ministry for the Economy and the Treasury
Permanent Activities
• La Voz de Almeria• Dº Córdoba• Dº Cádiz• ABC Sevilla• Ideal Ed. General• Huelva Información• Dº Jaen• Sur Málaga• Dº Jerez• 5 Días• Expansión
1/2 página B/N
News Reports
Specific Actions
November 2006
PRESS
Presentation of the Plan for Information Provision and Publicity to European Fund Managers
Specific Actions
September 2003
Inside the Manual
Information and Publicity Manual
Specific Actions
March 2005
Presentation of the Publicity Campaign in the Committee charged with monitoring the I.O.P.A.
Specific Actions
Granada, June 2005
PowerPoint Presentation of the Publicity Campaign
“Andalucía on the move with Europe” DVD
Specific Actions
November 2005
Specific ACTIONS
May 2005
Publicity Campaign Poster
Television Advertisement for the European Funds
Televised Publicity Campaign
Specific Actions
June 2005
Contest in the program “ LA BANDA” in Canal Sur TV
Publicity Campaign aimed at children
Specific Actions
July 2005 - February 2006
Information and Publicity ConferencesSpecific Actions
Seville April 2006
Evaluation of the Plan for Information Provision and Publicity in relation to the 2000- 2006 Integrated Operational Program for Andalusia
Specific Actions
November 2006
www.ceh.junta-andalucia.es/fondos/secc-fondos.htm