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Meet + Network + Learn from:
DigitalPharmaSummit.ca
Transform Your Success Thanks to Illuminating Perspectives on:
Patrick Massad Commissioner PAAD
The New Normal for Pharma
How Has the HCP ‘typical’ day changed since 2019?
Breaking Down Silos: Communication Strategies
The Changing Pharma Sales Force
Digital Marketing Best Practices
PMPRB Regulations Update
PAAB and Privacy Compliance Strategies
Adapt your DTC, DTP & HCP marketing to improve your communication, patient adherence
and loyalty for these ever-changing times!
January 26-27, 2021
Dale Racine VP of Sales Novo Nordisk
Cheryl Cann Executive Director, Marketing, Boehringher Ingelheim Canada
Darielle Ruderman Director, Consumer Marketing, GlaxoSmithKline
Mark Findlay Vice President, Cardiovascular, Renal and Metabolic & Established Brands Business Units AstraZeneca
Kate Greengrove Sr. Director Content Strategy & Operations,GlaxoSmithKline
Discover new marketing strategies to help you overcome
the challenges of COVID-19
Gold Sponsors: Silver Sponsors:
Welcome to Canada’s third annual and only event on marketing for the pharma industry.
We know that the pandemic has turned the traditional pharma marketing and sales model upside down. This, coupled with the effects of new PMPRB regulations, means that now more than ever, you need the latest insights, innovative business strategies and new skills to thrive. Learn from 20+ marketing experts from across North America so you can modernize your communication and make a difference to patients’ lives.
You will gain expert insights on the massive impact COVID-19 has had on the pharma industry and what challenges are ahead. As well, you will hear directly from healthcare providers on what they need most from your digital market efforts so you can best serve your customers in the new normal.
Join your peers to benchmark your current marketing and sales processes and to revitalize them for these extraordinary times. Find out how to create a nimbler, more cohesive and adaptive remote team. Gain the most up-to-date techniques for engaging HCPs during online meetings, virtual advisory boards and online conferences. As well, delve deeper into how to optimize your digital advertising efforts overall.
We look forward to welcoming you for two days of fresh, engaging learning and high-level networking.
Your Future of Pharma Marketing Team Strategy Institute
Acquire Critical Insight from
These Global Rx Marketing Leaders:
Empowering Your Sales Team for the Digital Environment
Elevating Customer Satisfaction with HCP Insights
Understanding the New Normal and What’s Next
Breaking Down Silos: Collaborating with Your Entire Commercial Team
Working with Social Media Influencers to Engage Your DTP Audience
Creating a Culture of Innovation
Building New Relationships without Human Interaction
New This Year:
Top-Tier Keynotes
Networking Opportunities
Spotlight Case
Studies
288
Marketing Experts
20+ 9+Pharma
Companies
Event in Numbers
Register today by calling 1-866-298-9343 x 200
Get all the updates you need on the latest
in what’s working and what’s not in Pharma
Marketing in Canada!
1-866-298-9343 ext 200
DigitalPharmaSummit.ca
Follow and tweet @MarketAccessCA to connect with other leaders attending #FutureofPharmaMarketing
Minister of Health | Health Policy Development | Health & Long-Term Care | Public Health | Quality Assurance & Performance | Population Health | Information Management | Data Analyst | Data Scientist
• Converse directly with healthcare leaders and innovators• Understand industry sentiment and challenges• Engage in educational and illustrative discussions
• Showcase your industry leadership in the healthcare sector• Determine opportunities for future business• Expand your network of industry stakeholders and decision-makers
Government
Global Pharmaceutical Thought Leaders
Consultants | Agencies |CEO | Principle | Director Health Industries Advisory | Chief Technology Officer | Senior Consultant | Business Information Architect | Business Development | Data Analyst | Project Officer
Software and Software Companies
Start the Conversation Before the Summit!
Who You Will Meet
Leverage 10 Key Solutions to Maximize Your Pharma Marketing Register Today
1. The New Normal: Assess the impact of COVID and find out what’s next for pharma marketing
2. HCP Insights: Discover what physicians need most from your marketing efforts
3. The Changing Pharma Sales Force: Equipping your remote team for success
4. PMPRB Regulatory Reform: Strategies to help you plan for the expected impacts
5. Innovation: Building meaningful change with a revitalized company culture
6. Multi-Channel: Strengthen your customer relationships with a personalized approach
7. Big Data & Analytics: Revamp your marketing with efficient use of data and analytics, data science and modeling
8. Social Media: Position your organization for maximum success and thrive in digital
9. Canadian Compliance: Ensure your compliance with regulations and standards
10. Content Marketing: Stand out in a crowded email environment with the right messaging
Register Online at DigitalPharmaSummit.ca
Speakers
Patrick MassadCommissioner
PAAB
Dale RacineVP of Sales
Novo Nordisk
Dr. Mohammad Adil Khan
Business Unit Director Special Care
Boehringer Ingelheim Canada
Ruta RozentalsDirector of Clearance
Services
Advertising Standards Canada
Cheryl CannExecutive Director,
Marketing
Boehringher Ingelheim Canada
Neil FollettPresident
Brightworks
Mark FindlayVice President,
Cardiovascular, Renal and Metabolic & Established Brands Business Units
AstraZeneca
Cathy ZhangMD, CM, CCFP
MD Consultants
Kate GreengroveSr. Director Content
Strategy & Operations
GlaxoSmithKline
Mara RinaldiMarketing Director,
Canada & Latin America
Abbott
Venky LalapetSenior Principal,
Technology Solutions
IQVIA
Darielle Ruderman
Director, Consumer Marketing
GlaxoSmithKline
Register today by calling 1-866-298-9343 x 200
Speakers
Martin HusarDirector, Digital Transformation
AbbVie
Deepak TomerSenior Digital Marketing & Analytics Consultant
Eli Lilly Canada
Samantha YangBusiness Unit Director,
Marketing (Primary Care)
Boehringer Ingelheim
Sarah ClarkFounder and Director
Delta Eight Pharmaceuticals
Feroz SarkariBrand Manager
Eli Lilly Canada
Jay BradleyVP Business
Development
The Rounds
Paul KudlowStrategic Advisor
TrendMD
Yoel AbellsBSc., MHSc., MD, CCFP,
FCFP Asst Professor DFCM, University of
Toronto Medical Director
Forest Hill Family Health Centre
Hans HansenSenior Principal,
Commercial Effectiveness Services
IQVIA
Rene Baptiste-BurnsPerformance Coach
Novo Nordisk
Register Online at DigitalPharmaSummit.ca
Register today by calling 1-866-298-9343 x 200
Don’t Miss This Opportunity to Be at the Centre of the Action!
To learn more, contact Patrick Savoy at 1-866-298-9343 ext. 272 or email [email protected].*Limited exhibit space and sponsorship packages are available.
EVENT SPONSORSHIP & EXHIBIT OPPORTUNITIES AT NORTH AMERICA’S ONLY MARKETING CONFERENCE DEDICATED TO PHARMA INDUSTRYPosition your expertise at the heart of North America’s only marketing for pharma event, where a captive audience of pharma marketing specialists are actively looking to make investments in marketing and communications. Showcase your latest innovations to senior level decision-makers.
TOP 5 REASONS TO SPONSOR
1. Meet hundreds of pharma delegates who have marketing as a top priority.
2. Benefit from high-level networking with key decision-makers
3. Promote your products and service offering to make your brand top of mind
4. Demonstrate your thought leadership to key decision-makers
5. Source intelligence to help your clients
Connect with Canada’s Leading Pharma Marketers
Find answers to your biggest challenges!
AudiencePharmaceutical
CompaniesMedical Product Manufacturers
Regional Health Authorities
Government, Research Institutes
65%15%
10%
10%
Who You Will Meet...
IndustryPharma
Medical Product manu-facturers
54%
18%
10%
12%
6%
Gvt/Reg/Research
Regional Health AuthorityConsultants
Registration Fee: Subject to 13% HST. The Regular investment includes luncheon, refreshments, networking breaks, continental breakfast, and original course materials. Payment is required in advance and can be made by company cheque, VISA, MasterCard, or American Express. Please make cheques payable to Strategy Institute Inc.
Cancellations: Cancellations must be received in writing by December 26th, 2020. Cancellations received by this date will be eligible for a prompt refund less a $495.00 (plus HST) administration fee. If you register for the program and do not attend, you are liable for the full registration fee unless you cancel according to the terms stated above. If you are unable to attend, delegate substitution is permitted up to, and including, the day of the conference.
Admission Policy: Strategy Institute reserves the right to restrict entry to the conference to any individual. Any such person requested to leave the conference site shall do so immediately upon request, whether previously issued a badge permitting entry. There is no refund payable with respect to anyone refused entry. Any information obtained at the conference cannot be relied upon for any particular set of circumstances, cannot be taken as professional advice or opinion. Attendees must consult with the appropriate professional before acting in response to information obtained at the conference.
Pricing & Registration Register Now
3 EASY WAYS TO REGISTER
Call 1-866-298-9343 ext. 200
Email [email protected]
Register Online DigitalPharmaSummit.ca
QUESTIONS?Email us Today
SEND YOUR TEAM
Agenda Release Pricing $699
Register Online at DigitalPharmaSummit.ca
