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TOPSHOP
ADV 420Xinyi Xu
What is Topshop?
Target Audience
Young Women (20-30)
Media Goals
• Market Share 5%• Reach 75%• Brand Awareness 10%
“ Topshop brightens”
Facebook
Google AdWords
Budget
$50,000• 80% - Internet Marketing• 20% - Mobile Strategy
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Appendix F: Presentation Slides - DIInstitute.orgPresentation Slides Contents Module 1: Presentation Slides 1-19 Module 2: Presentation Slides 1-43 Module 3: Presentation Slides 1-34