Advocacy Cycle Advocacy Cycle in in ActionAction

National Alliance for CaregivingNational Alliance for CaregivingSecond National Conference Second National Conference

Caregiver CoalitionsCaregiver CoalitionsMarch 26, 2008March 26, 2008

Why advocacy?Why advocacy? To promote and pursue changes in To promote and pursue changes in

servicesservices

To obtain changes in policy, To obtain changes in policy, regulation or legislationregulation or legislation

To engage the community to sustain To engage the community to sustain the coalition or adopt normsthe coalition or adopt norms

Coalition and advocacyCoalition and advocacy Comprehensive definition of needComprehensive definition of need Effective messagesEffective messages Diversity of communityDiversity of community Multiple points of contactMultiple points of contact Continuum of caregiver experienceContinuum of caregiver experience Organizational resourcesOrganizational resources Credible source informationCredible source information

Coalition readinessCoalition readiness Degree of collaborationDegree of collaboration Potential for a united voicePotential for a united voice Opportunities for coalition and Opportunities for coalition and

individual organizationsindividual organizations Evaluation of activities and any Evaluation of activities and any

advocacy to dateadvocacy to date Mission and vision barometerMission and vision barometer View of the futureView of the future

Successful advocacy Successful advocacy campaigncampaign StrategicStrategic Series of actionsSeries of actions Designed to pursuadeDesigned to pursuade TargetedTargeted Build alliancesBuild alliances Results in changeResults in change

Advocacy cycleAdvocacy cycle Identify issue or problemIdentify issue or problem Research cause and effectResearch cause and effect Plan goals, objectives, indicators, Plan goals, objectives, indicators,

methods, activities, and timelinemethods, activities, and timeline ActAct Monitor and evaluate actions and Monitor and evaluate actions and

resultsresults

Identify issueIdentify issue Sources of informationSources of information

Criteria for selectionCriteria for selection

Process of selectionProcess of selection

In Action….In Action….

Process inclusive all voices heardProcess inclusive all voices heard

Selection may prioritize not eliminateSelection may prioritize not eliminate

Confidence in communicationConfidence in communication

Listen - what you hear may help you Listen - what you hear may help you selectselect

ResearchResearch Information and resourcesInformation and resources

Confirming the issueConfirming the issue

Impact assessmentImpact assessment

In Action…In Action…

Have information which connects Have information which connects constituency with legislatorconstituency with legislator

Stats tell the story…drill downStats tell the story…drill down Sources are reliable maybe Sources are reliable maybe

known to legislator or staffknown to legislator or staff Sets the stage…why is it Sets the stage…why is it

important to this legislator?important to this legislator?

PlanPlan Goals – express change desiredGoals – express change desired

Objectives – who, what, when, Objectives – who, what, when, howhow

Activities – specific tasksActivities – specific tasks

In Action…In Action… Maximize strengths Maximize strengths

All understand the agendaAll understand the agenda

Plan includes actions before, during Plan includes actions before, during and afterand after

Timing – what is determining the Timing – what is determining the calendar or the clock?calendar or the clock?

Someone monitors and reports how we Someone monitors and reports how we are doingare doing

ActAct Focus on goals and objectivesFocus on goals and objectives

Identify who to approachIdentify who to approach

Create the messageCreate the message

Develop tactics for message deliveryDevelop tactics for message delivery

Identify resources and actionsIdentify resources and actions

In Action….In Action…. Answers to all of the journalist’s Answers to all of the journalist’s

questions: who, what, when, where, questions: who, what, when, where, how, why?how, why?

FocusFocus Rehearse…. Can someone without Rehearse…. Can someone without

knowledge get it?knowledge get it? Research the person not just the Research the person not just the

issueissuestyle, interests, current agendastyle, interests, current agenda

EvaluateEvaluate Indicators to monitor successIndicators to monitor success

Tracking and communicating Tracking and communicating outcomesoutcomes

Collaboration of coalitionCollaboration of coalition

Informs identification of issuesInforms identification of issues

In Action….In Action….

What happened in there?What happened in there? What’s your gut tell you?What’s your gut tell you? Do what you said you would do.Do what you said you would do. Follow up whether solicited or notFollow up whether solicited or not Do a favorDo a favor Adjust and start overAdjust and start over

Contact InformationContact Information

Brian M. DukeBrian M. DukeDirectorDirectorBucks County Area Agency on AgingBucks County Area Agency on Aging30 East Oakland Avenue30 East Oakland AvenueDoylestown, PA 18901Doylestown, PA 18901Telephone: 215-348-0510 ext 1202Telephone: 215-348-0510 ext 1202Email: Email: bmduke@co.bucks.pa.usbmduke@co.bucks.pa.us