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2015 media kit
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FALL 2014$6.95
DISPLAY UNTIL NOVEMBER 18
PM 42720012
ADVENTURE TRAVEL
16 AMAZING TRIPSCANOE THROUGH NORTHWEST ONTARIOKAYAK BELIZE’S MESOAMERICAN REEFSURF NOVA SCOTIA'S EASTERN SHORE
ADVENTURE & CONSERVATION IN YUKON
issue
TEACH YOUR KIDS TO LOVE THE OUTDOORS
BANFF’S AURORA CHASERS / GET HIGH ON KINSOL TRESTLE / HIKING THUNDER BAY
The
LIVE THE ADVENTURE
OP PUBLISHING LTD
OP PUBLISHING LTD
OUR sisteR pUblicatiOns
100%Owned, pROdUced & pRinted in canada
since 1981
digital
Online
MObile
Environment 911
PASSIONMY MEDIA
2015 media kit
equal parts inspiration and perspiration set the stage for Explore. the greatest canadian destinations combined with current gear reviews give readers all they need to start or continue their own adventures.
the Explore team is a group of dedicated and highly qualified outdoor writers, editors, photographers and designers who are actively pursuing adventures across canada and beyond. their combined ex-periences are brought to life in the pages and digital space of Explore Magazine and explore-mag.com.
Explore has received more than 185 Magazine awards/nominations in the past 10 years, which gives you some idea of the talent we have on board.
Who We are
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Our National
Readership
oVerVieW• Founded in 1981
• #1 selling outdoor magazine on Canadian newsstands
• 4 issues a year
• Glossy, perfect bound, high quality stock
• 100% owned, produced & printed in Canada
ReadeRship - pRiNt
125,000 readers
diGital editiON
2,300 subscribers
e-NewsletteR
14,000 subscribers
8910 fans
➜ 215%
7388 followers
➜ 145%
distRibutiON - pRiNt
25,000 copies
maGaziNe FaCts
OuR ReadeRs
25-54average age
533,000Reach
piNtRest
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quiCk FaCts
2015 media kit
adventure activities78% hike66% take road trips62% wilderness camp56% canoe/kayak/raft50% mountain bike45% trek45% family-focused adventure
website stats pageviews 95,000 unique visitors 38,400 time spent on site 2:04*sourced from 3 month averages in Google analytics
54% 46%Gender
90% read each issue cover to cover
80% feel Explore is an important re-source for gear and travel information
80% have considered buying a product that was featured or advertised in Explore
PASSIONMY MEDIA
2015 media kit “You’ll never make it” “You’ll run out of food. Your bikes won’t survive. Your bodies will fall apart. You’ll drown in one
of the three major river crossings.” Challenge accepted.
ExplorE Fall 2013
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2015 media kit
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• adventure travel• gear • Fitness & nutrition • skills • camping • news, photos, contests• social media updates• direct link to digital magazine• e-newsletter
when it comes to outdoor adventure, Explore delivers the places and gear needed to enjoy canada’s very best outdoor experiences. Explore readers and web visitors know that our award- winning content is the starting point for inspiration and action. Our online presence continues to organically grow – be a part of our authentic community.
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2015 media kit
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explORetheusa.COm
now reach readers interested in outdoor adventure in the Usa. launched in april 2014, exploretheUsa.com is growing at record pace. promoted to My passion Media’s 12 million global readership, this extension of explore will soon be our largest online publication.
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2015 media kit
Outdoor directory provides a low-cost option to place repeat ads throughout the year.
outdoor direCtory Categories inClude
• adventure tours • canoeing / Kayaking • climbing / Mountaineering • Hiking / backpacking • lodges • Mountain biking • Overseas adventures • instruction & Resources
when submitting your Outdoor directory listing please include: your company name, mailing address and/or e-mail, phone and fax number and website. text-only classified listings in all categories.
classified ads explORatiON OutdOOR diReCtORy
Readers browse through exploration looking for the latest in outdoor adventure products and services. tours, destinations, accommodations, essential gear, equipment and instructional courses are all found in the pages of exploration. all ads are four colour.
exploration
summer 2014 • explore 89
explorationoUtDoor DireCtorY
To advertise in this
section contact: Ronda Barzilay 1-888-847-6632
Overseas Adventures
Alpine InterfaceTour du Mont Blanc: Hike in the Alps through France, Italy and Switzerland. Hike the Haute Route from Chamonix to Zermatt, or explore Italy’s Dolomites. If our group departures don’t work for you, please let us know. We can arrange customized and/or private hiking trips in the Alps or the Rockies any time!Ph: [email protected]
Island expeditions BelizeExtraordinary travel exploring remote coral atolls, spectacular rainforests & rich indigenous cultures. 28 years outfitting wilderness adventures in Central America for people of all ages. No previous experience necessary. Sea Kayak rentals also available. Call for free Belize Adventure Guide:Ph: 1.800.667.1630www.islandexpeditions.ca
Products
lunatecLUNATEC® self-cleaning Washcloths and odor-free Dishcloths are amazing. They have less bacteria, stay odor-free and offer more convenience. Ideal for outdoor and indoor use. Live healthier.Ph: 1.858.653.0401www.lunatecgear.com
Adventure Tours
Sea to Sky expeditionsJoin us on a trip of a lifetime during our 26th season of guided hiking, sea-kayaking, canoeing & rafting throughout British Columbia, Yukon and the Arctic. Adventures include hiking the West Coast Trail, Tombstone Mountains and Chilkoot Trail; Kayaking with Orcas; canoeing Yukon Rivers and the Bowron Lakes, and many more. All abilities welcome. Quality Canadian wilderness experiences since 1988.Ph: 1.800.990.8735 www.seatoskyexpeditions.com
Hut to Hut Hiking & Wilderness Canoeing in Wells Gray park BCAre you looking for an amazing outdoor adventure? How about hut to hut hiking through the largest alpine f lower meadows
in Canada? Hike in the Cariboo Mountains of Wells Gray Park for three, five or seven days without a heavy pack – staying in a comfortable cabin each night. This is the only BC hut system fully within a protected area, and run with the highest environmen-tal standards. Trips include experienced guides, excellent food and cabins all at a great price. These are amazing family trips. Wells Gray Adventures. 25 Years of Exceptional Experiences Clearwater, BCPh: 1.888.754.8735 (1 888 SKI TREK) [email protected]
Island escapadesSalt Spring Island & the Gulf Islands Archipelago offer Eco-travellers a diverse coastal adventure. Island Escapades, since 1991, has provided fully outfitted 2-10 day Kayak Expeditions, Day Tours, Lessons & Adventure/Accommodation Getaways. Our marine explorations offer an inspiring look at the beauty and biodiversity of this “Galapagos” of Canada. The lively seaside community of Salt Spring offers wineries, cultural & performing arts, farmer’s markets and a “green” perspective. Ph: 1.888.529.2567 Ph: [email protected] www.islandescapades.com www.saltspringcottage.ca
Instruction and Resources
College of The rockies – Adventure Tourism DiplomaWould you enjoy a rewarding career as an outdoor guide? We can get you there with the 2 year Adventure Tourism Business Operations Diploma at College Of The Rockies. You would spend ½ your time in the classroom gaining an academic education in small business management and ½ of your time in the field learning professional out-door guiding skills in your choice of outdoor pursuits. The ATBO Diploma is taught in Golden, BC – the ideal location to learn about
adventure tourism. Best of all – the whole learning process is a lot of fun. Please call. Ph: [email protected]/ATBO
Cycling/Mountain Biking
pedal and Sea AdventuresWe are a Nova Scotia travel company offering creative cycling and multi-sport adventures in many of the world’s best places including Nova Scotia, Newfoundland, Prince Edward Island, Croatia, Italy, Greece, Norway, Ireland, and Turkey. Guided and self-guided itineraries to choose from. Van supported. Friendly guides. Charming Inns. Custom groups anytime.Ph: 1.877.777.5699dana@pedalandseaadventures.comwww.pedalandseaadventures.com
ACCOMMODATION
Whistler Athletes’ CentreThe Whistler Athletes’ Centre, located in the former Olympic and Paralympic Village, offers two unique accommodation options …an 80 room Lodge and two & three bedroom townhomes at an affordable price. These two unique properties are located just minutes away for all your skiing and backcountry needs. The Whistler Athletes’ Centre welcomes clubs, athletes, and educational groups starting at just $55.00 per night.www.whistlerathletescentre.comlodge@whistlersportlegacies.com…to meet all your outdoor sport needs.
88 explore • summer 2014
PER PERSON DISCOUNT
2014-2015 SEASON
w w w . f r e e w h e e l i n g . c a
Nova Scotia’s South ShoreA Cycl ist 's Dream
Scouttech outfitterS
Gear up for Adventure with us!
1-888-550-9958www.scouttech.com
what the first people to discover this area
must have thought. After a short stay, we
make our way back to the hidden beach,
returning the way we entered. This time
I’m holding on and watching my head.
Located in the middle of the Mari-
etas Islands, in Riviera Nayarit Mexico,
the hidden beach is spectacular. I’d
heard about it, I’d read about it — but
I’d never been. Pictures and words just
don’t do it justice: an amazing sandy
beach, in a cavern, hidden within an is-
land. And it proves a lovely spot to relax
and take in the sights until it’s time to
get our fins and snorkels back on and
return to the boat.
The tide had lowered a bit as the
morning progressed, so we easily swim
out through the tunnel that we origi-
nally needed to dive through. As we exit
the cavern, we see a big party-boat cata-
maran coming in with its 80-plus guests.
I’m glad we arrived in the morning;
smaller guide operators like Punta Mita
Expeditions can get you out early, well
before the crowds.
Before we reach the boat, our guide
signals to look into the water. The island
drops off fast and the sea floor transi-
tions from a rainbow of bright coral to
deep blue-green in a matter of metres.
I follow our guide on a quick dive near
the drop-off. The colours of the fish in
this part of Mexico are amazing and
these islands provide perfect habitat to
attract them. The corals — and the island
itself — are protected, so it is important
to keep your distance. As I surface, I take
a moment to peer at the island’s cliffs.
Birds are everywhere! I’m told these are
blue-footed boobies — a bird that can be
found in only two places on Earth: here,
and on the Galapagos Islands. And they
have seriously bright blue feet.
Back on the boat, we pull away, making
room for more catamarans. Just when I
think we are done for the morning, out
come the stand-up paddleboards. After
a quick tutorial, we are sent on our way
to explore the area. It had been a while
since I was on a paddleboard, so it took
a few minutes and a few wipeouts to get
the rhythm back.
Though visitors are permitted on the
hidden beach and in the caverns, we
cannot paddle ashore to further explore
the island — as what was once a destina-
tion for camping, hiking and picnicking
is now a totally protected National Park.
(Someone started a fire on the island
and shut down access.) This is for the
best though, as the island is beautiful
and often the sheer volume of tourist
masses can unintentionally ruin such
natural wonders.
An hour later we are back on the boat
and making our way to the mainland,
hoping to see the humpback whales we
had watched on our way out. The only
thing I regretted about the day was not
taking a longer tour with a kayak —
which just means there is yet another
reason to return.
If You Go:Access Riviera Nayarit Mexico via Puerto Vallarta airport; contact Punta Mita Expeditions at puntamitaexpeditions.com.
Continued from page 85
Sculpted by the sea: Marietas Island's
stunning caves.
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PASSIONMY MEDIA
2015 media kit“Can you swim? i ask him as we paddle toward our
camp for the night.“Yeah, sure!” He replies gleefully.
“Like a rock!”ExplorE Spring 2014
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2015 media kitWeeklyneWsletter
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a weekly adrenaline rush with explore’s live the adventure newsletter. every week our e-news delivers inspiring and useful tips that get our readers’ heart pumping and mind exploring in canada and beyond.
featuring: the Happy camper, Hot gear, adventure travel, Fitness tips, amazing photos and so much more.
neWsletter example
traffiC Builderdrive traffic to your website through this strategic bundle. this campaign is designed to leverage online articles with strategic call to action online and display ad placements.• Full page in Explore and Canadian Traveller• 12 Live the Adventure enewsletters• 6 Online articles across 6 sites• 1,000,000 Run of network Online impressions• 10 pack Hot deals eblasts• contest
eduCational eXperienCedo a deep dive into the special value proposition. this campaign is focused on storytelling and print, with a healthy balance of online to pull it together.• 4-page editorial Feature • 5 Online articles across 5 sites• Full page in Explore and Canadian Traveller• Half page in another title of choice • 750,000 Run of network Online impressions• 10 pack Hot deals eblasts• contest
soCial Butterflybuild social media exposure and reader confidence. this campaign bundle is designed to increase your social presence and begin the conversation. strong support through call-to-action online and print placements round off this campaign.• 6 social pushes• 8 Online articles across 6 sites• Half page in Explore• contest• 500,000 Run of network Online impressions• 1 influencer article• 3 amplifications (Fb, twitter, g+, etc) PASSION
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editorial calendar & deadlines 2015 media kit
spRiNG the adventure issue
• we explore canada’s new classic outdoor destinations.
• the world of leather & wool: timeless outdoors gear reviewed.
• go Here: Kayaking Octopus islands provincial park.
• explore the world: Hiking in borneo.
plus: we delve deep into the remote great bear Rainforest of british columbia.
deadlinesReservation deadline 23 Jan
Material deadline 06 febnewsstand date 09 mar
summeR the gear issue
• Our huge summer gear guide is back — 50+ items, fully tested and reviewed.
• sailing into gwaii Haanas national park.
• go Here: embark on a weeklong hiking exploration of the bc Rockies.
plus: we send our writer deep into northern Quebec on an epic exploration of Manicouagan crater.
deadlinesReservation deadline 24 aprMaterial deadline 08 maynewsstand date 08 June
Fall the hiking issue
• Our popular annual hiking guide is back and better than ever — more off-radar trails, new essential tips
and day-hikes from major cities.
• gear guide: live it — we review the best lifestyle apparel for outdoorspeople.
• go Here: we explore Montreal and its surrounding areas by bicycle.
plus: we dispatch a writer to discover newfoundland’s baie Verte peninsula.
deadlinesReservation deadline 24 July
Material deadline 07 augnewsstand date 08 sept
wiNteR the snoWsports issue
• learn from the pros: 30+ tips on how to everything better in winter.
• gear with a conscience: we review ethical outdoors equipment.
• go Here: backcountry skiing from squamish’s sea to sky gondola.
plus: winter surfing on lake superior — canada’s most unique surf scene.
deadlinesReservation deadline 23 oct
Material deadline 06 novnewsstand date 07 dec
iN eVeRy issue: the loWdoWn
• go Here: detailing unique and excit-ing canadian outdoor destinations.
• news: what matters to outdoors-people.
• profile: interviews with interesting canadians.
• getting started: How to do everything better.
• gear guide: the latest outdoors gear, tested and reviewed.
the happy Camper: camping expert Kevin callan discusses life out-of-doors.
angus adventures: world adventurer colin angus shares his knowledge.
gadd’s truth: Opinionated extreme sports hero will gadd states his truth.
Wild side: award-winning writer andrew Findlay discusses important outdoors issues.
the moment: canada’s best outdoor photography on display.
eXplore the usa: profiles of outdoor adventure destinations in the Usa.
eXplore the World: profiles of outdoor adventure destinations from around the globe.
PASSIONMY MEDIA
community inVolVement & aWards
aCtiVe suppORteRs OF awaRds
2015 media kit
VancouVer InternatIonal MountaIn FIlM FestIVal
bikefestpaddlefest
skifest
Hike Haliburton
Explore has received 185+ magazine award nominations since 1981.
stories from 2013 that were nominated were:
spring 2013Journal (Voyage of the wanderbird) -
national Magazine award Honorable Mention
fall 2013all-canadian bucket list - western Magazine award nominee
fall 2013 norman wells or bust - western Magazine award nominee
WhIstler FIlM FestIVal
PASSIONMY MEDIA
2015 media kit
“I don't want this moment, or the trip, to end”ExplorE - Fall 2014
PASSIONMY MEDIA
2015 media kit
our titles
TravellerCanadian
FALL 2014 DispLAy untiL DEC 12, 2014
$5.95
PM 42
7200
12
winan ipad & trip
page 59
icons europeof
india’s Golden
TrianGleCulture, History and Unmatched
Beauty
THe BesT ofTHe CariBBean 12 Top spoTs
how to Pack the Perfect carry-on
Where Next?Florida’s EmErald CoastNorthErN lights iN CaNada’s North72 hours iN siNgaporE
{ a Canadian’s GUide To sHoppinG }
Canadian traveller is a quarterly print and daily online publication that offers a canadian perspective of how canadians travel the world. Our editorial is written to stimulate the travel bug within canadians and force us to ask the question Where Next? national distribution on newstands, in airport lounges and direct to subscribers give all our titles unique visibly.
PA
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5 O
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FALL 2014$6.95
DISPLAY UNTIL NOVEMBER 18
PM 42720012
ADVENTURE TRAVEL
16 AMAZING TRIPSCANOE THROUGH NORTHWEST ONTARIOKAYAK BELIZE’S MESOAMERICAN REEFSURF NOVA SCOTIA'S EASTERN SHORE
ADVENTURE & CONSERVATION IN YUKON
issue
TEACH YOUR KIDS TO LOVE THE OUTDOORS
BANFF’S AURORA CHASERS / GET HIGH ON KINSOL TRESTLE / HIKING THUNDER BAY
The
LIVE THE ADVENTURE
PM42
7200
12
Canadian Traveller Travel agent edition
August 2014
the destination sales resource for travel professionals
inside California’s
seCret Wineries
What Can Casl teaCh Gen Y aGents?
the Caribbean
Be amazedin Texas
Big, Bold & Beautiful
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T H E A R T I S A N G A L L E Y
10 MUST-HAVE TREATS FROM THE SALISH SEA
W E ST C OA ST P OW E R & S A I L S I N C E 1 9 6 8
SUMMER CRUISE THROUGH THE DISCOVERY ISLANDS
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Ct – travel agent edition is celebrating over 25 years as the leading s a leading travel agent magazine. the monthly publication is distributed via mail to the travel trade in canada with more than 90% being travel agents. the editorial is focused on destination education. the graphics are very strong with a consumer look, feel and read. the subscription is free to the travel trade through by-request, membership or association/trade lists.
explore magazine is canada’s #1 outdoor activities publication for over 30 years. Our award winning editorial shares other people’s adventures and their enjoyment of the life outdoors. published quarterly in print and daily online we reach outdoor enthusiasts around the world. with massive exposure in regional and national outdoor shows and retailers across the country the publication has a strong presence in the industry.
BC outdoors is celebrating 69 years as british columbia’s number one sportsman magazine. as the voice of these activities in bc, it is the go-to source for anglers and hunters seeking the best tips, tackle and gear reviews, travel and feature stories that celebrate bc as one of the world’s top destination. we are heavily involved in event sponsorships, fishing derbies, lecture series, expos, charitable events and more.
pacific yachting celebrating over 45 years as the voice of recreational boating in the pacific northwest. Our monthly print and daily online publications help boaters get more from their passion with high-quality and up to date content on a variety of topics, including cruising destinations, news issues, local attractions, upcoming events and more. we are heavily involved in event sponsorships, boat shows, regattas, fundraisers and charitable events.
maGaziNes
infoBarrel.com is a global online publication built with a community of writers who create amazing content geared towards helping readers either educate themselves or solve a problem. with over 6,000 writers and 150,000 articles we attract over 11 million unique visits from all around the world with information that provides value to their daily lives.
pawmanefin.com provides high-quality and focused editorial to animal hobbyists, conservationists and professionals around the world. we are committed to achieving excellence through our promise to deliver relevant, real-world content about the lifestyle, professional , wildlife and rescue aspects of this animal passion.
environment911.org is an online publication for individuals to discuss environment issues from green business to natural disasters. we feel it is important for people to come together and share their thoughts, ideas and visions for the future. since inception in 2010 environment911 has a global awareness in the environmental writing community and just recently opened to the world for contribution and readership.
ON-liNe
PASSIONMY MEDIA
PASSIONMY MEDIA
2015 media kitour media mix
4Australia
3.0% visits409,641
unique visits
3U.K
6.5% visits887,555
unique visits
2Canada16.2% visits2,212,060
unique visits
1U.S.A
60.9% visits8,315,708
unique visits
5Ireland2.2% visits
300,403unique visits
puBliCation editorial foCus frequenCy distriBution print digital monthly pvs
canadian traveller global travel by canadians Quarterly national canada 25,000 130,000 450,000
explore Magazine adventure travel by canadians Quarterly national canada 25,000 2,300 95,000
exploretheUsa.com Outdoor adventure in the Usa daily Usa,UK, aust + n/a n/a 25,000
explore-bc.com Outdoor adventure in bc daily global n/a n/a 2015 launch
explorethisworld.com Outdoor adventure around the world daily global n/a n/a 2015 launch
infobarrel.com Vast general Knowledge daily global n/a n/a 1,425,000
environment911.org environment daily global n/a n/a 15,000
pawManeFin.com animals daily global n/a n/a 25,000
ct – travel agent edition destination education Monthly national canada 12,000 18,000 15,000
pacific Yachting Yachting Monthly pacific nw 25,000 n/a 25,000
bc Outdoors sportsman activities in bc 8x Regional bc 20,000 n/a 35,000
western sportsman sportsman activities in western canada 6x western canada 25,000 n/a 15,000
sub total 132,000 150,300 2,125,000
partner media editorial foCus frequenCy distriBution print digital monthly pvs
Outdoor canada Outdoor & sportsman activities in canada 6x national canada 85,000 n/a 165,000
cruise & travel lifestyles cruising the world 3x national canada 20,000 n/a 20,000
castanet.net daily news and events daily Regional bc n/a n/a 7,500,000
clearsky Radio classic Hits daily Regional bc & ab n/a n/a 200,000
sub total 105,000 - 7,885,000
total 237,000 150,300 10,010,000
My passion Media publishes regionally passionate content through a global multi-media reach.
with a perfect harmony between content and advertising, we deliver storytelling to over 12 million readers. this allows us to leverage the special aspects of an advertiser to not only our canadian readers but to our international readers as well.
2
12
2
events
4affiliate
7mobile
4Radio
9print
4youtube
Online
television
12millionreaders
PASSIONMY MEDIA
OP PUBLISHING LTD
OP PUBLISHING LTD
OUR sisteR pUblicatiOns Environment 911
2015 media kit
contact us
Brad LiskiPublisher
1 888 924 7524 [email protected]
Jennifer PrendergastAssociate Publisher1 888 924 7524 x309
Rosemary Bubanovich, National Account Manager
Joanne TichborneAccount Manager
1 888 924 7524 [email protected]
Miguel ValdésRepresentante México
Baldomero MiguelRepresentante México
Office: +52-329-291-3114Cel: +51-1-322-122-2416
Mountain biking the Garbo Zone in Whistler.
Hiking in Utah’s National Parks
Kayaking through the Yukon Wild rivers
Experiencing a walk & camp safari in Africa
Scuba Diving in “The Aquarium of the World”: the Sea of Cortes
Camping under the stars at “La Manzanilla Beach”, Costa Alegre, Jalisco, Mexico
the team What’s on
our bucket lists
PASSIONMY MEDIA
Live the adventure.
