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ADVERTISMENT REPORT Pick Up Eco 2.3 Low Price Campaign
News Paper Advertisement
El Gallito – 10/03/2013
News Paper Advertisement
El Gallito – 17/03/2013
Facebook Advertisement
Facebook – 15/03/2013
DFSK Pick Up Eco 2.3 Low Price Campaign
Pick Up
Jan.
Feb.
Mar.
In January were sold 8 Pick Up.
In February were sold 11 Pick Up
In March were sold 38 Pick. With the low price campaign we sold more than three times than february.
How the DFSK Pick Up Eco 2.3 Low Price Campaign impacted FAW impacted FAW Pick Up salesPick Up sales
In January Faw sold 22 Pick Up.
In February Faw sold 25 Pick Up
In March Faw only sold 8 Pick. With the DSFK Pick low price campaign Faw sold three times less than february.
Faw Pick Up Brio
Jan.
Feb.
Mar.
In January – February we have the 22% of the market share and Faw duplicate our sales in this product
FAW 46% OTHER BRANDS 24% DFSK 22%
Sales in January-February
DFSK
FAW
OTHER BRANDS
In March DFSK Pick Up Eco 2.3 had the 60% of the market share while Faw Pick Up only had the 13% of it.
DFSK 60% OTHER BRANDS 17% FAW 13%
Sales in March
DFSK
FAW
OTHER BRANDS
DFSK Pick Up Eco 2.3 VS Faw Pick Up Eco.
DFSK Pick Up vs Faw Pick Up
0
5
10
15
20
25
30
35
40
1 2 3
Months
Sa
les DSFK PICK-UP 2.3
FAW PICK-UP
We grow in sales and we have reached our market share expectations.
The “Pick Up Costumer” gives a big importance to the price.
The Pick Up Eco 2.3 segment have a great sensibility with the price and we can notice that there is no any fidelity with the brands.
Pick Up Eco 2.3 Low Price CampaignGeneral Conclusions
The DFSK brand value that we have been building in the market has a potential influence on the costumers at a similar price.
The DFSK brand value is better than Faw in the commercial mini auto segment.
With your support and mutual effort we can continue with this price policy and stop the FAW growth in the segment and at the same time improve the DFSK market share.
THANK YOU!!