AGM 2012 Brochure

A full body of knowledgeAGM — Acute and General Medicine London Olympia 21–22 November 2012 www.agmconference.co.uk

A full body of knowledgeHospital doctors are amongst the most important decision-makers in hospital medicine. But they are also, notoriously, amongst the hardest to reach, particularly those involved in acute and general medicine.

And now, with hospital doctors faced with unprecedented demands on their time, it is even harder to get face-to-face with the decision-makers at the sharp end of secondary care. For suppliers like you it’s as big a challenge as they come: how do you get your message across to doctors when they are willing — and able — to absorb it?

Don’t worry, help is at hand!

Introducing ... Acute and General Medicine (AGM) 21—22 November 2012, London Olympia

Brought to you by a team that has had dramatic success in bringing clinical decision-makers and suppliers together in cutting edge medical events, Acute and General Medicine 2012 is a new, comprehensive event specifically constructed around the new realities of hospital medicine and secondary care.

You don’t need us to tell you that the inexorable rise in patient expectations coupled with the downward pressure on budgets and an aging population all combine to create unprecedented demands on hospitals.

And just when medics need support to help them meet the new challenges, training budgets and study leave are being severely squeezed.

That’s where AGM comes in: a new approach to medical training that’s emphatically cost and time efficient for doctors and is delivered in a format and environment that also offers tremendous opportunities for suppliers like you.

AGM: Not the traditional conference

AGM is not a typical, over-priced, didactic conference, in which weary delegates get locked into endless lectures. Our programme allows doctors to follow their learning needs across the medical specialties with pacey, interactive seminars, uniquely offering knowledge AND skills training in acute AND general medicine. An “all you can eat” modular format allows delegates to customise their own programme ensuring they spend time on the floor of the show with exhibitors and sponsors.

Neither is AGM a typical exhibition with endless rows of “me too” products and second rate content. AGM IS a new type of event, part compelling conference, part essential CPD training, part intimate networking event and part commercial opportunity with a strictly limited number of sponsors and exhibitors to ensure high quality interactions between delegates and commercial participants.

Hospitals are under budgetary pressure. Doctors are under time pressure. The entire secondary care sector is under pressure to deliver better outcomes at lower cost. All of this means that both the budget to fund training, and the time available to clinicians to do it, are at a premium.

That’s why AGM offers two days of the highest quality training, delivered by leading experts across the medical specialties for practically nothing. Remarkably, every medical team or unit that registers early can send two doctors entirely free of charge. And no medical delegate will pay more than a hundred pounds to attend — dramatically less than every other serious clinical training conference where prices for delegates can often be as much as £500.

It’s a ground-breaking new model that guarantees an unusually large physician audience offering both cost and time efficiency to hard-pressed doctors. And these clinicians — from core medical trainees to consultants, from diabetologists and gastroenterologists to respiratory specialists and geriatricians — are the big decision-makers within hospital medicine.

Precisely because it is such a fresh and different proposition, AGM is also an unusual commercial opportunity for suppliers like you, offering high value face-to-face interactions with a large group of senior clinical decision-makers in a relaxed and constructive environment. But the opportunities to participate are strictly limited — they have to be to ensure the right mix for our delegates.

For further information contact show director Paul Shelley on 020 7348 5253 or email [email protected]

For the first time, physicians can acquire a full body of knowledge in one place at one time: both acute and general medicine; both knowledge and skills training; both “live” and online learning opportunities, that will continue throughout the show and beyond.

AGM is two days of the highest quality training structured the way doctors asked us to do it during our extensive research, delivered by experts from across ALL the major medical specialities. There are EIGHT — programme streams and nearly a hundred bite-size sessions for doctors to choose from — all for practically nothing!

02 —— —— 03 www.agmconference.co.uk AGM — Acute and General MedicineLondon, Olympia 21—22 November 2012

Capturing the moment

For suppliers, AGM offers a direct route to senior doctors from across the medical specialties and from all around the country — the people who decide which diagnostic and therapeutic products and equipment should be used in their teams for their patients.

Sponsors of this ground-breaking seminar and workshop programme — which has been developed by an advisory board of clinical leaders — will be provided with unprecedented access to delegates. They’ll be able to position their brands alongside the latest advances in best practice and work with our editorial team to develop educational content in their specialist areas. Our sponsorship brochure will tell you more about the flexible opportunities we can offer.

Supporting this will be a tightly controlled exhibition floor surrounded by four conference theatres to ensure a constant flow of delegates. The modular structure of the speaker programme will further aid footfall.

As you would expect of an event of this scale, AGM 2012 will be backed by a major, multi-faceted promotions campaign and delegate recruitment programme.

At the heart of the campaign will be a six-month telemarketing blitz from our own in-house team of skilled Delegate Advisors, designed to ensure that every medical team, NHS trust and deanery receives a compelling personal invitation. And don’t forget, every medical unit can send two delegates absolutely free of charge.

There will also be an extensive direct marketing campaign, an interactive website, cutting edge electronic marketing and a powerful awareness campaign in the trade press.

In addition, there will be a range of specific communications delivered via our professional and trade association partners.

AGM — Acute and General MedicineLondon, Olympia 21—22 November 2012

What’s in it for you?

“From our experience of working with the CloserStill team at shows such as Commissioning, we know that what they say they will deliver, they will deliver.

Their understanding of the healthcare environment and relationships with key partners means we can be confident of accessing high quality delegates at their events, who are difficult to reach by other means. This is why we wanted to be part of AGM right from the start.”

—Paul Wright, senior brand manager

“Revalidation” is the process by which doctors, from 2012, will have to demonstrate to the General Medical Council that they are up-to-date in both their specialities and general medicine. It will be based on a stronger approach to annual appraisal, with feedback from colleagues and patients and proof of continuing professional development – through conference attendance — playing an important part.

Help! Please

An in-depth survey with close to 200 consultants revealed a community of senior physicians keen for acute and general internal medicine training.

Key facts

• 88% of physicians said gaining CPD accreditation in general internal medicine is “important”

• 43% of those physicians said it’s “difficult” to keep up-to-date in acute and general medicine

• 94% told us they would attend a low cost, two-day event in acute and general medicine offering 10+ CPD points

We’ve joined together with a number of leading organisations and companies including the British Society for Rheumatology, the Society of Acute Medicine and the Association of British Clinical Diabetologists to create a compelling event for medics and those that support them.

06 —— —— 07 www.agmconference.co.uk

What is “revalidation”?

“AGM 2012 will be a great event for anyone who is involved in the acute medical ‘take’, and will provide useful general medicine CPD for all physicians.”

—Dr Chris Roseveare President of the Society for Acute Medicine

The AGM 2012 programme has been designed to appeal to all senior grades of physician — from core medical trainees to consultants — making it one of the few events they can jointly attend to learn and be inspired together.

The programme will offer 80 insightful seminars on both acute and general medicine — covering the major medical specialties including cardiology, diabetes and endocrinology, gastroenterology, nephrology, neurology, rheumatology and respiratory medicine.

The acute medicine talks will provide delegates with up-to-the-minute guidance and protocols. The general medicine seminars will cover the latest advances, evidence and practice in general medicine.

A different approach to a conference

Speakers will offer practical, interactive presentations that help delegates transfer the latest thinking and practices from the auditorium to the clinic room and ward.

Spread across eight speaker streams, delegates will be able to tailor their own programme of learning to their own training needs. They’ll be able to strike a to balance between inspiration, education and networking.

Doctors in one specialty will be easily able to update themselves on developments in another to make sure they’re ready for being on-call or for dealing with general medical intakes, when an understanding of all medical specialties is essential.

There will even be a skills laboratory allowing doctors to train for emergency situations in real-time.


The programme G GeneralA Acute

21 November 2012

Theatre 1 Theatre 2 Theatre 3 Theatre 4

8.00 Registration Registration

8.15 Sponsored breakfast symposia

Endocrinology G Dr Maralyn Druce

Challenging thyroids

Neurology A Dr Fayyaz Ahmed

Epilepsy

9.15Gastroenterology G Dr Chris Roseveare

Managing acute diarrhoea

Cardiology A Prof Andrew Clark

Advanced heart failure — all the tricks of the trade

Diabetes G Dr Jeremy TurnerNew therapeutics

T2DM

Neurology A Prof Neil Scolding

Strokes

9.55Gastroenterology G Dr Kieran Moriarty

Abdominal pain: medical or surgical?

Cardiology A Dr Suzanna Hardman

Hospital admissions for heart failure — kill or cure?

Sponsored diabetes session

Sponsored neurology session

10.35 Sponsored gastroenterology session Cardiology session Sponsored by Bayer Morning break

11.15 Morning breakEndocrinology A

Dr Francesca Swords Endocrine emergencies

Neurology G Dr Paul Davies

Acute headaches

11.45Gastroenterology A Prof Terence Wardle

Upper GI Bleed

Cardiology G Prof Richard Schilling

Life threatening arrhythmias

Diabetes A Dr Mark Savage

Diabetic emergencies

Neurology G Dr Richard Davenport Acute leg weakness

12.25Gastroenterology A

Dr Will Bernal Acute liver failure

Cardiology G Prof Adam Timmis

Acute Coronary SyndromeLunch

13.05 Lunch Cardiology G

Prof Richard Schilling Life threatening arrhythmias

Gastroenterology A Prof Terence Wardle

Upper GI bleed

14.05Endocrinology G Dr Maralyn Druce

Challenging thyroids

Neurology A Dr Fayyaz Ahmed

Epilepsy

Cardiology G Prof Adam Timmis

Acute Coronary Syndrome

Gastroenterology A Dr Will Bernal

Acute liver failure

14.45

Diabetes G Dr Jeremy TurnerNew therapeutics

T2DM

Neurology A Prof Neil Scolding

When is a “stroke” a stroke

Sponsored cardiology session Sponsored gastroenterology session

15.25 Sponsored diabetes session

Neurology session Sponsored by Bayer Afternoon break

16.05 Afternoon break

Cardiology A Prof Andrew Clark

Advanced heart failure — all the tricks of the trade

Gastroenterology G Dr Chris Roseveare

Managing acute diarrhoea

16.35Endocrinology A

Dr Francesca Swords Endocrine emergencies

Neurology G Dr Paul Davies

Acute headaches

Cardiology A Dr Suzanna Hardman

Hospital admissions for heart failure — kill or cure?

Gastroenterology G Dr Kieran Moriarty

Abdominal pain: medical or surgical?

17.15Diabetes A

Dr Mark Savage Diabetic emergencies

Neurology G Dr Richard Davenport Acute leg weakness

Invited lecture

17.55 Close Close

22 November 2012

Theatre 1 Theatre 2 Theatre 3 Theatre 4

8.00 Registration Registration

8.15 Sponsored breakfast symposia

Respiratory Medicine A Dr Andrew Menzies-Gow

Acute severe asthma

Nephrology A Dr Mark Thomas

Acute kidney injury

9.15

Hot topics A Dr Simon Conroy &

Dr Jay Banerjee Emergency care for older people

Hot topics G Dr Sarah Burnett

Chest X-rays — radiology for the general physician

Respiratory Medicine A Dr Nick Maskell

Pleural effusions — pneumothorax

Nephrology A Dr John Firth

Preserving function in CKD

9.55



Hot topics G Dr Simon Fynn

Demystifying difficult ECGs

Respiratory medicine session Sponsored by Bayer

Sponsored nephrology session

10.35 Sponsored rheumatology session

Sponsored general session Morning break

11.15 Morning breakRespiratory Medicine G

Dr Sam Janes Pulmonary embolus

Nephrology G Prof Sunil Bhandari Potassium disorders

11.45Rheumatology G

Prof Raashid Luqmani Vasculitis and inflammation diseases

Hot topics A Dr Stephen Waring

Poisoning and overdose

Respiratory Medicine G Prof David Lomas

Understanding COPD

Nephrology G Dr Peter Topham Sodium disorders

12.25Rheumatology G Prof John Isaacs

Update on rheumatoid arthritis

Hot topics A Dr Richard Beale

SepsisLunch

13.05 Lunch Hot topics A

Dr Stephen Waring Poisoning and overdose



14.05Nephrology A

Dr Mark ThomasAcute kidney injury

Respiratory Medicine A Dr Andrew Menzies-Gow

Acute severe asthma

Hot topics A Dr Richard Beale

Sepsis



14.45Nephrology A Dr John Firth

Preserving function in CKD

Respiratory Medicine A Dr Nick Maskell

Pleural effusions — pneumothorax

Sponsored general session

Sponsored rheumatology session

15.25 Sponsored nephrology session

Sponsored respiratory medicine session Afternoon break

16.05 Afternoon breakHot topics G

Dr Ross Welch Managing the pregnant patient

Rheumatology G Prof Raashid Luqmani

Vasculitis and inflammation diseases

16.35Nephrology G

Prof Sunil Bhandari Potassium disorders

Respiratory Medicine G Dr Sam Janes

Pulmonary embolus

Hot topics G Dr Paul Gill

Psychiatry for general physicians

Rheumatology G Prof John Isaacs

Update on rheumatoid arthritis

17.15Nephrology G

Dr Peter Topham Sodium disorders

Respiratory Medicine G Prof David Lomas

Understanding COPDClose

17.55 Close

Sponsoring an activity at the show opens up a range of additional ways to increase your face to face access with thousands of secondary care decision makers. From increased brand awareness, to allowing you to communicate your key messages directly to targeted groups of delegates, our flexible sponsorship packages can help you meet a range of marketing objectives.

Based on delegate research, we are launching some exciting new options for 2012, including breakfast symposia, skills simulation sessions, invited lectures and education partnerships; all great ways to reach the decision makers most interested in your products and services.

Exhibiting packages:Shell scheme: £299 + VAT / sqmIncludes facia, carpet and shell Space only: £289 + VAT / sqm

• Access some of the most influential clinicians in secondary care

• Increase your reach through our extensive online and offline promotional campaign

• Educate delegates about your product, service or joint working initiatives, from the heart of the conference programme

• Maximise return on investment by driving footfall to your stand

Benefits of sponsoring Sponsorship packages


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Associate 1 x3 Branding 6x6m

Lead branding across show, theatres and registration and more

Session attendees Bespoke Full page

+ Insert✔ Full page

Bespoke pre and post show

Bespoke registration

Lead home page branding

100 NHS, 20 exhibitor

Branding and sessions online

£150,000

Stream 8 ✔ 3x6m Lead branding for theatre

Session attendees

✔ Full page ✔ Article100 word profile

Home page branding

20 NHS, 5 exhibitor

Enhanced profile £20,000

Session 16 ✔ 3x3m AV and signage

Session attendees

✔ ✔ ✔ ✔ ✔10 NHS, 4 exhibitor

Session online £15,000

Educational 1 ✔ 3x6m AV and signage

✔ Insert ✔ Feature100 word profile

✔20 NHS, 10 exhibitor

Lead sponsor £15,000

Networking 1 3x3m Networking area

✔ ✔ ✔ ✔ ✔Branding on reg

Dedicated page £8,500

Invited lecture 1 Address

group 3x3m Reception area, AV Bespoke ✔ ✔ ✔ ✔ ✔

Bespoke registration

✔20 NHS, 5 exhibitor

£10,000

Breakfast symposia 4 ✔ ✔ 3x3m Invites to

delegates✔ ✔ Feature ✔ ✔ £10,000

Simulation lab 1 3x3m Simulation lab,

signage✔

Half page

✔ ✔ Article ✔Bespoke registration

Dedicated page On Request

Floorplan 1 UR here boards

Front and back cover

£3,500

Banners on website 16 ✔ £1,500

Bespoke registration page

As required

Bespoke registration £1,000

Personalised invitations

As required

Invites to delegates On Request

Pre / post show mailing 16 Provided to

mailing house £1,000

Show bag sponsor 1 £4,500

Show bag insert 4 £1,000

Lanyards 1 On Request

Branded floor tiles x 4 16 £1,500

The matrix below gives an at a glance guide to our packages. Turn over for highlights:

“AGM 2012 is set to break the mould — no event combines acute and general medicine training, no event offers knowledge and skills training under one roof, no one has designed a comprehensive package of post-event learning for its delegates and no event is offering all this for practically nothing.”

—Mike Broad, editor, hospital Dr and AGM programme director

Pack

age

Asset

Associate event partnerAs associate event partner you will be aligned with the most progressive education event in secondary care services, with your branding sitting alongside our supporting bodies including the Renal Association, BASH, BSR and SAM.

Event partnership will set you clearly apart from other sponsors with unmissable brand presence across the show from the high profile branded registration area, to every delegate badge. The keynote sessions which open and close both days of the show will be hosted by your brand with complimentary AV, signage and lighting.

Stream sponsorThis is one of the highest profile positions at the show giving extensive exposure to delegates with an interest in your field. Stream theatres will be branded with the sponsor’s logo, with all promotional material carrying branding in the run up to the show. The stream sponsorship package also includes a 40-minute case study session at the heart of the programme. With streams attracting hundreds of delegates across the two days this is a unique opportunity to engage some of your most valuable prospects.

Educational partnerWith so many sessions, no one could get round them all in two days, so AGM will go online following the show to ensure no one misses a thing. All sessions will be filmed and hosted in an online learning platform for delegates to access at their convenience. In the year following the conference, selected content will be released to the wider clinical community, creating a wide reaching branding opportunity for our sponsors.

Session sponsorOur 40 minute sponsored sessions are built into the heart of our conference programme. They provide the perfect forum for educating a select audience about the issues surrounding your product or service. Drawing a large audience of highly influential delegates, you will also be provided with your attendance list helping you to identify the decision makers of most value to you for follow up.

Networking partnerThe facilitated networking area will allow delegates to build their own programme of meetings around the main conference programme. Our innovative booking platform allows delegates to identify experts and peers with practical experience in key areas. They can then book time to meet in our networking area to explore new ideas and possible solutions.

The networking area will have a high footfall of delegates actively seeking solutions to the day to day issues of their organisation. This will provide a great opportunity for brand exposure, both at the show and in the extensive pre-show promotion of this feature.

Invited lecture sponsorAn invitation only event for the most senior figures in healthcare and clinical education, the evening lecture is an exclusive opportunity to position your brand in front of this influential audience. From theatre and pre-show branding, to the opportunity to give the opening welcome, this sponsorship package will let you take centre stage with a large, high profile audience.

Breakfast symposiaHost an informal gathering of invited delegates, complete with light refreshments. Perfect for exclusive product launches or networking before the sessions commence.

Simulation Laboratory sponsorThe interactive Simulation Laboratory will allow groups of clinicians to hone their emergency skills in real-time scenarios. Based on pre-show research, we anticipate this area to be particularly popular with delegates.

AGM newspaperWith three print and numerous electronic editions going to over 15,000 secondary care clinicians, the AGM newspaper is a great way to gain exposure for your brand throughout the year. Edited by a well know journalist from the sector, the newspaper aims to be a lively round up of topics related to the sector, plus providing the latest news and launches from the show. Opportunities are available to place display advertising, expert columns, inserts or to be the lead partner on the piece.

Please contact us for more details of show newspaper opportunities.

Personalised invitationsWe will work with you to design and produce up to 5000 high quality, personalised invitations for your customers and prospects. Used in conjunction with an exclusive event such as a symposia or reception, they can help to build a personal relationship with key delegates well in advance of the show itself.

Bespoke delegate registration pageDirect your customers and prospects to a bespoke landing page promoting your products and services. This is a key opportunity to open a dialogue and create awareness of your show presence from the outset. You will be able to monitor the uptake through the registration system, ensuring you get your most important prospects to the show.

Is there something else?We can tailor many of our packages, or work with you to create something completely new, ensuring you have exactly the right solution for your objectives and budget.

But if you are interested, you need to contact us as soon as possible, as historically key packages are allocated very quickly.

Contact Paul Shelley on 020 7348 5253 or email [email protected]

www.agmconference.co.uk AGM — Acute and General MedicineLondon, Olympia 21—22 November 201212 —— —— 13

“Why are we partnering with AGM? It’s simple. This is exactly what Docotrs.net.uk would do if we were to run a conference. Great topics, great speakers, low cost and the chance to learn from each other: exactly what doctors need in the 21st century.”

—Tim Ringrose, Medical Director, Doctors.net

CloserStill is an organisation that specialises in professional events in the healthcare, medical and related markets. Our portfolio includes some of the UK’s fastest-growing and often award-winning events:

The CloserStill stable has a formidable reputation for delivering event after event that smash expectations in the medical arena. With ever growing footfall and quality, highly engaged delegates across our portfolio, our exhibitors trust us to deliver on our promises right from launch.

We are particularly proud of our relationships with a range of professional bodies, trade associations and media in the markets it is our pleasure to serve.

86% of delegates, at primary healthcare event Commissioning 2011, intend to order from a supplier they met at the show

96% of exhibitors felt the quality of delegates was higher than other healthcare shows

AGM 2012 is at the right time and in the right place to help consultants meet the new requirements of Revalidation. We will deliver an audience of doctors from specialist trainees to consultants in the following categories:

Acute medicine specialistsCardiologists Diabetologists Endocrinologists Gastroenterologists Geriatricians Nephrologists Neurologists Rheumatologists Respiratory medicine specialists

Who should sponsor and exhibit?

Accountants; Associations and charities; Banks and financial institutions; Employers; Equipment and device suppliers; Insurers; IT and technology providers; Medical indemnifiers; Pharmaceutical companies; Private healthcare providers; Recruitment agencies; Representative bodies; Training and exam providers.

All that is missing is you

To find out more about how AGM can help you access hard to reach hospital doctors, or to hear more about a tailored sponsorship, get in touch now.

Contact us


You can judge an event by the company it keeps

Is this event right for me?

Sophie HoltMarketing and PR020 7348 [email protected]

Paul ShelleySales020 7348 [email protected]

www.thepharmacyshow.co.uk

www.thedentistryshow.co.uk

www.pharmacycongress.co.uk

www.londonvetshow.co.uk

www.commissioningshow.co.uk

In partnership with:

Ralph CollettSales and programming020 7348 [email protected]

Organised byCloser2 Media

Unit 17 Exhibition House Addision Bridge Place London W14 8XP

Documents

AGM 2012 Brochure