Embed Size (px)
Citation preview
September 26, 2013 • Volume 3 • Edition 22
AdvancePierreFoodserviceFOCUS
Message from Chad JimersonOn behalf of the Corporate Accounts team, I am happy to fill you in on some of the exciting activities coming soon! One of the primary functions of this team is to support the company’s growth initiatives by filling the pipeline with sales growth opportunities. The team does this primarily by tying into our corporate customers’ promotional activities and driving opportunities at our corporate customers’ conferences. Our team has a busy couple of months ahead with many opportunities going on with some of AdvancePierre’s largest accounts. In this publication, promotions for UniPro and IMA will be discussed as well as the recent Certified Angus Beef ® Conference.
As you all know, communication is of utmost importance when executing these corporate initiatives. If there are any suggestions or feedback on how we can help make these activities easier to take to market and more effective, please let us know—we are here to help! Do not hesitate to call me. I will be more than happy to help in any way I can.
In conclusion, I am confident the Corporate Accounts team will help contribute to a strong finish for 2013. REMEMBER: We succeed as a team! We value your input and feedback on how we can best support your sales efforts.
Thank you all for your cooperation.
Great Selling!
(Continue on following page)
Stuffed Chicken Entrées - OBJECTIVE: Maximize opportunities for incremental sales during the holiday season and create sales that will last throughout the year with new customers and new product placements. o Feature one product from each product category. • Best: Distinctions ® Stuffed Chicken Breast Entrées – These handmade, whole muscle, stuffed chicken breast options are the best of the best! • Better: Signature Supreme ™ Premium Stuffed Chicken Entrées – These breaded and non-breaded selections are unique to the Barber Foods ® brand. • Good: Homestyle – These workhorses of the category deliver consistent quality and value. • Barber ® Carvers – These chicken roulades are ideal for carving stations, buffets or pre-plated meals. o Promotional allowance = $5.00 per case on featured products (one from each category). • Introduce new products. • Use the holiday season to launch a new flavor. o Suggested Products • SilverBrook ® brand - Stuffed Chicken, Broccoli and Cheese (10379, 7 oz.) - Stuffed Chicken Cordon Bleu (10377, 7 oz.) • Barber brand - Distinctions Stuffed Chicken Breast Saltimbocca (020810, 8 oz.) - Distinctions Stuffed Chicken Breast (052816, 8 oz.) - Signature Supreme Premium Stuffed Chicken, Crème Brie & Apple (045669, 6 oz.) - Cranberry & Sage Carver (031484) o Sales support • Sales training on the Stuffed Chicken Entrées category will be offered prior to the holiday season. • Customized POS – featuring your holiday offerings • Customized operator coupon – featuring your complete Stuffed Chicken Entrées portfolio o Inventory Adjustment • Load up for the holidays. • APF RSM will build a plan to adjust in the event of extra inventory.
IMA Holiday Promotions
(Continued from previous page)
Meatballs - OBJECTIVE: Take advantage of incremental sales opportunities provided by holiday parties. Create sales and product opportunities for new Prairie Creek ® meatball products: Beef Meatballs (17266) and Beef & Chicken Meatballs (17267). o Promote Prairie Creek ® Meatballs
o $0.50 per case allowance o Operator coupon o Customized POS featuring your Prairie Creek ® Meatballs portfolio in holiday menu applications.
Click each image below to download Holiday Promotions materials:
When presented with an opportunity to serve breakfast to the Sysco Detroit MA’s, Frank Stulock with Key Impact Sales & Systems, Inc., was challenged to create an entrée that would make for an extraordinary meal! He accomplished just that with a “Stuffed Brioche”, featuring Steak-EZE ® Redi- Steak ® Beef Philly Slices—Meat Only (20310). The dish received high praise from the MA’s!
This is a tremendous example of presenting our product in an uncommon and tasteful way. It is also a great example of cross-selling, as this recipe was conceived using other items Sysco stocks as well.
The recipe for the dish follows. Feel free to recreate this for your sales calls!
Product Innovation
14506 Beef Meatballs (160 avg./1.00 oz.)
14505 Beef Meatballs (320 avg./0.50 oz.)
17266 Beef Meatballs (320 avg./0.50 oz.), CN labeled
17267 Beef & Chicken Meatballs (320 avg./0.50 oz.)
PREPARATION:
While frozen, hollow out brioche with a cookie cutter. Set aside the “plug”. Thaw and sauté Philly meat. Blend with scrambled eggs, garlic powder, salt, pepper and green onion. Scoop the mixture into the brioche, sprinkle with cheese and bake at 350°F for 10 minutes. Top with finely diced red and green bell pepper.
Unused “plug” can be served on the side of the dish or used in a different presentation, such as a dessert sampler.
NOTE: Raw Philly meat can be used as well, but it must be drained very well before using in the stuffing.
Fully Cooked Italian Style Meatballs
Increased Profits• Consistentfoodandlaborcosts• Minimalyieldloss,cleanupandmess• Multiplemenuapplicationsfromoneboxofproduct
Freshly Made Taste• Ingredientsblendedforjusttheright amountoftimetoprovideatender,tastybite• Varietyofseasoningsavailabletosuitanyneed• Homemadetextureandappearance
High Quality Raw Materials• Highquality,allmeatandsoyaddedproducts• SomemadewithRomano,ricottaandParmesancheeses• SomeseasonedwithItalianherbsandspices
Reduced Labor Costs• Seasonedandfullycooked,soyoudon’thaveto• Easy-to-prepare—justheatinaconventionaloven, convectionovenorinamicrowave• Nothawingnecessary—heatfromafrozenstate
Villa Frizzoni ®PremiumGourmetItalianStylePork&BeefMeatballs
Fully Cooked Italian Style Meatballs
Increased Profits• Consistentfoodandlaborcosts• Minimalyieldloss,cleanupandmess• Multiplemenuapplicationsfromoneboxofproduct
Freshly Made Taste• Ingredientsblendedforjusttheright amountoftimetoprovideatender,tastybite• Varietyofseasoningsavailabletosuitanyneed• Homemadetextureandappearance
High Quality Raw Materials• Highquality,allmeatandsoyaddedproducts• SomemadewithRomano,ricottaandParmesancheeses• SomeseasonedwithItalianherbsandspices
Reduced Labor Costs• Seasonedandfullycooked,soyoudon’thaveto• Easy-to-prepare—justheatinaconventionaloven, convectionovenorinamicrowave• Nothawingnecessary—heatfromafrozenstate
Villa Frizzoni ®BRANDItalianStylePork&BeefMeatballs
Conversion Opportunities
Villa Frizzoni® Premium Gourmet Italian Style Pork and Beef MeatballsFully cooked, pork and beef meatballs with Romano and ricotta cheeses, Italian herbs and seasonings. Soy added.
16818 320 avg. /0.50 oz. 10.00 lbs.
Fontanini Italian Style MeatballMamma Ranne’s beef and pork meatball with Romanoand ricotta cheese.
CM0055 0.50 oz. 10.00 lbs.
Product Description MFR Code Pack/Portion Case Weight
Product Description MFR Code Pack/Portion Case Weight
Fontanini Italian Style MeatballMamma Ranne’s beef and pork meatball with Romanoand ricotta cheese.
CM0066 1.00 oz. 10.00 lbs.
Product Description MFR Code Pack/Portion Case Weight
Villa Frizzoni Premium Gourmet Italian Style Pork and Beef MeatballsFully cooked, pork and beef meatballs with Romanoand ricotta cheeses, Italian herbs and seasonings. Soy added.
16819 160 avg. /1.00 oz. 10.00 lbs.
Product Description MFR Code Pack/Portion Case Weight
CONVERT TO
CONVERT TO
Fontanini Italian Style MeatballMamma Ranne’s beef and pork meatball with Romanoand ricotta cheese.
CM0088 2.00 oz. 10.00 lbs.
Product Description MFR Code Pack/Portion Case Weight
Villa Frizzoni Premium Gourmet Italian Style Pork and Beef MeatballsFully cooked, pork and beef meatballs with Romanoand ricotta cheeses, Italian herbs and seasonings. Soy added.
16820 80 avg. /2.00 oz. 10.00 lbs.
Product Description MFR Code Pack/Portion Case Weight
CONVERT TO
Shamrock Foods First to Market Promotion The PUB® Angus Gold Chopped Beef Steak and Tenderbroil ® Premium Turkey Pattie Allowances, Coupons, SPIFFS, Blitzs, Kits, Direct Mail, Operator Marketing Materials & Burger Cart Expo Support
DSR SPIFFsOffer: $5 DSR SPIFF Featured Items: The PUB Angus Gold Chopped Beef Steak, Tenderbroil Premium Turkey Pattie Action: RSM should set up and establish start and end dates. These dates should be division specific and coincide with food shows. Time frame: Days 1-90
Offer: $2 DSR SPIFF Featured Items: The PUB Angus Gold Chopped Beef Steak, Tenderbroil Premium Turkey Pattie Action: RSM should set up and establish start and end dates. These dates should be division specific and coincide with food shows. Time frame: Days 91-150
Off Invoice AllowanceOffer: $3 Off Invoice Allowance Featured Items: The PUB Angus Gold Chopped Beef Steak, Tenderbroil Premium Turkey Pattie Action: RSM should set up and establish start and end dates. These dates should be division specific and coincide with food shows. Time frame: Days 1-90
BOGO CouponOffer: Buy One, Get One Free for any combo of productsMaximum Earnings: $60 Action: RSM should present the coupon to Shamrock FoodsAvailable at STP or ordered through marketing services.Featured Items: The PUB Angus Gold Chopped Beef Steak, Tenderbroil Premium Turkey PattieTime frame: September 1 through December 31, 2013
Bounce Back CouponOffer: $5/caseMaximum Earnings: $100 Action: RSM should present the coupon to Shamrock FoodsAvailable at STP or ordered through marketing services.Featured Items: The PUB Angus Gold Chopped Beef Steak, Tenderbroil Premium Turkey PattieTime frame: September 1 through December 31, 2013
BOGO Coupon - IMA579013
$5 Bounce Back Coupon - IMA579213
Na#onal Comfort Foods Marke#ng Toolkit, October 2013
Reinhart Foodservice Comfort Foods Marketing Toolkit
Shamrock Foods First to Market Promotion 2013 IMA Conference Italian Meatball Flier Fontannini to IMA Conversion sheet CO540912 Reinhart Villa Frizzoni ® Meatball POS
FALL 2013 • DALLAS
Peak Performers Promotion for UniPro Members
AdvancePierre Foods is participating in a new promotion for the upcoming UniPro Purchasing Conference. It is the Peak Performers Promotion. UniPro Foodservice picks select ProForma Marketing Partners to participate in this promotion, giving us an opportunity to collectively grow sales with select products stocked by the UniPro members. The incentive levels are given to the members for purchasing and promoting over and above their normal purchases.
1. The incentive levels are:
2. The products chosen for the promotion are items we’ve determined to have significant growth opportunity through conversion.
UniPro will be sending this information out to the membership. Their sales people (RVPs & RSDs) will contact the members to generate interest and encourage them to complete commitment forms to purchase these products as well as use the incentive money to promote the products.
Our job is to contact the members also to generate interest in purchasing our products and encourage them to use this promotion as a tool to convert any stocked competitors that produce similar products. We will send each of you additional data to aid in this. If there are any other competitive products you find stocked that this list does not cover, you have the flexibility to create custom local promotions to aid in a conversion.
We will contact you and your zone directors and send out additional information customized specifically for your UniPro distributors. The promotion runs from October 20, 2013, to November 16, 2013. Please act on this as soon as you get the information. The quicker you see your customers on this promotion, the sooner you can grow your business!
Peak Performers
Level Growth Rate Cases Sold Members earned per case
Level 1 0% 18,550 $0.50
Level 2 5% 19,450 $1.00
Level 3 10% 20,400 $1.25
Level 4 15% 21,300 $1.50
The PUB ® Beef Steak Burger CategoryAPF Codes Description
215-940 Flamebroiled USDA Choice Angus Beef Chuck Steak Burger (40/4 oz.)
15-250 Flamebroiled Beef Steak Burger (32/5 oz.)
15-240 Flamebroiled Beef Steak Burger (40/4 oz.)
15-230 Flamebroiled Beef Steak Burger (53/3 oz.)
Fully Cooked CategoryAPF Codes Description
17-510 Beef Meatballs (160 avg./1 oz.)
17-505 Beef Meatballs (320 avg./0.5 oz.)
05285-761 Homestyle Beef Meatloaf Slice (75/3.2 oz.)
24-201 SmartServe ® Chicken Breast Strips, Fajita Flavor (2/5 lb. bags)
24-301 SmartServe ® Chicken Breast Strips, Garlic Flavor (2/5 lb. bags)
Raw Breaded Beef CategoryAPF Codes Description
4521 The NATURAL Country Fried Steak (whole muscle, 20/8 oz.)
T-53 Texas Style Country Fried Steak (whole muscle, 30/5.33 oz.)
T-54 Texas Style Country Fried Steak (whole muscle, 40/4 oz.)
2931 Western Style Chopped Country Fried Steak (chop/form, 30/5.33 oz.)
22931 Texas Style Chopped Country Fried Steak (chop/form, 30/5.33 oz.)
2831 Western Style Beef Pattie (chop/form w/soy, 30/5.33 oz.)
Don’t forget to promote the new 20% marinated Certified Angus Beef ® Brand Steak-EZE ® Philly Steaks that were featured in last week’s Weekly Wrap-up as well as our current rebate offer featuring Certified Angus Beef ® Brand Fully Cooked Hickory Smoked Whole Beef Brisket, Unsliced (APF Code 19413). Please note: Certified Angus Beef ® brand products are available only through licensed distributors.
For reference, click images below to download materials again:
CER
TIFI
ED A
NG
US
BEE
F® BR
AN
D S
TEA
K-E
ZE® B
REA
KA
WA
Y®
MA
RIN
ATE
D S
IRLO
IN P
HIL
LY S
TEA
KN
ew P
rodu
ct Im
prov
emen
t 17
41-0
01
®
New Formulation
Licensed Foodservice Distributor List
As of September 17, 2013
Alabama
Montgomery, AL 36101-0117
US FOODS - MONTGOMERY
PO Box 117
CAB Contact(s):
Dan Self
334-288-3111 - office
334-288-5268 - fax334-318-5220 - cell
Alaska
Anchorage, AK 99515-2619
FOOD SERVICES OF AMERICA -ANCHORAGE
10420 Olive Ln
CAB Contact(s):
Wendy Bronson
907-267-1713 - office
907-267-1697 - fax907-306-1950 - cell
Anchorage, AK 99522-1929
SYSCO FOOD SERVICES OFALASKA
PO Box 221929
CAB Contact(s):
Joe Roche
907-565-5567 - office
907-565-4024 - fax
Arizona
Phoenix, AZ 85043-4907
US FOODS - PHOENIX
4650 W Buckeye Rd
CAB Contact(s):
Brent Olsen
602-352-2294 - office
602-352-2272 - fax
Arkansas
Little Rock, AR 72204-7968
PERFORMANCE FOODSERVICELITTLE ROCK
4901 Asher Ave
CAB Contact(s):
Darin Boyd
501-255-2289 - office
501-565-8821 - fax
California
Marina, CA 93933-0489
DEL MONTE MEAT - MONTEREY
PO Box 489
CAB Contact(s):
Angie Porter
415-648-4049 - office
408-590-4315 - [email protected]
American Canyon, CA 94503-9700
DEL MONTE MEAT - NAPA
165 Klamath Ct
CAB Contact(s):
Brian Meier
415-648-4049 - office
Oakland, CA 94607-4329
DEL MONTE MEAT - OAKLAND
401 Jackson St
CAB Contact(s):
Brian Meier
415-648-4049 - office
West Sacramento, CA 95691-3416
DEL MONTE MEAT - SACRAMENTO
4051 Seaport Blvd
CAB Contact(s):
Brian Meier
415-648-4049 - office
California
San Francisco, CA 94124-1017
DEL MONTE MEAT - SANFRANCISCO
200 Napoleon St
CAB Contact(s):
Vincent Licata
415-648-4049 - office
415-648-4140 - fax
Fremont, CA 94539-1360
FACCIOLA MEAT COMPANY
PO Box 14160
CAB Contact(s):
Pat Ansboury
510-438-8600 - office
510-498-1909 - fax503-519-2983 - cell
Irvine, CA 92606-5025
NEWPORT MEAT COMPANY
16691 Hale Ave
CAB Contact(s):
Tim Hussman
949-474-4040 ext. 222 - office
949-833-7813 - fax
Mike Drury
949-399-4283 - office
949-833-7813 - fax
Modesto, CA 95353-0729
SYSCO CENTRAL CALIFORNIA,INC.
PO Box 729
CAB Contact(s):
Randy Rowe
209-527-7700 - office
209-491-7217 - fax559-240-4219 - cell
CER
TIFI
ED A
NG
US
BEE
F® B
RA
ND
STE
AK
-EZ
E®
TRA
DIT
ION
AL
SIR
LOIN
FLA
T P
HIL
LY S
TEA
K M
AR
INA
TED
New
Pro
duct
Ann
ounc
emen
t 25
04-2
0
®
Upgrade Your Business!High QualityThe Certified Angus Beef ® brand is the world’s first and most successful Angus brand.Ten uncompromising standards set the brand apart and exceed the qualifications of USDA Prime, Choice and Select. The result? Unparalleled flavor, tenderness and juiciness in each and every bite.
Increased Profits• Consistent food and labor costs• Portion-controlled to eliminate waste• Brand recognition and guaranteed quality ensure a higher menu price.
Convenience• Value-added products offer reduced labor and preparation time and lower the risk of cross contamination.
Certified Angus Beef ® Brand Fully Cooked Hickory Smoked Whole Beef Brisket, Unsliced
All product costs are estimates. *Portion cost includes distributor markup which may vary.
$8.95 Menu PriceCertified Angus Beef ® Brand Fully Cooked Hickory Smoked Whole Beef Brisket, Unsliced (4 oz.)
*$1.90
Barbecue Sauce $0.13 Baked Beans $0.29 Cole Slaw $0.22 Dinner Roll $0.14 Total Food Cost $2.68 Gross Profit Per Serving $6.27
Gross Profit Per Case (64 servings) $401.28
Upgrade Your Profits!Brisket Dinner
Earn Up To $100
CAB ® Brand Steak-EZE BreakAway ® Marinated Sirloin Philly Steak NPA (RPI #67541)
CAB ® Brand Steak-EZE Traditional Sirloin Flat Philly Steak Marinated NPA (RPI #67535)
CAB ® Brand Hickory Smoked Whole Beef Brisket Rebate
List of Licensed CAB ® Foodservice Distributors
Certified Angus Beef ® Conference Update
If you have any questions about Certified Angus Beef ® brand products, please contact Rhobb Walter (832.541.0927) or Pam Godlove (703.798.6248).
AdvancePierre Foods recently attended the 2013 Certified Angus Beef ® brand Annual Conference in Desert Springs, CA. Certified Angus Beef LLC presented the “Bull Award” at the conference, recognizing APF for the sixth time as the top sales volume value-added processor of Certified Angus Beef ® brand products. Rhobb Walter, Pat Penderghast, Michael Terry, Lou Tulley and Pam Godlove enjoyed the opportunity to visit with contacts from all of the Certified Angus Beef ® brand licensed distributors at the AdvancePierre Foods booth during the conference’s Taste Drive. Attendees were introduced to our new 20% marinated Certified Angus Beef ® brand Philly Steak products. Conference leads will be forwarded to the appropriate AdvancePierre Foods sales representative within the next few days.
