2. ADVERTISING AGENCIES 3. Presented To,By, Madhu.R Dhanya Ajith
Associate Professor S3 MBA MSNIMTMSNIMT Chavara Chavara 4. James
WalterThompson 5. JWT, the fourth largest marketingcommunications
network in the world, has nearly 10,000 employees in more than 200
offices in over 90countries, serving over 1,200 clients. 6. ABOUT
JWT.. 7. James Walter Thompson(28 October 1847 16 October 1928) 8.
About James WalterThompson James Walter Thompson was the namesake
of the JWT advertising agency and a pioneer of many advertising
techniques. In 1864, William James Carlton started selling
advertising space in religious magazines. The agency was called
Carlton and Smith, although almost nothing is known about the Smith
partner. Carlton hired Thompson as a bookkeeper. Eventually
Thompson found that soliciting and sales were much more profitable
and he became a very effective salesman for the small company. 9.
Thompson bought the agency for $500 andrenamed it J. Walter
Thompson Company. Thompson hired writers and artists to formthe
first known creative department in anadvertising agency. He is
credited as the "father of modernmagazine advertising" in the US.
10. HISTORY 11. 1864-founded by William JamesCarlton 1877-Carltons
company wasrenamed by James Walter Thompson 1987-acquired by WPP
Group 2005-agency was "relaunched" bydropping the name J.
WalterThompson in exchange for JWT 12. JWT claims to be the first
to, build the first full-service advertising agency create the
first international network. Its London office opened in 1899.
pioneer ad careers for women. create the first-ever testimonial ad
(it was for Ponds Cold Cream), in 1925. invent the grilled cheese
sandwich for its client Kraft n 1930. produce the first-ever TV
commercial in 1939. create the first advertisement in Second Life
(Ford Argentina) be the first agency to create its own television
Christmas special in 2009,Macys "Yes, Virginia" 13. GRILLED CHEESE
SANDWICH-Ad 14. In INDIA wasestablished in 1929 in 15. An
Advertisement for the J. Walter Thompson Company from 1903 16.
CLIENTS 17. ultimate goal is to embrace the empowered consumer -
one who canopt out of commercials, self-publish onthe web and
download music anytime -and entice him or her to spend timewith its
clients brands through bigmedia-neutral marketing ideas 18.
Creative Digital Marketing Global Planning Interactive Market
researchResearch Total branding solutions Specialized
Communicationsacross all communication Strategic Communications 19.
Ads By JWT India 20. SUN TV-CHUTTI PROMO-The channel promo
andcharacter designed by JWT Chennai for Chutti TV, thenew kids
channel from the SUN TV network. 21. Ad By JWT Singapore 22. Ad By
JWT Sydney 23. ACTIVITIE S 24. JWT INTELLIGENCE 25. JWT positions
Kotak Securities as undisputableleader in brokerages Kotak
Securities has unveiled its new marketing campaign to reinforce its
positioning in the broking space. The new campaign titled Koi
debate? targets investors in the age group of 25-60 years and
attempts at creating the aura of an unchallenged brokerage leader
for Kotak Securities. JWT has rolled out a television campaign to
drive home the message. 26. ACHIEVEME NTS 27. JWT buys 51% stake in
Hungama DigitalServices JWT has acquired a 51% stake in Hungama
Digital The new entity called Hungama Digital Services will be
afull-service digital agency, specializing in digitalmarketing and
social media solutions. 28. JWT India Awarded Cannes Grand PrixJWT
has been awarded the Grand Prix in the direct categoryat the Cannes
Lions International Advertising Festival, the most prestigious
annual advertising award show.The hallmark award recognizes JWT
India for "Lead India," acampaign developed for the Times of India.
29. JWT Continues to Pioneer With Latest Groundbreaking Achievement
WT Puerto Rico has been awarded the prestigious Grand PrixLion for
Public Relations (Cannes Lions International) The honor recognizes
JWT Puerto Rico for Banco PopularsMost Popular Song campaign and
marks the first-ever GrandPrix award for Puerto Rico.(Unemployment
is a global crisis) 30. PUBLIC UTILITY ANDSERVICEJWT Chennai,
Sulekha.com & FamousHouse of Animation salute the ancient&
fading art, Patachitrkatha, fromOrissa, India, by adapting it
forcreating an awareness ad forsulekha.com.Sulekha.com, is a
search/multi utilityportal. It is unique because it sourcesout the
most unlikely & unheardfindings on the planet. 31. Print Ads
32. The longest tennis match ever. / JWT London When John Isner
beat Nicolas Mahut 70 68 atWimbledon in 2010, in the longest tennis
match ever,JWT saw a tactical opportunity around this historic
event that would perfectly suit the Kit-Kat brand, which is all
about having a break. 33. Nestl - Polo Polo, the mint with the
hole. / JWT Paris Double-sided press ad with a hole (to escape)!
34. Johnson & Johnson - Reach JWT BrazilInstead of use a
functional approach, JWT adopted a funny mood to express the Reach
dental floss catching kinds of meat that veryoften get stuck
between teeth.
