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Agenda04 Brief history of the club
06 Achievements
08 Stadium
10 Supporters
12 TV
14 Football in Russia
16 Attendance of matches
18 Team uniform
20 Banners (pitchside)
22 Event branding
24 Press conferences and flash interviews
26 Store
28 Fan Club
30 Events involving players
32 Website of the club
34 License
36 Media Resources
38 Audio-video advertisements
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“Spartak” Moscow Football Club 2010
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Founded 1922
History of the clubFC “Spartak-Moscow” is a club with rich
history and traditions, which was founded by Starostin brothers in
1922.
In the first thirteen years, the club had changed several names,
and in 1935, Nikolai Starostin, the founding father, proposed a new
name - “Spartak” with a red and white emblem in the form of a
diamond with a letter “C” inside it.
Since 1936, “Spartak” has been participating in the national
Championships and Cups, where it almost always has been playing a
leading role. In 1938, 1939, 1958, 1992, 1994, 1998, Spartak’s
players made the “golden double” - winning both the Championship
and the Cup. No other club in Russia can boast of such
achievements.
In the modern history, FC “Spartak-Moscow” won nine of the
eighteen Championships of Russia, and from 1996 to 2001, Spartak
won gold medals six times in a row. This achievement is still
unsurpassed.
Since 1966, Spartak has regularly been participating in
international Euro Cup tournaments, where it has won more matches
than any other Russian club.
A FOOTBALL CLUB WITH RICH HISTORY AND TRADITIONS...
«Spartak» – the only team in Russia, which was through to the
semifinal of three different European Cups...
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Founded 1922
SPARTAK - THE MOST TITLED CLUB IN RUSSIA...
«Spartak» - in a step from the second gold star...
Achievements12-fold champion of the USSR
1936 (о), 1938, 1939, 1952, 1953, 1956, 1958, 1962, 1969, 1979,
1987, 1989
9-fold champion of Russia
1992, 1993, 1994, 1996, 1997, 1998, 1999, 2000, 2001
10-fold winner of the Cup of the USSR
1938, 1939, 1946, 1947, 1950, 1958, 1963, 1965, 1971, 1992
3-fold winner of the Cup of Russia
1994, 1998, 2003
12-fold silver prize-winner of the Championships of the USSR
1937, 1954, 1955, 1963, 1968, 1974, 1980, 1981, 1983, 1984,
1985, 1991
4-fold silver prize-winner of the Championships of Russia
2005, 2006, 2007
9-fold bronze prize-winner of the Championships of the USSR
1936 (в), 1940, 1948, 1949, 1957, 1961, 1970, 1982, 1986
2-fold bronze prize-winner of the Championships of Russia
1995, 2002
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Founded 1922
FIVE-STAR OLYMPIC STADIUM - THE LARGEST ARENA IN RUSSIA...
Luzhniki Stadium – a city of sport in the capital of the
country...
Arena“Spartak” by tradition accepts competitors at the Olympic
stadium “Luzhniki”.
It is the largest and the only five-star stadium in Russia and
one of the largest five-star football stadiums in the world.
It accommodates 78 360 people and has experience in major
Moscow, national and international competitions, including the
Olympic Games in 1980, the final of the UEFA Cup in 1999 and the
final of the Champions League in 2008.
The Arena has a shape close to an ellipse; its size is 301x240
m. The football field is 105x68 m in size; it is covered with
cutting edge synthetic grass with heating.
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“Spartak” Moscow Football Club 2010
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Founded 1922
ALWAYS WITH THE TEAM...
«Spartak» has about 20,000,000 supporters worldwide...
Supporters“Spartak” is the most popular club, not only in Russia
but throughout Eastern Europe. Accord-ing to SK, the leading sports
agency in Russia, “Spartak” has about 20,000,000 supporters
worldwide.
“Spartak” is the most attended club of the football Premier
League in Russia – more than 26,000 supporters per match.“Spartak”
is the only club in Russia, which can crowd out the country’s
largest stadium in Lu-zhniki at the top matches.
In 2009, the Club conducted the action “’Spar-tak’ clusters
friends together”. Now our home games are visited by such popular
people as actors Armen Dzhigarkhanyan, Oleg Taba-kov, Alexander
Kalyagin, Igor Kvasha, Mikhail Efremov, Artur Smolyaninov, Igor
Zolotovitsky, stage director Mark Rozovsky, famous singer Alexander
Gradsky, television anchorman Michael Shirvindt, producer Victor
Drobysh, rock musicians Valeriy Kipelov and Alexander Kutikov,
moviemaker Denis Evstigneev, world-renowned pianist Denis Matsuev
and cellist Bo-ris Andrianov, caretaker of the National team of
Russia on tennis Shamil Tarpishchev and other celebrities from the
world of art and sport.
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Founded 1922
«Spartak» shows the most entertaining foot-ball in Russia...
TVOf all kinds of sports, football is the most frequent and
favorite guest on the Russian TV. Top national team and “Spartak”
matches are constantly broadcasted by the central TV channels and
often have a higher rating than the most popular telecasts.
In season 2009 about 90 percent of matches played by our team,
were broadcasted by the federal channels: by the First Channel or
RTR SPORT. The rights to the other matches were bought by local
channels. All matches of “Spartak” in season 2009 were broadcasted
by the satellite channel NTV+, and some European and South American
channels.
Reviews of matches involving “Spartak” were shown in Russian and
foreign news programs. Matches of “Spartak” are among the Top 5
highly rated broadcasts in the 2009 season.
MOST FREQUENT AND FAVORITE GUEST ON TV...
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Founded 1922
THE MOST OUTSTANDING VICTORIES OF OUR NATIONAL TEAM ARE RELATED
TO THE SPARTAK’S PLAYERS...
Today Russia is expe-riencing a real football boom.
Football in RussiaIn our immense country football is
unequivocally number one sport.
Today Russia is experiencing a real football boom: almost half
of the population may be in varying degrees considered to be
football fans.
“The Game of Millions” is constantly broadcasted on television,
whole columns of various newspapers and magazines, many radio
programs, thousands of sites on the Internet are devoted to it.
In 2008, after the team of Russia had reached the semifinal of
the European Championship, millions of Russians came out on
streets, celebrating a great success. After that, the national team
was awarded an audience with the leadership of our country.
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Founded 1922
The attendance record in the Russian Championships belongs to
«Spartak»...
Attendance“Spartak” is the most popular and attended club in
Russia. This applies to both home and guest matches.
Average attendance at home matches of “Spartak” in the season
2009 was more than 26 thousand spectators.The Team has millions of
devoted fans across the country, which accompany “Spartak” on trips
to any city and any country.
The attendance record in the Russian Championships belongs to
“Spartak”; the record was established in 2007 at the derby with CSK
(about 70 thousand spectators).
MILLIONS OF DEVOTED SUP-PORTERS...
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“Spartak” Moscow Football Club 2010
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Founded 1922
Partners’ logo on the red-white uniform of “Spartak” is
constantly in the sights of television and still cameras…
Team uniformSponsor’s logo on the red-white uniform of Spartak
is constantly in the sights of television and still cameras.
On television, radio, newspapers, magazines, and Internet the
Spartak’s players are always welcome.
Sponsors have not only the opportunity to advertise their
products, but are also directly associated with the most popular
brand in Russian football.
THE MOST POPULAR RUSSIAN BRAND ...
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ADVERTISING ON THE STADIUM - ALWAYS EFFICIENT AND
PROFITABLE...
Founded 1922
The advertising banner in sight of the televi-sion cameras for
about 90 percent of the match time...
Banners (pitchside)Sponsor has the right to place advertising
information on billboards around the perimeter of the football
field in sight of the television cameras.
Advertising materials are in sight of the television cameras for
about 90 percent of the match time.
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Founded 1922
”Spartak” - the only team in Russia, which was through to the
semifinal of three different European Cups...
Event branding
Sponsor may advertise in the five-star stadium “Luzhniki”
directly along the way of passage of supporters. Also, the Sponsor
may conduct concerts, competitions, entertainments and showcase his
products at the most profitable and memorable moment.
In the days of home matches of “Spartak” during the Championship
of Russia on football, the Sponsor is granted the right to install
his own advertising structures under the stands and in the VIP
boxes.
Also, the Sponsor is given the right to promote his own products
in the stadium, under the stands and in the press center.
LARGE STADIUM – GREAT OPPORTUNITY…
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Founded 1922
Post-match interviews with players – a mandatory part of the
broadcast...
Press conferences and flash interviewsCoaches in the hall for
press conferences and players in the “mixed-zone” give post-match
interviews on the background of billboards, where the sponsors’
logos may be placed.
Post-match interviews are shown on all major federal channels
and are posted on the web sites, devoted to sport.
SPARTAK AND ITS PARTNERS ARE ALWAYS IN THE THICK OF THE
EVENTS...
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Founded 1922
“Spartak” has the widest range of goods...
Stores
Sponsor shall have the right to place his products and
promotional materials in RedWhite Sport stores and in Spartak’s fan
club.
Spartak is the only Moscow football club, which has two own
outlets – RedWhite Sport.
They are located at:
«Krasnopresnenskaya» metro station
21, Krasnaya Presnaya st., «Park Kultury» metro station
9a, Komsomolskij Avenue
SPARTAK’S OUTLETS ARE ALWAYS GLAD TO FANS...
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Founded 1922
“Spartak” has the largest fan club in Russia...
Fan ClubFAN CLUB UNITES FANS WORLDWIDE...
“Spartak” is the most popular club, not only in Russia but
throughout Eastern Europe — according to SK, the leading sports
agency in Russia.
Spartak has about 20,000,000 supporters worldwide.
“Spartak” is building its relationship with the supporters
according to the European system, which provides significant
benefits both for the club and its advertisers.
Fan club of “Spartak”, located at17, Zubovsky Boulevard, is the
largest among Russian clubs.
It has 101 representations worldwide. In Moscow there are 25,000
registered fan club members, and 1,500,000 – throughout Russia.
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Founded 1922
Famous veterans, active players and popular actors are invited
to Partners’ events...
Events involving playersThe Club regularly holds promotions
involving players, both in our outlets and on the “territories” of
our Sponsors and Partners.
The Club invites known active players, famous veterans and
popular actors, who are supporters of “Spartak”.
They participate in press conferences, photo- and autograph
sessions, conduct master classes.
Celebrities are invited to increase the interest of the press to
the sponsor’s event and make it rich. An impressive echo in the
media will not keep you waiting.
“THE CLUB WILLINGLY COOPERATES WITH PARTNERS...”
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Founded 1922
Spartak.com – the most popular portal of all the clubs in the
Premier League of Russia.
Website of the clubSponsor’s advertising will be posted on the
official website of the club.
Spartak.com – the most popular site of all the clubs in the
Premier League of Russia. On average, it is visited by more than 20
thousand people a day.
In 2008 spartak.com was named the best club’s site by two
different surveys at once.
Sponsor’s advertising can be placed on the official website of
the Club in the form of a logo or an independent page devoted to
the Sponsor.
The site is updated daily and has many options for interaction
with fans: quizzes, surveys, predictions for the matches.
FANS CONSTANTLY KEEP ABREAST OF THINGS...
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Founded 1922
The right to use the logo of the Club and its players in own
adver-tising and promotions...
LicenseSponsor has the right to use the logo of FC
“Spartak-Moscow” and its players in his own advertising and
promotions, and also to distribute promotional materials in the
outlets of the Club.
Sponsors also have the right to use photo and video materials of
the Club in their own advertising campaigns.
PLAYERS PARTICIPATE IN PROMOTIONS OF THE CLUB...
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Founded 1922
No other club can com-pare with “Spartak” on the number of
mentions in the press...
Media Resources“Spartak” is a cult phenomenon in Russian
football. No other club can compare with Spartak on the number of
mentions in the press.
Every transfer, every game, every goal of “Spartak” can be
discussed in the press for weeks and months.
The Club has a contract on informational partnership with major
TV channels, newspapers, magazines, radio and electronic media,
which opens up tremendous opportunities for joint projects to
benefit the Sponsor.
WIDE RANGE OF PROMOTIONAL RESOURCES...
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Founded 1922
Audio-video advertisements
Visual advertising on the stadium’s scoreboard is one of the
most effective methods to present the Sponsor’s goods to the
audience of a football match.
It is a direct communication with the audience in the
stadium.
The scoreboard of “Luzhniki” can play the Sponsor’s advertising
before, in the break and after the match.
DIRECT COMMUNICATION WITH THE AUDIENCE IN THE STADIUM...
Audio and video adver-tising during the match – an effective
method of attracting attention of spectators to the services of a
Partner...
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2010
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www. spartak.com
10, building 4, Krasnopresnenskaya embankment, 123100 Moscowtel.
/ fax: (495) 646-19-24, 646-19-26
Contacts:ALEXEI DENISEVICHE-mail: [email protected]
Cell: 8 916 700 47 73
