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1. “Bringing the Music to the Fans. Tickets now available for purchase.”“One Nation. One Motion.” 2. o Live Nation uses Ticketmaster for all of their ticket distribution. Live Nationand Ticketmaster are owned under Live Nation Entertainment.o Ticketmaster has three options to receive your tickets: o Will call o Print at Home o Home Delivery 3. o One Nation: Incorporate the fans of Live Nation in a community.o One Motion: Have simple ticketing options.o Interactive users gaining rewards from connecting with others andattending events on Facebook and a designed ticketing application for smartphones.o Benefits to new campaign. o Interactive users oFree promotions. oConnecting with users. o Make ticketing paperless saving on ticketing fees and paper. o Build and maintain following 4. o Develop phone application.o Advertise new application and the campaign of “One Nation. OneMotion.”o Launch Facebook program consecutively with the phone application.o Followed by Twitter and Instagram program.o Launch contests and reward program.o Apply Beta.o Final Launch. 5. Electronic Tickets o One Nation. One Motion. o Tickets on the go on your phone. o Incorporating the music community into an interactive nation.Advantageso No more ticket lines.o No more high processing fees.o Faster entrance. 6. Interactive Users: FacebookoFacebook: Interactive program. o Most complex program . oFacebook is the most popular. o Develop Facebook page where users will go to interact with each other and Live Nation as a company.oReward system for attending Live Nation events and interactingon Facebook, which in turn develops a following.o Important to develop a following. oGive back to them. o These costumers will be promoters for upcoming events with Facebook statuses and contests as well with reliving old memories. 7. o Interactive program for Twitter: Hash tag #onenationonemotiono Get trending #onenationonemotion by incorporating the slogan with allpromotions.o Interactive program for Instagram: Upload pictures of old events with hastag#onenationonemotiono Photo contest can be done in order to increase activity across multiple socialmedia platforms. 8. o Google Adwords Advertisement.o Ads shown on Google.como Portion of campaign budget used for Pay-Per-Click. 9. “Everything at the ease of your fingertips.”o Finding shows has never been easier.o Incorporate concert finder within phoneapplication and Facebook program.o Find shows on the go.o Bookmark upcoming shows. 10. Budget for advertising via: Success Measured by: oFacebook o Costumer feedback oTwitter oInstagram o Usage of application, Facebook o Email program and Twitter/Instagram o Google Adwords program. o Application Development o Interactive costumers. Gained Followers: oFacebook likes increase o Interactive contests and reward o Twitter Followers increase systems. oInstagram followers increase o Increase in Newsletter subscribers
Citation preview
One Nation, One Motion
One nation: incorporate the fans of live nation in a community.
One Motion: Have simple ticketing options. Interactive users gaining rewards from connecting with
others and attending events on facebook and a designed ticketing application from smart phones
Benefits to new campaign. Interactive users Free promotions Connecting with users Make ticketing paperless saving on ticketing fees and
paper Build and maintain
Plan for Campaign
Develop phone application Advertise new application and the
campaign of “one nation. One motion” Launch facebook program consecutively
with the phone application. Launch contests and reward program Apply beta Final launch
Interactive users: Facebook
Reward system for attending live nation events and interacting on facebook
Facebook: interactive program Most complex program Facebook is the most popular Develop facebook page where users will go to
interact with each other and live nation company
Interactive users: Twitter & Instagram
Interactive program for twitter: Hash tag #onenationonemotion
Get trending #onenationonemotion by incorporating the slogan with all promotions
Interactive programs for instagram: upload pictures of old events with hashtag #onenationonemotion
Photo contest can be done in order to increase activity across multiple social media platforms
Google Adwords
Google adwords advertisement Ads shown on google.com Portion of campaign budget used for pay-
per-click
Ease on the go
Finding shows has never been easier Incorporate concert finder within phone
application and facebook program Find shows on the go Bookmark upcoming shows
Evaluation of success
Budget for advertisement: Facebook Instagram Email Google adwords Application development
Success measured by: Costumer feedback Usage of applications Interactive costumers Interactive contest and reward systems
Gained followers: Facebook likes increase Twtter followers increase Instagram followers increase Increase in newsletters subscribers
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