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Advertising with Social media. Therese Kuster TargetClick Powered by Mudd Advertising. My Background. -Businesses Using Profiles -Great audience -Social Media Examiner. -Engagement with other profiles -Social media for SEO. -Multiple, diverse clients -Paid social media - PowerPoint PPT Presentation
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ADVERTISING WITH SOCIAL MEDIATherese KusterTargetClick Powered by Mudd Advertising
My Background
-Businesses Using Profiles-Great audience-Social Media Examiner
-Engagement with other profiles-Social media for SEO
-Multiple, diverse clients-Paid social media-Explore beyond Facebook/Twitter
- Automotive space: specific audience- Internal Marketing- Google+
Points to Cover
1.Set Accurate Expectations
2. Select your channels
3. Measure, Measure, Measure
1. Set Accurate Expectations
Can I sell a car on Facebook? NO!
•What can you do with social media?• Increase Awareness• Increase Engagement• Grow online audience• Direct elsewhere
2. Select your Channels
You do not need to be on every social
platform to be successful.
Be all in, or all out.
2. Select your channels - Facebook
- Standard text, image or video post.
- Not shown to all fans.
2. Select your channels - Facebook
-Promoted Posts
-Help Reach more people
-Cost based on fanbase
2. Select your channels - Facebook
- CPC Model
- Facebook Retargeting
- Sponsored Stories
2. Select your channels - TwitterRegular Tweet
Promoted Tweet
2. Select your channels - other
3. Measure, Measure, MeasureRemember the goals/expectations you set at the beginning
3. Measure, Measure, MeasureRemember the goals/expectations you set at the beginning
Review
1.Set Accurate Expectations
2. Select your channels
3. Measure, Measure, Measure
THANK YOUTherese KusterTargetClick Powered by Mudd [email protected]