2010Association Executives Survey

REALTOR Member SurveyFindings

Ohio Association of REALTORS®

Satisfaction with Support Provided to AEs

Responding to AE’s inquiries in a timely manner95%

Providing AEs with credible information 92%Partnering with AEs in serving Members 76%Helping make it easier for AEs to serve Members

77%Helping AEs enhance Members’ professional lives

76%

Large associations most satisfiedMedium associations least satisfied

Familiarity with OAR Sessions

Most FamiliarEducation Program for AEs

95%Legal Issues Forum

92%Economic Issues & Trends “Lunch Box”

Economics 87%Professional Standards Forum

87%

Satisfaction with OAR Sessions(Those familiar with Sessions)

Most SatisfiedLegal Issues Forum

91%Economic Issues & Trends “Lunch Box”

Economics 88%Professional Standards Forum

85%Local Government Forum

83%

Resorts & Second Home Forum

Satisfaction with Governmental/Legal Affairs

Most SatisfiedRPAC 92%Legal Assistance Hotline

92%Periodic Legislative Updates

92%Annual Legislative Conference

89%

Satisfaction with Board/Association Support

Most SatisfiedOAR Reference Guide 92%Payment of Dues Administrative Fee

88%Boards/Associations Profile 87%Mediation Training 86%Board Attorney Roundtables 86%

Least SatisfiedTomorrow’s Leaders Today 68%

Satisfaction with Communications

Levels of SatisfactioneConnection 89%OHIO REALTOR Newspaper 82%OAR’s Web site 79%Spokesperson Training 71%Board Presidents Column 65%District Vice Presidents Newsletter 63%

Want more Board Presidents Columns

OAR’s Award Recognition Programs

Levels of SatisfactionDistinguished Service Award 87%Excellence in Community Service

78%REALTOR® of the Year Award 77%Certificate of Merit Award

74%President’s Sales Club Award 63%

Again, Large Associations are most satisfied

Satisfaction with Professional Development

Levels of SatisfactionNAR/Ohio Ethics Training CE

73%NAR Designation and Certification Courses

66%Co-sponsored CE Courses

52%Scholarship Directory

40%

AE/Local Association Challenges

ChallengesMember Involvement 95%Non-dues Revenue 87%Keeping up with Members’ Needs 87%REALTOR® image 84%Web Site Maintenance 83%Business Planning 83%Strategic Planning 82%Young Professional Involvement 78%Providing CE 76%

Standardized Ohio Purchase Contract

Meeting Professional Goals?

Professional AspectsComfort level with sales skills 71%

Up 11% from 2002Fellow REALTORS are cooperative

64%Up 11% from 2002

Public values REALTOR professionalism64%

Up 8% from 2002OAR adds to professional value 58%

Up 13% from 2002Comfort level with technology 56%

Comfort with Listing Aspects

94% of Members are comfortable completing the listing agreement

80% of Members comfortable with the effectiveness of the residential property disclosure formUp 14% from 2002

Comfort with Marketing/Showing

Showing properties 97%Doing a listing presentation

81%Sales techniques 81%Conducting open houses 80%Marketing expertise 79%

Up 10% from 2002

Comfort with Offers/Contracts

Presenting offers 94%Negotiating offers 89%Dealing with inspectors 87%Dealing with contingencies 84%Dealing with multiple offers 76%Dealing with closings 75%Dealing with finance issues 72%

Standardized Purchase Contract

Professional Challenges/Issues

Top SixProperty values 87%REALTOR® image 82%Keeping up with computer skills 82%Lending policies 82%Personal earnings 81%Economy fluctuations 81%

2009 Accepted Contract Failures

2009 Distressed Property Sales

Professional Practices Highlights

58% have a business plan, up from 38% in 2004

72% budget up to 10% of gross income for marketing

82% consider time spent in real estate to be full-timeRelatively unchanged from 2007 findings

Communications

88% at least skim the OHIO REALTOR® print edition56% claim to have read the electronic version60% prefer the print edition, 40% prefer electronic

83% believe the frequency of electronic communication from OAR is “just right.” 10% think it’s too much

30% find OAR’s Web site “easy” to navigate, 40% find it “just okay”Older members tend to be more satisfied with the

Web site

Networking Sites Through OAR

Facebook is used a lot or occasionally by 60%

LinkedIn is used a lot or occasionally by 42%

OAR Buzz is used a lot or occasionally by 6%

RPAC Necessary

Income

Median 2009 income range $25,000 to $35,000

Median 2004 and 2007 range $35,000 to $50,000

National 2008 median $36,700

Connect the Dots…OAR is weakest at (three-quarters

satisfied):Partnering with AEs in serving MembersHelping make it easier for AEs to serve

MembersHelping AEs enhance Members’ professional

lives

Also, nine of ten AEs are challenged by:Keeping up with members needsMember involvement

Member Needs OAR Can Address

REALTOR® image Keeping up with computer skills – uncomfortable with level of

technology Ethics License law compliance Agency Business planning Property condition disclosure Foreclosures Short sales Risk management Advertising Fair housing Social networking RESPA Tax planning

More Member Needs OAR Can Address

Increasing comfort level with technology (56%)

Increase comfort level with overall sales skills (71%)

Dealing with finance issues (72%)Dealing with closings (75%)Dealing with multiple offers (76%)