Advertising 2nd Presentation

8/6/2019 Advertising 2nd Presentation

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History of Advertising

Indian Scenario- Part II


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Lata

The picture shows Hindi Film music

director Anil Biswas cooking forLata

Mangeshkar. Tins of Dalda areconspicuously present.


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Air-India

The agency-HTA- has also been handling

Air India's (international air carrier)

Maharaja campaign from 1953!


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Air India


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Air-India

The Maharajah is the mascot of Air-

India.

He made his first appearance in theairline's advertisements in 1946


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Radio Ceylon

In the 1950s, commercial advertising on radio

began with Radio Ceylon (now Sri Lanka) and

Radio Goa.

All India Radio accepted commercial ads in themiddle 1970s when their 'Vividh Bharati' channel

took on sponsored programmes like Binaca

Geet Mala, Saridon ke Saathiand Bournvita

Quiz Contest.


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Radio


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Ameen Sayani


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All India Radio


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Radio Ceylon

Radio Ceylon is the oldest radio station in

Asia.

Broadcasting was started on anexperimental basis in Ceylon by the

Telegraph Department in 1923, just three

years after the inauguration of

broadcasting in Europe.


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Edward Harper

Edward Harperwho came to Ceylon as

Chief Engineer of the Telegraph Office in

1921, was the first person to actively

promote broadcasting in Ceylon.


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Horlicks

Very few of the innumerable advertising

agencies can boast of a long agency-client

relationship.

However, the association with health food

brand 'Horlicks', and Hindustan Thompson

Associates Limited (HTA, previously J

Walter Thompson), has remainedunbroken for 68 years.


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ITC

1912

- ITC (then Imperial Tobacco Co. Ltd.)

launches Gold Flake


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1920

1920s

- Enter the first foreign owned ad agencies

- Gujarat Advertising and Indian Advertising setup

- Expatriate agencies emerge: Alliance

Advertising, Tata Publicity

-


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1920

LA Stronach's merges into today's

Norvicson Advertising

- D J Keymer gives rise to Ogilvy & Mather

and Clarion (now Bates)


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1925

LR Swami & Co, Madras

Beginning of multinational agencies-

1925-26

- J Walter Thompson (JWT) opened to

service General Motors business


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1926

1926

- LA Stronach & Co (India) Pr. Ltd, Bombay starts

- Agency called National set up for American rather thanBritish Advertisers

- American importers hire Jagan Nath Jaini, thenadvertising manager of Civil and Military Gazette,

Lahore. National today is still run byJaini's family


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The Civil and Military Gazette

The Civil and Military Gazette

Lahore, October 22, 1900

Courtesy: National Archives of Pakistan

Islamabad


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Link

http://economictimes.indiatimes.com/Featu

res/Brand-Equity/Indian-advertising-in-the-

sixties/articleshow/4146647.cms


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1926

Beginning of multinational agencies

- J Walter Thompson (JWT) opened to

service General Motors business


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Cotton advertisement

Spool cotton


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1928

- BOMAS Ltd (Formerly DJ Keymer & Co

Ltd) set up

1929

- J Walter Thompson Co Pr. Ltd formed


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Indian agencies, foreign

advertising in the thirties

1931

- National Advertising Service Pr. Ltd. Bombay set up

- Universal Publicity Co, Calcutta formed

1934

- Venkatrao Sista opens Sista Advertising and Publicity Services as

first full service Indian agency


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1935

- Indian Publicity Bureau PrLtd, Calcutta established

1936

- Krishna Publicity Co Pr. Ltd, Kanpur begins operations

- Studio Ratan Batra Pr. Ltd, Bombay established

- Indian Broadcasting Company becomes All India Radio(AIR)


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1938

- Jayendra Publicity, Kolhapur started

1939

- The Press Syndicate Ltd, Bombay set up


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Print syndication is a form of syndication

in which news articles, columns, orcomic

strips are made available to newspapers,

magazines, and websites.


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There are several prominent syndication

services operating across the globe such

as The Telegraph Media Group Service,

The New York Times News Service,

Tribune Media Services, Project

Syndicate, North Star Writers Group,

Guardian News Service, FamilyFeatures Editorial Syndicate,


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3DSyndication : Syndication Service from

India , The India Today Group's

Syndications Today, the Indian Times

Syndication Service and Universal

Press Syndicate, which provide news and

lifestyle content to various other

publications.


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They offer reprint rights and grant

permissions to other parties for

republishing content of which they own

copyrights.


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Indianising advertisements in the

forties

1940

- Navanitlal & Co., Ahmedabad set up

1941

- Lux signs Leela Chitnis as the first Indian

film actress to endorse theproduct


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Hindustan Thompson Associates (HTA),

the current incarnation of

JWT, coins the Balanced Nourishment

concept to make Horlicks

more relevant to India

- Green's Advertising Service Agents,Bombay formed


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1943

- Advertising & Sales Promotion Co (ASP), Calcuttaestablished

1944

- Dazzal, Bombay comes into existence

- Ranjit Sales & Publicity Pr. Ltd, Bombay started


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1945

- Efficient Publicities Pr. Ltd, Madras set

up

- Tom & Bay (Advertising) Pr. Ltd., Poona

begins operations in India


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1946

- Eastern Psychograph Pr. Ltd., Bombay

set up

- Everest Advertising Pr. Ltd, Bombay

established


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1948

- RC Advertising Co, Bombay set up

- Phoenix Advertising Pr. Ltd, Calcutta

formed


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Corporate advertising in the

fifties

1950s

- Radio Ceylon and Radio Goa becomethe media option


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1951

- Vicks VapoRub: a rub for colds, causes

ripples with its entry in the balm market

1952

- Shantilal G Shah & Co, Bombay


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Advertising 2nd Presentation