AgencyDigi Creds September 2011

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Ideas For A Digital World



Ideas for a digital world | 2010 | AgencyDigi

AgencyDigi

AgencyDigi is a privately held company,helping create "fully integrated and

experiential" campaigns and digital assets.

An idea led agency supported by strong

technology and media capabilities across all

current Digital forms of the Internet,

Mobile, OOH, Print, Cinema and TV.




Creative & Business Ethos

• Creative team led by Karl Gomes – Ex NCD Rediffusion, Mudra (Tribal DDB), Arc

Worldwide

– Karl has also served on the Cannes Cyber Lions juryat Cannes Lions International Advertising Festival,

ADFEST Cyber Lotus Jury, Asia Interactive AwardsJury, Abby Awards Jury and the Yahoo UncanniesJury.

• Client Business led Prasanth Mohanachandran

– Former Executive Director, Ogilvy & Mather

– Led OgilvyOne and Neo@Ogilvy nationally – Council member of the MMA




Team@AgencyDigi

A team of 28, across Mumbai, Hyderabadand Delhi, the [email protected]

understand, research, plan, design, draw,

animate, write, code, produce, build,

manage, test, track, measure, optimize,

influence, inspire and support ideas for a

digital world.




Capabilities

• Lead with Digital Media & Creative – Team in Mumbai, Hyderabad and Delhi

• Mobile Marketing

– Partnered with leading mobile technology firms for

powering Mobile marketing

– Exclusive access to affluence data on prepaid customer

base with ability to target

• Digital OOH

– CoE with Milestone Brandcom for Digital OOH

– Integrating LiveScreen technology on outdoor

– Gesture Based screens/applications for in-store

– Exclusive access to screens in Bars & Pubs



Social, Search and Technology




Social Media

Partnership with SocialDex Exclusive partnership with the leading Israeli company in Social

media products to leverage their platforms and products

Influence Team

Dedicated team to plan, listen and influence in the digital space

Official user of Radian 6

Facebook Ad Management

Dedicated team to plan, create, optimize and release

advertisements for Facebook

Partnered with the best of breed campaign management platforms

AgencySocial

Launched in August with special emphasis on SME




SEO / SEM practice

Search Team based out of

Hyderabad

Team to work on integrated

SEO and SEM

The only performance

based SEO option in PPOC

(Pay per optimized click)

No upfront fees, completely

performance led SEO Google Partner for Small

Business




Technology

In-house Technology capability

Across both Microsoft and Linux

Team adept at .NET and PHP

Team to create mobile portals, both WAP and HTML5



Products for a digital world




Key Products

• Sales Efficiency Management System (SEMS) – Allows tracking from click to lead to sale to profit

margin

– Clients: Leading Travel Portal

• Social Relationship Management System – Allows automated tracking of customer problems

across forums and Twitter.

– Manual intervention basis set business rules

– Response & Reporting Module

– Pilot: Lifestyle Products



Clients for a Digital World




Key Clients




Where we could partner

• Digital Brand Strategy• Create and enhance Digital Creative strategy

• Enhance and build your digital presence

– Web Development across screens

•

Manage all Social Media initiatives work – Consult, Listen, Manage, Report

• Plan & Buy Media

• SEM & SEO

•

Technology solutions• Digital experiences on-ground



[email protected]

Documents

AgencyDigi Creds September 2011