Ad Tech Insights Report - Q1 2020Criteo 616 651 6% Pubmatic 483 531 10% Sovrn 423 461 9% AOL 433 457 6% DistrictM 335 338 1% TripleLift 174 224 29% EMX Digital 184 205 11% GumGum 164

Ad Tech Insights - Q1 ’20 Report

Header Bidding Industry Index

Methodology

•This looks at the Top 10K US and Top 10K UK site lists according to Alexa’s Top Sites API (updated every report). Due to overlap, it’s approx 16K sites.

•We then look for 900+ manually-found expressions to indicate if/how these sites were doing header bidding.

•Since July 2017 the HBIX tracked the Top 1K US publishers that do header bidding (~Top 3.5K total US sites). In Q4 2019, the HBIX updated to look at the Top 10K US and 10K UK sites.

•For more insight into our methodology, visit https://adzerk.com/methodology

https://adzerk.com/methodology

US (Publishers Only)

UK (Publishers Only)

US - Top 10K Sites

UK - Top 10K Sites

0% 10% 20% 30% 40%

16.2%

18.6%

47.1%

58.4%

Header Bidding Adoption by Geo

“Publishers only” filters the 10K list to just sites that show programmatic ads

Vendor Q4 2019 Q1 2020 % Change

US (Pubs Only) 57.5% 58.4% 1.6%US (Pubs Only) 45.4% 47.1% 3.7%US All 17.5% 18.6% 6.3%UK All 15.0% 16.2% 8.0%

No81.4%

Yes18.6%

No83.8%

Yes16.2%

Top 10K US sites Top 10K UK sites

Header bidding adoption by country - all sites

No42%

Yes58%

No53%

Yes47%

Top 10K US sites Top 10K UK sites

Header bidding adoption by country - just publishers (sites that show ads)

Top 10 Demand Partners - US - across all sites

AppNexus

Amazon

Index Exchange

Rubicon

OpenX

Criteo

AOL

Pubmatic

Sovrn

DistrictM

0% 2% 4% 6% 8% 10% 12% 14%

4.3%

5.96%

6.36%

6.42%

6.57%

9.2%

10.53%

11.45%

11.76%

13.53%

Across 10K total sites

Top 10 Demand Partners - UK - across all sites

Across 10K total sites

AppNexus

Index Exchange

Amazon

Rubicon

OpenX

Criteo

Pubmatic

Sovrn

AOL

DistrictM

0% 2% 4% 6% 8% 10% 12% 14%

3.38%

4.56%

4.61%

5.31%

6.51%

7.48%

8.05%

8.49%

8.85%

11.65%

Top 10 Demand Partners - US - just sites that do HB

Across ~1850 sites that did HB

AppNexus

Amazon

Index Exchange

Rubicon

OpenX

Criteo

AOL

Pubmatic

Sovrn

DistrictM

0% 20% 40% 60% 80% 100%

23%

32%

34.2%

34.5%

35.3%

49.5%

56.6%

62%

63%

72%

Top 10 Demand Partners - UK - just sites that do HB

AppNexus

Index Exchange

Amazon

Rubicon

OpenX

Criteo

Pubmatic

Sovrn

AOL

DistrictM

0% 20% 40% 60% 80% 100%

21%

28%

29%

33%

40%

46%

50%

53%

55%

72%

Across ~1,600 sites that did HB

Top US Bidders (1-30)

Vendor Q4 ‘19 Q1 ‘20 % ChangeAppNexus 1,259 1353 7%Amazon 1,125 1176 5%Index Exchange 1,110 1145 3%Rubicon 980 1053 7%OpenX 877 920 5%Criteo 615 657 7%AOL 600 642 7%Pubmatic 574 636 11%Sovrn 525 596 14%DistrictM 398 430 8%TripleLift 315 390 24%GumGum 230 302 31%Sonobi 285 273 -4%EMX Digital 237 239 1%Conversant 242 226 -7%

Vendor Q4 ‘19 Q1 ‘20 % Change33Across 134 212 58%Facebook 169 177 5%Teads 144 177 23%SmartAdServer 114 139 22%RhythmOne 124 138 11%PulsePoint 169 130 -23%Undertone 111 128 15%SpotX 97 120 24%OneVideo 72 118 64%TrustX 107 114 7%Kargo 98 107 9%Improve Digital 49 87 78%JustPremium 69 81 17%Media.net 68 76 12%Sharethrough 133 73 -45%

Across Top 10K sites and the sites that did HB

Top US Bidders (31-60)

Vendor Q4 ‘19 Q1 ‘20 % ChangeLockerdome 66 73 11%FreeWheel 58 71 22%RTK 56 67 20%Sortable 49 51 4%YieldMo 27 50 85%Synacor Media 25 44 76%RTB House 28 43 54%UnderDog 33 37 12%Mantis 42 36 -14%UCFunnel 18 29 61%Adform 17 28 65%ePlanning 15 27 80%Sekindo 15 22 47%Between Digital 8 22 175%AdYouLike 27 21 -22%

Vendor Q4 ‘19 Q1 ‘20 % ChangeOptimera 22 19 -14%Colossus 26 18 -31%Brightcom 20 18 -10%Beachfront Media 19 17 -11%CPMStar 17 15 -12%AdBridg 11 12 9%BidPhysics 4 12 200%TheMediaGrid - 12AdTelligent 14 11 -21%RichAudience 5 11 120%Nexage (AOL) 9 8 -11%AdPone 1 7 600%Nano Interactive 7 6 -14%Cedato 1 6 500%GetIntent 9 5 -44%


Top UK Bidders (1-30)

Vendor Q4 ‘19 Q1 ‘20 % ChangeAppNexus 1080 1165 8%Index Exchange 843 885 5%Amazon 786 849 8%Rubicon 763 805 6%OpenX 701 748 7%Criteo 616 651 6%Pubmatic 483 531 10%Sovrn 423 461 9%AOL 433 457 6%DistrictM 335 338 1%TripleLift 174 224 29%EMX Digital 184 205 11%GumGum 164 188 15%Sonobi 182 185 2%SmartAdServer 145 172 19%

Vendor Q4 ‘19 Q1 ‘20 % Change33Across 96 150 56%Facebook 116 138 19%Conversant 149 137 -8%PulsePoint 163 134 -18%Teads 113 124 10%Improve Digital 84 119 42%SpotX 75 110 47%OneVideo 77 94 22%JustPremium 68 76 12%Adform 66 71 8%RhythmOne 64 70 9%FreeWheel 81 67 -17%RTB House 70 67 -4%Between Digital 51 66 29%Media.net 46 60 30%


Top UK Bidders (31-60)

Vendor Q4 ‘19 Q1 ‘20 % ChangeKargo 49 57 16%TrustX 48 57 19%Undertone 50 54 8%Lockerdome 41 39 -5%Ozone 36 39 8%Sortable 38 35 -8%Sharethrough 69 33 -52%RTK 30 33 10%YieldMo 19 33 74%AdYouLike 29 32 10%AdTelligent 27 32 19%Mantis 27 26 -4%CPMStar 18 26 44%Playground XYZ 26 25 -4%Nano Interactive 22 24 9%

Vendor Q4 ‘19 Q1 ‘20 % ChangeSekindo 15 23 53%Synacor Media 0 22 0%AdMixer 7 21 200%UCFunnel 9 20 122%ePlanning 11 18 64%UnderDog 18 17 -6%Brightcom 15 14 -7%Beachfront Media 10 12 20%Onetag 10 10 0%Inskin 8 10 25%RichAudience 7 10 43%TheMediaGrid 0 9 0%GetIntent 29 7 -76%Optimera 9 7 -22%AdBridg 6 7 17%


Top 10 US Wrappers - just sites that do header bidding

In-House w/ Prebid

Index Exchange

Prebid Server

33Across

Freestar

Sovrn

Consumable

Media.net

AdThrive/CafeMedia

Sekindo

0% 5% 10% 15% 20% 25%

2%

2.6%

2.6%

3.1%

3.5%

3.9%

7%

9.46%

24.35%

26.7%

Across the sites that did HB. Includes pre and post bid client-side wrappers and S2S endpoints. Amazon TAM is excluded, due to difficulty in separating from standard tag.

Top 10 UK Wrappers - just sites that do header bidding

In-House w/ Prebid

Index Exchange

33Across

Sovrn

Prebid Server

Consumable

Venatus

Freestar

BilSyndication

Sortable

0% 5% 10% 15% 20% 25%

2.04%

2.35%

2.4%

2.6%

4.21%

6.68%

7.18%

8.11%

20.54%

23.14%

Across the sites that did HB. Includes pre and post bid client-side wrappers and S2S endpoints. Amazon TAM is excluded, due to difficulty in separating from standard tag.

Top US Wrappers (1-30)Vendor Q4

‘19Q1 ‘20 % of HB Sites

In-House (Prebid) 481 497 27%Index Exchange 438 453 24%Prebid Server 70 176 9%33Across 81 131 7%Freestar 60 72 4%Sovrn 10 66 4%Consumable 112 58 3%Media.net 51 49 3%AdThrive/CafeMedia 45 49 3%Sekindo 30 37 2%Aniview 1 37 2%Sortable 37 35 2%Infolinks 18 35 2%UnderDog 30 34 2%Insticator 26 34 2%

Vendor Q4 ‘19

Q1 ‘20 % of HB SitesRealvu 21 31 2%FirstImpression 21 30 2%NextMillennium 17 30 2%Venatus Media 32 27 1%Purch 25 26 1%Playwire Media 24 26 1%Proper Media 26 24 1%JustPremium 15 22 1%Prebid Enterprise (Appnexus)

27 20 1%Carambola 15 20 1%BilSyndication 18 19 1%Rubicon 18 19 1%Nitropay 15 19 1%Snigel Web 18 18 1%Pubgalaxy 17 18 1%

Across Top 10K US sites. Includes pre and post bid client-side wrappers and S2S endpoints. Amazon TAM is excluded, due to difficulty in separating from standard tag.

Top US Wrappers (31-60)Vendor Q4


Ezoic 25 17 1%Pubmatic 15 17 1%Concert 0 17 1%Fandom 0 17 1%Sublime Skinz 19 15 1%Ziff Davis Tech 13 15 1%AdBridg 12 15 1%Hashtag Labs 14 14 1%DistrictM 14 13 1%Mediavine 7 13 1%FanByte 11 12 1%RTK 6 12 1%Saambaa 4 12 1%Vdo.ai 0 12 1%ROI Media Consultants 6 11 1%

Vendor Q4 ‘19

Q1 ‘20 % of HB SitesAdTelligent 10 10 1%Yieldlove 5 10 1%MonetizeMore 11 9 0%PixFuture 2 9 0%Publir 9 8 0%Nativo 8 8 0%Publift 4 8 0%Pubwise 4 7 0%The Bishop Way 6 6 0%Automatad 6 6 0%Agora 4 6 0%AndBeyond Media 4 6 0%ePlanning 3 6 0%SetupAd 1 6 0%AdMetricsPro 7 5 0%

Across Top 10K US sites. Includes pre and post bid client-side wrappers and S2S endpoints. Amazon TAM is excluded, due to difficulty in separating from standard tag.

Top UK Wrappers (1-30)Vendor Q4


In-House (Prebid) 342 374 23%Index Exchange 316 332 21%33Across 97 131 8%Sovrn 52 116 7%Prebid Server 31 108 7%Consumable 40 68 4%Venatus Media 45 42 3%Freestar 35 39 2%BilSyndication 32 38 2%Sortable 34 33 2%Sekindo 27 31 2%Ezoic 23 30 2%Infolinks 13 29 2%Media.net 24 28 2%Purch 29 27 2%

Vendor Q4 ‘19

Q1 ‘20 % of HB SitesPlaywire Media 24 27 2%Insticator 23 27 2%Snigel Web 22 26 2%Aniview 2 25 2%Sublime Skinz 28 23 1%Adinplay 7 22 1%JustPremium 20 21 1%Nitropay 21 20 1%Agora 9 20 1%AdThrive/CafeMedia 19 19 1%Pubmatic 19 19 1%Fandom 0 19 1%FirstImpression 14 18 1%Pubgalaxy 14 18 1%Carambola 8 17 1%

Across Top 10K UK sites. Includes pre and post bid client-side wrappers and S2S endpoints. Amazon TAM is excluded, due to difficulty in separating from standard tag.

Top UK Wrappers (31-60)Vendor Q4


UnderDog 16 16 1%AdTelligent 14 16 1%Streamamp 14 14 1%Yieldlove 12 14 1%NextMillennium 5 14 1%TheMoneytizer 5 14 1%Proper Media 15 13 1%FanByte 12 13 1%Rubicon 11 12 1%Vdo.ai 5 12 1%PixFuture 1 12 1%Nativo 12 11 1%MonetizeMore 12 11 1%Realvu 7 11 1%Ziff Davis Tech 11 10 1%

Vendor Q4 ‘19

Q1 ‘20 % of HB SitesMediavine 6 10 1%Clickio 10 9 1%Prebid Enterprise (Appnexus)

9 9 1%Newor Media 7 9 1%AdBridg 7 9 1%Concert 0 9 1%AdOcean 6 8 1%DistrictM 10 7 0%RTK 9 7 0%GRVMedia 6 7 0%Optad360 4 7 0%EMX Digital 7 6 0%Pubmine 5 6 0%Mozoo 3 6 0%SetupAd 1 6 0%

Across Top 10K UK sites. Includes pre and post bid client-side wrappers and S2S endpoints. Amazon TAM is excluded, due to difficulty in separating from standard tag.

Consent Management Platforms (CMP)

Methodology•This looks at the Top 10K US and Top 10K UK site lists according to Alexa’s Top Sites API (updated every report). Due to overlap, it’s approx 16K sites

•We then look for 500+ manually-found expressions to indicate if/how these sites were using a CMP

•For the ‘publisher’ filter, we look just at sites that do programmatic advertising, which we identified by analyzing what sites were pinging an ad exchange or hosting an ads.txt file

•This report looks just at 3rd-party CMP usage, whether that’s an IAB-registered CMP, a consent tool not registered with the IAB, a WP Plug-in, an in-house CMP that uses open-source code from Axel Springer or AppNexus, or an in-house CMP that uses the IAB ‘vendorlist’ file. It excludes sites that have written their own cookie notification code

•For more insight into our methodology, visit https://adzerk.com/methodology

https://adzerk.com/methodology



UK - Top 10K Sites

US - Top 10K Sites

0% 10% 20% 30% 40%

19.8%

20.8%

34.3%

36.1%

CMP Adoption by Geo

“Publishers only” filters the 10K list to just sites that show programmatic ads

Vendor Q4 2019 Q1 2020 % Change

UK (Pubs Only) 33.7% 36.1% 7.1%US (Pubs Only) 32.5% 34.3% 5.5%UK All 19.5% 20.8% 6.7%US All 17.4% 19.8% 13.8%

0%

20%

40%

Q3 '18 Q4 '18 Q1 '19 Q2 '19 Q3 '19 Q4 '19 Q1 '20

11.1%

14.7% 14.96%16.3% 17.4% 17.41%

19.8%

14.5%

17.4% 17.93% 18.8%20% 19.46%

20.8%

23.7%26.1%

28.1%

32.2% 31.6% 32.5%34.3%

27.5%

31%32.3%

35.4%34.1% 33.7%

36.1%

UK (Pubs) US (Pubs) UK (All) US (All)

CMP adoption over time

Top IAB Registered Vendor CMPsVendor Q4 ‘19 Q1 ‘20 % Change

OneTrust 368 524 42%Quantcast 389 386 -1%TrustArc 181 197 9%Cookiebot 183 176 -4%Crownpeak 136 127 -7%Sourcepoint 35 71 103%CafeMedia/AdThrive 53 52 -2%Verizon Media 40 45 13%Venatus Media 42 34 -19%Iubenda 25 33 32%Mediavine 13 31 138%Didomi 34 28 -18%Nitropay 24 24 0%Conversant 19 22 16%Playwire Media 20 21 5%

Vendor Q4 ‘19 Q1 ‘20 % Change

Sovrn 21 18 -14%Network N 15 17 13%Ezoic 19 16 -16%Admiral 5 11 120%Purch 14 8 -43%Digitrust 11 7 -36%Jaohawi 8 6 -25%System1 5 6 20%Clickio 3 6 100%ShareThis 1 4 300%BlueConic 3 3 0%Snigel Web 3 2 -33%Transfon 2 2 0%Chandago 2 1 -50%SIRDATA 0 1

Across both Top 10K US and Top 10 UK site lists (de-duped)

0

150

300

450

600

Q3 '18 Q4 '18 Q1 '19 Q2 '19 Q3 '19 Q4 '19 Q1 '2020

Quantcast OneTrust Crownpeak TrustArc Cookiebot Sourcepoint CafeMedia/Adthrive

Top IAB CMPs Over Time


Other Consent Tools (1-30)Vendor Q4 ‘19 Q1 ‘20 % Change

Cookie Consent by Insites 653 672 3%

Tealium 47 69 47%Cookie Notice by dFactory 57 66 16%CivicUK 55 63 15%Cookie Law Info 45 55 22%UK CC by Catapult 63 51 -19%BilSyndication 26 39 50%Ensighten 45 38 -16%In-House with Axel Springer 21 30 43%In-House with AppNexus 20 23 15%Sortable 26 21 -19%Cookiebar by Missing Code 26 20 -23%Adinplay 5 17 240%In-House with IAB 9 14 56%Google Funding Choices 25 13 -48%

Vendor Q4 ‘19 Q1 ‘20 % Change

Cookie Script 20 13 -35%

FanByte 9 13 44%

TagCommander 12 10 -17%CookieCuttr 10 9 -10%Google Cookie Choices 11 8 -27%Cookie Info Script Solution 12 7 -42%Wimagguc 11 6 -45%ZeroID 5 5 0%Fandom 21 4 -81%Cookie Notice by Pebblebed 4 4 0%cookieBAR by Toscano 3 4 33%Segment 3 4 33%YollaMedia 1 3 200%Cookie Info by Daniel Paul 1 3 200%WF Cookie Consent by Wunderfarm

6 2 -67%


Other Consent Tools (31-45)Vendor Q4 ‘19 Q1 ‘20 % Change

Brontobytes 3 2 -33%

RTK 3 2 -33%Dreamlab 2 2 0%Dorkabod 1 2 100%Metomic 0 2 #DIV/0!EU Cookie Law by Alex Moss 5 1 -80%Enfold 2 1 -50%Implied Consent 1 1 0%Ginger EU Cookie Law by Manafactory

1 1 0%Ilmenite 1 1 0%Hubspot 1 1 0%European Commission Kit 1 1 0%Datatrust 1 1 0%NetInfo 1 1 0%CC Cookie Consent by WebPositive

0 1 #DIV/0!


Ads.txt Tracker

Methodology

• This looks at the Top 10K US and Top 10K UK site lists according to Alexa’s Top Sites API (updated every report). Due to overlap, it’s ~16K sites.

•We use a scaper that looks for “{{site}}/ads.txt” files and pulls in the rows. We remove any file with no rows.

• For the ‘publisher’ filter, we look just at sites that do programmatic advertising, which we identified by analyzing what sites were pinging AdSense or an ad exchange or hosting an ads.txt file.



US - Top 10K Sites

UK - Top 10K Sites

0% 25% 50% 75% 100%

31.3%

29.1%

90.5%

92.5%

Ads.txt Adoption by Geo

“Publishers only” filters the list to just sites that show programmatic ads

Vendor Q4 '19 Q1 ‘20 % Change

US (Pubs Only) 93.7% 92.5% -1.3%

UK (Pubs Only) 89.8% 90.5% 0.8%

US All 28.2% 29.1% 3.2%

UK All 30.2% 31.3% 3.6%

60%

80%

100%

Q3 '18 Q4 '18 Q1 '19 Q2 '19 Q3 '19 Q4 '19 Q1 '2020

79%80.4% 81.2%

86.1%88.1%

89.8% 90.5%

85.5% 86.2% 85.2%

89.9%91.4%

93.7% 92.5%

US (Pubs) UK (Pubs)

Ads.txt adoption over time (Publishers)

Top Direct Sellers (1-30)

Vendor Q4 Q1 % Change % of Files

Google 4211 4378 4% 94%Index Exchange 2626 2729 4% 58%Rubicon Project 2704 2720 1% 58%AppNexus 2578 2615 1% 56%OpenX 2431 2547 5% 54%Sovrn 2209 2368 7% 51%Amazon 2224 2351 6% 50%DistrictM 2310 2305 0% 49%Pubmatic 2116 2263 7% 48%Verizon Media 2110 2227 6% 48%RhythmOne 1847 1995 8% 43%EMX Digital 1486 1718 16% 37%Teads 1545 1657 7% 35%GumGum 1498 1622 8% 35%TripleLift 1340 1542 15% 33%


33Across 1379 1504 9% 32%Conversant 1357 1469 8% 31%Sonobi 1240 1426 15% 30%SpotXchange 1227 1422 16% 30%Media.net 1349 1412 5% 30%PulsePoint 1224 1363 11% 29%Sharethrough 1100 1194 9% 26%Outbrain 1078 1110 3% 24%Beachfront Media 944 1082 15% 23%Telaria 920 1078 17% 23%SpringServe 988 1065 8% 23%Criteo 1024 1014 -1% 22%YieldMo 919 1013 10% 22%Undertone 873 1012 16% 22%Smart Adserver 786 991 26% 21%

Across both Top 10K US and Top 10 UK site lists (de-duped - 4500 total files found)


Synacor 748 940 26% 20%Taboola 896 926 3% 20%FreeWheel Media

899 854 -5% 18%Unruly Media 761 854 12% 18%LKQD 768 853 11% 18%Brightcom 630 748 19% 16%Lockerdome 593 735 24% 16%Connatix 640 724 13% 15%Improve Digital 569 694 22% 15%AdYouLike 603 620 3% 13%Sekindo 610 615 1% 13%ConnectAd 542 613 13% 13%Consumable 376 579 54% 12%Exponential 485 518 7% 11%LoopMe 460 498 8% 11%


TribalFusion 454 492 8% 11%Kargo 381 485 27% 10%LiveIntent 508 478 -6% 10%The Media Grid 307 452 47% 10%RevContent 381 428 12% 9%Adform 392 427 9% 9%SmartClip 376 396 5% 8%UCFunnel 320 392 23% 8%AdMixer 250 366 46% 8%Nativo 370 350 -5% 7%ePlanning 226 340 50% 7%Insticator 300 339 13% 7%Smaato 323 334 3% 7%Cedato 245 303 24% 6%Somo Audience 386 301 -22% 6%




InfoLinks 240 299 25% 6%ReklamStore 232 289 25% 6%RTB House 187 278 49% 6%MGID 219 276 26% 6%Carambola 268 260 -3% 6%RTK 271 256 -6% 5%Chocolate Platform 140 252 80% 5%Vdopia 139 252 81% 5%Facebook 231 250 8% 5%Cox Media 265 247 -7% 5%AnyClip Media 205 240 17% 5%Between Digital 169 239 41% 5%UnderDog Media 150 227 51% 5%SteamRail 242 218 -10% 5%Sortable 238 216 -9% 5%


PixFuture 191 214 12% 5%Fyber 273 198 -27% 4%Distroscale 192 196 2% 4%Vuble 129 195 51% 4%TrustX 208 192 -8% 4%Next Millennium 167 187 12% 4%AerServ 190 183 -4% 4%Rich Audience 115 181 57% 4%Spotim 170 180 6% 4%Avantis Video 101 179 77% 4%SmartyAds 156 177 13% 4%Cosmos 45 175 289% 4%Ad Plus 132 174 32% 4%AdSpirit 176 170 -3% 4%AdTelligent 165 167 1% 4%




Vidoomy 137 160 17% 3%Adman Media 133 156 17% 3%MemeVideoAd 182 154 -15% 3%Mox 118 153 30% 3%Buzzoola 122 151 24% 3%Mantis 93 141 52% 3%Select Media 128 140 9% 3%Fluct 96 137 43% 3%First Impression 124 135 9% 3%Imonomy 165 134 -19% 3%OneTag 94 132 40% 3%Colossus 118 129 9% 3%BidFluence 98 129 32% 3%MobFox 108 128 19% 3%Kiosked 126 126 0% 3%


AdTrue 112 125 12% 3%Total Media Solutions

156 124 -21% 3%Video Intelligence

119 124 4% 3%Seedtag 109 123 13% 3%Fidelity Media 101 123 22% 3%Sabio 44 123 180% 3%Gamma 128 122 -5% 3%TidalTV 116 122 5% 3%CPMSTar 92 122 33% 3%Stroeer 128 121 -5% 3%AdPone 103 121 17% 3%FreeStar 96 113 18% 2%Saambaa 131 111 -15% 2%Trion Interactive 109 110 1% 2%Mars Media 64 110 72% 2%




AppNexus 3,287 3,410 4% 73%Rubicon Project 3,161 3,227 2% 69%OpenX 3,173 3,227 2% 69%Google 3,151 3,213 2% 69%Pubmatic 3,100 3,204 3% 68%Verizon Media 2,946 3,199 9% 68%Index Exchange 2,950 3,075 4% 66%SpotXchange 2,879 2,912 1% 62%PulsePoint 2,742 2,782 1% 59%FreeWheel Media

2,511 2,653 6% 57%RhythmOne 2,444 2,619 7% 56%Telaria 2,419 2,476 2% 53%DistrictM 2,304 2,426 5% 52%GumGum 2,194 2,299 5% 49%LKQD 2,278 2,242 -2% 48%


Smart Adserver 2,115 2,211 5% 47%Sovrn 2,127 2,158 1% 46%Improve Digital 1,909 2,099 10% 45%EMX Digital 1,972 2,056 4% 44%Cox Media 1,744 1,804 3% 39%33Across 1,682 1,772 5% 38%Adform 1,614 1,727 7% 37%Beachfront Media

1,457 1,639 12% 35%SpringServe 1,326 1,437 8% 31%Sonobi 1,221 1,391 14% 30%Fyber 1,334 1,227 -8% 26%Synacor 909 1,152 27% 25%LoopMe 867 1,086 25% 23%BidTellect 871 998 15% 21%Advangelists 689 975 42% 21%

Top Resellers (1-30)



Criteo 1,023 974 -5% 21%Outbrain 1,003 956 -5% 20%Teads 868 930 7% 20%Conversant 882 923 5% 20%Amazon 865 867 0% 19%ReklamStore 730 831 14% 18%Smaato 663 825 24% 18%AdGeneration 17 749 4306% 16%UCFunnel 607 678 12% 14%Taboola 725 677 -7% 14%Groundtruth 524 626 19% 13%AdTelligent 640 619 -3% 13%Vindico Suite 573 609 6% 13%SmartyAds 464 556 20% 12%Somo Audience 563 537 -5% 11%


YieldBot 564 532 -6% 11%Adman Media 168 519 209% 11%BrightRoll 505 511 1% 11%Unruly Media 452 502 11% 11%AdYouLike 422 499 18% 11%RevContent 486 460 -5% 10%Cedato 494 442 -11% 9%Sharethrough 400 437 9% 9%AdMixer 338 421 25% 9%SmartClip 414 418 1% 9%TidalTV 413 391 -5% 8%Aniview 219 381 74% 8%Vidazoo 95 363 282% 8%Undertone 247 349 41% 7%NativeAds 366 339 -7% 7%




YieldLab 302 330 9% 7%Video Intelligence

364 327 -10% 7%Brightcom 288 325 13% 7%MobFox 254 315 24% 7%SteamRail 342 290 -15% 6%Vuble 253 289 14% 6%WideOrbit 272 285 5% 6%Between Digital 256 280 9% 6%C1Exchange 302 275 -9% 6%Optimatic 312 262 -16% 6%Experian 257 249 -3% 5%AerServ 207 233 13% 5%Veuhub 204 228 12% 5%Lockerdome 204 218 7% 5%RockYou 253 214 -15% 5%


Media.net 251 213 -15% 5%TripleLift 138 209 51% 4%PubNative 19 198 942% 4%Facebook 155 191 23% 4%Geniee 139 187 35% 4%Monetize 186 181 -3% 4%Sekindo 201 177 -12% 4%My6Sense 113 175 55% 4%Tappx 163 167 2% 4%BidFluence 197 166 -16% 4%Exponential 159 163 3% 3%Quantcast 170 161 -5% 3%Imonomy 162 157 -3% 3%Videology 135 150 11% 3%SSPHWY 163 150 -8% 3%




Fidelity Media 134 148 10% 3%Nativo 161 148 -8% 3%Chocolate Platform 85 147 73% 3%Vdopia 82 144 76% 3%Dynadmic 140 144 3% 3%Yume 139 143 3% 3%RTB House 98 140 43% 3%Arena 140 133 -5% 3%TribalFusion 134 132 -1% 3%OneTag 98 125 28% 3%InMobi 26 122 369% 3%Gotham Ads 98 111 13% 2%Connatix 133 109 -18% 2%Waardex 90 108 20% 2%Switch Concepts 117 107 -9% 2%


AdOcean 88 105 19% 2%theAgency 115 103 -10% 2%Q1 Connect 99 101 2% 2%PilotX 118 99 -16% 2%AdTrue 74 97 31% 2%BidSwitch 114 96 -16% 2%Crimtan 89 93 4% 2%The Trade Deck 91 93 2% 2%Coull 77 91 18% 2%ConnectAd 90 91 1% 2%Quantum 127 90 -29% 2%Rebpubler 75 89 19% 2%RTK 75 88 17% 2%Altitude Digital 85 85 0% 2%ePlanning 74 83 12% 2%



CONTACT ADZERK

Adzerk is a suite of APIs that enable e-retailers, publishers, and networks to build and scale their own ad server. Our flexible platform makes it easy to add sponsored listings, native ads, and any custom ad format (such as sponsored maps, promoted events, stitched podcast ads, and more) to your site or app.

You can learn more at https://adzerk.com, or reach out to [email protected]

https://adzerk.com

mailto:[email protected]

Documents

Ad Tech Insights Report - Q1 2020Criteo 616 651 6% Pubmatic 483 531 10% Sovrn 423 461 9% AOL 433 457 6% DistrictM 335 338 1% TripleLift 174 224 29% EMX Digital 184 205 11% GumGum 164