AdvertisingMajor in

BCommunications

Jacki Krahmalov

Challenge Teaching students the concept of ‘insight’, and how to reach it, using Chupa Chups and iPadsSolutionMini focus groups x 4 students in tutorials. Each group has ‘target consumer’, two interrogators, and a recorder (filming group using iPad) Objective: find out ‘why’ consumer really loves Chupa Chups….get to the ‘insight’.Method: Hold focus group (some prompts provided), then review footage and report back to class

Pros Student enthusiasm++ Stimulates discussion (and it’s fun)Novel approach, most seem to grasp ‘insight’ConsNone

iPADS IN CLASS ASSESSMENTS RETENTION

iPad in classroom

Jacki Krahmalov

Challenge Some important content is difficult to teach, may be perceived as ‘dry’ (eg Spam Act 2003)SolutionLecture followed by iPad recap in tutorial - using Nearpod (real-time interactive polling App)

Pros Student enthusiasm++ in votingStimulates discussion (and it’s fun)Works on iPhone and older iPadsConsDisappointment for those who could not connect

iPad in classroom

iPADS IN CLASS ASSESSMENTS RETENTION

Jacki Krahmalov

iPad for assessment

Challenge Introducing themselves, expressing opinion using iPad Solution15sec video of themselves (TVC length), filmed on iPad, uploaded to tutorial group blog on vUWS - 5%

Pros Encourages students to use iPadForces them to express opinion to camera in TVC time‘Meet’ other students in tutorial groupCons5% couldn‘t follow instructions (but lots of techie students helped on Discussion Board)3rd years without iPad (told to use laptop/iPhone)Some vid formats only viewable in Safari or Chrome

iPADS IN CLASS ASSESSMENTS RETENTION

Jacki Krahmalov

OnlineQuizzes

Challenge Lecture attendance, not reading texts (no exams)Solution 10 x Online Quizzes in vUWS - 20%10 questions each quiz (multiple choice, fill in blank, T/F)Answers from readings & lecturePros Encourages students to read text & attend/review lecturesProvides students with instant feedbackMarks go into online gradebook automaticallyConsSharing of answers (later randomised, more questions)

iPADS IN CLASS ASSESSMENTS RETENTION

Jacki Krahmalov

Group blogs

Challenge All Advertising Units involve Team work – need a better way to teach and assess collaboration (as per Industry), minimise group implosions, and provide facility for peer review

Solution Group blog for each Team on vUWS, individual assessment 10%. Explained collaboration at Tutorial, showed how to use the vUWS Blog, suggested collaboration tools: Google docs, images, vids, schedule etc

iPADS IN CLASS ASSESSMENTS RETENTION

Jacki Krahmalov

iPADS IN CLASS ASSESSMENTS RETENTION

Jacki Krahmalov

Group blogs(comments from survey)

Pros Shows proof of who is contributing whatEasy to upload all kinds of files (unlike FB)Away from Social Media (and its distractions)Felt more professional than FBAll ideas are in the one spot

ConsNo notifications, no way of knowing if someone has posted, and easy to forget to blogClunky, cumbersome interfaceNon user-friendly interfaceSeemed more intimidating than FB, and FB is linked to our phones and iPad

Jacki Krahmalov

iPADS IN CLASS ASSESSMENTS RETENTION

Group blogs

Next steps Find and test out Apps/Sites that mimic Advertising Industry project management

- Must be free, easy to use- Must include real time notifications- Must allow uploading of different file types, sufficient GB- Must include milestones- Must work on iPad (and desktop/laptop)

Jacki Krahmalov

iPADS IN CLASS ASSESSMENTS RETENTION

Jacki Krahmalov

iPADS IN CLASS ASSESSMENTS RETENTION

Challenge Maximise retention of 1st Years in Advertising MajorProvide real evidence of job opportunities

Solution Video of testimonials/interviews created on iPad(Blended Learning Unit courses:Basic Video Shooting Principles & Production Techniques using your iPad;Basic Video Editing Principles using iMovie.)

Advertising@ UWS

Jacki Krahmalov

iPADS IN CLASS ASSESSMENTS RETENTION

https://www.youtube.com/watch?v=ZiHwAf0xsS4