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Keeping with tradition, the American-Danish Business Council (ADBC) sends its members the newest updates relevant to your businesses. We hope that the information gathered in these 16 pages will inspire you in advancing your individual business strategy.
Citation preview
NEWSLETTER FEBRUARY 2010
Danish Core Competences in Demand Sustainable Energy in World Bank Spotlight
Future Congressional Action on Energy Policy Food Energy and Ice
A G R O - B I O D I V E R S I T Y A N D E C O S Y S T E M S E R V I C E S U P C O M I N G E V E N T S
M U T U A L B E N E F I T S O F T H E F O R E I G N C O M P A R A T I V E T E S T I N G ( F C T ) P R O G R A M
Wall carpet at the Embassy of Denmarkrsquos residence
Words from the Ambassador
Winning the Same Future
Dear Members
Although barely into the year it is my pleasure as Danish Ambassador to the
United States to comment on probably the most important speech of 2011 The
State of the Union address
In the annual report on the condition of the nation President Obama praised the
economic growth achieved only two years after the worst recession in decades
Especially rises of the stock market along with healthy corporate profits spread
hope in the US The President underlined this point by saying ldquowe are poised for
progressrdquo
Innovation was identified as a lsquofirst step in winning the futurersquo This is in a period of
time where the US wishes to double its national export by 2015
The intensified competition however reminds politicians and industry around the
globe about the importance of investing in new innovation based sectors In Den-
mark high value-added activities have been a national priority for decades Danish
companies have gained global leadership in a range of competitive fields such as
biomedical renewable energy transportation and food sectors Today the US is
our third largest export market
In my position as Danish Ambassador to the United States I see that our two na-
tions share many key institutions and businesses within new technologies Promot-
ing synergies and positive trade relations seem particular promising in pushing a
national economic plan for increased innovation investment and trade after all
we are to win the same future The Presidentrsquos emphasis on developing a more
open and stable market place is an important example of building mutual coopera-
tion and better working relationships
As a transatlantic association the American-Danish Business Council (ADBC) is
dedicated to helping Danish and American companies in a wide range of foreign
business activities in either the US or Denmark This year ADBC has put together a
comprehensive program of seminars conferences roundtable discussions etc
within and across its six focus areas Energy Finance Defense Food amp Agriculture
Maritime and Health amp Life Science Please turn to page 14 for more information
on future events
I hope to have the pleasure of meeting with as many of you as possible on my trav-
els in the US as well as in Denmark
Best regards
Peter Taksoslashe-Jensen
Ambassador of Denmark to the United States
Danish Core Competences in Demand
President Barack Obama in his 2011 State of the Union Speech yet again emphasized
how innovation and cleaner energy technologies are top priorities for his Presidency
The Presidential priority seems to re-
flect public opinion A newly pub-
lished public opinion poll shows that
Americans gives top priority to legisla-
tion that would provide incentives for
alternative energy sources The Presi-
dentrsquos agenda seems favorable for
Danish firms offering environmental
and energy efficient products and ser-
vices to the American market
In his State of the Union speech Presi-
dent Obama articulated a clear cut
message on how America was ldquoto win
the futurerdquo to use Obamarsquos own re-
current phrase ldquoThe first step in win-
ning the future is encouraging Ameri-
can innovationrdquo he said ldquoWersquoll invest
in biomedical research information
technology and especially clean en-
ergy technology - an investment that
will strengthen our security protect
our planet and create countless new
jobs for our peoplerdquo
The President defined and interlinked
the solutions of the major challenges
facing the US in energy security envi-
ronmental protection and job crea-
tion in a redefinition of American
energy policy Obama asserted that
ldquoBy 2035 80 percent of Americanrsquos
electricity will come from clean en-
ergy sourcesrdquo
A USA TodayGallup poll conducted
Jan 14-16 2011 shows that the
Presidentrsquos agenda has strong public
support Out of eight actions the
Congress could take this year
Americans most favor an energy bill
that provides incentives for using
alternative energy Eighty-three per-
cent of individuals favor such en-
ergy legislation placing the issue
ahead of overhauling the federal tax
code or speeding up withdrawal of
troops from Afghanistan the poll
said (poll)
Weather or not the Congress will
agree with these ambitious goals
remains in doubt Republicans
mainly view ldquoinvestmentrdquo as
ldquospendingrdquo ndash something Republi-
cans are committed to curtailing
However Republicans may be more supportive of solu-
tions that can be competitive without subsidies in a
short period of time With this in mind the stage may
be set for Danish companies to offer the American mar-
ket its strong innovative products and services in the
environment and energy sector Moreover the Ameri-
can economy is recovering and in a recent interview
with Charlie Rose Tim Geithner stated that he believes
the US economy will grow by 3-4 percent in 2011 and
that unemployment will be below 8 percent in 2012
Thus the US economy and market look relatively favor-
able for Danish companies that succeed in appealing to
the Presidentrsquos agenda of interlinking cleaner energy
and job creation
For further information please contact Ulrik Eversbusch ma-
bajoumdk
ldquoWersquoll invest in bio-
medical research in-
formation technology
and especially clean
energy technology -
an investment that
will strengthen our
security protect our
planet and create
countless new jobs for
our peoplerdquo
Future Congressional Action on Energy Policy
Renewable Energy insiders met recently in Washington to discuss future
Congressional action on energy policy
Sources close to the Senate Energy
and Natural Resources Committee
stated that most of 2011 would be
taken up with budget not policy is-
sues
Moreover with five of the ten Repub-
lican members and three of the
twelve Democratic members of the
Senate committee being new to the
committee (many also being fresh-
man members) a good deal of time
will need to be spent on educating the
new members about the issues and
the options that were put forward in
the last Congress Thus it may well
be 2012 or at least late in 2011 be-
fore policy discussions begin to take
place Moreover policy will seem-
ingly be driven more by the House
than the Senate with staffers in the
Senate gauging if something is politi-
cally viable by asking what the House
will think about the issue or proposal
There will also be changes in ap-
proach The previous Congress fa-
vored comprehensive legislation sim-
ply because it was difficult to obtain
time for a bill to be considered and voted
on the floor Thus Senators preferred
bundling issues together into a compre-
hensive package that could be voted on
together The new Congress favors a less
comprehensive approach and a return to
more targeted consideration of bills
Budget neutrality will also be a priority of
the new Congress However this concept
will present challenges to the committee
structure With limited jurisdiction the
energy committee for instance cannot
recommend cutting the transportation
budget to pay for energy investments
Moreover as one source said ldquoIf it costs
money it will not happenrdquo
For moderate Republicans energy policy
should stand on five legs It should be
clean affordable abundant domestic and
diverse Renewable energy is clean It is
diverse (from wind and solar to biomass
biogas etc) It is domestic It could even
be abundant But Republicans see the
major obstacle as affordability
The Clean Energy Standard seems to be
the concept with the most support The trick will be finding a bal-
ance between affordability without having Natural Gas dominate as
oil and coal have done There is some support for tying credits to
emission reduction For example wind solar etc would receive a
full credit while Natural Gas would receive a percentage of a credit
A net zero carbon tax might also be an option with the revenue be-
ing refunded by lowering the FICA (Federal Insurance Contributions
Act) tax
When asked what the public and industry can do to push the
agenda the answer seemed to be increased engagement at the lo-
cal level Company employees and individuals should attend town
meetings meet with their representatives whenever possible and
write letters encouraging energy legislation to encourage renewable
solutions
In fact a USA-TodayGallup poll in mid January indicated over 80
percent of Americans want the Congress to pass incentives for re-
newable energy solutions ndash as a first priority What has been miss-
ing is the local manifestation of this desire That is one cannot
point to a poll of a Congressional district to underline the sentiment
for a member of Congress in that district So it is even more impor-
tant to engage with members to make known local support on this
issue
For further information please contact Mary Paul marjesumdk
Agro-Biodiversity and Ecosystem
Services
On the 16th of December 2010 International Centre for
Research in Organic Food Systems (ICROFS) hosted a
seminar at the Danish Embassy inviting leading American
scientists and scholars working with research and
development of organic farming systems
Agro-Biodiversity and Ecosystem Ser-
vices was the theme of the seminar
ICROFS had organized in cooperation
with the Embassy of Denmark
ICROFS an international research centre
established by the Ministry of Food amp
Agriculture of Denmark to focus on or-
ganic and sustainable agriculture produc-
tion had scheduled an exciting program
with six keynote speakers whom from
different angles highlighted the impor-
tance of biodiversity in ecosystems
Among these speakers was professor and
chairman of the Danish Climate Commis-
sion Kathryn Richardson
Between the presentations there was a
lively and fruitful discussion among the
participants who were primarily re-
searchers and program managers from
US universities and the United State De-
partment of Agriculture
Is organic farming the solution
The big question throughout the seminar
was Can organic farming be a solution
to the declining biodiversity in many eco-
systems This topic is relevant since
approx 60 of current ecosystem services
are declining or unstable
In areas where there are shortages of
fresh air lack of clean water landslides
drought or limited access to food peo-
ples living conditions are increasingly
challenged It is obvious that the agricul-
ture and food production depends on bio-
diversity and ecosystem services while at
the same time the production also affects
these functions
Several of the presentations showed ex-
amples of how different plants in one field
are depending in each other for example
by discouraging certain types of insects
that would otherwise damage the food
crops In the past years there has been an
increased focus in the US on the debate
on sustainable ecosystems linked together
with the production of organic food as
this market is spreading and gaining in-
creasing commercial importance in the
daily food consumption
For further information please contact Steen Steen-
sen mabajoumdk
Mutual Benefits of the Foreign Comparative Testing (FCT)
Program
In 1980 the US Department of Defense adopted a military procurement-program
designed to test and evaluate foreign alliesrsquo military technologies The Foreign
Comparative Testing (FCT) program was established with the purpose of managing
the demands of the American defense for advanced technology quickly and
The FCT is directed towards non-
developmental andor commercial
equipment To this date US invest-
ment in foreign technology has fos-
tered multibillion dollars procurement
of foreign equipment
From a Danish perspective the bene-
fits of the FCT are evident it provides
an opportunity for Danish companies
to demonstrate their products and
thereby provides access to the Ameri-
can market with minimal marketing
efforts
Several Danish companies such as
Therma and Systematic have already
benefitted from the FCT-program by
the awarding of contracts and in Au-
gust 2010 Danish heavy vehicle manu-
facturer Hydrema was given a contract
potentially worth $168 million to de-
liver Area Mine Clearing System
(AMCS) vehicles
The FCT-program visits Scandinavia
every other year with the next visit
likely to be in the spring of 2012
The current financial situation in the US
has led to a series of debates over
budget in the Department of Defense
which may influence the FCT program
by potential financial cutbacks
The Danish Embassy along with the Dan-
ish military industry will continue to
highlight the mutual benefits of the FCT
program the positive impact it has on
Danish exports while offering the US
Department of Defense quick and cost-
effective solutions for the challenges of
tomorrow
For further information please contact Per Lyse
Rasmussen pelyraumdk
April 2010 Danish Defence and Security Industries Association (FAD)
invited FCT-representatives along with US Ambassador to Denmark Laurie Fulton
to ldquoDanish Defense Industry Day to present Danish candidates to the FCT-program
Sustainable Energy in World Bank Spotlight
The upcoming Energy Strategy of the World Bank Group places
heavy emphasis on clean energy sources Could this turn out to be a
window of opportunity for Danish providers of sustainable energy
When President Obama delivered his
State of the Union address on January 25
he introduced the American people to an
ambitious goal regarding energy policy
by 2035 80 of Americarsquos electricity will
come from clean energy sources
This line of thinking seems to have reso-
nated within the World Bank Group
(WBG) where a new Energy Strategy is
forthcoming The final strategy is ex-
pected to be presented in April but early
drafts indicate a heavy emphasis on clean
energy sources
It will be interesting to determine exactly
how the WBG will present its preferences
for various clean energy sources in the
strategy In particular the Energy Strat-
egy is expected to make a big push for
sustainable energy with regards to the
work on hydropower geothermal energy
solar power bioethanol and wind energy
which has increased substantially in
recent years
From a Danish perspective the upcom-
ing WBG Energy Strategy could prove to
be a big window of opportunity
If future World Bank
projects are to empha-
size clean energy Dan-
ish innovation and
know-how on sustain-
able energy might be
able to find itself at
the forefront of WBG
activities
For further information please contact Thomas
Djurhuus stekraumdk
Maritime Policy Developments Ballast water requirements in New York State The New York State Department of Environmental
Conservation on 7 February 2011 decided to keep in place its
uniquely strict regulation regarding ballast water treatment
technology However the deadline for the New York
No ballast water treatment technology
currently exists or is likely to be commer-
cially available in the foreseeable future
which can meet the special criteria set by
New York As such the decision of 7 Feb-
ruary will only postpone what should be
a complete repeal of the legislation The
present uncertain situation causes diffi-
culties for shipping companies when in-
vesting in new ships given that there is
no clear standard for these vessels to
meet
Further the potential consequences of
New York State essentially ruling out
maritime trade throughout its jurisdic-
tion would be detrimental to related in-
dustries and trading partners in the New
York area as ship-owners would direct
vessels to call on ports further south
along the Atlantic coast
Denmark holds the Chairmanship of the
Consultative Shipping Group (CSG) of 18
maritime nations and the group has pre-
viously engaged the US administration
on this issue The group is currently con-
sidering ways to support the voice of
concerned shipping companies and other
stakeholders who rely on free and open
international maritime transportation
services
CSG countries have supported the devel-
opment of mandatory international
measures to protect the marine environ-
ment In future contacts with both state
and federal US authorities Denmark
and the CSG will promote the view that a
single international standard is the only
workable regulation in respect of this
issue Such a tool already exists with the
International Ballast Water Convention
which the United States helped support
through the International Maritime Or-
ganization but has not yet ratified
For further information please contact Maritime
Advisor Henrik Juhl Madsen hemadsumdk +1
(202) 797 5351
Food Energy and Ice
The Embassyrsquos work this year relating to public
diplomacy centers on three important areas ndash food
energy and ice
The aim of public diplomacy work is to
influence non-state players who take
part in making decisions where Danish
interests are at stake politically econo-
mically and culturally This includes
increasing the awareness abroad of
Danish strength positions and compe-
tences
By focusing on foodhealthy lifestyle
energy and the Arctic region the Em-
bassy wishes to strengthen the position
of Denmark Danish companies in parti-
cular in relation to these specific areas
by establishing viable and strategic ties
to important non-state players con-
sisting of opinion formers and decision-
makers including media the private
sector think tanks research instituti-
ons trade associations and NGOs
Branding Denmark as a Healthy and
Nutritious Nation
Truly in this past year the position of
Denmark as a gastronomic hub has been
further consolidated at the San Pellegri-
no Worldrsquos best restaurant award show
in London in April the Copenhagen-
based restaurant NOMA was named the
Worldrsquos Best Restaurant And in June
2010 the Danish chef Rasmus Kofoed
won the European championship Bocuse
drsquoEurope Adding to his success Rasmus
Kofoed on January 26 won the gold me-
dal at the world championship for chefs
ndash the Bocuse drsquoOr in Lyon France
The overwhelming interest into Danish
cuisine and food culture provides an ad-
vantageous platform for branding Den-
mark as a gastronomic center for culina-
ry excellence and innovation In fact ac-
cording to a study conducted by Visit-
Denmark no less than 13 of tourist who
holiday in Denmark rate their dining ex-
periences as an central part of their vi-
sits
Energy - Growth and Employment
through Public Diplomacy
In the wake of the Cop 15 confe-
rence in December 2009 Denmark
has continued to push the agenda
for sustainable energy internatio-
nally The success of Denmark in
achieving economic growth
without increasing energy con-
sumption has constituted an
exemplary model for other states
to adopt This positive ldquostoryrdquo crea-
tes business opportunities for Da-
nish suppliers of green technology
In this process public diplomacy
work is central strengthening the
general awareness of Denmark to
help create the attention and inte-
rest that often precede enquiries
for Danish export products and
know-how In this process the Em-
bassy works closely together with
key players in the US to create addi-
tional exports and attract invest-
ments to Denmark
Raising Awareness of the Arctic Re-
gion
The Arctic region constitutes an im-
portant focus area for public diplo-
macy and for Danish foreign policy
more generally In the recent years
the strategic importance of the Arc-
tic has increased significantly given
that the climatic changes has made
the Arctic region more accessible
This creates new business opportu-
nities for companies in the High
North for example for the sectors of
natural resource extraction and for
international tourism
The work of public diplomacy cen-
Energy constitutes a focus area and the Embassy continues to work to strengthen the
awareness of the Danish model ndash combining economic growth without increasing energy
consumption
The strategic importance of the Arctic comprises yet another focal point at a time when
climate change inevitably makes the High North a more accessible place
Danish gastronomy is truly flourishing as a result of the increased international focus on
Nordic cuisine and the success of several Danish chefs This provides an advantageous
vehicle for branding Danish food products and attracting tourists to Denmark
on the challenges faced by the
Arctic or highlighting new business
opportunities for Danish and Ame-
rican companies
Collaborate with Us
Public diplomacy initiatives rely
heavily on the involvement of Da-
nish and American businesses and
organizations If your company or
organization have any ideas pro-
posals or other enquiries as to
how the Embassy might cooperate
with your organization please do
not hesitate to contact Mr Tor-
sten Jansen Head of the Public
Diplomacy and Communication at
torjanumdk or at (202) 797-
5363
February 24-25th The Ambassador visits Texas
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
March 1-2nd The Ambassador visits Atlanta
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
April date TBC Food amp Agriculture in Corporation with the World Bank
Learning from Danish Food Standards
April 11th Danish Maritime Network Meeting
Meet with Director General of the Danish Maritime Authority
Mr Andreas Nordseth
May date TBC Defense discusses energy with Thisted
How to Apply the Danish Model
Talks between US defense and Danish Municipalities within
Energy Efficiency
June 27th Defense and Health amp Life Science
Danish US Event in connection with the Bio Conference in
Washington
The Royal Balletrsquos Kompagni B at the Kennedy Center in Washington DC
Leading up to the Royal Danish Balletrsquos visit to the Ken-nedy Center in Washington DC on June 7 - 12 2011 the Royal Balletrsquos Kompagni B will be performing on March 25 ndash 27th of March as part of the Kennedy Centerrsquos Pro-teacutegeacutes III program showcasing rising stars of the worldrsquos leading ballet academies
Kompagni B is the Royal Theaterrsquos renowned ballet pro-gram for children and upcoming stars
To acquire tickets for the performances please visit the Kennedy Centerrsquos website at httpwwwkennedycenterorgcalendarindexcfmfuseaction=showEventampevent=BLBSJ
U P C O M I N G E V E N T S
A SPECIAL THANKS TO OUR MEMBERS
ARLA FOODS
BEAUFORT ADVISORS
COLOPLAST CORPORATION
CONFEDERATION OF DANISH INDUSTRIESmdashDI
CONVATEC INC
COWI
DANFOSS INC
DANISH-AMERICAN BUSINESS FORUM
ECCO USA INC
EITZEN BULK USA INC
ENKOTEC COMPANY
ENXCO SERVICE CORPORATION
GREENLAND CONTRACTORS
HALDOR TOPSOE INC
HYDREMA
J LAURITZEN USA INC
KELSEN BISCA
LUNDBECK
MAERSK INC
MIDWEST TRADING
NORDEN TANKERS AND BULKERS USAmdashUSEA
NOVONORDISK PHARMACEUTICALS
NEUROSEARCH
USEA BULK USA INC
VELUX AS
DANISH-AMERICAN CHAMBER OF COMMERCE NY
DANISH-AMERICAN CHAMBER OF COMMERCE N
CA
DANISH-AMERICAN CHAMBER OF COMMERCE S
CA
DANISH-AMERICAN CHAMBER OF COMMERCE
GEORGIA
DANISH-AMERICAN CHAMBER OF COMMERCE
MIDWEST
AMCHAM DENMARK
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk
Wall carpet at the Embassy of Denmarkrsquos residence
Words from the Ambassador
Winning the Same Future
Dear Members
Although barely into the year it is my pleasure as Danish Ambassador to the
United States to comment on probably the most important speech of 2011 The
State of the Union address
In the annual report on the condition of the nation President Obama praised the
economic growth achieved only two years after the worst recession in decades
Especially rises of the stock market along with healthy corporate profits spread
hope in the US The President underlined this point by saying ldquowe are poised for
progressrdquo
Innovation was identified as a lsquofirst step in winning the futurersquo This is in a period of
time where the US wishes to double its national export by 2015
The intensified competition however reminds politicians and industry around the
globe about the importance of investing in new innovation based sectors In Den-
mark high value-added activities have been a national priority for decades Danish
companies have gained global leadership in a range of competitive fields such as
biomedical renewable energy transportation and food sectors Today the US is
our third largest export market
In my position as Danish Ambassador to the United States I see that our two na-
tions share many key institutions and businesses within new technologies Promot-
ing synergies and positive trade relations seem particular promising in pushing a
national economic plan for increased innovation investment and trade after all
we are to win the same future The Presidentrsquos emphasis on developing a more
open and stable market place is an important example of building mutual coopera-
tion and better working relationships
As a transatlantic association the American-Danish Business Council (ADBC) is
dedicated to helping Danish and American companies in a wide range of foreign
business activities in either the US or Denmark This year ADBC has put together a
comprehensive program of seminars conferences roundtable discussions etc
within and across its six focus areas Energy Finance Defense Food amp Agriculture
Maritime and Health amp Life Science Please turn to page 14 for more information
on future events
I hope to have the pleasure of meeting with as many of you as possible on my trav-
els in the US as well as in Denmark
Best regards
Peter Taksoslashe-Jensen
Ambassador of Denmark to the United States
Danish Core Competences in Demand
President Barack Obama in his 2011 State of the Union Speech yet again emphasized
how innovation and cleaner energy technologies are top priorities for his Presidency
The Presidential priority seems to re-
flect public opinion A newly pub-
lished public opinion poll shows that
Americans gives top priority to legisla-
tion that would provide incentives for
alternative energy sources The Presi-
dentrsquos agenda seems favorable for
Danish firms offering environmental
and energy efficient products and ser-
vices to the American market
In his State of the Union speech Presi-
dent Obama articulated a clear cut
message on how America was ldquoto win
the futurerdquo to use Obamarsquos own re-
current phrase ldquoThe first step in win-
ning the future is encouraging Ameri-
can innovationrdquo he said ldquoWersquoll invest
in biomedical research information
technology and especially clean en-
ergy technology - an investment that
will strengthen our security protect
our planet and create countless new
jobs for our peoplerdquo
The President defined and interlinked
the solutions of the major challenges
facing the US in energy security envi-
ronmental protection and job crea-
tion in a redefinition of American
energy policy Obama asserted that
ldquoBy 2035 80 percent of Americanrsquos
electricity will come from clean en-
ergy sourcesrdquo
A USA TodayGallup poll conducted
Jan 14-16 2011 shows that the
Presidentrsquos agenda has strong public
support Out of eight actions the
Congress could take this year
Americans most favor an energy bill
that provides incentives for using
alternative energy Eighty-three per-
cent of individuals favor such en-
ergy legislation placing the issue
ahead of overhauling the federal tax
code or speeding up withdrawal of
troops from Afghanistan the poll
said (poll)
Weather or not the Congress will
agree with these ambitious goals
remains in doubt Republicans
mainly view ldquoinvestmentrdquo as
ldquospendingrdquo ndash something Republi-
cans are committed to curtailing
However Republicans may be more supportive of solu-
tions that can be competitive without subsidies in a
short period of time With this in mind the stage may
be set for Danish companies to offer the American mar-
ket its strong innovative products and services in the
environment and energy sector Moreover the Ameri-
can economy is recovering and in a recent interview
with Charlie Rose Tim Geithner stated that he believes
the US economy will grow by 3-4 percent in 2011 and
that unemployment will be below 8 percent in 2012
Thus the US economy and market look relatively favor-
able for Danish companies that succeed in appealing to
the Presidentrsquos agenda of interlinking cleaner energy
and job creation
For further information please contact Ulrik Eversbusch ma-
bajoumdk
ldquoWersquoll invest in bio-
medical research in-
formation technology
and especially clean
energy technology -
an investment that
will strengthen our
security protect our
planet and create
countless new jobs for
our peoplerdquo
Future Congressional Action on Energy Policy
Renewable Energy insiders met recently in Washington to discuss future
Congressional action on energy policy
Sources close to the Senate Energy
and Natural Resources Committee
stated that most of 2011 would be
taken up with budget not policy is-
sues
Moreover with five of the ten Repub-
lican members and three of the
twelve Democratic members of the
Senate committee being new to the
committee (many also being fresh-
man members) a good deal of time
will need to be spent on educating the
new members about the issues and
the options that were put forward in
the last Congress Thus it may well
be 2012 or at least late in 2011 be-
fore policy discussions begin to take
place Moreover policy will seem-
ingly be driven more by the House
than the Senate with staffers in the
Senate gauging if something is politi-
cally viable by asking what the House
will think about the issue or proposal
There will also be changes in ap-
proach The previous Congress fa-
vored comprehensive legislation sim-
ply because it was difficult to obtain
time for a bill to be considered and voted
on the floor Thus Senators preferred
bundling issues together into a compre-
hensive package that could be voted on
together The new Congress favors a less
comprehensive approach and a return to
more targeted consideration of bills
Budget neutrality will also be a priority of
the new Congress However this concept
will present challenges to the committee
structure With limited jurisdiction the
energy committee for instance cannot
recommend cutting the transportation
budget to pay for energy investments
Moreover as one source said ldquoIf it costs
money it will not happenrdquo
For moderate Republicans energy policy
should stand on five legs It should be
clean affordable abundant domestic and
diverse Renewable energy is clean It is
diverse (from wind and solar to biomass
biogas etc) It is domestic It could even
be abundant But Republicans see the
major obstacle as affordability
The Clean Energy Standard seems to be
the concept with the most support The trick will be finding a bal-
ance between affordability without having Natural Gas dominate as
oil and coal have done There is some support for tying credits to
emission reduction For example wind solar etc would receive a
full credit while Natural Gas would receive a percentage of a credit
A net zero carbon tax might also be an option with the revenue be-
ing refunded by lowering the FICA (Federal Insurance Contributions
Act) tax
When asked what the public and industry can do to push the
agenda the answer seemed to be increased engagement at the lo-
cal level Company employees and individuals should attend town
meetings meet with their representatives whenever possible and
write letters encouraging energy legislation to encourage renewable
solutions
In fact a USA-TodayGallup poll in mid January indicated over 80
percent of Americans want the Congress to pass incentives for re-
newable energy solutions ndash as a first priority What has been miss-
ing is the local manifestation of this desire That is one cannot
point to a poll of a Congressional district to underline the sentiment
for a member of Congress in that district So it is even more impor-
tant to engage with members to make known local support on this
issue
For further information please contact Mary Paul marjesumdk
Agro-Biodiversity and Ecosystem
Services
On the 16th of December 2010 International Centre for
Research in Organic Food Systems (ICROFS) hosted a
seminar at the Danish Embassy inviting leading American
scientists and scholars working with research and
development of organic farming systems
Agro-Biodiversity and Ecosystem Ser-
vices was the theme of the seminar
ICROFS had organized in cooperation
with the Embassy of Denmark
ICROFS an international research centre
established by the Ministry of Food amp
Agriculture of Denmark to focus on or-
ganic and sustainable agriculture produc-
tion had scheduled an exciting program
with six keynote speakers whom from
different angles highlighted the impor-
tance of biodiversity in ecosystems
Among these speakers was professor and
chairman of the Danish Climate Commis-
sion Kathryn Richardson
Between the presentations there was a
lively and fruitful discussion among the
participants who were primarily re-
searchers and program managers from
US universities and the United State De-
partment of Agriculture
Is organic farming the solution
The big question throughout the seminar
was Can organic farming be a solution
to the declining biodiversity in many eco-
systems This topic is relevant since
approx 60 of current ecosystem services
are declining or unstable
In areas where there are shortages of
fresh air lack of clean water landslides
drought or limited access to food peo-
ples living conditions are increasingly
challenged It is obvious that the agricul-
ture and food production depends on bio-
diversity and ecosystem services while at
the same time the production also affects
these functions
Several of the presentations showed ex-
amples of how different plants in one field
are depending in each other for example
by discouraging certain types of insects
that would otherwise damage the food
crops In the past years there has been an
increased focus in the US on the debate
on sustainable ecosystems linked together
with the production of organic food as
this market is spreading and gaining in-
creasing commercial importance in the
daily food consumption
For further information please contact Steen Steen-
sen mabajoumdk
Mutual Benefits of the Foreign Comparative Testing (FCT)
Program
In 1980 the US Department of Defense adopted a military procurement-program
designed to test and evaluate foreign alliesrsquo military technologies The Foreign
Comparative Testing (FCT) program was established with the purpose of managing
the demands of the American defense for advanced technology quickly and
The FCT is directed towards non-
developmental andor commercial
equipment To this date US invest-
ment in foreign technology has fos-
tered multibillion dollars procurement
of foreign equipment
From a Danish perspective the bene-
fits of the FCT are evident it provides
an opportunity for Danish companies
to demonstrate their products and
thereby provides access to the Ameri-
can market with minimal marketing
efforts
Several Danish companies such as
Therma and Systematic have already
benefitted from the FCT-program by
the awarding of contracts and in Au-
gust 2010 Danish heavy vehicle manu-
facturer Hydrema was given a contract
potentially worth $168 million to de-
liver Area Mine Clearing System
(AMCS) vehicles
The FCT-program visits Scandinavia
every other year with the next visit
likely to be in the spring of 2012
The current financial situation in the US
has led to a series of debates over
budget in the Department of Defense
which may influence the FCT program
by potential financial cutbacks
The Danish Embassy along with the Dan-
ish military industry will continue to
highlight the mutual benefits of the FCT
program the positive impact it has on
Danish exports while offering the US
Department of Defense quick and cost-
effective solutions for the challenges of
tomorrow
For further information please contact Per Lyse
Rasmussen pelyraumdk
April 2010 Danish Defence and Security Industries Association (FAD)
invited FCT-representatives along with US Ambassador to Denmark Laurie Fulton
to ldquoDanish Defense Industry Day to present Danish candidates to the FCT-program
Sustainable Energy in World Bank Spotlight
The upcoming Energy Strategy of the World Bank Group places
heavy emphasis on clean energy sources Could this turn out to be a
window of opportunity for Danish providers of sustainable energy
When President Obama delivered his
State of the Union address on January 25
he introduced the American people to an
ambitious goal regarding energy policy
by 2035 80 of Americarsquos electricity will
come from clean energy sources
This line of thinking seems to have reso-
nated within the World Bank Group
(WBG) where a new Energy Strategy is
forthcoming The final strategy is ex-
pected to be presented in April but early
drafts indicate a heavy emphasis on clean
energy sources
It will be interesting to determine exactly
how the WBG will present its preferences
for various clean energy sources in the
strategy In particular the Energy Strat-
egy is expected to make a big push for
sustainable energy with regards to the
work on hydropower geothermal energy
solar power bioethanol and wind energy
which has increased substantially in
recent years
From a Danish perspective the upcom-
ing WBG Energy Strategy could prove to
be a big window of opportunity
If future World Bank
projects are to empha-
size clean energy Dan-
ish innovation and
know-how on sustain-
able energy might be
able to find itself at
the forefront of WBG
activities
For further information please contact Thomas
Djurhuus stekraumdk
Maritime Policy Developments Ballast water requirements in New York State The New York State Department of Environmental
Conservation on 7 February 2011 decided to keep in place its
uniquely strict regulation regarding ballast water treatment
technology However the deadline for the New York
No ballast water treatment technology
currently exists or is likely to be commer-
cially available in the foreseeable future
which can meet the special criteria set by
New York As such the decision of 7 Feb-
ruary will only postpone what should be
a complete repeal of the legislation The
present uncertain situation causes diffi-
culties for shipping companies when in-
vesting in new ships given that there is
no clear standard for these vessels to
meet
Further the potential consequences of
New York State essentially ruling out
maritime trade throughout its jurisdic-
tion would be detrimental to related in-
dustries and trading partners in the New
York area as ship-owners would direct
vessels to call on ports further south
along the Atlantic coast
Denmark holds the Chairmanship of the
Consultative Shipping Group (CSG) of 18
maritime nations and the group has pre-
viously engaged the US administration
on this issue The group is currently con-
sidering ways to support the voice of
concerned shipping companies and other
stakeholders who rely on free and open
international maritime transportation
services
CSG countries have supported the devel-
opment of mandatory international
measures to protect the marine environ-
ment In future contacts with both state
and federal US authorities Denmark
and the CSG will promote the view that a
single international standard is the only
workable regulation in respect of this
issue Such a tool already exists with the
International Ballast Water Convention
which the United States helped support
through the International Maritime Or-
ganization but has not yet ratified
For further information please contact Maritime
Advisor Henrik Juhl Madsen hemadsumdk +1
(202) 797 5351
Food Energy and Ice
The Embassyrsquos work this year relating to public
diplomacy centers on three important areas ndash food
energy and ice
The aim of public diplomacy work is to
influence non-state players who take
part in making decisions where Danish
interests are at stake politically econo-
mically and culturally This includes
increasing the awareness abroad of
Danish strength positions and compe-
tences
By focusing on foodhealthy lifestyle
energy and the Arctic region the Em-
bassy wishes to strengthen the position
of Denmark Danish companies in parti-
cular in relation to these specific areas
by establishing viable and strategic ties
to important non-state players con-
sisting of opinion formers and decision-
makers including media the private
sector think tanks research instituti-
ons trade associations and NGOs
Branding Denmark as a Healthy and
Nutritious Nation
Truly in this past year the position of
Denmark as a gastronomic hub has been
further consolidated at the San Pellegri-
no Worldrsquos best restaurant award show
in London in April the Copenhagen-
based restaurant NOMA was named the
Worldrsquos Best Restaurant And in June
2010 the Danish chef Rasmus Kofoed
won the European championship Bocuse
drsquoEurope Adding to his success Rasmus
Kofoed on January 26 won the gold me-
dal at the world championship for chefs
ndash the Bocuse drsquoOr in Lyon France
The overwhelming interest into Danish
cuisine and food culture provides an ad-
vantageous platform for branding Den-
mark as a gastronomic center for culina-
ry excellence and innovation In fact ac-
cording to a study conducted by Visit-
Denmark no less than 13 of tourist who
holiday in Denmark rate their dining ex-
periences as an central part of their vi-
sits
Energy - Growth and Employment
through Public Diplomacy
In the wake of the Cop 15 confe-
rence in December 2009 Denmark
has continued to push the agenda
for sustainable energy internatio-
nally The success of Denmark in
achieving economic growth
without increasing energy con-
sumption has constituted an
exemplary model for other states
to adopt This positive ldquostoryrdquo crea-
tes business opportunities for Da-
nish suppliers of green technology
In this process public diplomacy
work is central strengthening the
general awareness of Denmark to
help create the attention and inte-
rest that often precede enquiries
for Danish export products and
know-how In this process the Em-
bassy works closely together with
key players in the US to create addi-
tional exports and attract invest-
ments to Denmark
Raising Awareness of the Arctic Re-
gion
The Arctic region constitutes an im-
portant focus area for public diplo-
macy and for Danish foreign policy
more generally In the recent years
the strategic importance of the Arc-
tic has increased significantly given
that the climatic changes has made
the Arctic region more accessible
This creates new business opportu-
nities for companies in the High
North for example for the sectors of
natural resource extraction and for
international tourism
The work of public diplomacy cen-
Energy constitutes a focus area and the Embassy continues to work to strengthen the
awareness of the Danish model ndash combining economic growth without increasing energy
consumption
The strategic importance of the Arctic comprises yet another focal point at a time when
climate change inevitably makes the High North a more accessible place
Danish gastronomy is truly flourishing as a result of the increased international focus on
Nordic cuisine and the success of several Danish chefs This provides an advantageous
vehicle for branding Danish food products and attracting tourists to Denmark
on the challenges faced by the
Arctic or highlighting new business
opportunities for Danish and Ame-
rican companies
Collaborate with Us
Public diplomacy initiatives rely
heavily on the involvement of Da-
nish and American businesses and
organizations If your company or
organization have any ideas pro-
posals or other enquiries as to
how the Embassy might cooperate
with your organization please do
not hesitate to contact Mr Tor-
sten Jansen Head of the Public
Diplomacy and Communication at
torjanumdk or at (202) 797-
5363
February 24-25th The Ambassador visits Texas
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
March 1-2nd The Ambassador visits Atlanta
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
April date TBC Food amp Agriculture in Corporation with the World Bank
Learning from Danish Food Standards
April 11th Danish Maritime Network Meeting
Meet with Director General of the Danish Maritime Authority
Mr Andreas Nordseth
May date TBC Defense discusses energy with Thisted
How to Apply the Danish Model
Talks between US defense and Danish Municipalities within
Energy Efficiency
June 27th Defense and Health amp Life Science
Danish US Event in connection with the Bio Conference in
Washington
The Royal Balletrsquos Kompagni B at the Kennedy Center in Washington DC
Leading up to the Royal Danish Balletrsquos visit to the Ken-nedy Center in Washington DC on June 7 - 12 2011 the Royal Balletrsquos Kompagni B will be performing on March 25 ndash 27th of March as part of the Kennedy Centerrsquos Pro-teacutegeacutes III program showcasing rising stars of the worldrsquos leading ballet academies
Kompagni B is the Royal Theaterrsquos renowned ballet pro-gram for children and upcoming stars
To acquire tickets for the performances please visit the Kennedy Centerrsquos website at httpwwwkennedycenterorgcalendarindexcfmfuseaction=showEventampevent=BLBSJ
U P C O M I N G E V E N T S
A SPECIAL THANKS TO OUR MEMBERS
ARLA FOODS
BEAUFORT ADVISORS
COLOPLAST CORPORATION
CONFEDERATION OF DANISH INDUSTRIESmdashDI
CONVATEC INC
COWI
DANFOSS INC
DANISH-AMERICAN BUSINESS FORUM
ECCO USA INC
EITZEN BULK USA INC
ENKOTEC COMPANY
ENXCO SERVICE CORPORATION
GREENLAND CONTRACTORS
HALDOR TOPSOE INC
HYDREMA
J LAURITZEN USA INC
KELSEN BISCA
LUNDBECK
MAERSK INC
MIDWEST TRADING
NORDEN TANKERS AND BULKERS USAmdashUSEA
NOVONORDISK PHARMACEUTICALS
NEUROSEARCH
USEA BULK USA INC
VELUX AS
DANISH-AMERICAN CHAMBER OF COMMERCE NY
DANISH-AMERICAN CHAMBER OF COMMERCE N
CA
DANISH-AMERICAN CHAMBER OF COMMERCE S
CA
DANISH-AMERICAN CHAMBER OF COMMERCE
GEORGIA
DANISH-AMERICAN CHAMBER OF COMMERCE
MIDWEST
AMCHAM DENMARK
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk
Words from the Ambassador
Winning the Same Future
Dear Members
Although barely into the year it is my pleasure as Danish Ambassador to the
United States to comment on probably the most important speech of 2011 The
State of the Union address
In the annual report on the condition of the nation President Obama praised the
economic growth achieved only two years after the worst recession in decades
Especially rises of the stock market along with healthy corporate profits spread
hope in the US The President underlined this point by saying ldquowe are poised for
progressrdquo
Innovation was identified as a lsquofirst step in winning the futurersquo This is in a period of
time where the US wishes to double its national export by 2015
The intensified competition however reminds politicians and industry around the
globe about the importance of investing in new innovation based sectors In Den-
mark high value-added activities have been a national priority for decades Danish
companies have gained global leadership in a range of competitive fields such as
biomedical renewable energy transportation and food sectors Today the US is
our third largest export market
In my position as Danish Ambassador to the United States I see that our two na-
tions share many key institutions and businesses within new technologies Promot-
ing synergies and positive trade relations seem particular promising in pushing a
national economic plan for increased innovation investment and trade after all
we are to win the same future The Presidentrsquos emphasis on developing a more
open and stable market place is an important example of building mutual coopera-
tion and better working relationships
As a transatlantic association the American-Danish Business Council (ADBC) is
dedicated to helping Danish and American companies in a wide range of foreign
business activities in either the US or Denmark This year ADBC has put together a
comprehensive program of seminars conferences roundtable discussions etc
within and across its six focus areas Energy Finance Defense Food amp Agriculture
Maritime and Health amp Life Science Please turn to page 14 for more information
on future events
I hope to have the pleasure of meeting with as many of you as possible on my trav-
els in the US as well as in Denmark
Best regards
Peter Taksoslashe-Jensen
Ambassador of Denmark to the United States
Danish Core Competences in Demand
President Barack Obama in his 2011 State of the Union Speech yet again emphasized
how innovation and cleaner energy technologies are top priorities for his Presidency
The Presidential priority seems to re-
flect public opinion A newly pub-
lished public opinion poll shows that
Americans gives top priority to legisla-
tion that would provide incentives for
alternative energy sources The Presi-
dentrsquos agenda seems favorable for
Danish firms offering environmental
and energy efficient products and ser-
vices to the American market
In his State of the Union speech Presi-
dent Obama articulated a clear cut
message on how America was ldquoto win
the futurerdquo to use Obamarsquos own re-
current phrase ldquoThe first step in win-
ning the future is encouraging Ameri-
can innovationrdquo he said ldquoWersquoll invest
in biomedical research information
technology and especially clean en-
ergy technology - an investment that
will strengthen our security protect
our planet and create countless new
jobs for our peoplerdquo
The President defined and interlinked
the solutions of the major challenges
facing the US in energy security envi-
ronmental protection and job crea-
tion in a redefinition of American
energy policy Obama asserted that
ldquoBy 2035 80 percent of Americanrsquos
electricity will come from clean en-
ergy sourcesrdquo
A USA TodayGallup poll conducted
Jan 14-16 2011 shows that the
Presidentrsquos agenda has strong public
support Out of eight actions the
Congress could take this year
Americans most favor an energy bill
that provides incentives for using
alternative energy Eighty-three per-
cent of individuals favor such en-
ergy legislation placing the issue
ahead of overhauling the federal tax
code or speeding up withdrawal of
troops from Afghanistan the poll
said (poll)
Weather or not the Congress will
agree with these ambitious goals
remains in doubt Republicans
mainly view ldquoinvestmentrdquo as
ldquospendingrdquo ndash something Republi-
cans are committed to curtailing
However Republicans may be more supportive of solu-
tions that can be competitive without subsidies in a
short period of time With this in mind the stage may
be set for Danish companies to offer the American mar-
ket its strong innovative products and services in the
environment and energy sector Moreover the Ameri-
can economy is recovering and in a recent interview
with Charlie Rose Tim Geithner stated that he believes
the US economy will grow by 3-4 percent in 2011 and
that unemployment will be below 8 percent in 2012
Thus the US economy and market look relatively favor-
able for Danish companies that succeed in appealing to
the Presidentrsquos agenda of interlinking cleaner energy
and job creation
For further information please contact Ulrik Eversbusch ma-
bajoumdk
ldquoWersquoll invest in bio-
medical research in-
formation technology
and especially clean
energy technology -
an investment that
will strengthen our
security protect our
planet and create
countless new jobs for
our peoplerdquo
Future Congressional Action on Energy Policy
Renewable Energy insiders met recently in Washington to discuss future
Congressional action on energy policy
Sources close to the Senate Energy
and Natural Resources Committee
stated that most of 2011 would be
taken up with budget not policy is-
sues
Moreover with five of the ten Repub-
lican members and three of the
twelve Democratic members of the
Senate committee being new to the
committee (many also being fresh-
man members) a good deal of time
will need to be spent on educating the
new members about the issues and
the options that were put forward in
the last Congress Thus it may well
be 2012 or at least late in 2011 be-
fore policy discussions begin to take
place Moreover policy will seem-
ingly be driven more by the House
than the Senate with staffers in the
Senate gauging if something is politi-
cally viable by asking what the House
will think about the issue or proposal
There will also be changes in ap-
proach The previous Congress fa-
vored comprehensive legislation sim-
ply because it was difficult to obtain
time for a bill to be considered and voted
on the floor Thus Senators preferred
bundling issues together into a compre-
hensive package that could be voted on
together The new Congress favors a less
comprehensive approach and a return to
more targeted consideration of bills
Budget neutrality will also be a priority of
the new Congress However this concept
will present challenges to the committee
structure With limited jurisdiction the
energy committee for instance cannot
recommend cutting the transportation
budget to pay for energy investments
Moreover as one source said ldquoIf it costs
money it will not happenrdquo
For moderate Republicans energy policy
should stand on five legs It should be
clean affordable abundant domestic and
diverse Renewable energy is clean It is
diverse (from wind and solar to biomass
biogas etc) It is domestic It could even
be abundant But Republicans see the
major obstacle as affordability
The Clean Energy Standard seems to be
the concept with the most support The trick will be finding a bal-
ance between affordability without having Natural Gas dominate as
oil and coal have done There is some support for tying credits to
emission reduction For example wind solar etc would receive a
full credit while Natural Gas would receive a percentage of a credit
A net zero carbon tax might also be an option with the revenue be-
ing refunded by lowering the FICA (Federal Insurance Contributions
Act) tax
When asked what the public and industry can do to push the
agenda the answer seemed to be increased engagement at the lo-
cal level Company employees and individuals should attend town
meetings meet with their representatives whenever possible and
write letters encouraging energy legislation to encourage renewable
solutions
In fact a USA-TodayGallup poll in mid January indicated over 80
percent of Americans want the Congress to pass incentives for re-
newable energy solutions ndash as a first priority What has been miss-
ing is the local manifestation of this desire That is one cannot
point to a poll of a Congressional district to underline the sentiment
for a member of Congress in that district So it is even more impor-
tant to engage with members to make known local support on this
issue
For further information please contact Mary Paul marjesumdk
Agro-Biodiversity and Ecosystem
Services
On the 16th of December 2010 International Centre for
Research in Organic Food Systems (ICROFS) hosted a
seminar at the Danish Embassy inviting leading American
scientists and scholars working with research and
development of organic farming systems
Agro-Biodiversity and Ecosystem Ser-
vices was the theme of the seminar
ICROFS had organized in cooperation
with the Embassy of Denmark
ICROFS an international research centre
established by the Ministry of Food amp
Agriculture of Denmark to focus on or-
ganic and sustainable agriculture produc-
tion had scheduled an exciting program
with six keynote speakers whom from
different angles highlighted the impor-
tance of biodiversity in ecosystems
Among these speakers was professor and
chairman of the Danish Climate Commis-
sion Kathryn Richardson
Between the presentations there was a
lively and fruitful discussion among the
participants who were primarily re-
searchers and program managers from
US universities and the United State De-
partment of Agriculture
Is organic farming the solution
The big question throughout the seminar
was Can organic farming be a solution
to the declining biodiversity in many eco-
systems This topic is relevant since
approx 60 of current ecosystem services
are declining or unstable
In areas where there are shortages of
fresh air lack of clean water landslides
drought or limited access to food peo-
ples living conditions are increasingly
challenged It is obvious that the agricul-
ture and food production depends on bio-
diversity and ecosystem services while at
the same time the production also affects
these functions
Several of the presentations showed ex-
amples of how different plants in one field
are depending in each other for example
by discouraging certain types of insects
that would otherwise damage the food
crops In the past years there has been an
increased focus in the US on the debate
on sustainable ecosystems linked together
with the production of organic food as
this market is spreading and gaining in-
creasing commercial importance in the
daily food consumption
For further information please contact Steen Steen-
sen mabajoumdk
Mutual Benefits of the Foreign Comparative Testing (FCT)
Program
In 1980 the US Department of Defense adopted a military procurement-program
designed to test and evaluate foreign alliesrsquo military technologies The Foreign
Comparative Testing (FCT) program was established with the purpose of managing
the demands of the American defense for advanced technology quickly and
The FCT is directed towards non-
developmental andor commercial
equipment To this date US invest-
ment in foreign technology has fos-
tered multibillion dollars procurement
of foreign equipment
From a Danish perspective the bene-
fits of the FCT are evident it provides
an opportunity for Danish companies
to demonstrate their products and
thereby provides access to the Ameri-
can market with minimal marketing
efforts
Several Danish companies such as
Therma and Systematic have already
benefitted from the FCT-program by
the awarding of contracts and in Au-
gust 2010 Danish heavy vehicle manu-
facturer Hydrema was given a contract
potentially worth $168 million to de-
liver Area Mine Clearing System
(AMCS) vehicles
The FCT-program visits Scandinavia
every other year with the next visit
likely to be in the spring of 2012
The current financial situation in the US
has led to a series of debates over
budget in the Department of Defense
which may influence the FCT program
by potential financial cutbacks
The Danish Embassy along with the Dan-
ish military industry will continue to
highlight the mutual benefits of the FCT
program the positive impact it has on
Danish exports while offering the US
Department of Defense quick and cost-
effective solutions for the challenges of
tomorrow
For further information please contact Per Lyse
Rasmussen pelyraumdk
April 2010 Danish Defence and Security Industries Association (FAD)
invited FCT-representatives along with US Ambassador to Denmark Laurie Fulton
to ldquoDanish Defense Industry Day to present Danish candidates to the FCT-program
Sustainable Energy in World Bank Spotlight
The upcoming Energy Strategy of the World Bank Group places
heavy emphasis on clean energy sources Could this turn out to be a
window of opportunity for Danish providers of sustainable energy
When President Obama delivered his
State of the Union address on January 25
he introduced the American people to an
ambitious goal regarding energy policy
by 2035 80 of Americarsquos electricity will
come from clean energy sources
This line of thinking seems to have reso-
nated within the World Bank Group
(WBG) where a new Energy Strategy is
forthcoming The final strategy is ex-
pected to be presented in April but early
drafts indicate a heavy emphasis on clean
energy sources
It will be interesting to determine exactly
how the WBG will present its preferences
for various clean energy sources in the
strategy In particular the Energy Strat-
egy is expected to make a big push for
sustainable energy with regards to the
work on hydropower geothermal energy
solar power bioethanol and wind energy
which has increased substantially in
recent years
From a Danish perspective the upcom-
ing WBG Energy Strategy could prove to
be a big window of opportunity
If future World Bank
projects are to empha-
size clean energy Dan-
ish innovation and
know-how on sustain-
able energy might be
able to find itself at
the forefront of WBG
activities
For further information please contact Thomas
Djurhuus stekraumdk
Maritime Policy Developments Ballast water requirements in New York State The New York State Department of Environmental
Conservation on 7 February 2011 decided to keep in place its
uniquely strict regulation regarding ballast water treatment
technology However the deadline for the New York
No ballast water treatment technology
currently exists or is likely to be commer-
cially available in the foreseeable future
which can meet the special criteria set by
New York As such the decision of 7 Feb-
ruary will only postpone what should be
a complete repeal of the legislation The
present uncertain situation causes diffi-
culties for shipping companies when in-
vesting in new ships given that there is
no clear standard for these vessels to
meet
Further the potential consequences of
New York State essentially ruling out
maritime trade throughout its jurisdic-
tion would be detrimental to related in-
dustries and trading partners in the New
York area as ship-owners would direct
vessels to call on ports further south
along the Atlantic coast
Denmark holds the Chairmanship of the
Consultative Shipping Group (CSG) of 18
maritime nations and the group has pre-
viously engaged the US administration
on this issue The group is currently con-
sidering ways to support the voice of
concerned shipping companies and other
stakeholders who rely on free and open
international maritime transportation
services
CSG countries have supported the devel-
opment of mandatory international
measures to protect the marine environ-
ment In future contacts with both state
and federal US authorities Denmark
and the CSG will promote the view that a
single international standard is the only
workable regulation in respect of this
issue Such a tool already exists with the
International Ballast Water Convention
which the United States helped support
through the International Maritime Or-
ganization but has not yet ratified
For further information please contact Maritime
Advisor Henrik Juhl Madsen hemadsumdk +1
(202) 797 5351
Food Energy and Ice
The Embassyrsquos work this year relating to public
diplomacy centers on three important areas ndash food
energy and ice
The aim of public diplomacy work is to
influence non-state players who take
part in making decisions where Danish
interests are at stake politically econo-
mically and culturally This includes
increasing the awareness abroad of
Danish strength positions and compe-
tences
By focusing on foodhealthy lifestyle
energy and the Arctic region the Em-
bassy wishes to strengthen the position
of Denmark Danish companies in parti-
cular in relation to these specific areas
by establishing viable and strategic ties
to important non-state players con-
sisting of opinion formers and decision-
makers including media the private
sector think tanks research instituti-
ons trade associations and NGOs
Branding Denmark as a Healthy and
Nutritious Nation
Truly in this past year the position of
Denmark as a gastronomic hub has been
further consolidated at the San Pellegri-
no Worldrsquos best restaurant award show
in London in April the Copenhagen-
based restaurant NOMA was named the
Worldrsquos Best Restaurant And in June
2010 the Danish chef Rasmus Kofoed
won the European championship Bocuse
drsquoEurope Adding to his success Rasmus
Kofoed on January 26 won the gold me-
dal at the world championship for chefs
ndash the Bocuse drsquoOr in Lyon France
The overwhelming interest into Danish
cuisine and food culture provides an ad-
vantageous platform for branding Den-
mark as a gastronomic center for culina-
ry excellence and innovation In fact ac-
cording to a study conducted by Visit-
Denmark no less than 13 of tourist who
holiday in Denmark rate their dining ex-
periences as an central part of their vi-
sits
Energy - Growth and Employment
through Public Diplomacy
In the wake of the Cop 15 confe-
rence in December 2009 Denmark
has continued to push the agenda
for sustainable energy internatio-
nally The success of Denmark in
achieving economic growth
without increasing energy con-
sumption has constituted an
exemplary model for other states
to adopt This positive ldquostoryrdquo crea-
tes business opportunities for Da-
nish suppliers of green technology
In this process public diplomacy
work is central strengthening the
general awareness of Denmark to
help create the attention and inte-
rest that often precede enquiries
for Danish export products and
know-how In this process the Em-
bassy works closely together with
key players in the US to create addi-
tional exports and attract invest-
ments to Denmark
Raising Awareness of the Arctic Re-
gion
The Arctic region constitutes an im-
portant focus area for public diplo-
macy and for Danish foreign policy
more generally In the recent years
the strategic importance of the Arc-
tic has increased significantly given
that the climatic changes has made
the Arctic region more accessible
This creates new business opportu-
nities for companies in the High
North for example for the sectors of
natural resource extraction and for
international tourism
The work of public diplomacy cen-
Energy constitutes a focus area and the Embassy continues to work to strengthen the
awareness of the Danish model ndash combining economic growth without increasing energy
consumption
The strategic importance of the Arctic comprises yet another focal point at a time when
climate change inevitably makes the High North a more accessible place
Danish gastronomy is truly flourishing as a result of the increased international focus on
Nordic cuisine and the success of several Danish chefs This provides an advantageous
vehicle for branding Danish food products and attracting tourists to Denmark
on the challenges faced by the
Arctic or highlighting new business
opportunities for Danish and Ame-
rican companies
Collaborate with Us
Public diplomacy initiatives rely
heavily on the involvement of Da-
nish and American businesses and
organizations If your company or
organization have any ideas pro-
posals or other enquiries as to
how the Embassy might cooperate
with your organization please do
not hesitate to contact Mr Tor-
sten Jansen Head of the Public
Diplomacy and Communication at
torjanumdk or at (202) 797-
5363
February 24-25th The Ambassador visits Texas
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
March 1-2nd The Ambassador visits Atlanta
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
April date TBC Food amp Agriculture in Corporation with the World Bank
Learning from Danish Food Standards
April 11th Danish Maritime Network Meeting
Meet with Director General of the Danish Maritime Authority
Mr Andreas Nordseth
May date TBC Defense discusses energy with Thisted
How to Apply the Danish Model
Talks between US defense and Danish Municipalities within
Energy Efficiency
June 27th Defense and Health amp Life Science
Danish US Event in connection with the Bio Conference in
Washington
The Royal Balletrsquos Kompagni B at the Kennedy Center in Washington DC
Leading up to the Royal Danish Balletrsquos visit to the Ken-nedy Center in Washington DC on June 7 - 12 2011 the Royal Balletrsquos Kompagni B will be performing on March 25 ndash 27th of March as part of the Kennedy Centerrsquos Pro-teacutegeacutes III program showcasing rising stars of the worldrsquos leading ballet academies
Kompagni B is the Royal Theaterrsquos renowned ballet pro-gram for children and upcoming stars
To acquire tickets for the performances please visit the Kennedy Centerrsquos website at httpwwwkennedycenterorgcalendarindexcfmfuseaction=showEventampevent=BLBSJ
U P C O M I N G E V E N T S
A SPECIAL THANKS TO OUR MEMBERS
ARLA FOODS
BEAUFORT ADVISORS
COLOPLAST CORPORATION
CONFEDERATION OF DANISH INDUSTRIESmdashDI
CONVATEC INC
COWI
DANFOSS INC
DANISH-AMERICAN BUSINESS FORUM
ECCO USA INC
EITZEN BULK USA INC
ENKOTEC COMPANY
ENXCO SERVICE CORPORATION
GREENLAND CONTRACTORS
HALDOR TOPSOE INC
HYDREMA
J LAURITZEN USA INC
KELSEN BISCA
LUNDBECK
MAERSK INC
MIDWEST TRADING
NORDEN TANKERS AND BULKERS USAmdashUSEA
NOVONORDISK PHARMACEUTICALS
NEUROSEARCH
USEA BULK USA INC
VELUX AS
DANISH-AMERICAN CHAMBER OF COMMERCE NY
DANISH-AMERICAN CHAMBER OF COMMERCE N
CA
DANISH-AMERICAN CHAMBER OF COMMERCE S
CA
DANISH-AMERICAN CHAMBER OF COMMERCE
GEORGIA
DANISH-AMERICAN CHAMBER OF COMMERCE
MIDWEST
AMCHAM DENMARK
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk
Danish Core Competences in Demand
President Barack Obama in his 2011 State of the Union Speech yet again emphasized
how innovation and cleaner energy technologies are top priorities for his Presidency
The Presidential priority seems to re-
flect public opinion A newly pub-
lished public opinion poll shows that
Americans gives top priority to legisla-
tion that would provide incentives for
alternative energy sources The Presi-
dentrsquos agenda seems favorable for
Danish firms offering environmental
and energy efficient products and ser-
vices to the American market
In his State of the Union speech Presi-
dent Obama articulated a clear cut
message on how America was ldquoto win
the futurerdquo to use Obamarsquos own re-
current phrase ldquoThe first step in win-
ning the future is encouraging Ameri-
can innovationrdquo he said ldquoWersquoll invest
in biomedical research information
technology and especially clean en-
ergy technology - an investment that
will strengthen our security protect
our planet and create countless new
jobs for our peoplerdquo
The President defined and interlinked
the solutions of the major challenges
facing the US in energy security envi-
ronmental protection and job crea-
tion in a redefinition of American
energy policy Obama asserted that
ldquoBy 2035 80 percent of Americanrsquos
electricity will come from clean en-
ergy sourcesrdquo
A USA TodayGallup poll conducted
Jan 14-16 2011 shows that the
Presidentrsquos agenda has strong public
support Out of eight actions the
Congress could take this year
Americans most favor an energy bill
that provides incentives for using
alternative energy Eighty-three per-
cent of individuals favor such en-
ergy legislation placing the issue
ahead of overhauling the federal tax
code or speeding up withdrawal of
troops from Afghanistan the poll
said (poll)
Weather or not the Congress will
agree with these ambitious goals
remains in doubt Republicans
mainly view ldquoinvestmentrdquo as
ldquospendingrdquo ndash something Republi-
cans are committed to curtailing
However Republicans may be more supportive of solu-
tions that can be competitive without subsidies in a
short period of time With this in mind the stage may
be set for Danish companies to offer the American mar-
ket its strong innovative products and services in the
environment and energy sector Moreover the Ameri-
can economy is recovering and in a recent interview
with Charlie Rose Tim Geithner stated that he believes
the US economy will grow by 3-4 percent in 2011 and
that unemployment will be below 8 percent in 2012
Thus the US economy and market look relatively favor-
able for Danish companies that succeed in appealing to
the Presidentrsquos agenda of interlinking cleaner energy
and job creation
For further information please contact Ulrik Eversbusch ma-
bajoumdk
ldquoWersquoll invest in bio-
medical research in-
formation technology
and especially clean
energy technology -
an investment that
will strengthen our
security protect our
planet and create
countless new jobs for
our peoplerdquo
Future Congressional Action on Energy Policy
Renewable Energy insiders met recently in Washington to discuss future
Congressional action on energy policy
Sources close to the Senate Energy
and Natural Resources Committee
stated that most of 2011 would be
taken up with budget not policy is-
sues
Moreover with five of the ten Repub-
lican members and three of the
twelve Democratic members of the
Senate committee being new to the
committee (many also being fresh-
man members) a good deal of time
will need to be spent on educating the
new members about the issues and
the options that were put forward in
the last Congress Thus it may well
be 2012 or at least late in 2011 be-
fore policy discussions begin to take
place Moreover policy will seem-
ingly be driven more by the House
than the Senate with staffers in the
Senate gauging if something is politi-
cally viable by asking what the House
will think about the issue or proposal
There will also be changes in ap-
proach The previous Congress fa-
vored comprehensive legislation sim-
ply because it was difficult to obtain
time for a bill to be considered and voted
on the floor Thus Senators preferred
bundling issues together into a compre-
hensive package that could be voted on
together The new Congress favors a less
comprehensive approach and a return to
more targeted consideration of bills
Budget neutrality will also be a priority of
the new Congress However this concept
will present challenges to the committee
structure With limited jurisdiction the
energy committee for instance cannot
recommend cutting the transportation
budget to pay for energy investments
Moreover as one source said ldquoIf it costs
money it will not happenrdquo
For moderate Republicans energy policy
should stand on five legs It should be
clean affordable abundant domestic and
diverse Renewable energy is clean It is
diverse (from wind and solar to biomass
biogas etc) It is domestic It could even
be abundant But Republicans see the
major obstacle as affordability
The Clean Energy Standard seems to be
the concept with the most support The trick will be finding a bal-
ance between affordability without having Natural Gas dominate as
oil and coal have done There is some support for tying credits to
emission reduction For example wind solar etc would receive a
full credit while Natural Gas would receive a percentage of a credit
A net zero carbon tax might also be an option with the revenue be-
ing refunded by lowering the FICA (Federal Insurance Contributions
Act) tax
When asked what the public and industry can do to push the
agenda the answer seemed to be increased engagement at the lo-
cal level Company employees and individuals should attend town
meetings meet with their representatives whenever possible and
write letters encouraging energy legislation to encourage renewable
solutions
In fact a USA-TodayGallup poll in mid January indicated over 80
percent of Americans want the Congress to pass incentives for re-
newable energy solutions ndash as a first priority What has been miss-
ing is the local manifestation of this desire That is one cannot
point to a poll of a Congressional district to underline the sentiment
for a member of Congress in that district So it is even more impor-
tant to engage with members to make known local support on this
issue
For further information please contact Mary Paul marjesumdk
Agro-Biodiversity and Ecosystem
Services
On the 16th of December 2010 International Centre for
Research in Organic Food Systems (ICROFS) hosted a
seminar at the Danish Embassy inviting leading American
scientists and scholars working with research and
development of organic farming systems
Agro-Biodiversity and Ecosystem Ser-
vices was the theme of the seminar
ICROFS had organized in cooperation
with the Embassy of Denmark
ICROFS an international research centre
established by the Ministry of Food amp
Agriculture of Denmark to focus on or-
ganic and sustainable agriculture produc-
tion had scheduled an exciting program
with six keynote speakers whom from
different angles highlighted the impor-
tance of biodiversity in ecosystems
Among these speakers was professor and
chairman of the Danish Climate Commis-
sion Kathryn Richardson
Between the presentations there was a
lively and fruitful discussion among the
participants who were primarily re-
searchers and program managers from
US universities and the United State De-
partment of Agriculture
Is organic farming the solution
The big question throughout the seminar
was Can organic farming be a solution
to the declining biodiversity in many eco-
systems This topic is relevant since
approx 60 of current ecosystem services
are declining or unstable
In areas where there are shortages of
fresh air lack of clean water landslides
drought or limited access to food peo-
ples living conditions are increasingly
challenged It is obvious that the agricul-
ture and food production depends on bio-
diversity and ecosystem services while at
the same time the production also affects
these functions
Several of the presentations showed ex-
amples of how different plants in one field
are depending in each other for example
by discouraging certain types of insects
that would otherwise damage the food
crops In the past years there has been an
increased focus in the US on the debate
on sustainable ecosystems linked together
with the production of organic food as
this market is spreading and gaining in-
creasing commercial importance in the
daily food consumption
For further information please contact Steen Steen-
sen mabajoumdk
Mutual Benefits of the Foreign Comparative Testing (FCT)
Program
In 1980 the US Department of Defense adopted a military procurement-program
designed to test and evaluate foreign alliesrsquo military technologies The Foreign
Comparative Testing (FCT) program was established with the purpose of managing
the demands of the American defense for advanced technology quickly and
The FCT is directed towards non-
developmental andor commercial
equipment To this date US invest-
ment in foreign technology has fos-
tered multibillion dollars procurement
of foreign equipment
From a Danish perspective the bene-
fits of the FCT are evident it provides
an opportunity for Danish companies
to demonstrate their products and
thereby provides access to the Ameri-
can market with minimal marketing
efforts
Several Danish companies such as
Therma and Systematic have already
benefitted from the FCT-program by
the awarding of contracts and in Au-
gust 2010 Danish heavy vehicle manu-
facturer Hydrema was given a contract
potentially worth $168 million to de-
liver Area Mine Clearing System
(AMCS) vehicles
The FCT-program visits Scandinavia
every other year with the next visit
likely to be in the spring of 2012
The current financial situation in the US
has led to a series of debates over
budget in the Department of Defense
which may influence the FCT program
by potential financial cutbacks
The Danish Embassy along with the Dan-
ish military industry will continue to
highlight the mutual benefits of the FCT
program the positive impact it has on
Danish exports while offering the US
Department of Defense quick and cost-
effective solutions for the challenges of
tomorrow
For further information please contact Per Lyse
Rasmussen pelyraumdk
April 2010 Danish Defence and Security Industries Association (FAD)
invited FCT-representatives along with US Ambassador to Denmark Laurie Fulton
to ldquoDanish Defense Industry Day to present Danish candidates to the FCT-program
Sustainable Energy in World Bank Spotlight
The upcoming Energy Strategy of the World Bank Group places
heavy emphasis on clean energy sources Could this turn out to be a
window of opportunity for Danish providers of sustainable energy
When President Obama delivered his
State of the Union address on January 25
he introduced the American people to an
ambitious goal regarding energy policy
by 2035 80 of Americarsquos electricity will
come from clean energy sources
This line of thinking seems to have reso-
nated within the World Bank Group
(WBG) where a new Energy Strategy is
forthcoming The final strategy is ex-
pected to be presented in April but early
drafts indicate a heavy emphasis on clean
energy sources
It will be interesting to determine exactly
how the WBG will present its preferences
for various clean energy sources in the
strategy In particular the Energy Strat-
egy is expected to make a big push for
sustainable energy with regards to the
work on hydropower geothermal energy
solar power bioethanol and wind energy
which has increased substantially in
recent years
From a Danish perspective the upcom-
ing WBG Energy Strategy could prove to
be a big window of opportunity
If future World Bank
projects are to empha-
size clean energy Dan-
ish innovation and
know-how on sustain-
able energy might be
able to find itself at
the forefront of WBG
activities
For further information please contact Thomas
Djurhuus stekraumdk
Maritime Policy Developments Ballast water requirements in New York State The New York State Department of Environmental
Conservation on 7 February 2011 decided to keep in place its
uniquely strict regulation regarding ballast water treatment
technology However the deadline for the New York
No ballast water treatment technology
currently exists or is likely to be commer-
cially available in the foreseeable future
which can meet the special criteria set by
New York As such the decision of 7 Feb-
ruary will only postpone what should be
a complete repeal of the legislation The
present uncertain situation causes diffi-
culties for shipping companies when in-
vesting in new ships given that there is
no clear standard for these vessels to
meet
Further the potential consequences of
New York State essentially ruling out
maritime trade throughout its jurisdic-
tion would be detrimental to related in-
dustries and trading partners in the New
York area as ship-owners would direct
vessels to call on ports further south
along the Atlantic coast
Denmark holds the Chairmanship of the
Consultative Shipping Group (CSG) of 18
maritime nations and the group has pre-
viously engaged the US administration
on this issue The group is currently con-
sidering ways to support the voice of
concerned shipping companies and other
stakeholders who rely on free and open
international maritime transportation
services
CSG countries have supported the devel-
opment of mandatory international
measures to protect the marine environ-
ment In future contacts with both state
and federal US authorities Denmark
and the CSG will promote the view that a
single international standard is the only
workable regulation in respect of this
issue Such a tool already exists with the
International Ballast Water Convention
which the United States helped support
through the International Maritime Or-
ganization but has not yet ratified
For further information please contact Maritime
Advisor Henrik Juhl Madsen hemadsumdk +1
(202) 797 5351
Food Energy and Ice
The Embassyrsquos work this year relating to public
diplomacy centers on three important areas ndash food
energy and ice
The aim of public diplomacy work is to
influence non-state players who take
part in making decisions where Danish
interests are at stake politically econo-
mically and culturally This includes
increasing the awareness abroad of
Danish strength positions and compe-
tences
By focusing on foodhealthy lifestyle
energy and the Arctic region the Em-
bassy wishes to strengthen the position
of Denmark Danish companies in parti-
cular in relation to these specific areas
by establishing viable and strategic ties
to important non-state players con-
sisting of opinion formers and decision-
makers including media the private
sector think tanks research instituti-
ons trade associations and NGOs
Branding Denmark as a Healthy and
Nutritious Nation
Truly in this past year the position of
Denmark as a gastronomic hub has been
further consolidated at the San Pellegri-
no Worldrsquos best restaurant award show
in London in April the Copenhagen-
based restaurant NOMA was named the
Worldrsquos Best Restaurant And in June
2010 the Danish chef Rasmus Kofoed
won the European championship Bocuse
drsquoEurope Adding to his success Rasmus
Kofoed on January 26 won the gold me-
dal at the world championship for chefs
ndash the Bocuse drsquoOr in Lyon France
The overwhelming interest into Danish
cuisine and food culture provides an ad-
vantageous platform for branding Den-
mark as a gastronomic center for culina-
ry excellence and innovation In fact ac-
cording to a study conducted by Visit-
Denmark no less than 13 of tourist who
holiday in Denmark rate their dining ex-
periences as an central part of their vi-
sits
Energy - Growth and Employment
through Public Diplomacy
In the wake of the Cop 15 confe-
rence in December 2009 Denmark
has continued to push the agenda
for sustainable energy internatio-
nally The success of Denmark in
achieving economic growth
without increasing energy con-
sumption has constituted an
exemplary model for other states
to adopt This positive ldquostoryrdquo crea-
tes business opportunities for Da-
nish suppliers of green technology
In this process public diplomacy
work is central strengthening the
general awareness of Denmark to
help create the attention and inte-
rest that often precede enquiries
for Danish export products and
know-how In this process the Em-
bassy works closely together with
key players in the US to create addi-
tional exports and attract invest-
ments to Denmark
Raising Awareness of the Arctic Re-
gion
The Arctic region constitutes an im-
portant focus area for public diplo-
macy and for Danish foreign policy
more generally In the recent years
the strategic importance of the Arc-
tic has increased significantly given
that the climatic changes has made
the Arctic region more accessible
This creates new business opportu-
nities for companies in the High
North for example for the sectors of
natural resource extraction and for
international tourism
The work of public diplomacy cen-
Energy constitutes a focus area and the Embassy continues to work to strengthen the
awareness of the Danish model ndash combining economic growth without increasing energy
consumption
The strategic importance of the Arctic comprises yet another focal point at a time when
climate change inevitably makes the High North a more accessible place
Danish gastronomy is truly flourishing as a result of the increased international focus on
Nordic cuisine and the success of several Danish chefs This provides an advantageous
vehicle for branding Danish food products and attracting tourists to Denmark
on the challenges faced by the
Arctic or highlighting new business
opportunities for Danish and Ame-
rican companies
Collaborate with Us
Public diplomacy initiatives rely
heavily on the involvement of Da-
nish and American businesses and
organizations If your company or
organization have any ideas pro-
posals or other enquiries as to
how the Embassy might cooperate
with your organization please do
not hesitate to contact Mr Tor-
sten Jansen Head of the Public
Diplomacy and Communication at
torjanumdk or at (202) 797-
5363
February 24-25th The Ambassador visits Texas
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
March 1-2nd The Ambassador visits Atlanta
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
April date TBC Food amp Agriculture in Corporation with the World Bank
Learning from Danish Food Standards
April 11th Danish Maritime Network Meeting
Meet with Director General of the Danish Maritime Authority
Mr Andreas Nordseth
May date TBC Defense discusses energy with Thisted
How to Apply the Danish Model
Talks between US defense and Danish Municipalities within
Energy Efficiency
June 27th Defense and Health amp Life Science
Danish US Event in connection with the Bio Conference in
Washington
The Royal Balletrsquos Kompagni B at the Kennedy Center in Washington DC
Leading up to the Royal Danish Balletrsquos visit to the Ken-nedy Center in Washington DC on June 7 - 12 2011 the Royal Balletrsquos Kompagni B will be performing on March 25 ndash 27th of March as part of the Kennedy Centerrsquos Pro-teacutegeacutes III program showcasing rising stars of the worldrsquos leading ballet academies
Kompagni B is the Royal Theaterrsquos renowned ballet pro-gram for children and upcoming stars
To acquire tickets for the performances please visit the Kennedy Centerrsquos website at httpwwwkennedycenterorgcalendarindexcfmfuseaction=showEventampevent=BLBSJ
U P C O M I N G E V E N T S
A SPECIAL THANKS TO OUR MEMBERS
ARLA FOODS
BEAUFORT ADVISORS
COLOPLAST CORPORATION
CONFEDERATION OF DANISH INDUSTRIESmdashDI
CONVATEC INC
COWI
DANFOSS INC
DANISH-AMERICAN BUSINESS FORUM
ECCO USA INC
EITZEN BULK USA INC
ENKOTEC COMPANY
ENXCO SERVICE CORPORATION
GREENLAND CONTRACTORS
HALDOR TOPSOE INC
HYDREMA
J LAURITZEN USA INC
KELSEN BISCA
LUNDBECK
MAERSK INC
MIDWEST TRADING
NORDEN TANKERS AND BULKERS USAmdashUSEA
NOVONORDISK PHARMACEUTICALS
NEUROSEARCH
USEA BULK USA INC
VELUX AS
DANISH-AMERICAN CHAMBER OF COMMERCE NY
DANISH-AMERICAN CHAMBER OF COMMERCE N
CA
DANISH-AMERICAN CHAMBER OF COMMERCE S
CA
DANISH-AMERICAN CHAMBER OF COMMERCE
GEORGIA
DANISH-AMERICAN CHAMBER OF COMMERCE
MIDWEST
AMCHAM DENMARK
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk
However Republicans may be more supportive of solu-
tions that can be competitive without subsidies in a
short period of time With this in mind the stage may
be set for Danish companies to offer the American mar-
ket its strong innovative products and services in the
environment and energy sector Moreover the Ameri-
can economy is recovering and in a recent interview
with Charlie Rose Tim Geithner stated that he believes
the US economy will grow by 3-4 percent in 2011 and
that unemployment will be below 8 percent in 2012
Thus the US economy and market look relatively favor-
able for Danish companies that succeed in appealing to
the Presidentrsquos agenda of interlinking cleaner energy
and job creation
For further information please contact Ulrik Eversbusch ma-
bajoumdk
ldquoWersquoll invest in bio-
medical research in-
formation technology
and especially clean
energy technology -
an investment that
will strengthen our
security protect our
planet and create
countless new jobs for
our peoplerdquo
Future Congressional Action on Energy Policy
Renewable Energy insiders met recently in Washington to discuss future
Congressional action on energy policy
Sources close to the Senate Energy
and Natural Resources Committee
stated that most of 2011 would be
taken up with budget not policy is-
sues
Moreover with five of the ten Repub-
lican members and three of the
twelve Democratic members of the
Senate committee being new to the
committee (many also being fresh-
man members) a good deal of time
will need to be spent on educating the
new members about the issues and
the options that were put forward in
the last Congress Thus it may well
be 2012 or at least late in 2011 be-
fore policy discussions begin to take
place Moreover policy will seem-
ingly be driven more by the House
than the Senate with staffers in the
Senate gauging if something is politi-
cally viable by asking what the House
will think about the issue or proposal
There will also be changes in ap-
proach The previous Congress fa-
vored comprehensive legislation sim-
ply because it was difficult to obtain
time for a bill to be considered and voted
on the floor Thus Senators preferred
bundling issues together into a compre-
hensive package that could be voted on
together The new Congress favors a less
comprehensive approach and a return to
more targeted consideration of bills
Budget neutrality will also be a priority of
the new Congress However this concept
will present challenges to the committee
structure With limited jurisdiction the
energy committee for instance cannot
recommend cutting the transportation
budget to pay for energy investments
Moreover as one source said ldquoIf it costs
money it will not happenrdquo
For moderate Republicans energy policy
should stand on five legs It should be
clean affordable abundant domestic and
diverse Renewable energy is clean It is
diverse (from wind and solar to biomass
biogas etc) It is domestic It could even
be abundant But Republicans see the
major obstacle as affordability
The Clean Energy Standard seems to be
the concept with the most support The trick will be finding a bal-
ance between affordability without having Natural Gas dominate as
oil and coal have done There is some support for tying credits to
emission reduction For example wind solar etc would receive a
full credit while Natural Gas would receive a percentage of a credit
A net zero carbon tax might also be an option with the revenue be-
ing refunded by lowering the FICA (Federal Insurance Contributions
Act) tax
When asked what the public and industry can do to push the
agenda the answer seemed to be increased engagement at the lo-
cal level Company employees and individuals should attend town
meetings meet with their representatives whenever possible and
write letters encouraging energy legislation to encourage renewable
solutions
In fact a USA-TodayGallup poll in mid January indicated over 80
percent of Americans want the Congress to pass incentives for re-
newable energy solutions ndash as a first priority What has been miss-
ing is the local manifestation of this desire That is one cannot
point to a poll of a Congressional district to underline the sentiment
for a member of Congress in that district So it is even more impor-
tant to engage with members to make known local support on this
issue
For further information please contact Mary Paul marjesumdk
Agro-Biodiversity and Ecosystem
Services
On the 16th of December 2010 International Centre for
Research in Organic Food Systems (ICROFS) hosted a
seminar at the Danish Embassy inviting leading American
scientists and scholars working with research and
development of organic farming systems
Agro-Biodiversity and Ecosystem Ser-
vices was the theme of the seminar
ICROFS had organized in cooperation
with the Embassy of Denmark
ICROFS an international research centre
established by the Ministry of Food amp
Agriculture of Denmark to focus on or-
ganic and sustainable agriculture produc-
tion had scheduled an exciting program
with six keynote speakers whom from
different angles highlighted the impor-
tance of biodiversity in ecosystems
Among these speakers was professor and
chairman of the Danish Climate Commis-
sion Kathryn Richardson
Between the presentations there was a
lively and fruitful discussion among the
participants who were primarily re-
searchers and program managers from
US universities and the United State De-
partment of Agriculture
Is organic farming the solution
The big question throughout the seminar
was Can organic farming be a solution
to the declining biodiversity in many eco-
systems This topic is relevant since
approx 60 of current ecosystem services
are declining or unstable
In areas where there are shortages of
fresh air lack of clean water landslides
drought or limited access to food peo-
ples living conditions are increasingly
challenged It is obvious that the agricul-
ture and food production depends on bio-
diversity and ecosystem services while at
the same time the production also affects
these functions
Several of the presentations showed ex-
amples of how different plants in one field
are depending in each other for example
by discouraging certain types of insects
that would otherwise damage the food
crops In the past years there has been an
increased focus in the US on the debate
on sustainable ecosystems linked together
with the production of organic food as
this market is spreading and gaining in-
creasing commercial importance in the
daily food consumption
For further information please contact Steen Steen-
sen mabajoumdk
Mutual Benefits of the Foreign Comparative Testing (FCT)
Program
In 1980 the US Department of Defense adopted a military procurement-program
designed to test and evaluate foreign alliesrsquo military technologies The Foreign
Comparative Testing (FCT) program was established with the purpose of managing
the demands of the American defense for advanced technology quickly and
The FCT is directed towards non-
developmental andor commercial
equipment To this date US invest-
ment in foreign technology has fos-
tered multibillion dollars procurement
of foreign equipment
From a Danish perspective the bene-
fits of the FCT are evident it provides
an opportunity for Danish companies
to demonstrate their products and
thereby provides access to the Ameri-
can market with minimal marketing
efforts
Several Danish companies such as
Therma and Systematic have already
benefitted from the FCT-program by
the awarding of contracts and in Au-
gust 2010 Danish heavy vehicle manu-
facturer Hydrema was given a contract
potentially worth $168 million to de-
liver Area Mine Clearing System
(AMCS) vehicles
The FCT-program visits Scandinavia
every other year with the next visit
likely to be in the spring of 2012
The current financial situation in the US
has led to a series of debates over
budget in the Department of Defense
which may influence the FCT program
by potential financial cutbacks
The Danish Embassy along with the Dan-
ish military industry will continue to
highlight the mutual benefits of the FCT
program the positive impact it has on
Danish exports while offering the US
Department of Defense quick and cost-
effective solutions for the challenges of
tomorrow
For further information please contact Per Lyse
Rasmussen pelyraumdk
April 2010 Danish Defence and Security Industries Association (FAD)
invited FCT-representatives along with US Ambassador to Denmark Laurie Fulton
to ldquoDanish Defense Industry Day to present Danish candidates to the FCT-program
Sustainable Energy in World Bank Spotlight
The upcoming Energy Strategy of the World Bank Group places
heavy emphasis on clean energy sources Could this turn out to be a
window of opportunity for Danish providers of sustainable energy
When President Obama delivered his
State of the Union address on January 25
he introduced the American people to an
ambitious goal regarding energy policy
by 2035 80 of Americarsquos electricity will
come from clean energy sources
This line of thinking seems to have reso-
nated within the World Bank Group
(WBG) where a new Energy Strategy is
forthcoming The final strategy is ex-
pected to be presented in April but early
drafts indicate a heavy emphasis on clean
energy sources
It will be interesting to determine exactly
how the WBG will present its preferences
for various clean energy sources in the
strategy In particular the Energy Strat-
egy is expected to make a big push for
sustainable energy with regards to the
work on hydropower geothermal energy
solar power bioethanol and wind energy
which has increased substantially in
recent years
From a Danish perspective the upcom-
ing WBG Energy Strategy could prove to
be a big window of opportunity
If future World Bank
projects are to empha-
size clean energy Dan-
ish innovation and
know-how on sustain-
able energy might be
able to find itself at
the forefront of WBG
activities
For further information please contact Thomas
Djurhuus stekraumdk
Maritime Policy Developments Ballast water requirements in New York State The New York State Department of Environmental
Conservation on 7 February 2011 decided to keep in place its
uniquely strict regulation regarding ballast water treatment
technology However the deadline for the New York
No ballast water treatment technology
currently exists or is likely to be commer-
cially available in the foreseeable future
which can meet the special criteria set by
New York As such the decision of 7 Feb-
ruary will only postpone what should be
a complete repeal of the legislation The
present uncertain situation causes diffi-
culties for shipping companies when in-
vesting in new ships given that there is
no clear standard for these vessels to
meet
Further the potential consequences of
New York State essentially ruling out
maritime trade throughout its jurisdic-
tion would be detrimental to related in-
dustries and trading partners in the New
York area as ship-owners would direct
vessels to call on ports further south
along the Atlantic coast
Denmark holds the Chairmanship of the
Consultative Shipping Group (CSG) of 18
maritime nations and the group has pre-
viously engaged the US administration
on this issue The group is currently con-
sidering ways to support the voice of
concerned shipping companies and other
stakeholders who rely on free and open
international maritime transportation
services
CSG countries have supported the devel-
opment of mandatory international
measures to protect the marine environ-
ment In future contacts with both state
and federal US authorities Denmark
and the CSG will promote the view that a
single international standard is the only
workable regulation in respect of this
issue Such a tool already exists with the
International Ballast Water Convention
which the United States helped support
through the International Maritime Or-
ganization but has not yet ratified
For further information please contact Maritime
Advisor Henrik Juhl Madsen hemadsumdk +1
(202) 797 5351
Food Energy and Ice
The Embassyrsquos work this year relating to public
diplomacy centers on three important areas ndash food
energy and ice
The aim of public diplomacy work is to
influence non-state players who take
part in making decisions where Danish
interests are at stake politically econo-
mically and culturally This includes
increasing the awareness abroad of
Danish strength positions and compe-
tences
By focusing on foodhealthy lifestyle
energy and the Arctic region the Em-
bassy wishes to strengthen the position
of Denmark Danish companies in parti-
cular in relation to these specific areas
by establishing viable and strategic ties
to important non-state players con-
sisting of opinion formers and decision-
makers including media the private
sector think tanks research instituti-
ons trade associations and NGOs
Branding Denmark as a Healthy and
Nutritious Nation
Truly in this past year the position of
Denmark as a gastronomic hub has been
further consolidated at the San Pellegri-
no Worldrsquos best restaurant award show
in London in April the Copenhagen-
based restaurant NOMA was named the
Worldrsquos Best Restaurant And in June
2010 the Danish chef Rasmus Kofoed
won the European championship Bocuse
drsquoEurope Adding to his success Rasmus
Kofoed on January 26 won the gold me-
dal at the world championship for chefs
ndash the Bocuse drsquoOr in Lyon France
The overwhelming interest into Danish
cuisine and food culture provides an ad-
vantageous platform for branding Den-
mark as a gastronomic center for culina-
ry excellence and innovation In fact ac-
cording to a study conducted by Visit-
Denmark no less than 13 of tourist who
holiday in Denmark rate their dining ex-
periences as an central part of their vi-
sits
Energy - Growth and Employment
through Public Diplomacy
In the wake of the Cop 15 confe-
rence in December 2009 Denmark
has continued to push the agenda
for sustainable energy internatio-
nally The success of Denmark in
achieving economic growth
without increasing energy con-
sumption has constituted an
exemplary model for other states
to adopt This positive ldquostoryrdquo crea-
tes business opportunities for Da-
nish suppliers of green technology
In this process public diplomacy
work is central strengthening the
general awareness of Denmark to
help create the attention and inte-
rest that often precede enquiries
for Danish export products and
know-how In this process the Em-
bassy works closely together with
key players in the US to create addi-
tional exports and attract invest-
ments to Denmark
Raising Awareness of the Arctic Re-
gion
The Arctic region constitutes an im-
portant focus area for public diplo-
macy and for Danish foreign policy
more generally In the recent years
the strategic importance of the Arc-
tic has increased significantly given
that the climatic changes has made
the Arctic region more accessible
This creates new business opportu-
nities for companies in the High
North for example for the sectors of
natural resource extraction and for
international tourism
The work of public diplomacy cen-
Energy constitutes a focus area and the Embassy continues to work to strengthen the
awareness of the Danish model ndash combining economic growth without increasing energy
consumption
The strategic importance of the Arctic comprises yet another focal point at a time when
climate change inevitably makes the High North a more accessible place
Danish gastronomy is truly flourishing as a result of the increased international focus on
Nordic cuisine and the success of several Danish chefs This provides an advantageous
vehicle for branding Danish food products and attracting tourists to Denmark
on the challenges faced by the
Arctic or highlighting new business
opportunities for Danish and Ame-
rican companies
Collaborate with Us
Public diplomacy initiatives rely
heavily on the involvement of Da-
nish and American businesses and
organizations If your company or
organization have any ideas pro-
posals or other enquiries as to
how the Embassy might cooperate
with your organization please do
not hesitate to contact Mr Tor-
sten Jansen Head of the Public
Diplomacy and Communication at
torjanumdk or at (202) 797-
5363
February 24-25th The Ambassador visits Texas
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
March 1-2nd The Ambassador visits Atlanta
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
April date TBC Food amp Agriculture in Corporation with the World Bank
Learning from Danish Food Standards
April 11th Danish Maritime Network Meeting
Meet with Director General of the Danish Maritime Authority
Mr Andreas Nordseth
May date TBC Defense discusses energy with Thisted
How to Apply the Danish Model
Talks between US defense and Danish Municipalities within
Energy Efficiency
June 27th Defense and Health amp Life Science
Danish US Event in connection with the Bio Conference in
Washington
The Royal Balletrsquos Kompagni B at the Kennedy Center in Washington DC
Leading up to the Royal Danish Balletrsquos visit to the Ken-nedy Center in Washington DC on June 7 - 12 2011 the Royal Balletrsquos Kompagni B will be performing on March 25 ndash 27th of March as part of the Kennedy Centerrsquos Pro-teacutegeacutes III program showcasing rising stars of the worldrsquos leading ballet academies
Kompagni B is the Royal Theaterrsquos renowned ballet pro-gram for children and upcoming stars
To acquire tickets for the performances please visit the Kennedy Centerrsquos website at httpwwwkennedycenterorgcalendarindexcfmfuseaction=showEventampevent=BLBSJ
U P C O M I N G E V E N T S
A SPECIAL THANKS TO OUR MEMBERS
ARLA FOODS
BEAUFORT ADVISORS
COLOPLAST CORPORATION
CONFEDERATION OF DANISH INDUSTRIESmdashDI
CONVATEC INC
COWI
DANFOSS INC
DANISH-AMERICAN BUSINESS FORUM
ECCO USA INC
EITZEN BULK USA INC
ENKOTEC COMPANY
ENXCO SERVICE CORPORATION
GREENLAND CONTRACTORS
HALDOR TOPSOE INC
HYDREMA
J LAURITZEN USA INC
KELSEN BISCA
LUNDBECK
MAERSK INC
MIDWEST TRADING
NORDEN TANKERS AND BULKERS USAmdashUSEA
NOVONORDISK PHARMACEUTICALS
NEUROSEARCH
USEA BULK USA INC
VELUX AS
DANISH-AMERICAN CHAMBER OF COMMERCE NY
DANISH-AMERICAN CHAMBER OF COMMERCE N
CA
DANISH-AMERICAN CHAMBER OF COMMERCE S
CA
DANISH-AMERICAN CHAMBER OF COMMERCE
GEORGIA
DANISH-AMERICAN CHAMBER OF COMMERCE
MIDWEST
AMCHAM DENMARK
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk
Future Congressional Action on Energy Policy
Renewable Energy insiders met recently in Washington to discuss future
Congressional action on energy policy
Sources close to the Senate Energy
and Natural Resources Committee
stated that most of 2011 would be
taken up with budget not policy is-
sues
Moreover with five of the ten Repub-
lican members and three of the
twelve Democratic members of the
Senate committee being new to the
committee (many also being fresh-
man members) a good deal of time
will need to be spent on educating the
new members about the issues and
the options that were put forward in
the last Congress Thus it may well
be 2012 or at least late in 2011 be-
fore policy discussions begin to take
place Moreover policy will seem-
ingly be driven more by the House
than the Senate with staffers in the
Senate gauging if something is politi-
cally viable by asking what the House
will think about the issue or proposal
There will also be changes in ap-
proach The previous Congress fa-
vored comprehensive legislation sim-
ply because it was difficult to obtain
time for a bill to be considered and voted
on the floor Thus Senators preferred
bundling issues together into a compre-
hensive package that could be voted on
together The new Congress favors a less
comprehensive approach and a return to
more targeted consideration of bills
Budget neutrality will also be a priority of
the new Congress However this concept
will present challenges to the committee
structure With limited jurisdiction the
energy committee for instance cannot
recommend cutting the transportation
budget to pay for energy investments
Moreover as one source said ldquoIf it costs
money it will not happenrdquo
For moderate Republicans energy policy
should stand on five legs It should be
clean affordable abundant domestic and
diverse Renewable energy is clean It is
diverse (from wind and solar to biomass
biogas etc) It is domestic It could even
be abundant But Republicans see the
major obstacle as affordability
The Clean Energy Standard seems to be
the concept with the most support The trick will be finding a bal-
ance between affordability without having Natural Gas dominate as
oil and coal have done There is some support for tying credits to
emission reduction For example wind solar etc would receive a
full credit while Natural Gas would receive a percentage of a credit
A net zero carbon tax might also be an option with the revenue be-
ing refunded by lowering the FICA (Federal Insurance Contributions
Act) tax
When asked what the public and industry can do to push the
agenda the answer seemed to be increased engagement at the lo-
cal level Company employees and individuals should attend town
meetings meet with their representatives whenever possible and
write letters encouraging energy legislation to encourage renewable
solutions
In fact a USA-TodayGallup poll in mid January indicated over 80
percent of Americans want the Congress to pass incentives for re-
newable energy solutions ndash as a first priority What has been miss-
ing is the local manifestation of this desire That is one cannot
point to a poll of a Congressional district to underline the sentiment
for a member of Congress in that district So it is even more impor-
tant to engage with members to make known local support on this
issue
For further information please contact Mary Paul marjesumdk
Agro-Biodiversity and Ecosystem
Services
On the 16th of December 2010 International Centre for
Research in Organic Food Systems (ICROFS) hosted a
seminar at the Danish Embassy inviting leading American
scientists and scholars working with research and
development of organic farming systems
Agro-Biodiversity and Ecosystem Ser-
vices was the theme of the seminar
ICROFS had organized in cooperation
with the Embassy of Denmark
ICROFS an international research centre
established by the Ministry of Food amp
Agriculture of Denmark to focus on or-
ganic and sustainable agriculture produc-
tion had scheduled an exciting program
with six keynote speakers whom from
different angles highlighted the impor-
tance of biodiversity in ecosystems
Among these speakers was professor and
chairman of the Danish Climate Commis-
sion Kathryn Richardson
Between the presentations there was a
lively and fruitful discussion among the
participants who were primarily re-
searchers and program managers from
US universities and the United State De-
partment of Agriculture
Is organic farming the solution
The big question throughout the seminar
was Can organic farming be a solution
to the declining biodiversity in many eco-
systems This topic is relevant since
approx 60 of current ecosystem services
are declining or unstable
In areas where there are shortages of
fresh air lack of clean water landslides
drought or limited access to food peo-
ples living conditions are increasingly
challenged It is obvious that the agricul-
ture and food production depends on bio-
diversity and ecosystem services while at
the same time the production also affects
these functions
Several of the presentations showed ex-
amples of how different plants in one field
are depending in each other for example
by discouraging certain types of insects
that would otherwise damage the food
crops In the past years there has been an
increased focus in the US on the debate
on sustainable ecosystems linked together
with the production of organic food as
this market is spreading and gaining in-
creasing commercial importance in the
daily food consumption
For further information please contact Steen Steen-
sen mabajoumdk
Mutual Benefits of the Foreign Comparative Testing (FCT)
Program
In 1980 the US Department of Defense adopted a military procurement-program
designed to test and evaluate foreign alliesrsquo military technologies The Foreign
Comparative Testing (FCT) program was established with the purpose of managing
the demands of the American defense for advanced technology quickly and
The FCT is directed towards non-
developmental andor commercial
equipment To this date US invest-
ment in foreign technology has fos-
tered multibillion dollars procurement
of foreign equipment
From a Danish perspective the bene-
fits of the FCT are evident it provides
an opportunity for Danish companies
to demonstrate their products and
thereby provides access to the Ameri-
can market with minimal marketing
efforts
Several Danish companies such as
Therma and Systematic have already
benefitted from the FCT-program by
the awarding of contracts and in Au-
gust 2010 Danish heavy vehicle manu-
facturer Hydrema was given a contract
potentially worth $168 million to de-
liver Area Mine Clearing System
(AMCS) vehicles
The FCT-program visits Scandinavia
every other year with the next visit
likely to be in the spring of 2012
The current financial situation in the US
has led to a series of debates over
budget in the Department of Defense
which may influence the FCT program
by potential financial cutbacks
The Danish Embassy along with the Dan-
ish military industry will continue to
highlight the mutual benefits of the FCT
program the positive impact it has on
Danish exports while offering the US
Department of Defense quick and cost-
effective solutions for the challenges of
tomorrow
For further information please contact Per Lyse
Rasmussen pelyraumdk
April 2010 Danish Defence and Security Industries Association (FAD)
invited FCT-representatives along with US Ambassador to Denmark Laurie Fulton
to ldquoDanish Defense Industry Day to present Danish candidates to the FCT-program
Sustainable Energy in World Bank Spotlight
The upcoming Energy Strategy of the World Bank Group places
heavy emphasis on clean energy sources Could this turn out to be a
window of opportunity for Danish providers of sustainable energy
When President Obama delivered his
State of the Union address on January 25
he introduced the American people to an
ambitious goal regarding energy policy
by 2035 80 of Americarsquos electricity will
come from clean energy sources
This line of thinking seems to have reso-
nated within the World Bank Group
(WBG) where a new Energy Strategy is
forthcoming The final strategy is ex-
pected to be presented in April but early
drafts indicate a heavy emphasis on clean
energy sources
It will be interesting to determine exactly
how the WBG will present its preferences
for various clean energy sources in the
strategy In particular the Energy Strat-
egy is expected to make a big push for
sustainable energy with regards to the
work on hydropower geothermal energy
solar power bioethanol and wind energy
which has increased substantially in
recent years
From a Danish perspective the upcom-
ing WBG Energy Strategy could prove to
be a big window of opportunity
If future World Bank
projects are to empha-
size clean energy Dan-
ish innovation and
know-how on sustain-
able energy might be
able to find itself at
the forefront of WBG
activities
For further information please contact Thomas
Djurhuus stekraumdk
Maritime Policy Developments Ballast water requirements in New York State The New York State Department of Environmental
Conservation on 7 February 2011 decided to keep in place its
uniquely strict regulation regarding ballast water treatment
technology However the deadline for the New York
No ballast water treatment technology
currently exists or is likely to be commer-
cially available in the foreseeable future
which can meet the special criteria set by
New York As such the decision of 7 Feb-
ruary will only postpone what should be
a complete repeal of the legislation The
present uncertain situation causes diffi-
culties for shipping companies when in-
vesting in new ships given that there is
no clear standard for these vessels to
meet
Further the potential consequences of
New York State essentially ruling out
maritime trade throughout its jurisdic-
tion would be detrimental to related in-
dustries and trading partners in the New
York area as ship-owners would direct
vessels to call on ports further south
along the Atlantic coast
Denmark holds the Chairmanship of the
Consultative Shipping Group (CSG) of 18
maritime nations and the group has pre-
viously engaged the US administration
on this issue The group is currently con-
sidering ways to support the voice of
concerned shipping companies and other
stakeholders who rely on free and open
international maritime transportation
services
CSG countries have supported the devel-
opment of mandatory international
measures to protect the marine environ-
ment In future contacts with both state
and federal US authorities Denmark
and the CSG will promote the view that a
single international standard is the only
workable regulation in respect of this
issue Such a tool already exists with the
International Ballast Water Convention
which the United States helped support
through the International Maritime Or-
ganization but has not yet ratified
For further information please contact Maritime
Advisor Henrik Juhl Madsen hemadsumdk +1
(202) 797 5351
Food Energy and Ice
The Embassyrsquos work this year relating to public
diplomacy centers on three important areas ndash food
energy and ice
The aim of public diplomacy work is to
influence non-state players who take
part in making decisions where Danish
interests are at stake politically econo-
mically and culturally This includes
increasing the awareness abroad of
Danish strength positions and compe-
tences
By focusing on foodhealthy lifestyle
energy and the Arctic region the Em-
bassy wishes to strengthen the position
of Denmark Danish companies in parti-
cular in relation to these specific areas
by establishing viable and strategic ties
to important non-state players con-
sisting of opinion formers and decision-
makers including media the private
sector think tanks research instituti-
ons trade associations and NGOs
Branding Denmark as a Healthy and
Nutritious Nation
Truly in this past year the position of
Denmark as a gastronomic hub has been
further consolidated at the San Pellegri-
no Worldrsquos best restaurant award show
in London in April the Copenhagen-
based restaurant NOMA was named the
Worldrsquos Best Restaurant And in June
2010 the Danish chef Rasmus Kofoed
won the European championship Bocuse
drsquoEurope Adding to his success Rasmus
Kofoed on January 26 won the gold me-
dal at the world championship for chefs
ndash the Bocuse drsquoOr in Lyon France
The overwhelming interest into Danish
cuisine and food culture provides an ad-
vantageous platform for branding Den-
mark as a gastronomic center for culina-
ry excellence and innovation In fact ac-
cording to a study conducted by Visit-
Denmark no less than 13 of tourist who
holiday in Denmark rate their dining ex-
periences as an central part of their vi-
sits
Energy - Growth and Employment
through Public Diplomacy
In the wake of the Cop 15 confe-
rence in December 2009 Denmark
has continued to push the agenda
for sustainable energy internatio-
nally The success of Denmark in
achieving economic growth
without increasing energy con-
sumption has constituted an
exemplary model for other states
to adopt This positive ldquostoryrdquo crea-
tes business opportunities for Da-
nish suppliers of green technology
In this process public diplomacy
work is central strengthening the
general awareness of Denmark to
help create the attention and inte-
rest that often precede enquiries
for Danish export products and
know-how In this process the Em-
bassy works closely together with
key players in the US to create addi-
tional exports and attract invest-
ments to Denmark
Raising Awareness of the Arctic Re-
gion
The Arctic region constitutes an im-
portant focus area for public diplo-
macy and for Danish foreign policy
more generally In the recent years
the strategic importance of the Arc-
tic has increased significantly given
that the climatic changes has made
the Arctic region more accessible
This creates new business opportu-
nities for companies in the High
North for example for the sectors of
natural resource extraction and for
international tourism
The work of public diplomacy cen-
Energy constitutes a focus area and the Embassy continues to work to strengthen the
awareness of the Danish model ndash combining economic growth without increasing energy
consumption
The strategic importance of the Arctic comprises yet another focal point at a time when
climate change inevitably makes the High North a more accessible place
Danish gastronomy is truly flourishing as a result of the increased international focus on
Nordic cuisine and the success of several Danish chefs This provides an advantageous
vehicle for branding Danish food products and attracting tourists to Denmark
on the challenges faced by the
Arctic or highlighting new business
opportunities for Danish and Ame-
rican companies
Collaborate with Us
Public diplomacy initiatives rely
heavily on the involvement of Da-
nish and American businesses and
organizations If your company or
organization have any ideas pro-
posals or other enquiries as to
how the Embassy might cooperate
with your organization please do
not hesitate to contact Mr Tor-
sten Jansen Head of the Public
Diplomacy and Communication at
torjanumdk or at (202) 797-
5363
February 24-25th The Ambassador visits Texas
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
March 1-2nd The Ambassador visits Atlanta
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
April date TBC Food amp Agriculture in Corporation with the World Bank
Learning from Danish Food Standards
April 11th Danish Maritime Network Meeting
Meet with Director General of the Danish Maritime Authority
Mr Andreas Nordseth
May date TBC Defense discusses energy with Thisted
How to Apply the Danish Model
Talks between US defense and Danish Municipalities within
Energy Efficiency
June 27th Defense and Health amp Life Science
Danish US Event in connection with the Bio Conference in
Washington
The Royal Balletrsquos Kompagni B at the Kennedy Center in Washington DC
Leading up to the Royal Danish Balletrsquos visit to the Ken-nedy Center in Washington DC on June 7 - 12 2011 the Royal Balletrsquos Kompagni B will be performing on March 25 ndash 27th of March as part of the Kennedy Centerrsquos Pro-teacutegeacutes III program showcasing rising stars of the worldrsquos leading ballet academies
Kompagni B is the Royal Theaterrsquos renowned ballet pro-gram for children and upcoming stars
To acquire tickets for the performances please visit the Kennedy Centerrsquos website at httpwwwkennedycenterorgcalendarindexcfmfuseaction=showEventampevent=BLBSJ
U P C O M I N G E V E N T S
A SPECIAL THANKS TO OUR MEMBERS
ARLA FOODS
BEAUFORT ADVISORS
COLOPLAST CORPORATION
CONFEDERATION OF DANISH INDUSTRIESmdashDI
CONVATEC INC
COWI
DANFOSS INC
DANISH-AMERICAN BUSINESS FORUM
ECCO USA INC
EITZEN BULK USA INC
ENKOTEC COMPANY
ENXCO SERVICE CORPORATION
GREENLAND CONTRACTORS
HALDOR TOPSOE INC
HYDREMA
J LAURITZEN USA INC
KELSEN BISCA
LUNDBECK
MAERSK INC
MIDWEST TRADING
NORDEN TANKERS AND BULKERS USAmdashUSEA
NOVONORDISK PHARMACEUTICALS
NEUROSEARCH
USEA BULK USA INC
VELUX AS
DANISH-AMERICAN CHAMBER OF COMMERCE NY
DANISH-AMERICAN CHAMBER OF COMMERCE N
CA
DANISH-AMERICAN CHAMBER OF COMMERCE S
CA
DANISH-AMERICAN CHAMBER OF COMMERCE
GEORGIA
DANISH-AMERICAN CHAMBER OF COMMERCE
MIDWEST
AMCHAM DENMARK
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk
the concept with the most support The trick will be finding a bal-
ance between affordability without having Natural Gas dominate as
oil and coal have done There is some support for tying credits to
emission reduction For example wind solar etc would receive a
full credit while Natural Gas would receive a percentage of a credit
A net zero carbon tax might also be an option with the revenue be-
ing refunded by lowering the FICA (Federal Insurance Contributions
Act) tax
When asked what the public and industry can do to push the
agenda the answer seemed to be increased engagement at the lo-
cal level Company employees and individuals should attend town
meetings meet with their representatives whenever possible and
write letters encouraging energy legislation to encourage renewable
solutions
In fact a USA-TodayGallup poll in mid January indicated over 80
percent of Americans want the Congress to pass incentives for re-
newable energy solutions ndash as a first priority What has been miss-
ing is the local manifestation of this desire That is one cannot
point to a poll of a Congressional district to underline the sentiment
for a member of Congress in that district So it is even more impor-
tant to engage with members to make known local support on this
issue
For further information please contact Mary Paul marjesumdk
Agro-Biodiversity and Ecosystem
Services
On the 16th of December 2010 International Centre for
Research in Organic Food Systems (ICROFS) hosted a
seminar at the Danish Embassy inviting leading American
scientists and scholars working with research and
development of organic farming systems
Agro-Biodiversity and Ecosystem Ser-
vices was the theme of the seminar
ICROFS had organized in cooperation
with the Embassy of Denmark
ICROFS an international research centre
established by the Ministry of Food amp
Agriculture of Denmark to focus on or-
ganic and sustainable agriculture produc-
tion had scheduled an exciting program
with six keynote speakers whom from
different angles highlighted the impor-
tance of biodiversity in ecosystems
Among these speakers was professor and
chairman of the Danish Climate Commis-
sion Kathryn Richardson
Between the presentations there was a
lively and fruitful discussion among the
participants who were primarily re-
searchers and program managers from
US universities and the United State De-
partment of Agriculture
Is organic farming the solution
The big question throughout the seminar
was Can organic farming be a solution
to the declining biodiversity in many eco-
systems This topic is relevant since
approx 60 of current ecosystem services
are declining or unstable
In areas where there are shortages of
fresh air lack of clean water landslides
drought or limited access to food peo-
ples living conditions are increasingly
challenged It is obvious that the agricul-
ture and food production depends on bio-
diversity and ecosystem services while at
the same time the production also affects
these functions
Several of the presentations showed ex-
amples of how different plants in one field
are depending in each other for example
by discouraging certain types of insects
that would otherwise damage the food
crops In the past years there has been an
increased focus in the US on the debate
on sustainable ecosystems linked together
with the production of organic food as
this market is spreading and gaining in-
creasing commercial importance in the
daily food consumption
For further information please contact Steen Steen-
sen mabajoumdk
Mutual Benefits of the Foreign Comparative Testing (FCT)
Program
In 1980 the US Department of Defense adopted a military procurement-program
designed to test and evaluate foreign alliesrsquo military technologies The Foreign
Comparative Testing (FCT) program was established with the purpose of managing
the demands of the American defense for advanced technology quickly and
The FCT is directed towards non-
developmental andor commercial
equipment To this date US invest-
ment in foreign technology has fos-
tered multibillion dollars procurement
of foreign equipment
From a Danish perspective the bene-
fits of the FCT are evident it provides
an opportunity for Danish companies
to demonstrate their products and
thereby provides access to the Ameri-
can market with minimal marketing
efforts
Several Danish companies such as
Therma and Systematic have already
benefitted from the FCT-program by
the awarding of contracts and in Au-
gust 2010 Danish heavy vehicle manu-
facturer Hydrema was given a contract
potentially worth $168 million to de-
liver Area Mine Clearing System
(AMCS) vehicles
The FCT-program visits Scandinavia
every other year with the next visit
likely to be in the spring of 2012
The current financial situation in the US
has led to a series of debates over
budget in the Department of Defense
which may influence the FCT program
by potential financial cutbacks
The Danish Embassy along with the Dan-
ish military industry will continue to
highlight the mutual benefits of the FCT
program the positive impact it has on
Danish exports while offering the US
Department of Defense quick and cost-
effective solutions for the challenges of
tomorrow
For further information please contact Per Lyse
Rasmussen pelyraumdk
April 2010 Danish Defence and Security Industries Association (FAD)
invited FCT-representatives along with US Ambassador to Denmark Laurie Fulton
to ldquoDanish Defense Industry Day to present Danish candidates to the FCT-program
Sustainable Energy in World Bank Spotlight
The upcoming Energy Strategy of the World Bank Group places
heavy emphasis on clean energy sources Could this turn out to be a
window of opportunity for Danish providers of sustainable energy
When President Obama delivered his
State of the Union address on January 25
he introduced the American people to an
ambitious goal regarding energy policy
by 2035 80 of Americarsquos electricity will
come from clean energy sources
This line of thinking seems to have reso-
nated within the World Bank Group
(WBG) where a new Energy Strategy is
forthcoming The final strategy is ex-
pected to be presented in April but early
drafts indicate a heavy emphasis on clean
energy sources
It will be interesting to determine exactly
how the WBG will present its preferences
for various clean energy sources in the
strategy In particular the Energy Strat-
egy is expected to make a big push for
sustainable energy with regards to the
work on hydropower geothermal energy
solar power bioethanol and wind energy
which has increased substantially in
recent years
From a Danish perspective the upcom-
ing WBG Energy Strategy could prove to
be a big window of opportunity
If future World Bank
projects are to empha-
size clean energy Dan-
ish innovation and
know-how on sustain-
able energy might be
able to find itself at
the forefront of WBG
activities
For further information please contact Thomas
Djurhuus stekraumdk
Maritime Policy Developments Ballast water requirements in New York State The New York State Department of Environmental
Conservation on 7 February 2011 decided to keep in place its
uniquely strict regulation regarding ballast water treatment
technology However the deadline for the New York
No ballast water treatment technology
currently exists or is likely to be commer-
cially available in the foreseeable future
which can meet the special criteria set by
New York As such the decision of 7 Feb-
ruary will only postpone what should be
a complete repeal of the legislation The
present uncertain situation causes diffi-
culties for shipping companies when in-
vesting in new ships given that there is
no clear standard for these vessels to
meet
Further the potential consequences of
New York State essentially ruling out
maritime trade throughout its jurisdic-
tion would be detrimental to related in-
dustries and trading partners in the New
York area as ship-owners would direct
vessels to call on ports further south
along the Atlantic coast
Denmark holds the Chairmanship of the
Consultative Shipping Group (CSG) of 18
maritime nations and the group has pre-
viously engaged the US administration
on this issue The group is currently con-
sidering ways to support the voice of
concerned shipping companies and other
stakeholders who rely on free and open
international maritime transportation
services
CSG countries have supported the devel-
opment of mandatory international
measures to protect the marine environ-
ment In future contacts with both state
and federal US authorities Denmark
and the CSG will promote the view that a
single international standard is the only
workable regulation in respect of this
issue Such a tool already exists with the
International Ballast Water Convention
which the United States helped support
through the International Maritime Or-
ganization but has not yet ratified
For further information please contact Maritime
Advisor Henrik Juhl Madsen hemadsumdk +1
(202) 797 5351
Food Energy and Ice
The Embassyrsquos work this year relating to public
diplomacy centers on three important areas ndash food
energy and ice
The aim of public diplomacy work is to
influence non-state players who take
part in making decisions where Danish
interests are at stake politically econo-
mically and culturally This includes
increasing the awareness abroad of
Danish strength positions and compe-
tences
By focusing on foodhealthy lifestyle
energy and the Arctic region the Em-
bassy wishes to strengthen the position
of Denmark Danish companies in parti-
cular in relation to these specific areas
by establishing viable and strategic ties
to important non-state players con-
sisting of opinion formers and decision-
makers including media the private
sector think tanks research instituti-
ons trade associations and NGOs
Branding Denmark as a Healthy and
Nutritious Nation
Truly in this past year the position of
Denmark as a gastronomic hub has been
further consolidated at the San Pellegri-
no Worldrsquos best restaurant award show
in London in April the Copenhagen-
based restaurant NOMA was named the
Worldrsquos Best Restaurant And in June
2010 the Danish chef Rasmus Kofoed
won the European championship Bocuse
drsquoEurope Adding to his success Rasmus
Kofoed on January 26 won the gold me-
dal at the world championship for chefs
ndash the Bocuse drsquoOr in Lyon France
The overwhelming interest into Danish
cuisine and food culture provides an ad-
vantageous platform for branding Den-
mark as a gastronomic center for culina-
ry excellence and innovation In fact ac-
cording to a study conducted by Visit-
Denmark no less than 13 of tourist who
holiday in Denmark rate their dining ex-
periences as an central part of their vi-
sits
Energy - Growth and Employment
through Public Diplomacy
In the wake of the Cop 15 confe-
rence in December 2009 Denmark
has continued to push the agenda
for sustainable energy internatio-
nally The success of Denmark in
achieving economic growth
without increasing energy con-
sumption has constituted an
exemplary model for other states
to adopt This positive ldquostoryrdquo crea-
tes business opportunities for Da-
nish suppliers of green technology
In this process public diplomacy
work is central strengthening the
general awareness of Denmark to
help create the attention and inte-
rest that often precede enquiries
for Danish export products and
know-how In this process the Em-
bassy works closely together with
key players in the US to create addi-
tional exports and attract invest-
ments to Denmark
Raising Awareness of the Arctic Re-
gion
The Arctic region constitutes an im-
portant focus area for public diplo-
macy and for Danish foreign policy
more generally In the recent years
the strategic importance of the Arc-
tic has increased significantly given
that the climatic changes has made
the Arctic region more accessible
This creates new business opportu-
nities for companies in the High
North for example for the sectors of
natural resource extraction and for
international tourism
The work of public diplomacy cen-
Energy constitutes a focus area and the Embassy continues to work to strengthen the
awareness of the Danish model ndash combining economic growth without increasing energy
consumption
The strategic importance of the Arctic comprises yet another focal point at a time when
climate change inevitably makes the High North a more accessible place
Danish gastronomy is truly flourishing as a result of the increased international focus on
Nordic cuisine and the success of several Danish chefs This provides an advantageous
vehicle for branding Danish food products and attracting tourists to Denmark
on the challenges faced by the
Arctic or highlighting new business
opportunities for Danish and Ame-
rican companies
Collaborate with Us
Public diplomacy initiatives rely
heavily on the involvement of Da-
nish and American businesses and
organizations If your company or
organization have any ideas pro-
posals or other enquiries as to
how the Embassy might cooperate
with your organization please do
not hesitate to contact Mr Tor-
sten Jansen Head of the Public
Diplomacy and Communication at
torjanumdk or at (202) 797-
5363
February 24-25th The Ambassador visits Texas
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
March 1-2nd The Ambassador visits Atlanta
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
April date TBC Food amp Agriculture in Corporation with the World Bank
Learning from Danish Food Standards
April 11th Danish Maritime Network Meeting
Meet with Director General of the Danish Maritime Authority
Mr Andreas Nordseth
May date TBC Defense discusses energy with Thisted
How to Apply the Danish Model
Talks between US defense and Danish Municipalities within
Energy Efficiency
June 27th Defense and Health amp Life Science
Danish US Event in connection with the Bio Conference in
Washington
The Royal Balletrsquos Kompagni B at the Kennedy Center in Washington DC
Leading up to the Royal Danish Balletrsquos visit to the Ken-nedy Center in Washington DC on June 7 - 12 2011 the Royal Balletrsquos Kompagni B will be performing on March 25 ndash 27th of March as part of the Kennedy Centerrsquos Pro-teacutegeacutes III program showcasing rising stars of the worldrsquos leading ballet academies
Kompagni B is the Royal Theaterrsquos renowned ballet pro-gram for children and upcoming stars
To acquire tickets for the performances please visit the Kennedy Centerrsquos website at httpwwwkennedycenterorgcalendarindexcfmfuseaction=showEventampevent=BLBSJ
U P C O M I N G E V E N T S
A SPECIAL THANKS TO OUR MEMBERS
ARLA FOODS
BEAUFORT ADVISORS
COLOPLAST CORPORATION
CONFEDERATION OF DANISH INDUSTRIESmdashDI
CONVATEC INC
COWI
DANFOSS INC
DANISH-AMERICAN BUSINESS FORUM
ECCO USA INC
EITZEN BULK USA INC
ENKOTEC COMPANY
ENXCO SERVICE CORPORATION
GREENLAND CONTRACTORS
HALDOR TOPSOE INC
HYDREMA
J LAURITZEN USA INC
KELSEN BISCA
LUNDBECK
MAERSK INC
MIDWEST TRADING
NORDEN TANKERS AND BULKERS USAmdashUSEA
NOVONORDISK PHARMACEUTICALS
NEUROSEARCH
USEA BULK USA INC
VELUX AS
DANISH-AMERICAN CHAMBER OF COMMERCE NY
DANISH-AMERICAN CHAMBER OF COMMERCE N
CA
DANISH-AMERICAN CHAMBER OF COMMERCE S
CA
DANISH-AMERICAN CHAMBER OF COMMERCE
GEORGIA
DANISH-AMERICAN CHAMBER OF COMMERCE
MIDWEST
AMCHAM DENMARK
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk
Agro-Biodiversity and Ecosystem
Services
On the 16th of December 2010 International Centre for
Research in Organic Food Systems (ICROFS) hosted a
seminar at the Danish Embassy inviting leading American
scientists and scholars working with research and
development of organic farming systems
Agro-Biodiversity and Ecosystem Ser-
vices was the theme of the seminar
ICROFS had organized in cooperation
with the Embassy of Denmark
ICROFS an international research centre
established by the Ministry of Food amp
Agriculture of Denmark to focus on or-
ganic and sustainable agriculture produc-
tion had scheduled an exciting program
with six keynote speakers whom from
different angles highlighted the impor-
tance of biodiversity in ecosystems
Among these speakers was professor and
chairman of the Danish Climate Commis-
sion Kathryn Richardson
Between the presentations there was a
lively and fruitful discussion among the
participants who were primarily re-
searchers and program managers from
US universities and the United State De-
partment of Agriculture
Is organic farming the solution
The big question throughout the seminar
was Can organic farming be a solution
to the declining biodiversity in many eco-
systems This topic is relevant since
approx 60 of current ecosystem services
are declining or unstable
In areas where there are shortages of
fresh air lack of clean water landslides
drought or limited access to food peo-
ples living conditions are increasingly
challenged It is obvious that the agricul-
ture and food production depends on bio-
diversity and ecosystem services while at
the same time the production also affects
these functions
Several of the presentations showed ex-
amples of how different plants in one field
are depending in each other for example
by discouraging certain types of insects
that would otherwise damage the food
crops In the past years there has been an
increased focus in the US on the debate
on sustainable ecosystems linked together
with the production of organic food as
this market is spreading and gaining in-
creasing commercial importance in the
daily food consumption
For further information please contact Steen Steen-
sen mabajoumdk
Mutual Benefits of the Foreign Comparative Testing (FCT)
Program
In 1980 the US Department of Defense adopted a military procurement-program
designed to test and evaluate foreign alliesrsquo military technologies The Foreign
Comparative Testing (FCT) program was established with the purpose of managing
the demands of the American defense for advanced technology quickly and
The FCT is directed towards non-
developmental andor commercial
equipment To this date US invest-
ment in foreign technology has fos-
tered multibillion dollars procurement
of foreign equipment
From a Danish perspective the bene-
fits of the FCT are evident it provides
an opportunity for Danish companies
to demonstrate their products and
thereby provides access to the Ameri-
can market with minimal marketing
efforts
Several Danish companies such as
Therma and Systematic have already
benefitted from the FCT-program by
the awarding of contracts and in Au-
gust 2010 Danish heavy vehicle manu-
facturer Hydrema was given a contract
potentially worth $168 million to de-
liver Area Mine Clearing System
(AMCS) vehicles
The FCT-program visits Scandinavia
every other year with the next visit
likely to be in the spring of 2012
The current financial situation in the US
has led to a series of debates over
budget in the Department of Defense
which may influence the FCT program
by potential financial cutbacks
The Danish Embassy along with the Dan-
ish military industry will continue to
highlight the mutual benefits of the FCT
program the positive impact it has on
Danish exports while offering the US
Department of Defense quick and cost-
effective solutions for the challenges of
tomorrow
For further information please contact Per Lyse
Rasmussen pelyraumdk
April 2010 Danish Defence and Security Industries Association (FAD)
invited FCT-representatives along with US Ambassador to Denmark Laurie Fulton
to ldquoDanish Defense Industry Day to present Danish candidates to the FCT-program
Sustainable Energy in World Bank Spotlight
The upcoming Energy Strategy of the World Bank Group places
heavy emphasis on clean energy sources Could this turn out to be a
window of opportunity for Danish providers of sustainable energy
When President Obama delivered his
State of the Union address on January 25
he introduced the American people to an
ambitious goal regarding energy policy
by 2035 80 of Americarsquos electricity will
come from clean energy sources
This line of thinking seems to have reso-
nated within the World Bank Group
(WBG) where a new Energy Strategy is
forthcoming The final strategy is ex-
pected to be presented in April but early
drafts indicate a heavy emphasis on clean
energy sources
It will be interesting to determine exactly
how the WBG will present its preferences
for various clean energy sources in the
strategy In particular the Energy Strat-
egy is expected to make a big push for
sustainable energy with regards to the
work on hydropower geothermal energy
solar power bioethanol and wind energy
which has increased substantially in
recent years
From a Danish perspective the upcom-
ing WBG Energy Strategy could prove to
be a big window of opportunity
If future World Bank
projects are to empha-
size clean energy Dan-
ish innovation and
know-how on sustain-
able energy might be
able to find itself at
the forefront of WBG
activities
For further information please contact Thomas
Djurhuus stekraumdk
Maritime Policy Developments Ballast water requirements in New York State The New York State Department of Environmental
Conservation on 7 February 2011 decided to keep in place its
uniquely strict regulation regarding ballast water treatment
technology However the deadline for the New York
No ballast water treatment technology
currently exists or is likely to be commer-
cially available in the foreseeable future
which can meet the special criteria set by
New York As such the decision of 7 Feb-
ruary will only postpone what should be
a complete repeal of the legislation The
present uncertain situation causes diffi-
culties for shipping companies when in-
vesting in new ships given that there is
no clear standard for these vessels to
meet
Further the potential consequences of
New York State essentially ruling out
maritime trade throughout its jurisdic-
tion would be detrimental to related in-
dustries and trading partners in the New
York area as ship-owners would direct
vessels to call on ports further south
along the Atlantic coast
Denmark holds the Chairmanship of the
Consultative Shipping Group (CSG) of 18
maritime nations and the group has pre-
viously engaged the US administration
on this issue The group is currently con-
sidering ways to support the voice of
concerned shipping companies and other
stakeholders who rely on free and open
international maritime transportation
services
CSG countries have supported the devel-
opment of mandatory international
measures to protect the marine environ-
ment In future contacts with both state
and federal US authorities Denmark
and the CSG will promote the view that a
single international standard is the only
workable regulation in respect of this
issue Such a tool already exists with the
International Ballast Water Convention
which the United States helped support
through the International Maritime Or-
ganization but has not yet ratified
For further information please contact Maritime
Advisor Henrik Juhl Madsen hemadsumdk +1
(202) 797 5351
Food Energy and Ice
The Embassyrsquos work this year relating to public
diplomacy centers on three important areas ndash food
energy and ice
The aim of public diplomacy work is to
influence non-state players who take
part in making decisions where Danish
interests are at stake politically econo-
mically and culturally This includes
increasing the awareness abroad of
Danish strength positions and compe-
tences
By focusing on foodhealthy lifestyle
energy and the Arctic region the Em-
bassy wishes to strengthen the position
of Denmark Danish companies in parti-
cular in relation to these specific areas
by establishing viable and strategic ties
to important non-state players con-
sisting of opinion formers and decision-
makers including media the private
sector think tanks research instituti-
ons trade associations and NGOs
Branding Denmark as a Healthy and
Nutritious Nation
Truly in this past year the position of
Denmark as a gastronomic hub has been
further consolidated at the San Pellegri-
no Worldrsquos best restaurant award show
in London in April the Copenhagen-
based restaurant NOMA was named the
Worldrsquos Best Restaurant And in June
2010 the Danish chef Rasmus Kofoed
won the European championship Bocuse
drsquoEurope Adding to his success Rasmus
Kofoed on January 26 won the gold me-
dal at the world championship for chefs
ndash the Bocuse drsquoOr in Lyon France
The overwhelming interest into Danish
cuisine and food culture provides an ad-
vantageous platform for branding Den-
mark as a gastronomic center for culina-
ry excellence and innovation In fact ac-
cording to a study conducted by Visit-
Denmark no less than 13 of tourist who
holiday in Denmark rate their dining ex-
periences as an central part of their vi-
sits
Energy - Growth and Employment
through Public Diplomacy
In the wake of the Cop 15 confe-
rence in December 2009 Denmark
has continued to push the agenda
for sustainable energy internatio-
nally The success of Denmark in
achieving economic growth
without increasing energy con-
sumption has constituted an
exemplary model for other states
to adopt This positive ldquostoryrdquo crea-
tes business opportunities for Da-
nish suppliers of green technology
In this process public diplomacy
work is central strengthening the
general awareness of Denmark to
help create the attention and inte-
rest that often precede enquiries
for Danish export products and
know-how In this process the Em-
bassy works closely together with
key players in the US to create addi-
tional exports and attract invest-
ments to Denmark
Raising Awareness of the Arctic Re-
gion
The Arctic region constitutes an im-
portant focus area for public diplo-
macy and for Danish foreign policy
more generally In the recent years
the strategic importance of the Arc-
tic has increased significantly given
that the climatic changes has made
the Arctic region more accessible
This creates new business opportu-
nities for companies in the High
North for example for the sectors of
natural resource extraction and for
international tourism
The work of public diplomacy cen-
Energy constitutes a focus area and the Embassy continues to work to strengthen the
awareness of the Danish model ndash combining economic growth without increasing energy
consumption
The strategic importance of the Arctic comprises yet another focal point at a time when
climate change inevitably makes the High North a more accessible place
Danish gastronomy is truly flourishing as a result of the increased international focus on
Nordic cuisine and the success of several Danish chefs This provides an advantageous
vehicle for branding Danish food products and attracting tourists to Denmark
on the challenges faced by the
Arctic or highlighting new business
opportunities for Danish and Ame-
rican companies
Collaborate with Us
Public diplomacy initiatives rely
heavily on the involvement of Da-
nish and American businesses and
organizations If your company or
organization have any ideas pro-
posals or other enquiries as to
how the Embassy might cooperate
with your organization please do
not hesitate to contact Mr Tor-
sten Jansen Head of the Public
Diplomacy and Communication at
torjanumdk or at (202) 797-
5363
February 24-25th The Ambassador visits Texas
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
March 1-2nd The Ambassador visits Atlanta
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
April date TBC Food amp Agriculture in Corporation with the World Bank
Learning from Danish Food Standards
April 11th Danish Maritime Network Meeting
Meet with Director General of the Danish Maritime Authority
Mr Andreas Nordseth
May date TBC Defense discusses energy with Thisted
How to Apply the Danish Model
Talks between US defense and Danish Municipalities within
Energy Efficiency
June 27th Defense and Health amp Life Science
Danish US Event in connection with the Bio Conference in
Washington
The Royal Balletrsquos Kompagni B at the Kennedy Center in Washington DC
Leading up to the Royal Danish Balletrsquos visit to the Ken-nedy Center in Washington DC on June 7 - 12 2011 the Royal Balletrsquos Kompagni B will be performing on March 25 ndash 27th of March as part of the Kennedy Centerrsquos Pro-teacutegeacutes III program showcasing rising stars of the worldrsquos leading ballet academies
Kompagni B is the Royal Theaterrsquos renowned ballet pro-gram for children and upcoming stars
To acquire tickets for the performances please visit the Kennedy Centerrsquos website at httpwwwkennedycenterorgcalendarindexcfmfuseaction=showEventampevent=BLBSJ
U P C O M I N G E V E N T S
A SPECIAL THANKS TO OUR MEMBERS
ARLA FOODS
BEAUFORT ADVISORS
COLOPLAST CORPORATION
CONFEDERATION OF DANISH INDUSTRIESmdashDI
CONVATEC INC
COWI
DANFOSS INC
DANISH-AMERICAN BUSINESS FORUM
ECCO USA INC
EITZEN BULK USA INC
ENKOTEC COMPANY
ENXCO SERVICE CORPORATION
GREENLAND CONTRACTORS
HALDOR TOPSOE INC
HYDREMA
J LAURITZEN USA INC
KELSEN BISCA
LUNDBECK
MAERSK INC
MIDWEST TRADING
NORDEN TANKERS AND BULKERS USAmdashUSEA
NOVONORDISK PHARMACEUTICALS
NEUROSEARCH
USEA BULK USA INC
VELUX AS
DANISH-AMERICAN CHAMBER OF COMMERCE NY
DANISH-AMERICAN CHAMBER OF COMMERCE N
CA
DANISH-AMERICAN CHAMBER OF COMMERCE S
CA
DANISH-AMERICAN CHAMBER OF COMMERCE
GEORGIA
DANISH-AMERICAN CHAMBER OF COMMERCE
MIDWEST
AMCHAM DENMARK
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk
Mutual Benefits of the Foreign Comparative Testing (FCT)
Program
In 1980 the US Department of Defense adopted a military procurement-program
designed to test and evaluate foreign alliesrsquo military technologies The Foreign
Comparative Testing (FCT) program was established with the purpose of managing
the demands of the American defense for advanced technology quickly and
The FCT is directed towards non-
developmental andor commercial
equipment To this date US invest-
ment in foreign technology has fos-
tered multibillion dollars procurement
of foreign equipment
From a Danish perspective the bene-
fits of the FCT are evident it provides
an opportunity for Danish companies
to demonstrate their products and
thereby provides access to the Ameri-
can market with minimal marketing
efforts
Several Danish companies such as
Therma and Systematic have already
benefitted from the FCT-program by
the awarding of contracts and in Au-
gust 2010 Danish heavy vehicle manu-
facturer Hydrema was given a contract
potentially worth $168 million to de-
liver Area Mine Clearing System
(AMCS) vehicles
The FCT-program visits Scandinavia
every other year with the next visit
likely to be in the spring of 2012
The current financial situation in the US
has led to a series of debates over
budget in the Department of Defense
which may influence the FCT program
by potential financial cutbacks
The Danish Embassy along with the Dan-
ish military industry will continue to
highlight the mutual benefits of the FCT
program the positive impact it has on
Danish exports while offering the US
Department of Defense quick and cost-
effective solutions for the challenges of
tomorrow
For further information please contact Per Lyse
Rasmussen pelyraumdk
April 2010 Danish Defence and Security Industries Association (FAD)
invited FCT-representatives along with US Ambassador to Denmark Laurie Fulton
to ldquoDanish Defense Industry Day to present Danish candidates to the FCT-program
Sustainable Energy in World Bank Spotlight
The upcoming Energy Strategy of the World Bank Group places
heavy emphasis on clean energy sources Could this turn out to be a
window of opportunity for Danish providers of sustainable energy
When President Obama delivered his
State of the Union address on January 25
he introduced the American people to an
ambitious goal regarding energy policy
by 2035 80 of Americarsquos electricity will
come from clean energy sources
This line of thinking seems to have reso-
nated within the World Bank Group
(WBG) where a new Energy Strategy is
forthcoming The final strategy is ex-
pected to be presented in April but early
drafts indicate a heavy emphasis on clean
energy sources
It will be interesting to determine exactly
how the WBG will present its preferences
for various clean energy sources in the
strategy In particular the Energy Strat-
egy is expected to make a big push for
sustainable energy with regards to the
work on hydropower geothermal energy
solar power bioethanol and wind energy
which has increased substantially in
recent years
From a Danish perspective the upcom-
ing WBG Energy Strategy could prove to
be a big window of opportunity
If future World Bank
projects are to empha-
size clean energy Dan-
ish innovation and
know-how on sustain-
able energy might be
able to find itself at
the forefront of WBG
activities
For further information please contact Thomas
Djurhuus stekraumdk
Maritime Policy Developments Ballast water requirements in New York State The New York State Department of Environmental
Conservation on 7 February 2011 decided to keep in place its
uniquely strict regulation regarding ballast water treatment
technology However the deadline for the New York
No ballast water treatment technology
currently exists or is likely to be commer-
cially available in the foreseeable future
which can meet the special criteria set by
New York As such the decision of 7 Feb-
ruary will only postpone what should be
a complete repeal of the legislation The
present uncertain situation causes diffi-
culties for shipping companies when in-
vesting in new ships given that there is
no clear standard for these vessels to
meet
Further the potential consequences of
New York State essentially ruling out
maritime trade throughout its jurisdic-
tion would be detrimental to related in-
dustries and trading partners in the New
York area as ship-owners would direct
vessels to call on ports further south
along the Atlantic coast
Denmark holds the Chairmanship of the
Consultative Shipping Group (CSG) of 18
maritime nations and the group has pre-
viously engaged the US administration
on this issue The group is currently con-
sidering ways to support the voice of
concerned shipping companies and other
stakeholders who rely on free and open
international maritime transportation
services
CSG countries have supported the devel-
opment of mandatory international
measures to protect the marine environ-
ment In future contacts with both state
and federal US authorities Denmark
and the CSG will promote the view that a
single international standard is the only
workable regulation in respect of this
issue Such a tool already exists with the
International Ballast Water Convention
which the United States helped support
through the International Maritime Or-
ganization but has not yet ratified
For further information please contact Maritime
Advisor Henrik Juhl Madsen hemadsumdk +1
(202) 797 5351
Food Energy and Ice
The Embassyrsquos work this year relating to public
diplomacy centers on three important areas ndash food
energy and ice
The aim of public diplomacy work is to
influence non-state players who take
part in making decisions where Danish
interests are at stake politically econo-
mically and culturally This includes
increasing the awareness abroad of
Danish strength positions and compe-
tences
By focusing on foodhealthy lifestyle
energy and the Arctic region the Em-
bassy wishes to strengthen the position
of Denmark Danish companies in parti-
cular in relation to these specific areas
by establishing viable and strategic ties
to important non-state players con-
sisting of opinion formers and decision-
makers including media the private
sector think tanks research instituti-
ons trade associations and NGOs
Branding Denmark as a Healthy and
Nutritious Nation
Truly in this past year the position of
Denmark as a gastronomic hub has been
further consolidated at the San Pellegri-
no Worldrsquos best restaurant award show
in London in April the Copenhagen-
based restaurant NOMA was named the
Worldrsquos Best Restaurant And in June
2010 the Danish chef Rasmus Kofoed
won the European championship Bocuse
drsquoEurope Adding to his success Rasmus
Kofoed on January 26 won the gold me-
dal at the world championship for chefs
ndash the Bocuse drsquoOr in Lyon France
The overwhelming interest into Danish
cuisine and food culture provides an ad-
vantageous platform for branding Den-
mark as a gastronomic center for culina-
ry excellence and innovation In fact ac-
cording to a study conducted by Visit-
Denmark no less than 13 of tourist who
holiday in Denmark rate their dining ex-
periences as an central part of their vi-
sits
Energy - Growth and Employment
through Public Diplomacy
In the wake of the Cop 15 confe-
rence in December 2009 Denmark
has continued to push the agenda
for sustainable energy internatio-
nally The success of Denmark in
achieving economic growth
without increasing energy con-
sumption has constituted an
exemplary model for other states
to adopt This positive ldquostoryrdquo crea-
tes business opportunities for Da-
nish suppliers of green technology
In this process public diplomacy
work is central strengthening the
general awareness of Denmark to
help create the attention and inte-
rest that often precede enquiries
for Danish export products and
know-how In this process the Em-
bassy works closely together with
key players in the US to create addi-
tional exports and attract invest-
ments to Denmark
Raising Awareness of the Arctic Re-
gion
The Arctic region constitutes an im-
portant focus area for public diplo-
macy and for Danish foreign policy
more generally In the recent years
the strategic importance of the Arc-
tic has increased significantly given
that the climatic changes has made
the Arctic region more accessible
This creates new business opportu-
nities for companies in the High
North for example for the sectors of
natural resource extraction and for
international tourism
The work of public diplomacy cen-
Energy constitutes a focus area and the Embassy continues to work to strengthen the
awareness of the Danish model ndash combining economic growth without increasing energy
consumption
The strategic importance of the Arctic comprises yet another focal point at a time when
climate change inevitably makes the High North a more accessible place
Danish gastronomy is truly flourishing as a result of the increased international focus on
Nordic cuisine and the success of several Danish chefs This provides an advantageous
vehicle for branding Danish food products and attracting tourists to Denmark
on the challenges faced by the
Arctic or highlighting new business
opportunities for Danish and Ame-
rican companies
Collaborate with Us
Public diplomacy initiatives rely
heavily on the involvement of Da-
nish and American businesses and
organizations If your company or
organization have any ideas pro-
posals or other enquiries as to
how the Embassy might cooperate
with your organization please do
not hesitate to contact Mr Tor-
sten Jansen Head of the Public
Diplomacy and Communication at
torjanumdk or at (202) 797-
5363
February 24-25th The Ambassador visits Texas
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
March 1-2nd The Ambassador visits Atlanta
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
April date TBC Food amp Agriculture in Corporation with the World Bank
Learning from Danish Food Standards
April 11th Danish Maritime Network Meeting
Meet with Director General of the Danish Maritime Authority
Mr Andreas Nordseth
May date TBC Defense discusses energy with Thisted
How to Apply the Danish Model
Talks between US defense and Danish Municipalities within
Energy Efficiency
June 27th Defense and Health amp Life Science
Danish US Event in connection with the Bio Conference in
Washington
The Royal Balletrsquos Kompagni B at the Kennedy Center in Washington DC
Leading up to the Royal Danish Balletrsquos visit to the Ken-nedy Center in Washington DC on June 7 - 12 2011 the Royal Balletrsquos Kompagni B will be performing on March 25 ndash 27th of March as part of the Kennedy Centerrsquos Pro-teacutegeacutes III program showcasing rising stars of the worldrsquos leading ballet academies
Kompagni B is the Royal Theaterrsquos renowned ballet pro-gram for children and upcoming stars
To acquire tickets for the performances please visit the Kennedy Centerrsquos website at httpwwwkennedycenterorgcalendarindexcfmfuseaction=showEventampevent=BLBSJ
U P C O M I N G E V E N T S
A SPECIAL THANKS TO OUR MEMBERS
ARLA FOODS
BEAUFORT ADVISORS
COLOPLAST CORPORATION
CONFEDERATION OF DANISH INDUSTRIESmdashDI
CONVATEC INC
COWI
DANFOSS INC
DANISH-AMERICAN BUSINESS FORUM
ECCO USA INC
EITZEN BULK USA INC
ENKOTEC COMPANY
ENXCO SERVICE CORPORATION
GREENLAND CONTRACTORS
HALDOR TOPSOE INC
HYDREMA
J LAURITZEN USA INC
KELSEN BISCA
LUNDBECK
MAERSK INC
MIDWEST TRADING
NORDEN TANKERS AND BULKERS USAmdashUSEA
NOVONORDISK PHARMACEUTICALS
NEUROSEARCH
USEA BULK USA INC
VELUX AS
DANISH-AMERICAN CHAMBER OF COMMERCE NY
DANISH-AMERICAN CHAMBER OF COMMERCE N
CA
DANISH-AMERICAN CHAMBER OF COMMERCE S
CA
DANISH-AMERICAN CHAMBER OF COMMERCE
GEORGIA
DANISH-AMERICAN CHAMBER OF COMMERCE
MIDWEST
AMCHAM DENMARK
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk
Sustainable Energy in World Bank Spotlight
The upcoming Energy Strategy of the World Bank Group places
heavy emphasis on clean energy sources Could this turn out to be a
window of opportunity for Danish providers of sustainable energy
When President Obama delivered his
State of the Union address on January 25
he introduced the American people to an
ambitious goal regarding energy policy
by 2035 80 of Americarsquos electricity will
come from clean energy sources
This line of thinking seems to have reso-
nated within the World Bank Group
(WBG) where a new Energy Strategy is
forthcoming The final strategy is ex-
pected to be presented in April but early
drafts indicate a heavy emphasis on clean
energy sources
It will be interesting to determine exactly
how the WBG will present its preferences
for various clean energy sources in the
strategy In particular the Energy Strat-
egy is expected to make a big push for
sustainable energy with regards to the
work on hydropower geothermal energy
solar power bioethanol and wind energy
which has increased substantially in
recent years
From a Danish perspective the upcom-
ing WBG Energy Strategy could prove to
be a big window of opportunity
If future World Bank
projects are to empha-
size clean energy Dan-
ish innovation and
know-how on sustain-
able energy might be
able to find itself at
the forefront of WBG
activities
For further information please contact Thomas
Djurhuus stekraumdk
Maritime Policy Developments Ballast water requirements in New York State The New York State Department of Environmental
Conservation on 7 February 2011 decided to keep in place its
uniquely strict regulation regarding ballast water treatment
technology However the deadline for the New York
No ballast water treatment technology
currently exists or is likely to be commer-
cially available in the foreseeable future
which can meet the special criteria set by
New York As such the decision of 7 Feb-
ruary will only postpone what should be
a complete repeal of the legislation The
present uncertain situation causes diffi-
culties for shipping companies when in-
vesting in new ships given that there is
no clear standard for these vessels to
meet
Further the potential consequences of
New York State essentially ruling out
maritime trade throughout its jurisdic-
tion would be detrimental to related in-
dustries and trading partners in the New
York area as ship-owners would direct
vessels to call on ports further south
along the Atlantic coast
Denmark holds the Chairmanship of the
Consultative Shipping Group (CSG) of 18
maritime nations and the group has pre-
viously engaged the US administration
on this issue The group is currently con-
sidering ways to support the voice of
concerned shipping companies and other
stakeholders who rely on free and open
international maritime transportation
services
CSG countries have supported the devel-
opment of mandatory international
measures to protect the marine environ-
ment In future contacts with both state
and federal US authorities Denmark
and the CSG will promote the view that a
single international standard is the only
workable regulation in respect of this
issue Such a tool already exists with the
International Ballast Water Convention
which the United States helped support
through the International Maritime Or-
ganization but has not yet ratified
For further information please contact Maritime
Advisor Henrik Juhl Madsen hemadsumdk +1
(202) 797 5351
Food Energy and Ice
The Embassyrsquos work this year relating to public
diplomacy centers on three important areas ndash food
energy and ice
The aim of public diplomacy work is to
influence non-state players who take
part in making decisions where Danish
interests are at stake politically econo-
mically and culturally This includes
increasing the awareness abroad of
Danish strength positions and compe-
tences
By focusing on foodhealthy lifestyle
energy and the Arctic region the Em-
bassy wishes to strengthen the position
of Denmark Danish companies in parti-
cular in relation to these specific areas
by establishing viable and strategic ties
to important non-state players con-
sisting of opinion formers and decision-
makers including media the private
sector think tanks research instituti-
ons trade associations and NGOs
Branding Denmark as a Healthy and
Nutritious Nation
Truly in this past year the position of
Denmark as a gastronomic hub has been
further consolidated at the San Pellegri-
no Worldrsquos best restaurant award show
in London in April the Copenhagen-
based restaurant NOMA was named the
Worldrsquos Best Restaurant And in June
2010 the Danish chef Rasmus Kofoed
won the European championship Bocuse
drsquoEurope Adding to his success Rasmus
Kofoed on January 26 won the gold me-
dal at the world championship for chefs
ndash the Bocuse drsquoOr in Lyon France
The overwhelming interest into Danish
cuisine and food culture provides an ad-
vantageous platform for branding Den-
mark as a gastronomic center for culina-
ry excellence and innovation In fact ac-
cording to a study conducted by Visit-
Denmark no less than 13 of tourist who
holiday in Denmark rate their dining ex-
periences as an central part of their vi-
sits
Energy - Growth and Employment
through Public Diplomacy
In the wake of the Cop 15 confe-
rence in December 2009 Denmark
has continued to push the agenda
for sustainable energy internatio-
nally The success of Denmark in
achieving economic growth
without increasing energy con-
sumption has constituted an
exemplary model for other states
to adopt This positive ldquostoryrdquo crea-
tes business opportunities for Da-
nish suppliers of green technology
In this process public diplomacy
work is central strengthening the
general awareness of Denmark to
help create the attention and inte-
rest that often precede enquiries
for Danish export products and
know-how In this process the Em-
bassy works closely together with
key players in the US to create addi-
tional exports and attract invest-
ments to Denmark
Raising Awareness of the Arctic Re-
gion
The Arctic region constitutes an im-
portant focus area for public diplo-
macy and for Danish foreign policy
more generally In the recent years
the strategic importance of the Arc-
tic has increased significantly given
that the climatic changes has made
the Arctic region more accessible
This creates new business opportu-
nities for companies in the High
North for example for the sectors of
natural resource extraction and for
international tourism
The work of public diplomacy cen-
Energy constitutes a focus area and the Embassy continues to work to strengthen the
awareness of the Danish model ndash combining economic growth without increasing energy
consumption
The strategic importance of the Arctic comprises yet another focal point at a time when
climate change inevitably makes the High North a more accessible place
Danish gastronomy is truly flourishing as a result of the increased international focus on
Nordic cuisine and the success of several Danish chefs This provides an advantageous
vehicle for branding Danish food products and attracting tourists to Denmark
on the challenges faced by the
Arctic or highlighting new business
opportunities for Danish and Ame-
rican companies
Collaborate with Us
Public diplomacy initiatives rely
heavily on the involvement of Da-
nish and American businesses and
organizations If your company or
organization have any ideas pro-
posals or other enquiries as to
how the Embassy might cooperate
with your organization please do
not hesitate to contact Mr Tor-
sten Jansen Head of the Public
Diplomacy and Communication at
torjanumdk or at (202) 797-
5363
February 24-25th The Ambassador visits Texas
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
March 1-2nd The Ambassador visits Atlanta
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
April date TBC Food amp Agriculture in Corporation with the World Bank
Learning from Danish Food Standards
April 11th Danish Maritime Network Meeting
Meet with Director General of the Danish Maritime Authority
Mr Andreas Nordseth
May date TBC Defense discusses energy with Thisted
How to Apply the Danish Model
Talks between US defense and Danish Municipalities within
Energy Efficiency
June 27th Defense and Health amp Life Science
Danish US Event in connection with the Bio Conference in
Washington
The Royal Balletrsquos Kompagni B at the Kennedy Center in Washington DC
Leading up to the Royal Danish Balletrsquos visit to the Ken-nedy Center in Washington DC on June 7 - 12 2011 the Royal Balletrsquos Kompagni B will be performing on March 25 ndash 27th of March as part of the Kennedy Centerrsquos Pro-teacutegeacutes III program showcasing rising stars of the worldrsquos leading ballet academies
Kompagni B is the Royal Theaterrsquos renowned ballet pro-gram for children and upcoming stars
To acquire tickets for the performances please visit the Kennedy Centerrsquos website at httpwwwkennedycenterorgcalendarindexcfmfuseaction=showEventampevent=BLBSJ
U P C O M I N G E V E N T S
A SPECIAL THANKS TO OUR MEMBERS
ARLA FOODS
BEAUFORT ADVISORS
COLOPLAST CORPORATION
CONFEDERATION OF DANISH INDUSTRIESmdashDI
CONVATEC INC
COWI
DANFOSS INC
DANISH-AMERICAN BUSINESS FORUM
ECCO USA INC
EITZEN BULK USA INC
ENKOTEC COMPANY
ENXCO SERVICE CORPORATION
GREENLAND CONTRACTORS
HALDOR TOPSOE INC
HYDREMA
J LAURITZEN USA INC
KELSEN BISCA
LUNDBECK
MAERSK INC
MIDWEST TRADING
NORDEN TANKERS AND BULKERS USAmdashUSEA
NOVONORDISK PHARMACEUTICALS
NEUROSEARCH
USEA BULK USA INC
VELUX AS
DANISH-AMERICAN CHAMBER OF COMMERCE NY
DANISH-AMERICAN CHAMBER OF COMMERCE N
CA
DANISH-AMERICAN CHAMBER OF COMMERCE S
CA
DANISH-AMERICAN CHAMBER OF COMMERCE
GEORGIA
DANISH-AMERICAN CHAMBER OF COMMERCE
MIDWEST
AMCHAM DENMARK
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk
Maritime Policy Developments Ballast water requirements in New York State The New York State Department of Environmental
Conservation on 7 February 2011 decided to keep in place its
uniquely strict regulation regarding ballast water treatment
technology However the deadline for the New York
No ballast water treatment technology
currently exists or is likely to be commer-
cially available in the foreseeable future
which can meet the special criteria set by
New York As such the decision of 7 Feb-
ruary will only postpone what should be
a complete repeal of the legislation The
present uncertain situation causes diffi-
culties for shipping companies when in-
vesting in new ships given that there is
no clear standard for these vessels to
meet
Further the potential consequences of
New York State essentially ruling out
maritime trade throughout its jurisdic-
tion would be detrimental to related in-
dustries and trading partners in the New
York area as ship-owners would direct
vessels to call on ports further south
along the Atlantic coast
Denmark holds the Chairmanship of the
Consultative Shipping Group (CSG) of 18
maritime nations and the group has pre-
viously engaged the US administration
on this issue The group is currently con-
sidering ways to support the voice of
concerned shipping companies and other
stakeholders who rely on free and open
international maritime transportation
services
CSG countries have supported the devel-
opment of mandatory international
measures to protect the marine environ-
ment In future contacts with both state
and federal US authorities Denmark
and the CSG will promote the view that a
single international standard is the only
workable regulation in respect of this
issue Such a tool already exists with the
International Ballast Water Convention
which the United States helped support
through the International Maritime Or-
ganization but has not yet ratified
For further information please contact Maritime
Advisor Henrik Juhl Madsen hemadsumdk +1
(202) 797 5351
Food Energy and Ice
The Embassyrsquos work this year relating to public
diplomacy centers on three important areas ndash food
energy and ice
The aim of public diplomacy work is to
influence non-state players who take
part in making decisions where Danish
interests are at stake politically econo-
mically and culturally This includes
increasing the awareness abroad of
Danish strength positions and compe-
tences
By focusing on foodhealthy lifestyle
energy and the Arctic region the Em-
bassy wishes to strengthen the position
of Denmark Danish companies in parti-
cular in relation to these specific areas
by establishing viable and strategic ties
to important non-state players con-
sisting of opinion formers and decision-
makers including media the private
sector think tanks research instituti-
ons trade associations and NGOs
Branding Denmark as a Healthy and
Nutritious Nation
Truly in this past year the position of
Denmark as a gastronomic hub has been
further consolidated at the San Pellegri-
no Worldrsquos best restaurant award show
in London in April the Copenhagen-
based restaurant NOMA was named the
Worldrsquos Best Restaurant And in June
2010 the Danish chef Rasmus Kofoed
won the European championship Bocuse
drsquoEurope Adding to his success Rasmus
Kofoed on January 26 won the gold me-
dal at the world championship for chefs
ndash the Bocuse drsquoOr in Lyon France
The overwhelming interest into Danish
cuisine and food culture provides an ad-
vantageous platform for branding Den-
mark as a gastronomic center for culina-
ry excellence and innovation In fact ac-
cording to a study conducted by Visit-
Denmark no less than 13 of tourist who
holiday in Denmark rate their dining ex-
periences as an central part of their vi-
sits
Energy - Growth and Employment
through Public Diplomacy
In the wake of the Cop 15 confe-
rence in December 2009 Denmark
has continued to push the agenda
for sustainable energy internatio-
nally The success of Denmark in
achieving economic growth
without increasing energy con-
sumption has constituted an
exemplary model for other states
to adopt This positive ldquostoryrdquo crea-
tes business opportunities for Da-
nish suppliers of green technology
In this process public diplomacy
work is central strengthening the
general awareness of Denmark to
help create the attention and inte-
rest that often precede enquiries
for Danish export products and
know-how In this process the Em-
bassy works closely together with
key players in the US to create addi-
tional exports and attract invest-
ments to Denmark
Raising Awareness of the Arctic Re-
gion
The Arctic region constitutes an im-
portant focus area for public diplo-
macy and for Danish foreign policy
more generally In the recent years
the strategic importance of the Arc-
tic has increased significantly given
that the climatic changes has made
the Arctic region more accessible
This creates new business opportu-
nities for companies in the High
North for example for the sectors of
natural resource extraction and for
international tourism
The work of public diplomacy cen-
Energy constitutes a focus area and the Embassy continues to work to strengthen the
awareness of the Danish model ndash combining economic growth without increasing energy
consumption
The strategic importance of the Arctic comprises yet another focal point at a time when
climate change inevitably makes the High North a more accessible place
Danish gastronomy is truly flourishing as a result of the increased international focus on
Nordic cuisine and the success of several Danish chefs This provides an advantageous
vehicle for branding Danish food products and attracting tourists to Denmark
on the challenges faced by the
Arctic or highlighting new business
opportunities for Danish and Ame-
rican companies
Collaborate with Us
Public diplomacy initiatives rely
heavily on the involvement of Da-
nish and American businesses and
organizations If your company or
organization have any ideas pro-
posals or other enquiries as to
how the Embassy might cooperate
with your organization please do
not hesitate to contact Mr Tor-
sten Jansen Head of the Public
Diplomacy and Communication at
torjanumdk or at (202) 797-
5363
February 24-25th The Ambassador visits Texas
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
March 1-2nd The Ambassador visits Atlanta
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
April date TBC Food amp Agriculture in Corporation with the World Bank
Learning from Danish Food Standards
April 11th Danish Maritime Network Meeting
Meet with Director General of the Danish Maritime Authority
Mr Andreas Nordseth
May date TBC Defense discusses energy with Thisted
How to Apply the Danish Model
Talks between US defense and Danish Municipalities within
Energy Efficiency
June 27th Defense and Health amp Life Science
Danish US Event in connection with the Bio Conference in
Washington
The Royal Balletrsquos Kompagni B at the Kennedy Center in Washington DC
Leading up to the Royal Danish Balletrsquos visit to the Ken-nedy Center in Washington DC on June 7 - 12 2011 the Royal Balletrsquos Kompagni B will be performing on March 25 ndash 27th of March as part of the Kennedy Centerrsquos Pro-teacutegeacutes III program showcasing rising stars of the worldrsquos leading ballet academies
Kompagni B is the Royal Theaterrsquos renowned ballet pro-gram for children and upcoming stars
To acquire tickets for the performances please visit the Kennedy Centerrsquos website at httpwwwkennedycenterorgcalendarindexcfmfuseaction=showEventampevent=BLBSJ
U P C O M I N G E V E N T S
A SPECIAL THANKS TO OUR MEMBERS
ARLA FOODS
BEAUFORT ADVISORS
COLOPLAST CORPORATION
CONFEDERATION OF DANISH INDUSTRIESmdashDI
CONVATEC INC
COWI
DANFOSS INC
DANISH-AMERICAN BUSINESS FORUM
ECCO USA INC
EITZEN BULK USA INC
ENKOTEC COMPANY
ENXCO SERVICE CORPORATION
GREENLAND CONTRACTORS
HALDOR TOPSOE INC
HYDREMA
J LAURITZEN USA INC
KELSEN BISCA
LUNDBECK
MAERSK INC
MIDWEST TRADING
NORDEN TANKERS AND BULKERS USAmdashUSEA
NOVONORDISK PHARMACEUTICALS
NEUROSEARCH
USEA BULK USA INC
VELUX AS
DANISH-AMERICAN CHAMBER OF COMMERCE NY
DANISH-AMERICAN CHAMBER OF COMMERCE N
CA
DANISH-AMERICAN CHAMBER OF COMMERCE S
CA
DANISH-AMERICAN CHAMBER OF COMMERCE
GEORGIA
DANISH-AMERICAN CHAMBER OF COMMERCE
MIDWEST
AMCHAM DENMARK
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk
Food Energy and Ice
The Embassyrsquos work this year relating to public
diplomacy centers on three important areas ndash food
energy and ice
The aim of public diplomacy work is to
influence non-state players who take
part in making decisions where Danish
interests are at stake politically econo-
mically and culturally This includes
increasing the awareness abroad of
Danish strength positions and compe-
tences
By focusing on foodhealthy lifestyle
energy and the Arctic region the Em-
bassy wishes to strengthen the position
of Denmark Danish companies in parti-
cular in relation to these specific areas
by establishing viable and strategic ties
to important non-state players con-
sisting of opinion formers and decision-
makers including media the private
sector think tanks research instituti-
ons trade associations and NGOs
Branding Denmark as a Healthy and
Nutritious Nation
Truly in this past year the position of
Denmark as a gastronomic hub has been
further consolidated at the San Pellegri-
no Worldrsquos best restaurant award show
in London in April the Copenhagen-
based restaurant NOMA was named the
Worldrsquos Best Restaurant And in June
2010 the Danish chef Rasmus Kofoed
won the European championship Bocuse
drsquoEurope Adding to his success Rasmus
Kofoed on January 26 won the gold me-
dal at the world championship for chefs
ndash the Bocuse drsquoOr in Lyon France
The overwhelming interest into Danish
cuisine and food culture provides an ad-
vantageous platform for branding Den-
mark as a gastronomic center for culina-
ry excellence and innovation In fact ac-
cording to a study conducted by Visit-
Denmark no less than 13 of tourist who
holiday in Denmark rate their dining ex-
periences as an central part of their vi-
sits
Energy - Growth and Employment
through Public Diplomacy
In the wake of the Cop 15 confe-
rence in December 2009 Denmark
has continued to push the agenda
for sustainable energy internatio-
nally The success of Denmark in
achieving economic growth
without increasing energy con-
sumption has constituted an
exemplary model for other states
to adopt This positive ldquostoryrdquo crea-
tes business opportunities for Da-
nish suppliers of green technology
In this process public diplomacy
work is central strengthening the
general awareness of Denmark to
help create the attention and inte-
rest that often precede enquiries
for Danish export products and
know-how In this process the Em-
bassy works closely together with
key players in the US to create addi-
tional exports and attract invest-
ments to Denmark
Raising Awareness of the Arctic Re-
gion
The Arctic region constitutes an im-
portant focus area for public diplo-
macy and for Danish foreign policy
more generally In the recent years
the strategic importance of the Arc-
tic has increased significantly given
that the climatic changes has made
the Arctic region more accessible
This creates new business opportu-
nities for companies in the High
North for example for the sectors of
natural resource extraction and for
international tourism
The work of public diplomacy cen-
Energy constitutes a focus area and the Embassy continues to work to strengthen the
awareness of the Danish model ndash combining economic growth without increasing energy
consumption
The strategic importance of the Arctic comprises yet another focal point at a time when
climate change inevitably makes the High North a more accessible place
Danish gastronomy is truly flourishing as a result of the increased international focus on
Nordic cuisine and the success of several Danish chefs This provides an advantageous
vehicle for branding Danish food products and attracting tourists to Denmark
on the challenges faced by the
Arctic or highlighting new business
opportunities for Danish and Ame-
rican companies
Collaborate with Us
Public diplomacy initiatives rely
heavily on the involvement of Da-
nish and American businesses and
organizations If your company or
organization have any ideas pro-
posals or other enquiries as to
how the Embassy might cooperate
with your organization please do
not hesitate to contact Mr Tor-
sten Jansen Head of the Public
Diplomacy and Communication at
torjanumdk or at (202) 797-
5363
February 24-25th The Ambassador visits Texas
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
March 1-2nd The Ambassador visits Atlanta
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
April date TBC Food amp Agriculture in Corporation with the World Bank
Learning from Danish Food Standards
April 11th Danish Maritime Network Meeting
Meet with Director General of the Danish Maritime Authority
Mr Andreas Nordseth
May date TBC Defense discusses energy with Thisted
How to Apply the Danish Model
Talks between US defense and Danish Municipalities within
Energy Efficiency
June 27th Defense and Health amp Life Science
Danish US Event in connection with the Bio Conference in
Washington
The Royal Balletrsquos Kompagni B at the Kennedy Center in Washington DC
Leading up to the Royal Danish Balletrsquos visit to the Ken-nedy Center in Washington DC on June 7 - 12 2011 the Royal Balletrsquos Kompagni B will be performing on March 25 ndash 27th of March as part of the Kennedy Centerrsquos Pro-teacutegeacutes III program showcasing rising stars of the worldrsquos leading ballet academies
Kompagni B is the Royal Theaterrsquos renowned ballet pro-gram for children and upcoming stars
To acquire tickets for the performances please visit the Kennedy Centerrsquos website at httpwwwkennedycenterorgcalendarindexcfmfuseaction=showEventampevent=BLBSJ
U P C O M I N G E V E N T S
A SPECIAL THANKS TO OUR MEMBERS
ARLA FOODS
BEAUFORT ADVISORS
COLOPLAST CORPORATION
CONFEDERATION OF DANISH INDUSTRIESmdashDI
CONVATEC INC
COWI
DANFOSS INC
DANISH-AMERICAN BUSINESS FORUM
ECCO USA INC
EITZEN BULK USA INC
ENKOTEC COMPANY
ENXCO SERVICE CORPORATION
GREENLAND CONTRACTORS
HALDOR TOPSOE INC
HYDREMA
J LAURITZEN USA INC
KELSEN BISCA
LUNDBECK
MAERSK INC
MIDWEST TRADING
NORDEN TANKERS AND BULKERS USAmdashUSEA
NOVONORDISK PHARMACEUTICALS
NEUROSEARCH
USEA BULK USA INC
VELUX AS
DANISH-AMERICAN CHAMBER OF COMMERCE NY
DANISH-AMERICAN CHAMBER OF COMMERCE N
CA
DANISH-AMERICAN CHAMBER OF COMMERCE S
CA
DANISH-AMERICAN CHAMBER OF COMMERCE
GEORGIA
DANISH-AMERICAN CHAMBER OF COMMERCE
MIDWEST
AMCHAM DENMARK
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk
Energy - Growth and Employment
through Public Diplomacy
In the wake of the Cop 15 confe-
rence in December 2009 Denmark
has continued to push the agenda
for sustainable energy internatio-
nally The success of Denmark in
achieving economic growth
without increasing energy con-
sumption has constituted an
exemplary model for other states
to adopt This positive ldquostoryrdquo crea-
tes business opportunities for Da-
nish suppliers of green technology
In this process public diplomacy
work is central strengthening the
general awareness of Denmark to
help create the attention and inte-
rest that often precede enquiries
for Danish export products and
know-how In this process the Em-
bassy works closely together with
key players in the US to create addi-
tional exports and attract invest-
ments to Denmark
Raising Awareness of the Arctic Re-
gion
The Arctic region constitutes an im-
portant focus area for public diplo-
macy and for Danish foreign policy
more generally In the recent years
the strategic importance of the Arc-
tic has increased significantly given
that the climatic changes has made
the Arctic region more accessible
This creates new business opportu-
nities for companies in the High
North for example for the sectors of
natural resource extraction and for
international tourism
The work of public diplomacy cen-
Energy constitutes a focus area and the Embassy continues to work to strengthen the
awareness of the Danish model ndash combining economic growth without increasing energy
consumption
The strategic importance of the Arctic comprises yet another focal point at a time when
climate change inevitably makes the High North a more accessible place
Danish gastronomy is truly flourishing as a result of the increased international focus on
Nordic cuisine and the success of several Danish chefs This provides an advantageous
vehicle for branding Danish food products and attracting tourists to Denmark
on the challenges faced by the
Arctic or highlighting new business
opportunities for Danish and Ame-
rican companies
Collaborate with Us
Public diplomacy initiatives rely
heavily on the involvement of Da-
nish and American businesses and
organizations If your company or
organization have any ideas pro-
posals or other enquiries as to
how the Embassy might cooperate
with your organization please do
not hesitate to contact Mr Tor-
sten Jansen Head of the Public
Diplomacy and Communication at
torjanumdk or at (202) 797-
5363
February 24-25th The Ambassador visits Texas
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
March 1-2nd The Ambassador visits Atlanta
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
April date TBC Food amp Agriculture in Corporation with the World Bank
Learning from Danish Food Standards
April 11th Danish Maritime Network Meeting
Meet with Director General of the Danish Maritime Authority
Mr Andreas Nordseth
May date TBC Defense discusses energy with Thisted
How to Apply the Danish Model
Talks between US defense and Danish Municipalities within
Energy Efficiency
June 27th Defense and Health amp Life Science
Danish US Event in connection with the Bio Conference in
Washington
The Royal Balletrsquos Kompagni B at the Kennedy Center in Washington DC
Leading up to the Royal Danish Balletrsquos visit to the Ken-nedy Center in Washington DC on June 7 - 12 2011 the Royal Balletrsquos Kompagni B will be performing on March 25 ndash 27th of March as part of the Kennedy Centerrsquos Pro-teacutegeacutes III program showcasing rising stars of the worldrsquos leading ballet academies
Kompagni B is the Royal Theaterrsquos renowned ballet pro-gram for children and upcoming stars
To acquire tickets for the performances please visit the Kennedy Centerrsquos website at httpwwwkennedycenterorgcalendarindexcfmfuseaction=showEventampevent=BLBSJ
U P C O M I N G E V E N T S
A SPECIAL THANKS TO OUR MEMBERS
ARLA FOODS
BEAUFORT ADVISORS
COLOPLAST CORPORATION
CONFEDERATION OF DANISH INDUSTRIESmdashDI
CONVATEC INC
COWI
DANFOSS INC
DANISH-AMERICAN BUSINESS FORUM
ECCO USA INC
EITZEN BULK USA INC
ENKOTEC COMPANY
ENXCO SERVICE CORPORATION
GREENLAND CONTRACTORS
HALDOR TOPSOE INC
HYDREMA
J LAURITZEN USA INC
KELSEN BISCA
LUNDBECK
MAERSK INC
MIDWEST TRADING
NORDEN TANKERS AND BULKERS USAmdashUSEA
NOVONORDISK PHARMACEUTICALS
NEUROSEARCH
USEA BULK USA INC
VELUX AS
DANISH-AMERICAN CHAMBER OF COMMERCE NY
DANISH-AMERICAN CHAMBER OF COMMERCE N
CA
DANISH-AMERICAN CHAMBER OF COMMERCE S
CA
DANISH-AMERICAN CHAMBER OF COMMERCE
GEORGIA
DANISH-AMERICAN CHAMBER OF COMMERCE
MIDWEST
AMCHAM DENMARK
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk
February 24-25th The Ambassador visits Texas
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
March 1-2nd The Ambassador visits Atlanta
For ADBC members interested in meeting with the Ambassa
dor please contact Josefine Urup Wolff at joswolumdk
April date TBC Food amp Agriculture in Corporation with the World Bank
Learning from Danish Food Standards
April 11th Danish Maritime Network Meeting
Meet with Director General of the Danish Maritime Authority
Mr Andreas Nordseth
May date TBC Defense discusses energy with Thisted
How to Apply the Danish Model
Talks between US defense and Danish Municipalities within
Energy Efficiency
June 27th Defense and Health amp Life Science
Danish US Event in connection with the Bio Conference in
Washington
The Royal Balletrsquos Kompagni B at the Kennedy Center in Washington DC
Leading up to the Royal Danish Balletrsquos visit to the Ken-nedy Center in Washington DC on June 7 - 12 2011 the Royal Balletrsquos Kompagni B will be performing on March 25 ndash 27th of March as part of the Kennedy Centerrsquos Pro-teacutegeacutes III program showcasing rising stars of the worldrsquos leading ballet academies
Kompagni B is the Royal Theaterrsquos renowned ballet pro-gram for children and upcoming stars
To acquire tickets for the performances please visit the Kennedy Centerrsquos website at httpwwwkennedycenterorgcalendarindexcfmfuseaction=showEventampevent=BLBSJ
U P C O M I N G E V E N T S
A SPECIAL THANKS TO OUR MEMBERS
ARLA FOODS
BEAUFORT ADVISORS
COLOPLAST CORPORATION
CONFEDERATION OF DANISH INDUSTRIESmdashDI
CONVATEC INC
COWI
DANFOSS INC
DANISH-AMERICAN BUSINESS FORUM
ECCO USA INC
EITZEN BULK USA INC
ENKOTEC COMPANY
ENXCO SERVICE CORPORATION
GREENLAND CONTRACTORS
HALDOR TOPSOE INC
HYDREMA
J LAURITZEN USA INC
KELSEN BISCA
LUNDBECK
MAERSK INC
MIDWEST TRADING
NORDEN TANKERS AND BULKERS USAmdashUSEA
NOVONORDISK PHARMACEUTICALS
NEUROSEARCH
USEA BULK USA INC
VELUX AS
DANISH-AMERICAN CHAMBER OF COMMERCE NY
DANISH-AMERICAN CHAMBER OF COMMERCE N
CA
DANISH-AMERICAN CHAMBER OF COMMERCE S
CA
DANISH-AMERICAN CHAMBER OF COMMERCE
GEORGIA
DANISH-AMERICAN CHAMBER OF COMMERCE
MIDWEST
AMCHAM DENMARK
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk
A SPECIAL THANKS TO OUR MEMBERS
ARLA FOODS
BEAUFORT ADVISORS
COLOPLAST CORPORATION
CONFEDERATION OF DANISH INDUSTRIESmdashDI
CONVATEC INC
COWI
DANFOSS INC
DANISH-AMERICAN BUSINESS FORUM
ECCO USA INC
EITZEN BULK USA INC
ENKOTEC COMPANY
ENXCO SERVICE CORPORATION
GREENLAND CONTRACTORS
HALDOR TOPSOE INC
HYDREMA
J LAURITZEN USA INC
KELSEN BISCA
LUNDBECK
MAERSK INC
MIDWEST TRADING
NORDEN TANKERS AND BULKERS USAmdashUSEA
NOVONORDISK PHARMACEUTICALS
NEUROSEARCH
USEA BULK USA INC
VELUX AS
DANISH-AMERICAN CHAMBER OF COMMERCE NY
DANISH-AMERICAN CHAMBER OF COMMERCE N
CA
DANISH-AMERICAN CHAMBER OF COMMERCE S
CA
DANISH-AMERICAN CHAMBER OF COMMERCE
GEORGIA
DANISH-AMERICAN CHAMBER OF COMMERCE
MIDWEST
AMCHAM DENMARK
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk
Internationalization Means Business ndash and Vice Versa The American-Danish Business Council promotes Danish companies in the US and American companies in Denmark It is
engaged in a range of activities aiming at obtaining an even more thriving American-Danish market place with increased
trade and investment The Council has 59 Danish and American companies as members
A number of sector-specific committees are being formed including on Health amp Life Science Defense Finance Maritime
Food amp Agriculture and Energy By using the Danish Embassys contacts and access to American as well as to Danish Authori-
ties the committees work to enhance business opportunities and to create network synergies and corporation
To read about membership benefits please visit our homepage wwwusadkorg or contact Josefine Urup Wolff joswolumdk