Advanced Portfolio Evaluation Questions

Evaluation Questions

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. How effective is the combination of your main product and ancillary texts?

3. What have you learned from your audience feedback?

4. How did you use new media technologies in the construction and research, planning and evaluation stages?

The questions that must be addressed in the evaluation are:

QUESTION ONE

Q1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

• What is it asking you in plain speaking?• Do the products that you have made resemble

real examples from the media in style and content?

• Did you try to do something a bit different with your products? Do you challenge, break or overturn the typical expectations?

• You will also need to explore why you did this? What was the intended effect.

• PLAN YOUR ANSWER ON THE NEXT SHEET

Real/usual examples – typical conventions My workHave I used/developed or challenged? Why?

Short filmFormatLength/genre/narrative/ending/characters/titles

GenreNarrativethemesCharactersSettingsendings

Film posterImagestextLayoutTaglineColours/fonts

Teaser or theatrical?

Magazine film review

ImagestextLayoutTaglineColours/fonts

Reviews generally….

Little white lies

I had to try to replicate the typical conventions of Little White Lies so I…

So you might select nine frames, each of which represents one of the following:

The title of the filmSetting/locationCostumes and propsCamerawork and editingTitle font and styleStory and how the opening sets it upGenre and how the opening suggests itHow characters are introducedSpecial effects

here is an example by Tom

Having chosen these frames and put them in a grid using photoshop, Tom now has to do a brief analysis of each to justify his choices. This could be done through bullet points on his blog, though he has opted for full sentences.

"This is our contact sheet for our opening sequence. The first frame is of our main title. We decided to have the main title at this point as it enters dramatically. This is because the music changes and gets louder, also the picture changes from black to the panning shot. We chose the title ‘Retribution’ meaning “punishment that is considered to be morally right and fully deserved”. This title would be typical of an action thriller.

The second frame we chose is of the setting. It is a fade between the building and the skyline panning shot. It has an urban feel and suggest industrial trading. The purpose of the the purpose of the building is to show that the opening is set in a run down, secluded area. These types of shots are typical of openings as they put the audience in the right frame of mind for the film.

The third frame is to represent our costumes and props. It is of the petrol being poured over the hostage character. It shows the murderer character in a suit costume and the gerry can which is being used to poor petrol on the victim. We put our murderer character in a suit as it makes him look more important and higher up to the hostage. It is also a typical thing for openings to do because it helps the audience to understand who is who.

The fourth frame is to show our font. The font that we chose was called ‘Dirty Ego’. We found it on www.dafont.com. We chose this font because the style of the font looks rough, dirty and it has a stencil like appearance."

OR

As you can see, they have integrated some shots from their video into a sort of mini director commentary. Ideally, any bits where you talk about your work will feel more natural and less scripted, but nonetheless this is a really good start for doing some creative reflection on the work.

https://www.youtube.com/watch?v=BaPBkxRuTvE

QUESTION TWO

Question 2

• How effective is the combination of your main product and ancillary texts?

• For this coursework you were asked to produce three linked products.

• You now need to explore the links between them and how effectively they work together.

The poster• How is it linked to the film?• How does it promote the film?• What aspects of the film does it focus on?• How does it take the codes and conventions of the film

into its design? [ images/ language/ fonts/colours etc]• How does it convey the genre?• Give specific examples for each point.• What audience[s] does it target?• Can you tell it is a poster for your specific film?• Did your audience feedback support that?

The Review

You were given a specific publication for your review and had to emulate its style in your review

• Was the magazine appropriate for your film?• How does the review promote the film?• What aspects of the film does it focus on?• How far does your review reflect the real

strengths and weaknesses of your film?• Give examples to back up the things you say

Summing up…

• Do the three products work together and support each other. Do they look like they share the same concept?

• You can use this website: https://narrable.com/edu.html

• Narrate, include images and then create and upload a video to YouTube.

• View example on next page:

Q2: the question can easily be addressed by putting in cutaways to the print work where video is the main task:

https://www.youtube.com/watch?v=LH7aHUQZSbs

QUESTION THREEWhat have you learned from

your audience feedback?

Summing it all up in the blog entry• Why is audience feedback important in the Media?• What types of feedback are possible? Strengths and weaknesses of each?• What did you do to get feedback? Discuss your methods .• What did you find out? Analyse the results.• How useful was the feedback to you as an individual/ group in completing the project?• How could this feedback help you if you were in a real Media context? How could it have been improved

and made more useful?

How will you present your finding?Not just all text!!!• Charts/ graphs/ pie charts?• Vox pops of responses• Sample questions• Video snippets of focus group?• Rating system?• http://www.powtoon.com/• http://www.kizoa.com/• http://www.screenr.com/ - if you just want to record a video (you need to have a webcam on the

computer)

QUESTION FOUR

How did you use new media technologies in the construction and research, planning and evaluation stages?

What are new media technologies?• A generic term for the many different forms of electronic communication that are made possible

through the use of computer technology. The term is in relation to "old" media forms, such as print newspapers and magazines, that are static representations of text and graphics. New media includes:

• Web sites • streaming audio and video • chat rooms • e-mail • online communities • Web advertising • DVD and CD-ROM media • virtual reality environments • integration of digital data with the telephone, such as Internet telephony • digital cameras • mobile computing • Use of the term new media implies that the data communication is happening between desktop

and laptop computers and handhelds, such as PDAs, and the media they take data from, such as compact discs and floppy disks.

Question4: How did you use new media technologies in the construction and research, planning and evaluation stages?

You need to show in your blog post:

1. Your knowledge of the impact of new media technology using key terms

2. How you used technology in your production work, the hardware, software, skills, creativity, problems etc

Using new TechnologyPlan your ideas

Hardware/SoftwareSkills [ creative/technical]Process/ ways of working [Individual v collaborative]Your specific input/ role/skills

production

post production

distribution

evaluation

Add pictures…

Blog postYou now need to decide how to present the following information on your blog:

•How you used digital technology in your production work at all stages•How this reflects wider media practice? •How can you show this on your blog in an interesting and creative way? In a technology question we need to be fully exploiting the technological of the blog!