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Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

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Why Advocacy? TRIO LEGACY TRIO originated as part of the Civil Rights Movement and the Great Society – Educational Opportunity Act of 1964 – Higher Education Act of 1965 Leverages $795.9 million in discretionary funding (up from $156.5 million in 1981) Nearly 3,000 programs, in every state, many territories and independent island nations More than 2 million college graduates

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Page 1: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

Advocacy 101

Heath AlexanderCenCal WESTOP PDS 2014

Fresno, CA

Page 2: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

TRIO Educators Must Tackle Multiple Demands

. . . Deadlines and Paperwork . . .

Student concerns . . .

So . . . Why Advocacy?

Page 3: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

Why Advocacy?

TRIO LEGACY• TRIO originated as part of the Civil Rights

Movement and the Great Society– Educational Opportunity Act of 1964– Higher Education Act of 1965

• Leverages $795.9 million in discretionary funding (up from $156.5 million in 1981)

• Nearly 3,000 programs, in every state, many territories and independent island nations

• More than 2 million college graduates

Page 4: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

Why Advocacy? (cont.)

• Opposition in Washington– Funding cuts under Reagan and G.W. Bush.– Proposed elimination of UB and Talent Search in FY 2006

and FY 2007• Absolute Priority (Upward Bound evaluation)• Flat Funding in three out of the first four budgets of the Obama Administration

Page 5: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

What Is Advocacy?

Page 6: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

Information Sharing

Lobbying

Political Activity

ADVOCACY

Providing general information about your TRIO programs and students (participation rates, success stories, etc.)

Asking a legislator to take a specific action regarding a piece of legislation (“Please vote ‘NO’ on H.R. 1!”)

Working for or against the election of a candidate (canvassing, political contributions, etc.)

Page 7: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

INFORMATION SHARING

• Keeping your elected officials aware of the good work TRIO is doing in your community

• Should be continuous and form a basis of relationship-building with congressional offices

• Because it does not involve championing a specific stance on legislation nor any election campaigning, information sharing activities are “allowable” and should be done as frequently as possible.

Page 8: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

LOBBYING

• Most frequent form of TRIO advocacyExamples: • “Senator Jones, we want you to support an

increase for TRIO in Fiscal Year 2012.”• “Representative Brown, please vote yes on bill

H.R. 1234.”• Is not “allowable” and should be conducted on

your own time and your own dime

Page 9: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

POLITICAL ACTIVITY

• Less frequent, but important form of advocacy. – Contributing to a political fundraiser– Knocking on doors to encourage people to vote for

a political candidate• Absolutely must be conducted using your own

time and resources!

Page 10: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

Advocacy Targets

Page 11: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

Key Hill CommitteesU.S. House of

Representatives• Budget Committee

– Sets spending levels for entire government

• Appropriations Committee– Labor, Health and

Human Services Appropriations Subcommittee• Set specific funding

level for TRIO• Education & Workforce

Committee– Writes TRIO legislation

(Higher Education Act)

U.S. Senate • Budget Committee

– Sets spending levels for entire government

• Appropriations Committee– Labor, Health and

Human Services Appropriations Subcommittee• Set specific funding

level for TRIO• Health, Education, Labor &

Pensions Committee (HELP)– Writes TRIO legislation

(Higher Education Act)

Page 12: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

Funding Process• February - President releases a “Budget Request” to Congress

(Usually 1st Monday in February)• March-April – House and Senate Budget Committees pass

“budget resolutions” that establish the overall federal budget• May-July – House and Senate Appropriations Committees

draft spending bills– 13 Appropriations Subcommittees– TRIO funded through the Labor, Health and Humans

Services, and Education Subcommittee• August – Congress adjourns for summer recess• September – House and Senate agree on final funding

numbers• October 1 – Beginning of Fiscal Year

Page 13: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

It never happens that way, but…

Page 14: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

Advocacy Tools

Page 15: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

Constant Contact with Your Legislators

• Face-to-Face Meetings – Local Office – Townhall Meetings, Open Forums– Political Fundraisers– Federal Office (e.g., Policy Seminar)

• Written & Phone Campaigns– Formal letters– Postcards– Emails– Phone Calls

Page 16: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

Constant Contact with Your Legislators (cont.)

• Media Presence– Letters to the Editor – Opinion Pieces– Coverage of program events (e.g., community service activities, awards ceremonies, etc.)

• Visits to Your Program

COE’s Government Relations staff is alwaysavailable to work with you to engage in these

activities to support TRIO!

TRIO

WORKS

!!!

Page 17: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

Impact of TRIO Advocacy• 1980 – Established “prior experience” points for

successful TRIO grantees• 1983 – Convinced Senate Appropriations Committee to

reject subcommittee proposal to slash TRIO by 33% -- and gets Congress to increase funding by $10 million

• 1995 – Defeated House Budget Committee’s recommendation to eliminate TRIO

• 2005, 2006 – Defeated Bush Administration’s attempts to eliminate Upward Bound, Talent Search, and GEAR UP.

Page 18: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

• 2007 – Secured $228 million in funding (over four years) to sustain nearly 200 Upward Bound programs serving 12,000 students that would have lost funding

• 2008 HEA Reauthorization – Extended all grants to 5 years– Established appeals process– Eliminated unethical evaluation of Upward Bound

• FY 2012 Appropriations– $13.4 million increase – only higher education

program to get a discretionary increase!

Impact of TRIO Advocacy (cont.)

Page 19: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

Important Notes on Advocacy

• The Bill of Rights guarantees the right to free speech.• Simply providing information to legislators about

your students and program is NOT lobbying and, therefore, is permissible. – Remember, “lobbying” is advocating for a certain position

on a piece of legislation.• Be sure to use personal resources – and not TRIO

grant funds – in lobbying or political activity.

Page 20: Advocacy 101 Heath Alexander CenCal WESTOP PDS 2014 Fresno, CA

First Amendment

“Congress shall make no law respecting anestablishment of religion, or prohibiting thefree exercise thereof; or abridging thefreedom of speech, or of the press; or theright of the people peaceably to assemble,and to petition the Government for aredress of grievances.”