AFI-SeptemberPresentation_proof1

8/4/2019 AFI-SeptemberPresentation_proof1

1/9

September 2011

page 1

Marketing Promotional Ideas


2/9

September 2011

page 2

September sets the tone for the fall.

Its really great that September has so many

opportunities for our retailers.

Before We Get Too Far Along.-Go back and review the ideas listed in August for how to play off

of the football season that really gets going in September.

-Pound on packages with TVs.

-Own that promotion in September.

-Free footballs?-Think tailgating too.

-What about the football toss machine for additional savings?

-Show all your prices inside footballs.

The Big Momentum Month Event is Labor Day

Weekend.-Almost every store really tries to drive this important time.

-How are you going to get your share of the business?

-Start with early bird ideas, because this is considered the lastgreat family weekend and youll need to strike early.

-Can you run Beat the Clock?

-Will you give away free watches?

-Free room makeover as you get your family ready for the fall?

-Web contest?

Coupons Continue to Matter and September is

National Coupon Month.-Run coupons like crazy.

-Especially with sketches of furniture when you talk about

savings in a category.

-Have something that shows a dining room when your

coupon says 2 free chairs with a dining room.

-Great headline is 50 reasons to shop.

-50 coupons of savings.

-Go on line to see what we have waiting for you.

Towards The End of September, We Start The Fall

Season.-The Fall Kickoff, but what about the Free for Fall promotion?

-Why wait till February for the free for February offer.

-Free gifts

-Free items.

-Free delivery.

-Free furniture.

-Free tv!

And once again this year, we will be offering the win

your mortgage payment for a year promotion.-Only this year we will include win your rent for a year promotion.

-The amount is capped but what a great promotion for every store,

including F123 stores!

-Think about this as a promotion on college campuses too.

-Great web opportunity.

-Dealer pays nothing, just registers and they can use it as part of our

National Home Furnishings Month-long promotion.

Marketing Promotional Ideas


3/9

September 2011

page 3

PRESEASON

EVENT

NationalCoupon Month

50 Reasons

to Shop!

RED, WHITE, & BLUE

SAVINGSyou LABOR hard for your money, make it go farther atLABORDAY

WEEKENDSALE

SALE

Extravaganza

LABORDAYWEEKEND

Marketing Promotional Headers


4/9

September 2011

page 4

Is it Home Yet?September 1st - 30th OnlyRstr t Win Your Mortgage Payments for an Entire Year*

t HmTwn Furntur td! Spnsrd b Wrld Mrkt

Cntr n Ls Vs. *Up t $24,000 pr r. S str fr cmplt dtls.

win

you

National HomeFurnishings Month

labor dayrecline &relax this

thisweekendonly!

labordayoFSaVINGSEVENt

trUCKload

*Limit 1rh u h

l /cu t mr t r

f r c ml t t i

l .

Event Is On Now!

Free forFall

SAVINGS

laborday

Marketing Promotional Headers Continued


5/9

September 2011

page 5

Marketing Promotional Headers Continued

forFallFREE

FREE

Free ForFall Event


6/9

September 2011

page 6

IN

YOUR

MOR

TGAGE

!

REGISTER

TO

WINYOU

RMORTGAGE!REGIS

TERTOWINYO

WinHURRY IN& REGISTER TORegister todayat Hometown

FurnitureSPONSORED BY

THE WORLD MARKETCENTER LAS VEGAS.

*UPTO$24,000PER YEAR.SEESTOREFORDETAILS.

Your Mortgage Paymentsfor an Entire Year!*

THROW ITFOR ADDITIONAL SAVINGStowards your next purchase!

This Saturday receive a

FREE FOOTBALLWITH ANY PURCHASE $999 OR MORE & THEN

2010AshleyFurnitureIndustries,Inc.

$50 Gift Card$100 Gift Card$500 Gift Card

FOR THE 1ST TIME THROUGH

FOR THE 2ND TIME IN A ROW

FOR THE 3RD TIME IN A ROW

All gift cards may be used for a future purchase. See store for details.

Frt 50 tr rv

freefootball

MiniMuM purchase required. see store for coMplete details.

Marketing Promotional Giveaways


7/9

September 2011

page 7

evt is o nw!

Free

iTemS

Avalabl Stw!

rgs

Win!H wgsfrom 8am-12Pm tHiS Saturday only

ms ps w. S s s.

freeus flag kitUS Flag kit includes everythingyou need to fy a fag

3 x 5 American ag Eagle pole topper 56 metal pole Now with metal mounting bracket,

screws and slip stop ring fasteners*With any $99 minimum purchase. See store for details.

*

While Supplies Last

Marketing Promotional Giveaways Continued

free42

HDTVFROM BEST BUYWITH PURCHASE $999 OR MORE. SEE STORE FOR DETAILS.


8/9

September 2011

page 8

rv

free giftw $000 u pus

MiniMuMpurchaserequired.iMagesMay notrepresentactual freeiteMs.see storefor coMpletedetails.

(e ig f F Gf h)


T

L r . . .. . .. . .. . .. . .. . .. . ..l r .............

l . .. .. .. .. .. .. .. ..

nt in : 7 l ur th n , l tt n, 7 L th r

anypurchaseof$799ormore

$

100off

coupongoodfor1

dayonly.MiniMuMpur

chaseof$799requir

ed. seestoreforco

Mpletedetails.

Saturdayonly,

receiveaninstant

rebatefor

Clip&SaveTakead

vantageofcoupon

savings

beforetimerunsout!

L r . . .. . .. . .. . .. . .. . .. . ..l r .............l . .. .. .. .. .. .. .. ..

nt in : 7 l ur th n , l tt n, 7 L th r

Free

Free

5 PieceAccessory Set

$25Previouspurchasesnot included.Limit onecoupon percustomer.

Cannotbecombinedwithanyotherofferorpromotion.Seestorefordetails.Couponexpires 00/00/2010.

with y ciigsof & ovstof$799 o mo

Get a rug for only

FreePair ofLamps

with a sofa & loveseat purchase $699 or more

Previouspurchasesnot included.Limit onecoupon percustomer.Cannotbecombinedwithanyotherofferorpromotion.Seestorefordetails.

Couponexpires 00/00/2010.



$50Off anyTV Stand orHome Ofce

$50Off any Sofa,Bed or Dining Set$499 or more

Previouspurchasesnot included.Limitone couponper customer.Cannotbecombinedwithanyotherofferorpromotion.Seestorefordetails.


FreeFreeChairside

Table4 Piece

Comforter Set

with ypchs of 2

cis

with y doompchs of

$899 o mo





with y sctio pchs

of$699 o mo

with y pchs of$1999 o mo

Previouspurchasesnot included.Limitone couponper customer.Cannotbecombinedwithanyotherofferorpromotion.Seestorefordetails.




$100



Offany Dining Tableand 4 Chairs

purchase of $999 or more

with y sof & ovst

pchs of$899 o mo


9/9

September 2011

page 9

seestoreforcompletedetails.

Free Tailgate Package!Wi $000 pucse e.

Pckge Icudes:

Pe Gi

Ckig Uesis

Eig Uesis

Cyig Cse

L . .. .. .. .. .. .. .. .. .. .. .l .............l .. .. .. ... .. .. ... .

t i : l r t , l tt , L t r


L rl rl

i l l L

Eay Bd Specas

%offsee store for complete details.

15receive

your purchase

8-11St, S & m

REGISTER TO WIN OUR GIVEAWAY WORTH

$1000SEE STORE FOR COMPLETE DETAILS.

AmericanDreamRoomsGiveaway!

Documents

AFI-SeptemberPresentation_proof1