Qpx CLab unipro

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS

Brainstorming QPX > Unipro, 29 Marzo 2011

http://www.mailup.it/p/pc/Prova-30gg-s16.htm?gclid=CIvD-dr3j6kCFUcOfAodRmKNuQ


FACTS & FIGURES

Over 800 clients

25 million emails and 400 campaigns broadcast daily

11 years of Internet and email marketing experience

Over 90 e-mail marketing experts at your service

5 offices in Milan, Paris, London, Madrid and Munich



VISION & MISSION

We believe in the power of email marketing to:

Build brand reputation

Deliver value-added content

Engage with clients and prospects

Generate business

We embrace email marketing’s 3 roles:

Generator of direct response

Relationship and brand builder

Digital facilitator, supporting action through other media and channels



OVER 800 CLIENTS FROM ALL INDUSTRIES INCLUDING



1) E-MAIL MARKETING PLATFORM



USER-FRIENDLY E-MAIL PLATFORM CREATE YOUR NEWSLETTER IN A FEW CLICKSUSE PRE-EXISTING TEMPLATES, OUR NEWSLETTER CMS OR UPLOAD NEW HTML FILES



TEMPLATE EDITOR PAGEBUILDERCHOOSE A TEMPLATE, INSERT CONTENTS AND BROADCAST YOUR CAMPAIGN

A SELECTION OF AVAILABLE TEMPLATES CHOOSE ONE TEMPLATE

ENDLESS COMBINATIONS



SUMMARY

LINK TRACKING

USERS THAT CLICKED

WHERE THEY CLICKED

LINK CATEGORIES

BASIC STATISTICS BROADCAST RECAPFIND OUT WHO OPENED, WHO CLICKED AND WHERE



ADVANCED STATISTICS BEYOND OPENS AND CLICKSMEASURE E-MAIL ROI

CONTACTLAB POST-CLICK ANALYSIS

CONTACTLAB CAN BE EASILY INTEGRATED WITH THE MOST WIDELY

USED WEB ANALYTICS PLATFORMS



2) NURTURING PROGRAMS



EMAIL MARKETING ONE TO ONE


TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION

CLIENT:

NURTURING PROGRAMMES POST-PURCHASE SERIESINTERACT WITH CLIENTS WHO HAVE JUST PURCHASED

USEFUL INFORMATION ITINERARY AND TIPS WELCOME BACK SURVEYPOST-PURCHASE UP/CROSS SELLING

EXPEDIA



CLIENT:

NURTURING PROGRAMMES POST PURCHASE / CROSS & UP-SELLINGOFFER RELEVANT PRODUCTS OR SERVICES TO CLIENTS WHO HAVE JUST PURCHASED

TRANSACTIONAL E-MAIL

FLIGHT BOOKED:HAVE YOU BOOKED

YOUR HOTEL?TRIP BOOKED:

DO YOU NEED A CAR?

HOTEL BOOKED:DISCOVER

TOP ATTRACTIONS

SOME EXAMPLES

PURCHASE POST-PURCHASE

PERSONALISED MESSAGE BASED ON PURCHASE

@ @

EXPEDIA



CLIENT:

NURTURING PROGRAMMES POST-CLICK TRIGGERING SEND AUTOMATIC MESSAGES BASED ON RECIPIENT CLICK ACTIVITY

TRIGGERING BASED ON LAST CLICK

EXPEDIA



CLIENT:

NURTURING PROGRAMMES PERSONALIZATION AND CONSISTENCY BUILD DYNAMIC CONTENT BASED ON RECIPIENT PROFILE

OVER 50 POSSIBLE COMBINATIONS:

FAMILY STATUS,

PRODUCT PREFERENCES,

LOCATION

IKEA



CLIENT: IKEA

NURTURING PROGRAMMES EMAIL MARKETING + SURVEY



CLIENT:

NURTURING PROGRAMMES SPECIAL OCCASIONS PERSONALISE YOUR OFFER FOR SPECIAL OCCASIONS

VALENTINE’S DAY

ILLY



CLIENT:

NURTURING PROGRAMMES SPECIAL OCCASIONS PERSONALISE YOUR OFFER FOR SPECIAL OCCASIONS

BIRTHDAY

IKEA



CLIENT:

NURTURING PROGRAMMES RELEVANT MESSAGES: ACTION/REACTION



3) CASE HISTORY: COIFFURE





CLIENT:

NURTURING PROGRAMMES RELEVANT MESSAGES: SOME EXAMPLES



http://www.contactlab.com

http://www.loyaltyintelligence.it/

http://www.contactlab.com/

http://www.loyaltyintelligence.it/


Education

Qpx CLab unipro