Adzzup + joLEADo Chat: An Overview

Oct, 2013

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Adzzup – What We Know

• Big Idea: Build residual income by providing volume services at a low entry fee to customer. SEO/traffic services – leveraging skilled writers, web and research analysts.

• Audience: Small to medium size business• Approach: Target lead sources that are near start-ups through

targeted calling lists. Heavy call volume with a systematic approach. 1-call close. Close ratio between 30-40%. Motivated to provide quality service – as drop-off rates are month-to-month. Retention is key.

• History: Online since June, 2010 – customer base in the thousands at $99-$500/mo per company. Business partner is a developer – and has built the Adzzup back-end engine.

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joLEADo

• Big Idea: Enterprise development team – with robust back-end – joLEADo chat is first “beachhead” product sold and marketed as a stand-alone service for monthly fee.

• Audience: Small to medium size business /departmental and supply chain.

• Approach: Work with resellers/marketeers for go-to-market strategies. Our skills are best applied as a fulfillment resources, not a selling vehicle.

• History: joLEADo leverages development since 2008. Chat live date October 1, 2013

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Competitive Advantage

• Product: Chat Services – emerging market – call to action is businesses desire recall

• Approach: Tie our services together – Adzzup leverages their front-end marketing – joLEADo becomes development slave to the Adzzup enterprise. We compliment Adzzup team, bridge services as ghosts to the customer experience.

• Options: joLEADo brand or Adzzup or some other brand.• Partnership: Help us! Run the software internally, +20 of your

customers. Together, improve the tool through feedback/enhancements.• Attrition – roll-out strategy• Market the tool as you choose for a % of sale or straight fee + %

over agreed amount. • Build enterprise – add products, repeat.

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Why Together?• joLEADo Chat is production ready• Marketing campaign offers immediate opportunity • We can help approach new markets – supply chain, internal teams, etc.• We can compliment your existing development resources• Web Services team can focus on bridge into other applications• Q1 2014: Mobile app, gateway team, etc.

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Current Customers

• Cascade Engineering, a $350 million injection molding company• AkzoNobel a $20 billion chemical company • Buckeye Technologies, a $850 million Pulp & Paper company• The Glacier Group is a $12 million manufacturer rep company• Tahoe Accommodations is largest Property Manager in Tahoe

• NOTE: SBP360 is our sustainability brand • ATB is our flagship – it powers RFQ360 and joLEADo brand

These are appliances – 2014 strategy is to market steady stream of beach-head products.

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Current Customer(s)

Company: www.cascadeng.com Company: Cascade Engineering

Location: Grand Rapids, MIMarket Sector: Manufacturing (Including Automotive)Year Founded: 1973# of Suppliers: 400+, 89 Class ARevenue: 350 million

“SBP360 has demonstrated a professional understanding of our requirements, quick response times and a flexible, scalable and highly secure set of integration tools that many internal and external resources have influenced and built for the common purpose of bettering our system. “

Carl Miller ~ Director of Purchasing

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Current CustomerCompany: AkzoNobel, Michael Shesterkin ~ Manager, Sustainability and BPI www.akzonobel.comLocation: Dutch MultinationalIndustry: Chemical (Paint)Year Founded: 1955# of Employees: 55,000Revenue: Approx 20 Billion

“The SBP360 platform itself offers a number of advantages that render the administration of the assessment, data management and feedback convenient and easy [integrated, web-based solution]”

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Current Customer

Company: Buckeye Technologieswww.bkitech.comLocation: Memphis, TNIndustry: Pulp & PaperYear Founded: 1920# of Locations: 8Revenue: Approx 850 million

“SBP360 is ahead of the game in streamlining, tracking, reporting and in providing management metrics. ...there are so many facets of sustainability and triple bottom line, the platform sets a pathway for moving forward at your own pace.“

Denise Broughton ~ Director of Sustainability

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Keys to Success

• Expand existing set of early adopters• Established multi-tiered sales channel (Direct, Referral,

Integrator, Reseller)• Leverage Adzzup’s proven marketing strategy• Open book • Flexibility to adapt to market requirements

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The Technology

• Java• Linux Server• MySQL Database• Apache Webserver• Tomcat Java/JSP Server• Secure XML Gateway

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