Admissions Prospect HandlingBob Henkins, University Enrollment

•AACRAO •April 16, 2009

Northwestern University• Total Enrollment 18,028

– 8,284 Undergrad, 1,495 Professional, 8,249 Graduate

• Eleven Colleges or Academic Schools

4/15/2009 Northwestern University University Enrollment

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Eleven Colleges or Academic Schools– Kellogg School of Management, Feinberg School of Medicine, – McCormick School of Engineering and Applied Science, – Medill School of Journalism, SCS Graduate Programs, – School of Communication, School of Law, – School of Music, The Graduate School, – School of Education and Social Policy, Undergraduate Studies

Northwestern University• Undergrad Enrollment 8,284• Six Academic Schools

– Weinberg College of Arts and Sciences, School of Communication, School of Education and Social Policy, McCormick School of Engineering and Applied

4/15/2009 Northwestern University University Enrollment

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Science, Medill School of Journalism, Bienen School of Music– Three largest

• Arts and Sciences, Engineering, Communication

• Demographics– 47% male, 53% Female– 12.7% Domestic Minorities– 407 International Students

• Fall Freshmen Class– 231,097 Suspects– 78,714 Prospects

Northwestern University

SUSPECTS

PROSPECTS

4/15/2009 4

– 25,013 Applicants– 6,552 Admits (26% Admit Rate)– 2,078 Enrolls (32% Yield)

• 26% Admitted under Early Decision• 7% International, 20% Mid Atlantic Region• 37% Midwest Region, 6% New England Region• 10% South Region, 6% Southwest Region, 14% West Region

Northwestern University University Enrollment

APPLICANTS

ADMITSENROLLS

Recruitment• Yearly Contact Efforts

– 1,140,861 Recruitment Emails (~ 310 Messages)– 53,546 Student Initiated Communications– 13,034 Campus Visits & Overnights

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13,034 Campus Visits & Overnights– 5,030 Students at College Fairs– 4,839 Students at High School Visits– 2,691 Alumni Interviews– 1,824 Students at Hotel Sessions

Northwestern University University Enrollment

Recruitment• (SES) Student Enterprise System (Peoplesoft)

– All Application processing managed in Recruitment Plus

• Current CRM Recruitment Plus (CollegeBoard)

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– Finishing 2nd year of use (Previous system was homegrown)– Nightly one way integration with Peoplesoft – End of cycle any cohort year contains ~ 250,000 prospects

• As of March 30, 2009 Beginners Only– HS Seniors 231,092– HS Juniors 232,226– HS Sophomores 73,897– HS Freshmen 7,576

Northwestern University University Enrollment

Tools • Recruitment Plus (CollegeBoard CRM)

– Main recruiting database– User Friendly, complete view of all contact efforts, interests, academic

information, and relationships– Able to manage email and print campaigns, travel, and event management– Robust relational database allows for complex queries and research efforts

• Email Vendor (Campaign Driver – 422 Group ) – Able to create professional looking html emails easily– Don’t have to manage ISP black listing– Can track email open rate and unique click throughs

Tools

Tools• Event Management Vendor (Trumba )

– Completing First Season– Able to create and manage events– Easy to manage and integrate into our own web site

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