Advanced Portfolio Evaluation

Ancillary/ main

Evaluation

Evaluate - What does it mean?

Judge

assess the value of

examine carefully

appraise

consider the strengths and weaknesses

Assessment weighting

Planning and research 20 marks Short film 40 marks Poster 10 marks Review 10 marks Evaluation 20 marks

The four questions that must be addressed in the evaluation are: 1. In what ways does your media product use,

develop or challenge forms and conventions of real media products?

2. How effective is the combination of your main product and ancillary texts?

3. What have you learned from your audience feedback?

4. How did you use media technologies in the construction and research, planning and evaluation stages?

Question 1.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

What is the question asking you?What is it asking you in plain speaking?

Do the products that you have made resemble real examples from the media in style and content?

Do you try to do something a bit different with your products? Do you challenge, break or overturn the typical expectations?

You will also need to explore why you did this? What was the intended effect.

Media conventions

The typical elements you expect to find in a given type of product

You need to think about: Format Structure Style Content Media language

Exploring conventions

Media products from the same genre share common features or conventions which are recognised by audiences.

We all have certain ideas of what a horror film would be like, or a film poster or what a film review would contain. These ideas are based on our previous experience of these products/texts.

These conventions will differ slightly in different products or texts depending on the context, purpose and audience

Eg a film review in Empire will be different to one in Little white Lie

Eg A teaser film poster will be different to a full theatrical poster.

Changing conventions

Genres are never static. The typical conventions of media products can change over time.

This may be because : The genre had become stale or irrelevant and creative film makers

sought to revive or improve it It reflect changes in society and values eg Technology has changed

Apply to your work

Before you consider the conventions you have used you need to think about and remind yourself of:

The type of film you were trying to make The audience for the film The context that the film/poster/review will be seen in

Real/usual examples – typical Real/usual examples – typical conventionsconventions

My workMy work

Have I used/developed or challenged? Why?Have I used/developed or challenged? Why?

Short filmShort film

FormatFormatLength/genre/Length/genre/narrative/ending/narrative/ending/characters/titlescharacters/titles

GenreGenreNarrativeNarrative

themesthemes

CharactersCharacters

SettingsSettings

endingsendings

Film posterFilm posterImagesImages

texttext

LayoutLayout

TaglineTagline

Colours/fontsColours/fonts

Teaser or theatrical?Teaser or theatrical?

Magazine film Magazine film reviewreview

ImagesImages

texttext

LayoutLayout

TaglineTagline

Colours/fontsColours/fonts

Reviews generally….Reviews generally….

Little white liesLittle white lies

I had to try to replicate the typical coventions I had to try to replicate the typical coventions of Liittle white lies so I…of Liittle white lies so I…

Blog entry

How can you complete this and convey the information in an interesting way?

Analysis of screen shots [ taken from film] Directors commentary style video/ audio track

with link embedded to Blog] Written summary of overall summary points Comparison with other real texts through

pictures and clips Decide and complete your Blog!

Question 2:

How effective is the combination of your main product and ancillary texts?

For this coursework you were asked to produce three linked products.

You now need to explore the links between them and how effectively they work together.

The poster

How is it linked to the film? How does it promote the film? What aspects of the film does it focus on? How does it take the codes and conventions of the

film into its design? [ images/ language/ fonts/colours etc]

How does it convey the genre? Give specific examples for each point. What audience[s] does it target? Can you tell it is a poster for your specific film? Did your audience feedback support that?

The Review

You were given a specific publication for your review and had to emulate its style in your review

Was the magazine appropriate for your film? How does the review promote the film? What aspects of the film does it focus on? How far does your review reflect the real

strengths and weaknesses of your film? Give examples to back up the things you say

Summing up…

Do the three products work together and support each other. Do they look like they share the same concept?

BLOG How can you cover this and avoid too much

text?

Question 3

What have you learned from audience Feedback?

Why is audience feedback important in the Media?Huge amount of research goes into any

potential new media product before it is actually made or marketed

Why? Make/ save money Find out what audience wants Tailor product itself to a specific audience Improve any weaknesses Help to devise a successful marketing campaign [ where when how

to advertise]

What types of feedback?

Box office Critical recepetion/ reviews Questionnaires/ surveys Focus groups Test audiences Website tally Forums Social network sites

What can you do?

Film Peer assessment Screening Test Audiences Focus group of target audience Youtube/ blog feedback

Poster / review page

Focus group of target audience Questionnaire BLOG feedback

Analysing results

How will you analyse your results?

How useful to you?

How useful was the feedback to you as an individual/ group in completing the project?

How could this feedback help you if you were in a real Media context?

Blog entry

How will you present your finding?

Not just all text!!! Charts/ graphs/ pie charts? Vox pops of responses Sample questions Video snippets of focus group? Rating system?

Summing it all up in the blog entry Why is audience feedback important in the Media? What types of feedback are possible? Strengths and weaknesses of each? What did you do to get feedback? Discuss your methods . What did you find out? Analyse the results. How useful was the feedback to you as an individual/ group in completing the project? How could this feedback help you if you were in a real Media context? How could it have been

improved and made more useful?

How will you present your finding?

Not just all text!!! Charts/ graphs/ pie charts? Vox pops of responses Sample questions Video snippets of focus group? Rating system?

Question 4:

How did you use new media technologies in the construction and research, planning and evaluation stages?

You need to show in your blog post:

1.Your knowledge of the impact of new media technology using key terms

2.How you used technology in your production work, the hardware, software, skills, creativity, problems etc

Web.2.0 and 3.0

http://www.youtube.com/watch?v=F_nbUizGeEY

New Media technologies

What are the trends egMiniturisation, portability

Advantages/ drawbacks?

Creativity, authorship, intellectual property rights, privacy

Impact on media industries/ audience?

SynergyConvergence

Key terms

Digitalisation Digitalisation has brought about some major changes in the way that media

industries are structured and operate:Media convergence Technologies are converging [ coming together] a phone is no longer a

phone it’s a camera, an internet device an MP3 player etc. If data is all digital it can be delivered/ accessed through the same hardware/ delivery system.

This in turn means that the industries and companies themselves are converging. The media now comprises of a handful of major multinational conglomerates that own a range of cross media interests eg Time warner, News corporation, Sony. They won film companies, music labels, games companies etc

Synergy This refers to the process of creating ideas and concepts which go across

different media platforms which then cross fertilise and advertise each other eg Franchises like Batman

Using new Technology

Hardware/SoftwareSkills [creative/technical]Process/ ways of working [Individual v collaborative]Your specific input/ role/skills

production

post production

distribution

evaluation

Blog postYou now need to decide how to present the following information on your blog

how you used digital technology in your production workHow this reflects wider media practice

How can you show this on your blog in an interesting and creative way? In a technology question we need to be fully exploiting the technological of the blog!

You challenge is to do this using only :A mobile phonePC/macPen, paper, pens, scissors

GO CREATIVE!!!!!!!

Media technology links/timeline. The history of the media has been to some extent the history of technological

development. http://www.cemp.ismysite.co.uk/timelines/media/

Case study apple

http://www.youtube.com/watch?v=B0mvp-J3NH4&safe=active

Web 2.o

http://www.youtube.com/watch?v=B0mvp-J3NH4&safe=active

Web 3.0

http://www.youtube.com/watch?v=F_nbUizGeEY

Think of examples of how new technologies have changed the way people work/ socialise/ communicate/ create

An over view:

http://www.youtube.com/watch?v=6ILQrUrEWe8

Impact of New Technologies

"We are witnessing the evolution of a universal interconnected network of audio, video, and electronic text communications that will blur the distinction between interpersonal and mass communication and between public and private communication"

Neuman argues that New Media will: Alter the meaning of geographic distance. Allow for a huge increase in the volume of communication. Provide the possibility of increasing the speed of communication. Provide opportunities for interactive communication. Allow forms of communication that were previously separate to overlap and

interconnect. ). W. Russell Neuman (1991)

Debate now centres around ... is the media becoming more democratic with more power to people Or are the huge multinational conglomerates carving up and dominating global

communication