“THE MORE OF US WHO WALKTHE MORE

OF US SURVIVE”

Ad Analysis By:Molly McKinnon,

Siobhan Curran, &Danielle Rodeck

What is the AVON Walk for Breast Cancer?

The Avon Walk for Breast Cancer is a national series of 8 39-mile weekend fundraising events launched in 2003 by the Avon Foundation, founded in 1992.

The Avon Walk for Breast Cancer event series is a project of the Avon Foundation for Women and is not affiliated with any other breast cancer organizations or programs such as Susan G. Komen for the Cure, American Cancer Society, or Breast Cancer Research Foundation.

APRIL 20th – 21st, 2013

MAY 4th – 5th, 2013

MAY 18th – 19th, 2013

JUNE 1st – 2nd, 2013

SEPTEMBER 28th – 29th, 2013

SEPTEMBER 28th – 29th, 2013

OCTOBER 20th – 21st, 2013

SEPTEMBER 28th – 29th, 2013

WHO IS THE TARGET

AUDIENCE?

Women

Men

Children

Families

ANYONE TOUCHED BY BREAST

CANCER/ CANCER IN GENERAL

ADVERTISING: CREATIVE STRATEGIES

Plain Folk

Testimonials

Bandwagon

Emotional Words/Dramatic Emotion

October—Breast Cancer Awareness Month

PLAIN FOLK

TESTIMONIALS: REESE WITHERSPOON

TESTIMONIALS: MCDREAMY

TESTIMONIALS: FERGIE

SUPPORTING “LOVELY LADY LUMPS ”

BANDWAGON

EMOTIONAL WORDS OR DRAMATIC EMOTION

CORPORATE SPONSOR #1

CORPORATE SPONSOR #2

CORPORATE SPONSOR #3

A Little Extra Help…

October is breast cancer awareness month

Sports teams promote it

Raises overall awareness for the cause

What is the rationale behind promoting the event?

Fight cancer

Raise awareness

Find a cure

Is the event a success?

YES!

8 Cities around

the country

Been going strong

since 2003

CONCLUSION

AVON runs a creative event promotion package to make its event a success

Their ads are creative and emotional to raise awareness and funds for breast cancer research

Sponsors who believe in the cause: Reebok, Otterbox, & Orion Trading

WORKS CITED

www.avonwalk.org

www.otterbox.com

www.reebok.com

www.oriontradingworldwide.com