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Group/Presentation TitleAgilent Restricted
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Agilent TechnologiesThe World’s Premier
Measurement Company
Month 07, 2011
July 2011
Agilent RestrictedGroup/Presentation Title
Agilent At A Glance
Page 2 Month 07, 2011
Offers the broadest range of innovative measurement solutions in the test and measurement industry
18,500 employees
Customers in 100+ countries
70-year heritage of invention and innovation
* Non-GAAP
Agilent RestrictedGroup/Presentation Title
Agilent’s Businesses
Page 3 Month 07, 2011
Electronic Measurement
$2.8B
ChemicalAnalysis$1.2B
Life Sciences$1.5B
Industrial,Comp/Semi
Comms
Environment Forensics
Petro/chem Food
Pharma/biotech
Academic/government
Business Groups
$5.5 billion* revenue in FY 2010
Aero/Defense
* Non-GAAP
Agilent RestrictedGroup/Presentation Title
Agilent’s Basic Instruments Division (BID)
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Our Products
Handheld test tools
Power meters and sensors
Bench power supplies
Audio analyzers
USB modular products
Bench digital multimeters
VEE Software
GPIB connectivity products
Our Customers
Consumer Electronics
Education
Aerospace & Defense
Wireless
Semiconductor
Installation & Maintenance
• One of the divisions from the Electronic Measurement Group
• Headquarters: Penang, Malaysia
Agilent Restricted
Our Products
Power Meters & Sensors
U8101A BenchDisplay Tester
U8903A BenchAudio Analyzer
34405ADigital
Multimeter
U3606AMultimeterI DC PowerSupply
U3400 Series4½ & 5½ DigitDual DisplayDMM
Power Supplies
USB Data Acquisition Devices
USB Modular Instruments
N1918A PowerAnalysis Manager
U3000A ElectronicInstrumentation
Training Kit
Agilent VEE Pro/Express/Student 9.0
I/O Connectivity
Power Sensors
U1600A SeriesHH Scope
U1250A/U1240A Series HH DMM
U1701ACapacitanceMeter &U1731A/U1732ALCR Meters
U1401A HH Multi-function
CalibratorMeter
U1210SeriesHH ClampMeters
ModularHandheldAccessories/Software
Bench Top/Portable
The focus for this design challenge!
Agilent RestrictedGroup/Presentation Title
Agilent Handheld Test ToolsFor Electronics, Electrical and Industrial Testing
The range:
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1. Handheld Digital Multimeters
Agilent RestrictedGroup/Presentation Title
Agilent Handheld Test Tools (continued)For Electronics, Electrical and Industrial Testing
Page 7 Month 07, 2011
2. Handheld Clamp Meters
3. Handheld Oscilloscopes
4. Handheld LCR and capacitance meters
5. Handheld Multi-function calibrator-meter
For more info on these handhelds, please visit www.agilent.com/find/handheld-tools
Agilent RestrictedGroup/Presentation Title
Agilent Handheld Test Tools Tagline
Page 8 Month 07, 2011
Note: Please use this themeline visualization in both 2-D and 3-D concept designs.
Agilent RestrictedGroup/Presentation Title
Why “Retool Your Expectations”?
When a customer walks in a retail shop to buy a handheld test tool, they already know which brand to buy from, which is very often not the Agilent brand.
We want the customer to reconsider their opinion —and we want them to consider Agilent handhelds.
What’s the most compelling reason we can provide?
Agilent has demonstrated its technological prowess through its history of innovation.
How does that relate to handhelds?
This is covered by the examples of innovation in the bullet points (next page).
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Agilent RestrictedGroup/Presentation Title
Page 10 Month 07, 2011
For more than 70 years, Agilent has been creating innovative measurement solutions. Recently, we’ve been applying our tradition of innovation to handheld tools for electrical and electronics testing. Today, these tools are ready for the conditions you face every day—and many offer unique functions:
• Clear readouts from the high contrast and visibility of an OLED display
• Continuity checks with feedback via audible alerts and flashing displays
• Low-light testing in cramped spaces with a built-in flashlight
• Accurate ground-resistance measurements that minimize false readings
• Data logging and optional transfer to a PC
We’re always looking for ways to simplify your work. As the innovations continue, you may start to feel like we do: It’s a good time to retool your expectations in handhelds.
Agilent’s history of innovation stretches back to 1939 when Bill Hewlett and David Packard founded Hewlett-Packard in Palo Alto, Calif. Agilent was spun off from HP in 1999 as part of a corporate realignment that created two separate companies.
The Retool Your Expectations message
Agilent RestrictedGroup/Presentation Title
The challenge
To design 2D and 3D concepts that relate to the handheld
test tool tagline “Retool Your Expectations”
1. For 2D concepts:
Your concept must be creative and flexible for usage across different print materials such as a poster, flyer etc.
2. For 3D concepts:
Your concept should be attractive and eye-catching to capture the attention of customers and persuade them to get more information about Agilent handheld test tools.
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